16 reasons why 2023 was my best year ever.

Happy New Year! Now that 2023 is in the proverbial books I have taken a moment to reflect. And I like what I see. 2023 may have been my best year ever. I don’t know if you can truly rank order your years. But I also don’t know if Georgia can have a fiddle-off between Johnny and the Devil, but according to Charlie Daniels, they did. And Johnny won. So here’s the supporting evidence from my 2023.

Why 2023 was my best year ever.

  1. I was healthy. No flu. No Covid. No broken parts. I got my first colonoscopy this year and they were amazed by what they saw. (Or didn’t see.) I was told to come back in 10 years. I also found that the prep work didn’t bother me. Which is a win. (Get yourself checked. It could save your life.)

2. I feel fit. I feel strong. And not just for being 50 years old. My good physical habits have been compounding. My body weight is under my high school graduation weight. And I think I would still be a valuable asset on a hay rack, bucket brigade, or trust fall.

3. My Happy Marriage. I celebrated my 21st wedding anniversary with my wonderful wife Dawn. She’s my best friend and I love her like crazy. A happy marriage makes you feel like you are winning at life. Which is a great consolation when the Patriots have a terrible year.

4. My Business Had A Record Year: The Weaponry, the advertising and idea agency I lead, recorded its best year ever in 2023. And we celebrated 7 years in business. I love my work. I am part of an amazing team. And we have really great clients. Plus I never have to wear a tie or a name badge.

5. Speaking Engagements: I had my biggest year of speaking engagements in 2023. I traveled all over the country sharing positive messages of self-improvement. Plus people paid me and bought copies of my book, What Does Your Fortune Cookie Say? And I met amazing new people. It was almost too good to be true. But I have pictures to prove it really happened.

6. Travel: I had a huge year of travel. My family and I went to London, Paris, Switzerland, Munich, Chicago, Boston, New Hampshire, Vermont, Indiana, Kentucky, Ohio, Tennesee, South Carolina, North Carolina, Georgia and Alabama. For work, I added California, Florida, Texas, Colorado, Utah, Cape Cod, and Minnesota. For someone who loves to travel this year’s adventures were like a buffet of Buddy Elf’s 4 food groups.

7. Guys Weekend: I also traveled to Puerto Rico with my high school friends Matt Prince, James Colligan and Dan Richards to celebrate our 50th year. The trip was epic. In fact, this trip alone could have made 2023 the best year ever. Ask me about this in person if you want a great story. (And let me know if I still have mud in my teeth from the off-roading we did.)

8. Dudes Dinners: I do a regular thing called Dudes Dinner with a crew of impressive guys in Mequon, Wisconsin. It’s great quality guy time with food, laughs, great stories, togetherness, and book recommendations. All dudes should have a group of dudes like these dudes.

9. Track Season: My daughter Ava had a great track season in the spring of 2023. She throws the discus and had 6 first-place finishes, 2 second-places, and 1 third-place finish. She is now 2 feet off her school’s 44-year-old discus record, with her senior season coming up this spring. She has made huge improvements in technique and strength in the off-season. Did I mention that I am her coach? So I get both Dad-joy and Coach-joy out of her success.

10. Football Season: I also coach my son Magnus’s football team. We had our best season ever in 2023. After winning 1 game in 5th grade and 2 games in 6th grade, this year the 7th graders went 5-3. Magnus had about 25 tackles for losses, a blocked punt, a blocked kick and a safety. (Did I mention I am the defensive coordinator?) On offense, he scored a 72-yard touchdown. So I got the same kind of double Dad-joy/Coach-joy I enjoyed during the track season. The bonds that these boys create with each other through football are amazing. And the father-son bond is like Kragle.

11. Music Success: My son Johann is a talented musician. In the spring he won the Wisconsin State Federation Piano Competition. He also takes saxophone lessons from a very talented professor at UW Milwaukee. Our home is always full of Johann’s beautiful music. I often can’t tell whether the music in my house is the stereo or the sonny-o.

12. I read 41 books: I set a goal of reading 24 books this year and blew past it. I read a lot of books in 2023 that made me feel smarter and more insightful, like the Scarecrow at the end of The Wizard of Oz when he finally gets a brain.

13. My Home: 2 years ago we moved into our new home in Mequon. It’s the first home I have lived in as an adult that I didn’t consider temporary. We have been remodeling the attic above the garage into a guest suite and upgrading the workout room in the basement into an amazing home gym. Both projects are almost complete. In another month I may go J.D. Salinger-style and never leave my home again.

14. My Baby Sister’s Wedding: My youngest sister Donielle got married in December, which was amazing on many levels. It brought my whole family together for the first time in several years. We were all back home in New England for the first time since 1996. The wedding was fun and full of family and friends. Plus, the day before the wedding I had a very special lunch at Simon Pearce in Quechee, Vermont with my parents and my 3 sisters, just like when we were growing up, except nobody spewed milk out of the nose. It was wonderful and hilarious. Thanks to this wedding, my family now feels complete. Or at least until the next generation starts doubling up and multiplying.

15. UW Track & Field Reunion:  I got to see a lot of my college track teammates in October in Madison, Wisconsin. Many of them I hadn’t seen in 5, 10, or 20 years. Seeing your people in real life is always better than just connecting on Zoom, text, and social media. (Unless your people don’t shower or use deodorant.)

16. Life and Death: I had several close family friends pass away in 2023. While they were each very sad, they also made me value my life, health, and family even more.

Key Takeaway

You make great years through your actions, your good decisions and your relationships. You make great years through your hard work and your reputation. To make 2024 your best year yet, create great habits. Make time for friends and family. Plan adventures large and small. Read great books. And remember that life is short. So do the important things now.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

23 Things I’m Thankful for in 2023.

It’s that time again. Time to mash some taters, crush some cranberries, jam some yams and think about thanking. It’s a great day for us all to reflect on our blessings. And not just the ones we got after sneezing in public. So before I fall asleep in front of the football game, here is my annual reflection.

23 Things I’m Thankful For In 2023.

  1. My Wife. My wife Dawn and I have now been married for 21 years. She is the best. Rocky Balboa once said of his wife Adrian, “She’s got gaps, I’ve got gaps, together we fill gaps.” I love the way Dawn fills in all my gaps. And all my Banana Republics.

2. My Kids. My little people are a gift. Ava (18), Johann (16) and Magnus (13) are funny and smart. I love seeing them each tap into their unique talents and passions. And I am thankful for the opportunity to see the world through their eyes. I’m also thankful that they each have eyes.

3. They Weapons: The Weaponry, the advertising and ideas agency I lead, has already had its best year ever in 2023. Businesses are people-powered. And I am thankful for the great people on our great team.

4. My Health: I turned 50 this year and I feel great. I had a physical a few months ago. I had a colonoscopy too. (Because they save lives.) Everything looked as good as I feel. My mental health is good too. That warrants a good thank’n.

5. My strength: I am thankful for my physical strength. It’s proof that good habits compound. Like interest. Not like a fracture.

6. Books: I am having my best reading year of all time. I will finish the year having read at least 40 books. And not one paper cut. Each book makes me a little smarter and a little better thinker. And I could use all the help I can get. I will share a full list of my titles at the end of the year.

7. Travel to Europe. My family went to Europe for 2 weeks this summer. I am thankful to be able to experience London, Paris, Switzerland and Munich with my tribe. I also learned how to say I don’t speak the language in 4 languages. Including English.

8. My Parents: Bob and Jill Albrecht are still going strong. I love that they are less than 4 hours away and that I get to see them several times a year. I have friends who have lost parents this year. Which makes me even more thankful for a tank full of parents.

9. My Mother-In-Law: My MIL is 86 years old and is doing great. She’s with us for some turkey this week. Family always makes Thanksgiving better. And my family is not getting together this week, because of #10.

10. My Sister’s Wedding!: My baby sister Donielle is getting married next Saturday in my hometown. So my family is traveling home to Hanover, New Hampshire next Thursday. I am thrilled Donielle is getting married, and that my parents, my 3 sisters and their families will all be back home for the first time together since 1996. Which was just 4 years PM. (Post Mullet)

11. Puerto Rico: 2 weeks ago my high school friends Dan Richards, James Colligan and Matt Prince got together for an epic Guys Weekend in Puerto Rico. We saw Ludacris perform at a private party. We rode an 8300-foot zip line. We drove side-by-sides through jungly mud. We played 11 games of pickleball. (I lost most of them.) We visited Old San Juan, hiked, swam in the ocean and had an all-around amazing guy time. And I still feel like Guy Smiley thinking about it.

12. My Most Recent Commerical Shoot. The Weaponry had an epic commercial shoot this fall. We filmed in Los Angeles, Telluride, Utah, Chicago, Cape Cod, and Western Massachusettes. I can’t wait to share the final spot. It is one of the most beautiful commercials I have ever been part of. Plus, I got to meet new people, deepen my relationships with others, and see several old friends as I traveled the country. It was an experience I will never forget. At least not until I forget everything else too.

13. Coaching Football: I coached my son Magnus’ 7th grade football team this fall. We went 5-3 this season, after winning 3 games total in the past 2 years. The players were great. The coaching staff was great. I am thankful to have so much time with Magnus. And that he was healthy throughout the season. And I love that I get called Coach all over town. It makes me feel like Craig T. Nelson.

14. My John Deere Lawn tractor: I love mowing my 1.7-acre lawn. That’s all I have to say about that.

15. My Jeep Wrangler: We have a red Jeep Wrangler, and I love driving that thing. Especially in the summer with the top off. (The Jeep’s top, not mine.) It’s a very American feeling. #jeepwave

16. Speaking Opportunities: This year has been full of amazing speaking opportunities. Much of it stems from my book What Does Your Fortune Cookie Say? But other opportunities have come from business-related topics and student groups. I have traveled to Dallas, Minneapolis, Madison, Columbus, Chicago, Florida (x2), and more. I am always happy to speak. I’m typically called to kick off events with energy or keep people awake at the end of the day. Only in a healthier way than Redbull. Or cocaine.

17. Coaching Track & Field. This year was my 3rd year coaching my daughter Ava’s Homestead High School track team. Ava had a great season and is just 2 feet shy of the school’s 43-year-old discus record. She is working hard to far surpass that mark this year. I am thankful for the time together and how inspiring she is to watch train. I can’t wait to see what the next year holds for her. Plus, I really like the other coaches.

18. Expanding My Ripples Media Team: I published my book with Ripples Media because of the opportunity to be part of a community of authors. I have greatly enjoyed getting to know the other writers and sharing knowledge. It’s fun to join a new community later in life, especially when it’s not at The Villages.

19. My dog Lola: I have a 2-year-old Border Collie named Lola. I am thankful for the joy and friendship she has brought to my home. She brings a lot of energy to our family. And she is always happy to see me, even when the rest of the world isn’t.

20. UW Track and Field Team Reunion. I got to see a bunch of my college track teammates a month ago in Madison, Wisconsin. Many of them I hadn’t seen in 5, 10 or 20 years. See your people in real life. It’s different. Like Nuprin.

21. Laughing: I have laughed a lot this year. I’m thankful for all the funny people and funny situations from the past year. If laughter is the best medicine I am happily overmedicated.

22. Food on the table: I have never gone without this year. That blessing is not lost on me.

23. Shelter: I am thankful for my home. We have been in our current home for 2 years. It is the only house I have lived in as an adult that doesn’t feel temporary.

Bonus Jonas

24. New Friends: I have met a lot of new people this year. They have expanded my world in innumerable ways. (Who needs to numer anyway?)

Key Takeaway

Take time to count your blessings. Today is a great day to recognize all the good in your life. Thank you to all my family and friends. At the end of our days, the only thing that will really matter is the impact we have on each other.

Have a great Thanksgiving!

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

What a canceled flight can teach you about your New Year’s goals.

I have several friends who have had their flights delayed or canceled over the past few days. It’s a total bummer to land a starring role in The Airline That Stole Christmas. Brought to you by Southwest Airlines, the airline that won’t let you get away.

When your flight gets canceled you are forced to answer a very simple question:

Now, what do I do?

Goals vs Strategy

When you have travel plans, the destination is your goal. The flight you book is the strategy you choose to arrive at your goal. If your flight gets canceled it affects your strategy, not your goal. The key is to choose a new strategy.

You can book a different flight. You can drive. You can take a train, plane or automobile. You can ride in the back of a rental truck with a polka band from Kenosha. You can ride across the country on a scooter with a friend who is even dumber than you.

Plan B

This week, when my friends Stephanie and Taylor’s flights were canceled, they chose to drive instead. Sure, driving took longer than flying. But it got them to their destinations. Plus, when you drive you get unlimited peanuts, bigger drinks and nobody is trying to gerrymander your armrest.

Your Goals for 2023

As you prepare for a great new year in 2023 you should set exciting new goals to make this your best year yet. You should write the goals down. And you should create a strategy for achieving them.

However, if you are struggling to achieve your goals in 2023, remember the canceled flights. Let them serve as reminders to change your strategy, not your goal.

Key Takeaway

Your goal is your chosen destination. Your strategy is how you plan to get to your goal. When you struggle to make progress, adjust your strategy, not your goal. And remember, you can change your strategy as often as you need to until you find a plan that works.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.