How to win more by loading your dice before you roll them.

The most successful people I know have taken significant chances. The universe is willing to pay out great rewards. But it requires you to put something on the line to prove you deserve it.

I first learned this lesson from a piece of cross-stitch art in my childhood home that said The turtle only makes progress when it sticks its neck out. You can learn a lot from cross-stitch philosophy.

The great barrier to success is your willingness to take a risk. Most people simply aren’t willing to risk enough to earn a great reward. They play it too safe. But the safe harbor you think you are anchored in is not nearly as safe as you think. (And there is very little safety in safes as Geraldo Rivera showed us.)

The relative lack of safety everywhere means that you should risk it for the biscuit. Always bet on yourself. But it is easy to lower the risk in your risky endeavors. In fact, there is a maxim I adhere to every time I take my chances:

Load your dice before you roll them.

Whenever you take a chance, like ABBA, take as much chance out of the situation as possible. You can do this by taking on opportunities where you have the greatest chance of winning.

Remember, not all playing fields are even. Choose to play on fields that are tilted in your favor. And tilt every board you compete on in your direction by knowing and playing to your strengths.

Take on battles where you have advantages. Lean on your relationships. People advantages are often the greatest advantages of all. Choose opportunities where your proximity is a strength. Compete where your category knowledge is high. It’s what Alex Trebek would do.

Count the cards. Know the decision makers. Do your homework. Study patterns. Start a business in a space where you have great expertise. Then do what hedge funds do and create situations where you win no matter what happens.

Key Takeaway

Take the chance out of the chances you take. Know your strengths. Play to them. You will significantly increase your likelihood of success. Which will ensure that you win more than your fair share of victories.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

5 Keys To A Great Life.

This summer my family and I took an amazing vacation to the west coast. We visited Los Angeles, Las Vegas, Bryce Canyon, The Grand Canyon, and Zion National Park. Along the way, we packed in a lot of surfing, hiking, and In-N-Out Burger.

There was also a lot of togetherness. In fact, the togetherness is my favorite part of family vacations. I love having my family of 5 together in the car, at the hotel, at meals, and throughout our activities for a week. It’s one of the perks of taking your kids far from home when they have no money. They are happy to stay close so that they can eat.

The togetherness results in a lot of conversation. This morning I found a list I wrote of 5 Keys to a great life that I shared with my family during a conversation in L.A. The list was written on the notepad from the Loews hotel in Santa Monica. And just being able to bring my family to that beautiful beachfront hotel felt like I was winning at life. (This paragraph has been brought to you by the Loews Hotel in Santa Monica. Where families can enjoy togetherness, beach access and notepads.)

Here is the list.

5 keys To A Great Life.

  1. Dream Big Dreams: The size of your life is determined by the size of your dreams. It’s the same phenomenon that links the size of a goldfish* to the size of its fishbowl. So think big. Dream big. Do big. *This is true of real goldfish. But not the delicious snack crackers, which come in only one size.

2. Take Risks: Don’t be afraid to take risks. Risks are the gateway to rewards. Take chances. Learn to be comfortable with uncertainty. You’ll figure things out along the way. Bet on yourself. Because you have the ability to stack the odds in your favor through determination and hard work.

3. Develop Rare and Valuable Skills: Become really great at something special. The journey is extremely rewarding. The process of self-improvement is empowering. The better you get at a skill the more passionate you become. The world will reward you with opportunities that are not available to those without those skillz. Which will enable you to pay the billz.

4. Develop and Maintain Strong Relationships At the end of our days the only thing that will really matter is the impact we have on each other. Prioritize your human connections. Develop as many relationships as you can. Maintain them over time. Those connections will reward you in more ways than you could possibly count. Unless your rare and valuable skill is counting.

5. Become Self-Reliant: The greatest gift you can give yourself is self-reliance. Become a resourceful problem-solver. Learn to make your own money, cook, and change a tire. Self-reliance builds confidence. Both are attractive to others. The more you can handle on your own the more control you have over your life. This is the basic theme of every song by Destiny’s Child.

Key Takeaway

Dream big. Develop your skills. Invest in your relationships. And learn to count on yourself. Those basic steps make it easy to take risks because you know things will turn out well. After all, you’re going to make it happen.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

4 things I have done wrong in my first 4 years as an entrepreneur.

After 19 years of working for other advertising agencies I started my own business 4 years ago this week. As the Founder & CEO of The Weaponry, I have made some good decisions over the past 4 years. But I have also made mistakes. As I look back at the past 48 months here are 4 things I did wrong that I will try to get right in the years ahead.

4 Things I Did Wrong Over The Past 4 Years.

1. I didn’t think big enough

My goals are big. And hairy. And audacious. To achieve them I need to push myself more. I recently read Grant Cardone’s book The 10X Rule. And I know my next challenge is to think and act bigger on a daily basis to accumulate the progress it takes to get to Goalville. I also know that if we don’t stop sheltering at home soon I will be 10X-ing my body fat.

2. I didn’t start a newsletter.

We launched The Weaponry’s first real website in the fall of 2019. (Yes we waited 3 years to launch a real website. You can read about that here.) I knew the next thing we should do is launch a newsletter. It would offer us a chance to regularly share additional value with our clients and friends of The Weaponry. We planned it all out. In fact, we have had our first edition 90% created for 6 months. We bought our Mailchimp subscription in the fall. And we have paid for it every month since, without sending a single email. Booo. We have been extremely busy over that same time period and haven’t made it a priority. But we will. (If you send your email address to info@theweaponry.com I will create a special first newsletter for you.)

3. I didn’t take enough chances.

Entrepreneurship requires you to take a fairly significant leap of faith. I had no problem Carl Lewis-ing into this adventure. And right or wrong, I am comfortable betting on myself. But I I have been conservative with our investments.

Specifically, I have been slow to invest in additional team members who would allow us to expand our offering, our impact and our t-shirt wearing population. It has helped put us in a confident position during the Corona-cootie crisis. But when I turned 40 I realized I didn’t want to lie on my deathbed and regret not starting my own business. Now I don’t want to lie on my deathbed and feel like I wasn’t brave enough either. Fortune favors the bold. So do barbecue sauce sales. And I want to be much bolder between now and next February 29th.

4. I didn’t offload enough responsibility 

When you first start a new business every box on the org chart has your name in it. Eventually you erase your name and put someone else’s name in that box. Over the past 4 years I certainly have moved many of my responsibilities to others. But I am still handling more than I should. Which means that I should be transferring more of my load to others, and hiring additional people power. This would allow me to focus more time and energy on the things that would have the most positive impact on our clients and on our own business. Plus, I am pretty sure there are lots of other people who can buy stamps and bottled water as well as I can.

Key Takeaway

I am thrilled to have started my entrepreneurial journey. I know that The Weaponry has become a valuable resource for many. But there is so much more opportunity ahead. It is important to recognize the positive things we are doing first. To give ourselves credit for the attempts and the accomplishments already in the books. But if we want to be great we have to push ourselves. We have to give ourselves a regular performance review from our deathbed to see where we should focus our time and energy while we still have the chance. It turns out I still have a lot of work to do.

*If you know someone who could benefit from this message, please share it with them.

Are you living the life of a yes-man or a no-man?

There are two kinds of people… We’ve heard this intro line many times before. We love to simplify the world’s inhabitants this way. Because it offers an easy construct to think about complicated topics. I recently read one of these ‘two-types-of-people’ observations that wowed me with its simplicity and profunditude.

Here it is:

There are people who prefer to say ‘yes’ and there are people who prefer to say ‘no’. Those who say ‘yes’ are rewarded by the adventures they have. Those who say ‘no’ are rewarded by the safety they attain.

-Keith Johnstone  Author of Impro

Wow! With this simple statement Johnstone summarizes the difference between accepting and denying offers that come your way. Did you notice that both outcomes are positive? You either walk away with adventure or safety. Nobody goes home empty-handed.

Which one are you?

The key is to know which outcome you really want. I am an emphatic Yes-Man. I like road trips without reservations. I am all in on the adventure or life. I am an entrepreneur. Entrepreneurship is all about saying yes. So is creativity. I see all of life’s challenges through the ‘Yes,and’ lens of improvisation. It truly makes every day adventurous, exciting and full of new possibilities. I’m not saying it is better than safety. It’s just better for me.

Key Takeaway

Make sure you know what makes you happy. Know what makes you sleep well at night. And reward yourself with more of that. If you prefer the safety, predictability and peace of mind of home then embrace it unapologetically. If you prefer adventure, embrace the bruises, wardrobe malfunctions and flat tires as souvenirs from the trip.

 

*Yes-Man and No-man are not intended to be gender specific. Regardless of your gender please consider subscribing to this blog. It’s written for people who prefer a safe reading adventure.