How to be successful, summed up in 4 words.

I have a 4-word philosophy for success. I lean on it every time I want to do something new. It applies to fitness goals, to business and career success. It applies to creative endeavors, and charitable giving.

It applies to all manner of self-improvement and behavior change.

It is not secretive or complex. And because it is only 4 words long it’s useful even if you have a really, really short attention span.

It is:

Start Small. Think Big.

Start Small.

The key to success is action. You have to get going to get results. Too often people make the mistake of starting big. When you focus on the fully formed, fully finished version, the vision itself becomes intimidating. Which prevents people from taking the first step.

By starting small you create an easy on-ramp.  By giving yourself permission to start small you create an invitation to action. And that action, as small as it may be, changes everything. Think about how small COVID-19 started. #amIright

Think Big

Once you’ve begun, go all in. Think about what is possible if you keep going and growing. Think about momentum. Think about compounding actions. Once you have begun the results are only limited by your thinking. So go as big as you can.

Mom’s Know This

Every Mom knows that this is exactly how you raise a successful child. You start small. You teach the most basic skills, rules, and manners. Then you think big. You think of the successful person you want your child to become. And you do all you can to empower your child to grow into the best version of themself.

Thank you Moms. Thank you for giving us a great start when we were small. And for thinking about all we would need to be successful when we became big. It has made all the difference. Sorry we can’t take you to brunch today to show our appreciation.

Happy Mother’s Day.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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