My new book, The Culture Turnaround launches today!

Good morning!

I am thrilled to announce that my new book is available today!  The book is titled The Culture Turnaround. It shares 9 Proven Ways to Create an Undeniable Organizational Culture. 

I have always been a huge believer in the power of culture. It is the secret ingredient that magnetizes humans to each other. Culture is what helps make families, teams and businesses greater as a collective than they are as individuals. (Plus, you can’t make yogurt without it.)

I first experienced the transformational power of culture through team sports. In high school, I was part of a state championship track & field team. And my high school football team made it to the state semi-finals twice. #GoMarauders! In college, I was a member of the University of Wisconsin track and field team that won Big 10 Conference championships in both my junior and senior years. #OnWisconsin!

In business, culture is one of the most important and least understood ingredients of success. My co-author Jeff Hilimire and I worked together at Engauge after our previous advertising agencies merged in an acquisition.

Instead of letting territorial battles ruin the new organization, our leadership team purposefully created a new culture based on ‘weness’ and high performance. As a result, Engauge flourished and began a new business win streak like I had never seen before. (#streakingthequad) This ultimately led to Publicis acquiring the agency.

I went on to launch the advertising and ideas agency, The Weaponry, and Jeff launched another great agency called Dragon Army. We also both started writing books to share our learnings with the world. (Which is easier than buying the world a Coke.) 

Today, Jeff and I share insights about what we helped created together at Engauge. The Culture Turnaround is a fictional story that shares how you can change the trajectory of an organization by focusing on its cultural foundation. The book offers 9 practical ways to improve your team culture or establish a great culture in a new team.

The book is available in paperback and on Kindle. The piece of wood is not included.

Where To Find It.

If your organization could use some help in the culture department, I highly encourage you to pick up a copy of the book at Ripples.media/shop or at an Amazon website near you. The book also makes a great gift, which is good to know if you have any major gift-giving occasions coming up in the next, say, 13 days. #hohoho

I also encourage you to check out Jeff Hilimire’s first 3 books in The Turnaround Leadership Series. The first book focuses on leading like an entrepreneur, the second on leading through a crisis, and the third on building a great team. Then, along came The Culture Turnaround.

Let’s Talk!

If you would like to learn more about how to implement a great culture within your organization, please let me know. I’d love to talk.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Do great people want to be on your team bus?

Humans are social creatures. We seek out other humans for all kinds of reasons. From companionship and protection to the division of labor and reproduction. There is great value in surrounding yourself with other great humans. Because like ants and bees, humans can do far more together than we could alone. (Especially the reproduction part.)

All human groups have a culture. Like yogurt. The culture creates rules, whether explicit or implied, that govern the way members behave.

I have been part of great cultures and I have spent time in organizations that had very negative cultures. The difference between the two types of organizations is immense. Not just in the enjoyability of the environment, but in the results they produce and the talent they attract and retain.

If your team is regularly losing good people you have a culture problem. But if good people are seeking you out, you likely have a very good thing going. Don’t eff it up.

A great culture is the secret sauce that helps separate great organizations from the merely good. In Jim Collins’ book Good To Great, he writes that an organization is like a bus. You have to get the wrong people off the bus, get the right people on the bus, and get everyone in the right seats.

But there is more to the bus analogy.

While an organization is like a bus, the organizational culture influences what the bus ride feels like. Is there music? Are people talking? Are there roars of laughter? Is it quiet and serious? Is there a team activity happening on the bus? Storytelling? Games? A leader playing tour guide? Or are there jerks sneaking up behind you to dish out wet willies and wedgies?

It is what is happening on the bus, the feel, the vibe, the energy, and the activity, that makes the bus ride enjoyable, or not. And we all spend far too much time at work and with our various other teams not to enjoy the ride.

Key Takeaway

Culture creates a magnetic force within your organization. A positive culture attracts great people who share the same values and enjoy team success. They come together on the bus to spend as much time interacting and feeding off of each as they can. A negative culture forces great people away. Which means they either don’t get on the bus, or they keep to themselves the entire ride, minimizing the collective power of your organization. So make sure to pay close attention to the kind of force your culture creates.

*If you know someone who could benefit from this message, please share it with them.


+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? and the soon-to-be-released The Culture Turnaround that I co-authored with Jeff Hillimire. Both books are published by Ripples Media.

Cover image courtesy of Prevost