The new place you can now find my new book.

During the Covid Lockdown of 2020, I had a lot of extra time on my hands. (And on the rest of my body too.) To take advantage of all that extra time I decided to write a book. I published my paper baby just days before Christmas of 2021. Which means that the past 4 months have been full of exciting new experiences.

My book What Does Your Fortune Cookie Say? from Ripples Media was uploaded to Amazon, on December 16th. It went live on December 18th. I ordered a copy and had the first physical copy of my book on December 19th. That Amazon is pretty amazing.

The moment this unassuming driver showed up with my first copy of my first book. (And I’m just assuming he was unassuming.)

As soon as I shared the news that my book was available I had friends and family members across the United States share that they had purchased the book. First, they sent me pictures of their orders or notes that they had bought the book. Then they started sending me pictures of their new books in hand. Which is mindblowing.

I have now seen pictures of my book in Canada, all across the US and in Mexico. (Keep the pictures coming!)

What Does Your Fortune Cookie Say? has now been featured on Television and podcasts. I have been in local newspapers too.

Molly, Me and Tiffany on The Morning Blend. They wore red to coordinate with the book. I didn’t get the memo.

Covid Strikes Again

Because of a massive spike of Covid cases due to the Omicron variant, my in-person speaking opportunities and book talks have been largely delayed. My talks begin in earnest in April. Which is exciting for me. (But less exciting for Earnest and April.) I already have speaking events scheduled through the fall. (And I would be thrilled to add more.)

Now At The Library

Last week I had another new first. I donated a copy of my book to my local public library. As a new author, I was very curious about how the process of donating a book to the library worked.

Here’s how it happened.

  1. I sent an email to my local library introducing myself as a resident of the community who had recently published a new book. I shared that the book contained 80 of the most valuable life lessons I have learned throughout my life. I also shared links to TV appearances, newspaper articles and Amazon reviews to prove that this book was legitimate and worthy of a little shelf space at the local library. As a bonus, I added that I hadn’t been shushed at a library for many months.

2. I got no response.

3. I stopped by the library unannounced with a copy of my book and told the person at the check-out desk that I was a local resident that would like to donate a new book I wrote. The young man told me that I should talk to the woman at the information desk.

4. I walked 50 feet to the information desk and told the woman at the desk the same thing I told the young man at the front desk. She told me that she could take the book. So I handed it to her. And that was pretty much it. She told me it would take about a week for it to be added to the system. But they would try to work on it between all the shushing they had to do.

There was no ceremony. No confetti. No certificate of literary citizenry. And I didn’t get to meet Dewey Decimal.

Donating my book to the library day!

A few days later my daughter Ava announced that she was looking on the library website and found What Does Your Fortune Cookie Say? available for checkout. I immediately logged in to see it too. Then I requested my own book from the library. Which was pretty cool. Yet also pretty dumb, since I have about 200 copies of the book at my house already. But I wanted the experience.

Stopping by to check out my book from the library. (Frank is never there.)

Yesterday I stopped by the library to pick up my own book. I entered the library and went into my semi-quiet mode (because I don’t have a Full Library internal setting. I walked to the area of the Frank C. Weyenberg library where they hold reserved books for pickup. And I found my book waiting for me.

Myself on a shelf!

It was interesting to see the book in library form. It looked like my book, but more official. It had a formal clear plastic protective jacket. I felt like my book had won the library equivalent of a Green Jacket for winning The Masters. Or a yellow jacket for induction into the NFL Hall Of Fame.

The book also had new markings. Including a couple of 14 Day Loan stickers, an official system sticker with the number 158.1 and the name Albrecht. Which seemed to be the equivalent to the Dewey Decimal system number, but perhaps newer and Deweyer.

My book, fresh from the library’s tattoo parlor sporting new ink.

The book also had an official barcode for checkout. This was my favorite part. It made it official. Seeing that barcode on my book let me know that my book, with my carefully collected and curated body of knowledge, was not just available on Amazon and at Winkie’s in Whitefish Bay, Wisconsin. But it was also now a part of the publicly available body of knowledge in Ozaukee County, Wisconsin. Anyone in Ozaukee County can now access the most important lesson I know for free by clicking this link.

That barcode makes it official. Even if it’s not at a bar.

While the donation process of the book was anticlimactic and unofficially, the book itself looks like it is part of a special club. Which offered a special and unexpected reward.

Me checking out my own book. I practiced catch and release and immediately returned the book for the next reader to enjoy.

Key Takeaway

Share what you know. Create value. Offer it to the world. It may be more valuable than you think. The process itself will help you learn and grow and have more to share with the world.

*If you know someone who could benefit from this message. please share it with them.

+If you’d like to learn more about the book you can visit fortunecookiebook.com. You can buy it on Amazon. And if you live in Ozaukee County Wisconsin you can check it out here.

The absolute best way to climb the corporate ladder fast.

Every year, throughout your career, you will gain another year of valuable experience. Which means that you will get a little bit smarter every year. This process of steady improvement could go on for 40 or 50 years. The accumulated knowledge makes you more capable and more valuable to your organization. Which leads to more responsibility and more income. Which is good.

The problem is that everyone else who started their career when you did is gaining knowledge and experience at the same pace. So while you are growing as an individual, you are maintaining pace with the cohort who began their careers when you did. Which is like the nuclear arms race. Only without the threat of global destruction and Olympic figure skater subplots.

The Key To A Highly Succesful Career.

The key to a highly successful career is to outpace your peers. This means that instead of gaining 1 year of experience and knowledge in 1 year, you gain 2 years in one. Or 3 years in 1. Heck, why not gain 20 years of experience in just 12 months? That’s what Doogie Howser would do.

How Do You Do This?

To pack multiple years of growth into one year you can’t simply rely on your own experiences. You have to borrow from others. Luckily, there are many ways to absorb mass quantities of knowledge and experience from others in a short time. And none of them involve cannibalism.

1. Books. Books are quite literally the lessons and experiences learned by others, captured and summarized for you. Which means that you can buy 10, 20 or 40 years of knowledge and experience for under $30. Crazy, right? (Do this.)

2. Workshops: Workshops are designed to put you through time-compressed experiences to help you improve your skills at a highly accelerated pace. During a workshop, there are eyes on you to make sure you learn how to perform a task the ideal way. You receive quick and constructive feedback. It’s the kind of feedback that may have taken you years or decades to receive on your own. Especially if you and your Swingline stapler are still stuck in the basement.

3. Coaching: Coaching comes in many forms. From actual career, business or executive coaches. From mentors. From experts who take you under their wings. Coaches feed you their knowledge and experience like a mama bird feeds a baby bird. Which means they are directly regurgitating their knowledge into you. Just not usually by barfing it in your face.

4. Podcasts: Podcasts drop knowledge like an audio college. Podcasts are often great knowledge aggregators that share insights, ideas and experiences from many different perspectives. It’s easy to listen to a podcast while doing something else, like commuting, mowing the lawn, or sitting at your child’s sporting or religious event.

5. Blogs: Blogs are full of smart, informative and actionable tips. They usually come at you fast-paced with dense growth nutrition. Eat that stuff up. If you need a blog to subscribe to I suggest adamalbrecht.blog.

6. Magazines: Magazines that are specific to your industry or role are extremely helpful. The great advantage here is that the knowledge is purposefully fresh and well-polished by a professional staff. There are many different topics covered in every issue which has the potential to add a lot to your knowledge base every month. Pro Tip: Choose magazines where everyone wears clothes.

7. Documentaries: I love watching a film or TV show about a successful person. It’s an easy way to learn what made them successful. Then simply start doing what they did. You just may end up with your own documentary.

Next Level

To gain the most knowledge and experience in the shortest amount of time, stack multiple knowledge sources. Read books, listen to podcasts, and attend workshops. Or any combination that works best for you. The pace at which you gain knowledge will quickly surpass your peers. It will turn heads. And make you seem like you are smarter and more capable than others in your competitive set. Then you will Usain Bolt past those in front of you. You’ll be surprised how quickly you can overtake others who are gaining one year of experience per year.

Key Takeaway

Don’t settle for the natural pace of growth and improvement. Accelerate your knowledge, experience and skill acquisition by learning from other people. The accelerated path is available to anyone interested. But far too few people take the opportunity. Be one of those who do. It’s possible to pack a decade of growth into one year. And you will feel yourself pulling away from others. And when you do, make sure to share what you have learned so that others can benefit from you.

*If you know someone who could benefit from this message, please share it with them.

+To learn more of what I have learned through decades of accelerated learning check out my new book What Does Your Fortune Cookie Say? from Ripples Media.

10 Reasons to read my new book on Spring Break.

Let me be totally clear with you. As the author of What Does Your Fortune Cookie Say? I am totally biased towards this book. After all, I shared some of the best advice and nuggets of inspiration I have ever received in this book. Which is why I think What Does Your Fortune Cookie Say? from Ripples Media is the perfect Spring Break book.

So, what exactly makes this book so perfectly Spring Breaky? I’m glad you asked via that last sentence I wrote.

10 Reasons Why What Does Your Fortune Cookie Say? is the perfect Spring Break book.

  1. It contains 80 valuable life lessons the universe is trying to share with you. So if you are tired of books that only contain between 1 and 79 life lessons, this book will finally live up to your demanding expectations.
You can fill time waiting for the water show at the Bellagio with my bookagio. (Thanks for the pic Heather Scufsa!)

2. It was written to help readers learn a little, laugh a little, and lift a little. And who couldn’t use more L’s in their life?

3. The book fits easily into carry-on, checked, and road trip luggage. Best of all, this book is book-sized. So it is designed to fit easily anywhere books typically fit easily.

Whether you are traveling to Paris or Vegas this book wants in on your adventure.

4. It’s packed with inspirational quotes from such notable thinkers as JFK, Peter Druker, Lincoln, Annonymous and My Kids. (Who occasionally say really smart and profound things by accident.)

5. You can learn inspirational personal growth techniques in as little as 1 minute of reading. Because this book is like the Minute Rice of Inspirational Books. In fact, you can sneak in full chapters of WDYFCS between naps, kid interruptions, or the cabana boy coming to ask if you would like another pina colada. (Fun fact: Pina Colada literally translated means ‘Ef-yeah I want another pina colada!’)

All I do is Wynn, Wynn, Wynn, Wynn, Wynn when I read this book, book, book, book, book!

6. You can simply read the Last Bite summaries at the end of each chapter and get the gist of the book in about 25 minutes. However, the Last Bites are not funny. Because in the bare-bones summations of the Last Bites there was no room for the funny bone.

7. Each chapter provides an easy and actionable life lesson you can implement while still on vacation. Or as soon as you return to your regularly scheduled programming at home.

There is plenty of goofy stuff in the book too! (Thanks for the pic Jennifer Willeck!)

8. The book is funny. I sprinkled funnies throughout to keep people reading in the same way a spoonful of sugar helps the medicine go down. The humor and pop culture references will have you smiling and laughing. And they will have everyone else asking you ‘What’s so funny?’ If you don’t believe me read this.

9. The book features 82 easy-to-read chapters. So you can read a lot of pages quickly. Which will make you feel like you got something out of that Evelyn Wood speed-reading class.

Maybe you are heading somewhere cold but cozy for spring break, like my friend Sheila Konz. The words in the book are designed to hold up in both hot and cold conditions. Like the McDLT.

10. The book itself has a very high SPF rating. Holding it between the sun and your skin will augment your sun protection program. All without lotions, sprays or a zincy schnoz.

Bonus Round!

11. The book already has 38 5-star ratings on Amazon. Which is even more ratings and a better overall score than Sara Blakely’s book. And she’s a self-made billionaire. (You can check out Sara’s great book here: The Belly Art Project: Moms Supporting Moms.)

How fun is this pic of Liz Matkovic? She looks so happy! It’s lucky she had that book or she would have been miserable in that setting. Photo Credit to my man Victor (V-Babe) Matkovic.

Key Takeaway

Leaving for Spring break without a book is like taking a bath without a rubber ducky. Sure, you could do it. It just wouldn’t be as fun. And there would be no reason to sing that Rubber Ducky song from Burt and Ernie on Sesame Street. So pick up your copy of What Does Your Fortune Cookie Say? today. Or find out more about the book and the author at FortuneCookieBook.com.

*If you know someone who could use a good Spring Break book, please share this with them.

+If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, stop by Winkie’s in Whitefish Bay, or shoot me a message and I’ll get you a book for your trip. I’ll happily sign it for you too.

Need a great book for spring break?

It’s March. Which in the Northern Hemisphere means spring. It’s time for us Northern Hemis to get out of the cold and into some warmth and sunshine before we become the inspiration for the movie Frozen 3: Cold and Pasty.

Spring Break is the perfect time for a great book. The right book makes time fly on the airplane. (Ok, so technically everything flies on an airplane. But you know what I mean.) If you are road tripping, a great book pairs perfectly with Funyuns and a Squishy.

Books are great at the pool because they can make you feel like you are doing something productive while you lie in the sun, doing nothing productive. Books are magical because not only are they great conversation starters, they also help defend you from unwanted conversations. And a good spring break book will send you home smarter and more motivated than when you left.

Need A Good Book To Pack?

What Does Your Fortune Cookie Say? from Ripples Media is the perfect spring break book. It is a personal growth book that shares 80 valuable life lessons the universe is trying to teach you. Like the fortune cookies referenced in its title, the book offers a quick, positive and inspiring look at your future. The bite-sized and actionable insights will help you look at your life through a new lens of expanding possibilities. And you will be able to put the lessons you learn in the book to good use before you even have to reapply sunscreen.

Adam Emery enjoying What Does Your Fortune Cookie Say? in Saint Croix. (If someone saint me there I wouldn’t croix.)

But don’t just take my word for it. Here is what other readers are saying About What Does Your Fortune Cookie Say? I have linked the reviews below to the actual reviews on Amazon so you know they are totes legit.


Want to be motivated and inspired? Read this book!

‘How can I adequately describe this book other than I keep it with me at all times and send its special messages to friends and family. Adam’s gift of telling a story, making you laugh and possibly cry, but always encouraging you to be your best and do all you can to “win at life” is why this book is magical. Thank you, Adam!’ –Karri Schildmeyer

Karri took her book on a ski trip to West Virginia. Yes, that is really a thing.

 Brilliant!! A total game changer!!

‘If you’re looking for inspiration and humor, this book has it all! This will be my go-to gift for graduates! Relatable pearls of wisdom and funny anecdotes that will open your mind and your heart! Well done Adam Albrecht!’ –Amy Urowksy

Amy reading cuddled up with her book by Dam Albrecht! (Was that on purpose, Amy?)

 Great Self-Help Book Re: Moving Forward in Life.

‘I just finished reading this fantastic book written by Adam Albrecht, a local author near Milwaukee, Wisconsin. It is chock-full of excellent, thought-provoking, helpful, and inspiring, practical lessons for moving forward in life. It’s the best self-help type book I’ve read in a long time.’ –Heidi Hilby

Genie Sprau sent this picture of her book in Golden Canyon, Arizona. Which sounds like Golden Crayon to me.

 Thought-provoking, easily digestible

‘As an Olympian and Marriage and Family Therapist, this book checked all the boxes for me. Love the motivation and accountability this inspires, as well as the upbeat tone to the fortune cookie concept. Can be read straight through in the easy-to-absorb format, or flip through randomly for nuggets as you are able! Recommending to teammates, clients, and friends!’ –Kesley Card

2 time Olympian Kelsey Card with her book in Arizona by a non-Olympic sized pool.


 The new age Bible

‘I absolutely love this book. Funny, motivational, sensitive and grabs your attention from page one. A book you can open daily and reread to discover a deeper meaning of your life through your own interpretation of each chapter. You are able to rediscover your own connection to inner spirit through the messages. Canada truly needs this book in each home.’ -Rosie Patterson

Rose Patterson with her Canadian copy of What Does Your Fortune Cookie Say, Eh?

College Student Approved!

‘I’m currently reading What Does Your Fortune Cookie Say? and it’s really good! It’s the first book I’ve read that wasn’t required for school since 7th grade and as a college student I’ve found it inspirational’. – Abbie Ravanelli

That’s Abbie on the left, nailing the selfie, which is an essential spring break move.

Key Takeaway

Spring break is a great time to catch up on your personal reading with a great book. So pick up a copy of What Does Your Fortune Cookie Say? It will make you laugh. It will inspire you to do more with your free time. And the lessons learned from this book may be the most valuable souvenir from your vacation.

*If you know someone who could use a good spring break book, please share this with them.

+To order your copy today simply visit this Amazon link. If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, shoot me a message and I’ll get you a book for your trip.

My talk show segment on the power of positive thinking.

I had a fun start to my day yesterday! I was a guest on The Morning Blend, a great morning talk show in Milwaukee hosted by Molly Fay and Tiffany Ogle. Although I admit, I thought the show would be about all kinds of blends, you know, like blended foods, blending into a crowd, and blended families. But it turns out the name is some kind of play on coffee. Who knew.

On the show we talked about the power of positive thinking and my new book, What Does Your Fortune Cookie Say?

My book comes in 3 flavors: paperback, hardcover and digital.

We discussed why positive thinking is so important, and how it contrasts with negative thinking. We talked about the first thing I put on in the morning. We cracked open some fortune cookies on air. And we discussed the mindset needed for entrepreneurship.

We also talked about the challenge of finding a venue big enough for my book signing. Which was meant to be a joke. Because when I had to fill out the guest information form for the show it asked if I had a book signing event that I wanted to promote. But thanks to the Covid spike, bookstores and libraries are holding off on hosting live book talks and signing events right now. So instead of simply saying ‘no’, I wrote, ‘We’re still trying to find an event large enough and the proper crowd control for a book signing.’ But I love that Molly and the producer, Katie ‘Guestinfo’ Pinkowski shared my silliness on air.

As a follow-up to this story, when my friend and next-door neighbor Michael Evans, President of Marcus Hotels and Resorts, saw the segment, he reassured me that Marcus has some really big ballrooms that could certainly accommodate my book signing.

But enough talk about the segment! You can watch the whole thing right here.

You can also learn more about the book at Fortunecookiebook.com. Or you can pick up a copy on Amazon, or locally in Milwaukee at Winkie’s Hallmark and Gifts in Whitefish Bay.

*Below I tried to embed the code to share the show here in my post. If it doesn’t work you will just see a bunch of naked code. But I assure you, I was not naked on the show.

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https://www.tmj4.com/shows/the-morning-blend/the-power-of-positive-thinking

Writing a book is like running 3 different marathons.

This is a really exciting week for me. And not just because of Christmas and that Michael Buble Christmas Special/Bubly Sparkling water commerical on NBC last night.

This week I published my first book called What Does Your Fortune Cookie Say? It’s a project I have been working on for nearly 2 years. You may think that publishing a book is like running a marathon. It is not. It’s like running 3 different marathons. So you will want to carb up before hand.

The 1st Marathon

The first marathon starts with the idea for the book. It includes all of the researching, writing, and re-writing. It ends when you think you have something worth sharing. Sharing your manuscript is kinda like getting into good enough shape that you wouldn’t mind if someone saw you naked. It’s kinda awkward. You’re kinda proud and excited. But you don’t know how you stack up against the other people your publishing partner has seen naked. It’s fun and interesting. As long as they don’t pull out a laser pointer to point out your remaing flaws.

The first step to writing a book is to sit down and write. Or stand up and write if you have one of those stand-up desks. But that doesn’t sound as good. So sit down to start, just so that you can say you did.

The 2nd Marathon

The second marathon is getting the book published. Which includes researching your publishing options, deciding whether to self-publish, other-publish, or a hybrid option. (I published with the amazing team at Ripples Media.) Then you work to eliminate all of the flaws in your book and add anything that may be missing. And things will definitely be missing. This part is like preparing to go to the ball. You get a literary spray tan, botox, and mani-pedi. You get your eyebrows on fleek. You get your hair did. Then you are ready to jump in your carriage, which was recently a pumpkin, and head to the Amazon Ball.

There is my new baby book on Amazon! (I now keep this picture in my wallet.)

The 3rd Marathon

Today, I am at the very beginning of the third marathon. My book, What Does Your Fortune Cookie Say? is published and available on Amazon in both physical and digital form. It’s easy to assume that this is the finish line. It is not. It is critical to remember that getting your book published is simply the end of the second marathon. Now it is time to let the world know your book exists.

A beautiful finished book is a powerful thing. Perhaps the most powerful thing on Earth after the human mind. Because a great book can teach, inspire, entertain, and make you snort cofee out of your nose.

But people have to know about your book in order for it to do the job it was born to do. Others have to be aware that the book exists. They need to understand that there is real value in the book for the reader. They need to know that other people read the book and felt like it was worth their time and their money. Which is why you need to promote the book.

People will also want to know about you, the author. Who are you? Why did you write the book? What is your story? What is the story behind the story? Who have you seen naked? Did you use the laser pointer on them?

Me talking to a class at Marquette Univeristy. Letting people know what I know.

The author’s story is often the bridge to the book itself. This is why the big publishing companies would rather work with famous people. The public has already bought into them. So they will naturally buy their books too. I know it’s lazy, but it’s true.

Key Takeaway

When you commit to writing a book, commit to running all 3 marathons. Write a great manuscript that offers real value to others. Publish your book. Then promote it so that it can have the greatest positive impact on the world. And we all have a world-improving book in us. I hope you write yours.

*If you know someone who could benefit from this message, please share it with them.

My first book is published!

I have always wanted to write a book. In fact, I have envisioned myself writing a whole shelf of books. But I could never seem to find the time to make it a priority. My other responsibilities as a business owner and parent seemed to keep getting in the way. (But based on the headline you read that drew you into this story something must have changed, right? Indeed it did.)

On March 16, 2020, the world went into lockdown mode. There was almost nothing to do outside the home but shop for groceries, hunt for toilet paper, and resanitize your hands, again. During that strange time, I started pulling together ideas for 3 different book concepts I considered writing.

Then, in April of 2020, the Governor announced that the state of Wisconsin would be locked at home until May 26th. My first reaction was that this was a real load of lemons. Then, like Hulk Hogan refusing to remain on the mat, I recognized that it was Country Time! Time to make some good old fashion lemonade!*

Within minutes of learning of the extended lockdown, I recognized the gift I had been given. It was the perfect time to focus on writing the first draft of my first book. Then I gave myself a false deadline. Because that is how I get myself to do big things I am not required to do.

My self-imposed deadline: Deliver a full first draft of my first book by May 25th, 2020. (Which is also my birthday.)

On my birthday I gave myself an epic gift. I had a 50,000-word rough draft finished. By December 30, 2020, I had a second draft written. I spent 2021 learning the publishing process.

Today, I am thrilled to say that my first book is fully baked, birthed, bound, and buyable. Even better, I really love the book.

I was tracking the delivery driver on Sunday and greeted him in my driveway like a long last relative. #BrothersGottaHug
The first time I held my paper baby in my hand.

My goal in writing this book was to make sure that everyone who reads What Does Your Fortune Cookie Say learns a little, laughs a little, and lifts a little. It’s a very positive and optimistic book that offers 80 life lessons that have the power to contribute significantly to your happiness and success. These are all things that have really worked for me. And I wanted to share them because I believe they will work for anyone who applies them.

But I also wanted to write a book that was fun and easy to read. The chapters are quick and enjoyable, punctuated with humor. The book contains several made-up words that spellcheck and my proofreader didn’t know how to process. Which was fun for me.

It is smooth like a baby book’s butt.

My friend Jeff Hilimire told me that when he read the book he laughed out loud every other chapter. I found that to be far more rewarding feedback than winning a Pulitzer or a Newberry. In fact, I think we should have a Giggler Book Award for good books that make us laugh. We could put a gold foil laughing-till-you-cry emoji on our book covers. I would buy all of those Giggler books.

Showing my boys my book. Seeing this picture I am reminded of the great influence we have on our children. And that I really need to get us all haircuts.

The Details

Title: What does your fortune cookie say?

Subhead: 80 Life lessons the universe is trying to share with you.

Publisher: Ripples Media

Length: 290 pages

Where: You can find it on Amazon by clicking this link.

Format: Kindle, paperback, and hardcover.

Also: I have bulk-ordered both paperback and hardcover copies for promotional activities, for those who want signed copies, for book talks, speaking engagements, and for bribing librarians to drop my late fees.

My wife Dawn, reading my thank you to her in the back of the book. Although she is a fast reader, she may have skipped a few pages to get to the end.

What’s Next:

Now I’ve finished running the writing marathon. Which means I start running the book promotion marathon. I expect to learn a ton along the way. I plan to share my learnings so that everyone can benefit from my experience. Because I want you to be smarter and better prepared when you’re ready to write and publish your book. Everyone has a book in them. Including you.

The front cover. Thanks to my teammate at The Weaponry, Joe Kayse for the design. And thanks to everyone who voted on the cover design. This was the runaway winner. Like Julie Roberts in that movie where she wouldn’t get married.
Some nice things people are saying about the book. You can scan that QR code and it will take you to a website about the book. Or visit fortunecookiebook.com.

Key Takeaway

Set big goals for yourself. Then create false deadlines to help you achieve those goals. Keep taking small actions. Those actions keep adding up. And before you know it your words turn into sentences. Sentences turn into paragraphs. Paragraphs turn into chapters. And chapters turn into a book worth reading. The story of your life works the same way. So write a little more of it every day.

To learn more about the book, or order your own copy, visit my page on Amazon by clicking here.

*For younger readers, this is a pop culture reference to an ad campaign for Country Time Lemonade from my childhood. Country Time was what we drank when we weren’t drinking Kool-Aid. We didn’t have your fancy Capri Suns and juice boxes.

Help me pick a cover for my book from these 5 options.

This whole book-writing thing is getting realer every day. I am close to publishing my first book called What Does Your Fortune Cookie Say? with Ripples Media. And I am learning a lot in the process. It turns out that you can’t just throw 200 pieces of paper on a shelf and call it a book. To be ‘official’ you have to put a cover on it and bind the pages together. Rules…

So rather than try to disrupt the entire book publishing industry with an innovative loose-leaf style book, I have decided to cave in and create a cover for my book. Boring, I know. But you have to pick your battles.

Here are 5 book covers I am considering. Now, I’d love to have your help. Take a look and respond in the comments section with the book cover you prefer. You could either describe your favorite option in great detail, or simply use the letter that goes with the cover design. Your choice.

The Options:

A

A

B

B

C

C

D

D

E

E

Here they are at a glance.

What do you like?

Please share your favorite in the comments section. If your favorite cover gets chosen there is a big high five coming your way the next time I see you.

Have you ever thought about writing a book?

I have a small list of WOWs. They are the big things I want to accomplish in my lifetime. The list includes:

  • Setting a state record
  • Competing in college athletics
  • Starting a business
  • Writing a book
  • Hiking the entire Appalachian Trail
  • Skydiving
  • Donating a million dollars
  • Becoming the World’s Oldest Person

Other than skydiving, which simply requires a plane, a parachute, gravity, and the ability to disconnect your survival instincts, these accomplishments take a tremendous amount of accumulated effort. Which is why I am always so impressed when I hear that someone else has achieved one of my WOWs.

As a state record holder (NH: discus), entrepreneur (The Weaponry), and former college athlete (University of Wisconsin Track & Field), I am serious about accomplishing these WOWs. They push me, pull me, and give me direction.

Today, I am excited to share that I am nearing the completion of my first book. And, no, it doesn’t involve crayons.

I find the best way for me to accomplish my WOWs is through less talk and more action. So I haven’t talked to many people about my book, until now.

The Details.

The title of the book is What Does Your Fortune Cookie Say?

It includes 80 important life lessons that the world is trying to share with you. If you have read my blog, it is written in the same style, with a focus on personal growth and self-improvement. The book is written to help people learn, laugh, and lift. But if all you do is laugh, even if it is at me, I will consider it a win.

The Timeline

I finished my first draft on May 25, 2020. Which w on my birthday, during the Covid lockdown. I finished the second draft before midnight last New Year’s Eve. Now the goal is to have the book published by Thanksgiving. (Notice how I tie major milestones to major days? It’s one of my thangs.)

Over the next couple of months, I will share more about the process of writing and launching the book so that you can learn from both my experience and my mistakes. Thank you for joining me on my latest life adventure!

Key Takeaway

You get one lifetime to accomplish all of your WOWs. Know what yours are. Let them guide you. Then enjoy the work, the progress and the sense of accomplishment as you check them off your list.

*If you know someone who could benefit from this message, please share it with them.

How to enjoy the best results from your reading.

 As I began planning to launch my advertising and idea agency, The Weaponry, in 2015, I could tell something was changing in me. In hindsight I now know that this is when I became an entrepreneur. I still had a full-time job, but I was creating The Weaponry in my spare time. I was transitioning from dreamer to doer.

I wrote the blog post below at that time. But I think about the basic lesson in this post often, and felt it was worth re-sharing. Especially since it was one of my very early blog posts, and very few people read it (Besides Joe, Jessa and Jeff, who all commented on it. Apparently it appeals to the J-crowd). 

Originally posted to The Perfect Agency Project on January 7th, 2016

books

I love to read.  Like most people I was born highly uneducated. Reading has become an instrumental part of my plan to overcome my early shortcomings. I love to learn and to become inspired. And if you are reading this I expect you do too.

I like reading classic literature because it makes me feel worldly. I liked reading the first three Harry Potter books because they made me feel magical. But then I realized my life is too short to read four more books about a fanciful wizard boy. Today I read a lot of books on self-improvement, business, and biographies. I also read healthy portions of magazines like Fast Company  and Inc because I find them both creatively stimulating and educational (and I like the pictures).

Your Reading Changes You

Several years ago I read an interesting quote from Charlie “Tremendous” Jones that said,

“You are the same today as you’ll be in five years except for two things: the books you read and the people you meet.”  -Charlie “Tremendous” Jones

This reading about reading encouraged Adam “Ordinary” Albrecht to read even more.

The Revelation

But today I’m trying to read less. Because I have found that too much reading leads to too little doing. If I fill my time with learning and inspiration I leave no time for action.

When I began The Perfect Agency Project I created a simple rule of thumb that influences my reading today:

Read just enough to learn something new and become inspired. Then act on it.

Since I started following this rule I have accomplished more. I’ve wasted less time. And I’m more excited about my work.

Let’s Go!

I think of reading now like a pregame speech. One that I listen to just long enough to become properly motivated. And as soon as I am lathered up, I jump to work, acting on the inspiration.

That’s when I start writing, planning, structuring, detailing, calling, creating, wizarding or potioning. And what I’ve found is that when I have one hour available, instead of one hour of reading, I can do 10 or 15 minutes of reading. And then I can spend the rest of the hour implementing. And the return on that one hour is significantly higher.

Key Takeaway

I encourage you to try this for a week. Read enough each day to want to do something new and exciting. Then do it. Then repeat the process. And let me know how it works for you. I’ll read at least part of whatever you write me.