Last week I was a guest on the ContenderCast Podcast with host Justin Honaman, Justin interviewed me about entrepreneurship, and the things I have learned by launching and running the advertising and idea agency, The Weaponry. We discussed lessons from my book, What Does Your Fortune Cookie Say? And we talked about his transition from Diet Coke to Coke Zero. (This paragraph has been brought to you by Coke Zero.)
I can’t wait for the podcast episode to drop. I expect it will change my life the way Sara Blakely’s life changed when she went on the Oprah Winfrey show. So don’t be surprised if the world starts wearing my undergarments too.
One of the great questions Justin asked me was, ‘What advice do you have for other people who want to start their own businesses?’
My answer was clear and instant:
Spend time with people who have already done it.
But that advice is not specifically for want-to-be entrepreneurs. Or wantrepreneurs.
It is the best advice I can share about any type of success and achievement.
The best way to achieve a massive goal is to spend time with people who have already done what you want to do.
When you spend time with superstars their mindset rubs off on you. Unlike tickets on the Polar Express, their mindset is transferrable.
Spending time with high achievers is like going to a Success Optometrist. They help you see success in much greater detail. You see the actions they take, the mindset they have adopted, and the relationships they develop and maintain.
When you see those things up close you realize that you can do all of those things too. Suddenly, your belief in what is possible expands. Your risk tolerance increases. Your view of money transforms. And your excuses fade away.
There is an intelligence that increases with increasing levels of success. It can appear mysterious or unattainable from a distance. But once you have a front-row seat to higher levels of success, it demystifies the process. It’s like seeing how magic tricks are actually performed. You quickly realize there is no magic. There are simply skills developed, practiced, and perfected until it looks like magic.
Seek out successful people. Step into their orbit and let their positive peer pressure propel you. Notice the way they act, read, and think. Modify their approaches to your needs and style. Soak up the education and inspiration. It will change your life like nothing else can. Because when you are close to those who model the behavior you want to see in yourself you can’t help but replicate it. It’s like a language immersion program. Only the language is success. Soon you’ll notice others who want to get close to you and learn how you do what you do. That’s when you know it works.
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