Why I am so excited about my upcoming book talk.

A couple of weeks ago I got a call from my good friend Matt Richmond. He was reaching out on behalf of the Mequon-Thiensville Chamber of Commerce, which is the chamber in the community that I have lived in for the past 6 years since moving to Wisconsin from Atlanta.

Matt and the MTCOC (which sounds like a band name), were calling to invite me to speak at the Chamber’s September Luncheon on September 14th. Specifically, they wanted me to share lessons from my book What Does Your Fortune Cookie Say?

I figuratively jumped at the chance.

A Bit of Background

Nine months ago I published What Does Your Fortune Cookie Say? with Ripples Media. The book is a collection of 80 of the best life lessons I have learned over my human adventure.

The book contains:

  • Lessons that have helped me as a record-setting college track athlete.
  • Lessons I have used as an entrepreneur to launch and grow my advertising and ideas agency The Weaponry.
  • Lessons I lean on as a high school track & field and youth football coach.
  • Lessons I use to develop and maintain strong relationships.
  • Lessons I use to get the most out of every day.

I am eager to share these ideas because they have been so valuable to me.

Over the past 9 months, I have given book talks all over the country. I have shared my learnings and lessons with students, clubs, and businesses. I have shared my ideas at conferences and with teams. I have been on TV shows and podcasts. I have signed hundreds of books for readers. And I have only spelled one name wrong. #oops

Molly told me to throw my hands in the air, and wave em like I just don’t care.

I wrote this book to help readers learn a little, laugh a little and lift a little. The consistent feedback I’m getting indicates that the book hits the target. I have heard countless stories from readers who have been inspired to do more, think differently and reevaluate their outlook.

Like this:

I’m 65 and not looking to start a business or even want to be motivated to do anything! I’m surprised that I not only enjoyed Adam’s humor, but I did become motivated to get going in a new chapter of life! 

-Jenee Sprau

And this:

It’s like a behind the scenes tour of how an ambitious, driven and successful person approaches life. Keep a notebook handy, this is full of gems!!

-Anne Norman

And this:

A terrific book for anyone who needs some a healthy dose of inspiration and a (good) kick in the pants! The bite size chapters are fun reads with loads of humor and actionable insights. Fortune Cookie is relevant for all ages and any part of life – careers, family, passions and hobbies. Pick up a copy and then pass it on to another person who you care deeply about.

-Ashley Gill

I’ve heard from people who have shared the lessons from my books with friends, family, and coworkers. (Which always looks like cow orkers to me.) There are numerous readers who have read the book, then bought 20 more copies to give away to others.

Me and some Mules at a recent talk in Missouri.

Please Join Me

I enjoy sharing my learnings on happiness and success with the world. But I really love the opportunity to share these lessons with my community. With business owners, leaders, and educators who also have the ability to positively impact my friends, family, and neighbors.

Speaking to the marketing group at the Milwaukee Athletic Club. Apparently, my hands are always in the air.

If you live or work near Mequon or Thiensville I would love to have you join the luncheon. I will share some of the best lessons I have learned about happiness and success. I’m hoping to inspire you to help make our community a better place to live and work. I will also try to make you laugh. Ideally, while you are eating or drinking something. Which is my favorite thing about talking at a luncheon.

You can register for the luncheon here.

Fun Fact: Thiensville is a village completely surrounded by the city of Mequon. It’s like our West Berlin. Or Vatican City.

+ If you are looking for a speaker to share positive ideas and inspiration with your organization, or to say something funny while people are eating, send me a note. You can reach me at adam@theweaponry.com.

Why you should enjoy your local community events.

I live in a northern suburb of Milwaukee called Mequon. There are a few special things about Mequon:

  1. It’s conveniently located just north of Milwaukee
  2. It’s on the shores of Lake Michigan
  3. The village of Thiensville lies in the middle of Mequon (Like a little Wisconsiny Vatican City. But less Popey.)
  4. People are always mispronouncing it. (There is no I in Team. And there is no Me in Mequon. Think mek + the name Juan )

One of the special things that happens in Mequon is Gathering On The Green. It’s an annual summer music event that offers 3 nights of musical entertainment featuring national acts. It’s extra special if you dig country music or were rocking big bangs or a mullet in the 80s.

This year they have added a Sunday afternoon concert featuring Milwaukee’s own Danny Gokey of American Idol fame. (I just hope he doesn’t try to hit that high note in Dream On by Aerosmith again…)

Gathering On The Green is a really special event driven by a board of talented community leaders and supported by great community businesses.

I have lived in The Quon since moving North from Atlanta 6 years ago. But I had never attended GOTG until last night.

My wife Dawn and I decided we should make an effort to go, support, enjoy and understand what the gathering was all about.


It was amazing. The music was good. But the vibe was great. I’ve never been to anything that felt quite like it.

But this is not an advertisement for Gathering On The Green. It’s simply a reminder that there are special events in your community that you have never attended, but should. I highly encourage you to:

  • Go to the concert series.
  • Attend that fundraiser.
  • Go see the games.
  • Go to the play.
  • Attend the festival.
  • Watch the parade.
  • Shop the farmers market. (Buy yourself a nice farmer.)
  • Do the holiday event.
  • Or the school event.

Key Takeaway

Communities become great through support and participation. Lean into your community events. Join, attend and contribute. Spend time with friends and neighbors. Make new friends and new memories. Start great new traditions. It will help you feel more connected to the people and places around you. Which is one of the great joys of life.

Thank you to all of you who contribute your time, talent and treasures to make your community events special.

+ Special thanks to my friend Matt Richmond for inviting us to enjoy the event from the Richmond Investment Services tent. A good time was had by Albrechts.