After 19 years of working for other advertising agencies I started my own business 4 years ago this week. As the Founder & CEO of The Weaponry, I have made some good decisions over the past 4 years. But I have also made mistakes. As I look back at the past 48 months here are 4 things I did wrong that I will try to get right in the years ahead.
4 Things I Did Wrong Over The Past 4 Years.
1. I didn’t think big enough
My goals are big. And hairy. And audacious. To achieve them I need to push myself more. I recently read Grant Cardone’s book The 10X Rule. And I know my next challenge is to think and act bigger on a daily basis to accumulate the progress it takes to get to Goalville. I also know that if we don’t stop sheltering at home soon I will be 10X-ing my body fat.
2. I didn’t start a newsletter.
We launched The Weaponry’s first real website in the fall of 2019. (Yes we waited 3 years to launch a real website. You can read about that here.) I knew the next thing we should do is launch a newsletter. It would offer us a chance to regularly share additional value with our clients and friends of The Weaponry. We planned it all out. In fact, we have had our first edition 90% created for 6 months. We bought our Mailchimp subscription in the fall. And we have paid for it every month since, without sending a single email. Booo. We have been extremely busy over that same time period and haven’t made it a priority. But we will. (If you send your email address to firstname.lastname@example.org I will create a special first newsletter for you.)
3. I didn’t take enough chances.
Entrepreneurship requires you to take a fairly significant leap of faith. I had no problem Carl Lewis-ing into this adventure. And right or wrong, I am comfortable betting on myself. But I I have been conservative with our investments.
Specifically, I have been slow to invest in additional team members who would allow us to expand our offering, our impact and our t-shirt wearing population. It has helped put us in a confident position during the Corona-cootie crisis. But when I turned 40 I realized I didn’t want to lie on my deathbed and regret not starting my own business. Now I don’t want to lie on my deathbed and feel like I wasn’t brave enough either. Fortune favors the bold. So do barbecue sauce sales. And I want to be much bolder between now and next February 29th.
4. I didn’t offload enough responsibility
When you first start a new business every box on the org chart has your name in it. Eventually you erase your name and put someone else’s name in that box. Over the past 4 years I certainly have moved many of my responsibilities to others. But I am still handling more than I should. Which means that I should be transferring more of my load to others, and hiring additional people power. This would allow me to focus more time and energy on the things that would have the most positive impact on our clients and on our own business. Plus, I am pretty sure there are lots of other people who can buy stamps and bottled water as well as I can.
I am thrilled to have started my entrepreneurial journey. I know that The Weaponry has become a valuable resource for many. But there is so much more opportunity ahead. It is important to recognize the positive things we are doing first. To give ourselves credit for the attempts and the accomplishments already in the books. But if we want to be great we have to push ourselves. We have to give ourselves a regular performance review from our deathbed to see where we should focus our time and energy while we still have the chance. It turns out I still have a lot of work to do.
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