My new book, The Culture Turnaround launches today!

Good morning!

I am thrilled to announce that my new book is available today!  The book is titled The Culture Turnaround. It shares 9 Proven Ways to Create an Undeniable Organizational Culture. 

I have always been a huge believer in the power of culture. It is the secret ingredient that magnetizes humans to each other. Culture is what helps make families, teams and businesses greater as a collective than they are as individuals. (Plus, you can’t make yogurt without it.)

I first experienced the transformational power of culture through team sports. In high school, I was part of a state championship track & field team. And my high school football team made it to the state semi-finals twice. #GoMarauders! In college, I was a member of the University of Wisconsin track and field team that won Big 10 Conference championships in both my junior and senior years. #OnWisconsin!

In business, culture is one of the most important and least understood ingredients of success. My co-author Jeff Hilimire and I worked together at Engauge after our previous advertising agencies merged in an acquisition.

Instead of letting territorial battles ruin the new organization, our leadership team purposefully created a new culture based on ‘weness’ and high performance. As a result, Engauge flourished and began a new business win streak like I had never seen before. (#streakingthequad) This ultimately led to Publicis acquiring the agency.

I went on to launch the advertising and ideas agency, The Weaponry, and Jeff launched another great agency called Dragon Army. We also both started writing books to share our learnings with the world. (Which is easier than buying the world a Coke.) 

Today, Jeff and I share insights about what we helped created together at Engauge. The Culture Turnaround is a fictional story that shares how you can change the trajectory of an organization by focusing on its cultural foundation. The book offers 9 practical ways to improve your team culture or establish a great culture in a new team.

The book is available in paperback and on Kindle. The piece of wood is not included.

Where To Find It.

If your organization could use some help in the culture department, I highly encourage you to pick up a copy of the book at Ripples.media/shop or at an Amazon website near you. The book also makes a great gift, which is good to know if you have any major gift-giving occasions coming up in the next, say, 13 days. #hohoho

I also encourage you to check out Jeff Hilimire’s first 3 books in The Turnaround Leadership Series. The first book focuses on leading like an entrepreneur, the second on leading through a crisis, and the third on building a great team. Then, along came The Culture Turnaround.

Let’s Talk!

If you would like to learn more about how to implement a great culture within your organization, please let me know. I’d love to talk.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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