To achieve great things don’t let preparing turn into procrastinating.

We all have big things we want to do. Goals, dreams, and aspirations are easy to find. Just ask any waiter in Hollywood. What is harder to find is goals met, dreams realized and aspirations achieved.

You can spend a lot of time thinking about the great things you want to do. You can talk about your plans. You can write them down and sketch them out. You can listen to podcasts and read newsletters and books. You can go to seminars, workshops, and meet-ups. And all of those things will feel like progress

But Oklahoma sooner than later, planning and preparing simply turn into procrastination. Because there are only ever 3 things that matter in the achievement process.

The 3-Step Achievement Process

  1. Where you are now.
  2. Where you want to finish.
  3. What you need to do next.

You already know where you are. (You do know where you are, right?) So once you know where you want to finish you have to quickly move your focus to what you need to next. That is the entire planning process.

The rest is doing.

  • If you want to start your own business, you should be working on your product or service, or finding customers.
  • If you want to write a book, movie, or play, sit down and start writing. (Unless you have a standing desk.)
  • If you want to become an investor in real estate or business, freaking buy something.
  • If you want to be an entertainer, start entertaining people.
  • If you want to travel the world, go somewhere you haven’t been.
  • If you want to be a nude model, lose the turtleneck sweater.

Key Takeaway

The difference between dreamers and doers is action. Once you know what you want to accomplish find the next step forward and take it. Once you start moving the next step always reveals itself. Gobble up those next actions like Pac-Man eats dots. Then keep going until you have cleared the board and you are ready for the next level. That’s what achievers do. And you will achieve by taking action.

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8 great ways to overcome your setbacks.

Long-term success is hard. Partially because short-term success isn’t that hard. It’s easy to string together a couple of quick improvements when you start anything new. Because you start everything new at your lowest level. Which means the first few steps often offer quick wins, confidence, and rewards. You just follow the yellow brick road, and all the little people cheer you on and give you new shoes.

Things Get Harder

But then you run into a non-improvement event. Or the unthinkable: Deprovement. Then you take a few steps back. This is especially common when you have really great success right out of the gate. Because you set the bar higher than you have the capacity to clear with your early skills and experience. #childactors

It Happens To The Best Of Us

But setbacks also occur when you have loads of experience. Because what used to drive better and better results stops working. Frustration sets in. Your confidence takes a kick in the tenders. And there you are at the crossroads of success.

This is your movie moment. This is when too many people quit or give up. Which is the only way to truly fail. When you face such challenges, and challenges will be faced, here’s a recipe to move beyond the swirly-whirly swamp of stalled progress, and fulfill your personal legend.

8 great ways to overcome your setbacks.

  1. Short-term goals. Set easily achieved short-term goals that get you moving in the right direction again. Make some of them laughably easy. That way you will both meet your goals and laugh. #winwin
  2. Long-term vision. Remember the big picture. Your long-term goals will not be achieved in one straight push. Keeping the long-term perspective reminds you that this is just a chapter in your story. And adversity helps make every story better.
  3. Focus on the most impactful area of improvement. Find your one thing to focus on that will have the greatest impact. There are almost always small actions that have huge consequences. Find those actions and take them.
  4. Forget your failures. Don’t dwell on your failures. Move past them as quickly as possible. Nike Founder and CEO Phil Knight said, “The art of competing, I’d learned from track, was the art of forgetting. You must forget your limits. You must forget your doubts, your pain, your past.”
  5. Identify with your successes. Remember that the successful you is the real you. The setbacks and stumbles are temporary and will soon be purged. Like Chris Gaines or Sasha Fierce.
  6. Take responsibility for your failures. Take complete ownership of your failures and shortcomings. By taking ownership of them, instead of blaming others or making excuses, you are taking full ownership of the solution too.
  7. Look at other areas of your life. Humans are complex machines. Often a disruption in one area of your life has an impact on other areas. Examine your sleep, your nutrition, your relationships, your other stresses, and your time commitments. Chances are that the challenges you are experiencing in one area of your life are having an impact on other areas of your life as well. Because the hip bone’s connected to the thigh bone.
  8. Believe in yourself. Have faith in your ability to identify the problem and make the necessary adjustments. Lead your own fan club. Because the person who thinks they can and the person who thinks they can’t are both right.

Key Takeaway

Setbacks are a key part of any great story. They force you to improve. Which ultimately makes you stronger, smarter, and more capable to face the next challenge. So embrace your challenges. Then go write your next great chapter.

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The Weaponry turns 5 years old!

I always wanted to start my own business. Not because I was an unhappy employee or a free spirit who couldn’t stand to work for The Man. I just like a good challenge. And everything I ever heard about entrepreneurship made it seem like it was the career equivalent to bull riding. Or free solo climbing. Or streaking at the Super Bowl. I knew it was dangerous. The likelihood of failure was very high. But if you are successful, there are few endeavors as rewarding.

On the set of a recent TV shoot with Jonathan Taylor of the Indianapolis Colts. I tried to steal his necklace, and he tried to defend it. It was all very subtle.

Some Fun Entrepreneurial Facts

  • There are 31 million businesses in the United States
  • 90% fail within the first 5 years
  • Only 4% ever make $1 million a year.
  • The average age of startup Founders is 42 years 
  • A first-time entrepreneur has an 18% chance of succeeding
  • 70% of entrepreneurs were married when they started their first business
  • 60% had at least one child
  • 44% had two or more children
  • 66% of start-up founders pay themselves less than $50,000
  • 69% of American entrepreneurs start their business at home
  • 80% of small businesses are non-employer businesses. 
  • 51% of small businesses make less than $100,000 in annual sales. 

Riding The Bull

With these facts in hand, I launched The Weaponry, an advertising and idea agency, in 2016. I wholeheartedly believed that we would succeed. The statistics didn’t scare me. They motivated me to prove that I was one of the few, the proud, the elite non-failers. Although I am sure the failers also felt confident when they first started out. After all, you don’t jump out of an airplane unless you are highly confident your parachute will open. Unless maybe there were snakes on the plane.

A constant reminder in our offices to think.

Turning 5 Years Old

Today, I am thrilled and proud to say The Weaponry is 5 years old! We gave grown significantly each year. And despite the global pandemic, 2020 was our best year yet. Now 2021 is off to a strong start. We continue to add to our team. And we have added 2 new clients in the past 2 weeks.

From a trip to India in 2018 to work with our clients Fifth Third Bank and SLK Global Solutions. I didn’t get the White Shirt Memo.

Funner Entrepreneurial Facts

  • The Weaponry has offices in both Milwaukee and Columbus.
  • We have 24 clients
  • We have clients in all 4 US Time Zones.
  • We have clients in 3 countries: The United States, Canada and India.
  • We offer Health Insurance and Dental Insurance
  • We have a 401(k) plan with a 4% match
  • We have two red refrigerators
  • Both of our offices are in Suite #206 (Although the signs say Sweet #206. Because I thought that was funnier. Those are the kinds of dumb things you can do when you start your own business.)
This is where the magic happens.

What’s Next?

I feel as if we have only just begun, like Karen Carpenter. We have much more to accomplish. We expect us to grow and expand significantly. It is clear that we are having great success with happy clients who have hired The Weaponry 2 and 3 times as they have changed jobs. Which I think is the best compliment a client can give you.

Our 3 Pillars of Success.

Before we won our very first client (Global Rescue), I declared The Weaponry’s recipe for long-term success. And unlike that finger-licker Colonel Sanders, I am happy to share it with you.

  1. Great Creative Idea
  2. Excellent Customer Service
  3. A Fun Experience for Everyone Involved.
Me and Dan Richards, CEO of our first client, Global Rescue. We were trying to look tough while wearing polos.

What’s Next?

If we continue to deliver on these 3 points we will enjoy perpetual success. And while I am very thankful to have made it to 5 years, I believe the job of leadership is to keep a business in business forever. To do that we will have to continue to listen, learn, adapt and improve. I am fully committed to it. Just like a streaker.

Key Takeaway

Entrepreneurship isn’t easy. In fact, it offers one of life’s greatest challenges. But if you want to try it, I highly encourage you. It is extremely rewarding in more ways than I have room to share in a concluding paragraph. To dramatically improve your chances of success start a business doing something you know well. Choose work you love to do. And you will have the intellectual equipment and the magnetic pull to get you to 5 years and beyond.

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How to turn your setbacks into success.

Progress is not linear. It zigs and zags. It stalls. It reverses. In fact, progress moves like a good 1980s breakdancer. It often leaves you spinning on your head. And wondering why you are carrying around a large piece of cardboard, and a boombox.

But don’t fear the setback. Setbacks are a profit center. Because, like Alanis Morissette said, every time you lose, you learn. Which means that setbacks are full of education, growth and things you, you, you oughta know. They make you smarter and stronger if you let them.

Obstacles, challenges, and losses provide game film to study. They reveal weaknesses, vulnerabilities, and flaws. And they teach you how to strengthen your weaknesses so you can overcome challenges the next time you face them. Luckily, life supplies a Hong Kong Buffet of challenges to overcome. So you will always have more opportunities to put your loss-based learnings to good use.

Key Takeaway

Don’t lament the setback. Embrace it. Dissect it. It provides a very specific, high level course in personal or professional development. Enroll in that class. Take good notes. You’re sure to come out smarter and more prepared than you started.

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To experience far greater success adapt an experimentality.

If you are like most people, you have enjoyed some success in life. But if you are like almost everyone, you haven’t enjoyed as much as you would like. To enjoy greater performances, better results, and more success you have to experiment. And this requires an experimentality.

An experimentality is a growth mindset. It is willing to learn and try new approaches in order to get better results. It is believing that good is not good enough. And that there is always a better way, José.

Constants

There are 2 parts to your experimentality. First, there are the constants. These are the aspects of your approach that don’t change. Your constants are the parts of your plan that are proven to work. These become elements of your repeatable process. Not only should you have constants in your approach, you should be constantly increasing the number of constants, like Constance.

Variables

The other part of your experimentality is your variables. These are the things you change to test the possibility of driving even greater results. There is more risk in the variables. But you will never change the magnitude of your success without adjusting the variables.

Like a David Copperfield show, this is where the magic happens. Changing the variables is the only way to experience breakthroughs. You have to be willing to try new ways, or you will always get old results.

10,000 to 1.

Thomas Edison said he never failed in his lightbulb experiments. He simply discovered 10,000 approaches that didn’t work. But through experimentation, and changing the variables, he found 1 approach that not only worked, it changed the world.

Without Edison and his experimentality, the world wouldn’t have known the lightbulb, the phonograph or the electric grid. And without Edison, nothing would appear above your head when you have a good idea. Plus, we wouldn’t have, ‘How many (blanks) does it take to change a lightbulb’ jokes. Scary right?

Whether you are trying to change the world, or simply change your world, keep changing the variables. The new approaches, techniques, and inputs are certain to impact your outputs. Some of them will lead to significant, vast, or even epic improvements. It’s up to you to determine which inputs those are.

Key Takeaway

Adopt an experimentality. The only way to get different results is to try different approaches. Keep track of your experiments. Note the impact of each adjustment. Because each one will get you closer to your goals. And one of them is likely to blow things wide open. Keep pushing until you find it. Don’t stop until the lightbulb burns bright.

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Opportunities are like showers. They need time to warm up.

Action and patience are like the chocolate and peanut butter of success. You need both. First, you need to act in order to create conditions for growth and achievement. You need to put the ball in motion. You need to hit start. You need to raise your hand. You need to plant seeds.

But then comes the hard part. You need to be patient. Because the universe doesn’t run on your timeline. The big break you are looking for doesn’t care how much you want it to happen right now, Sammy Hagar.

Opportunities are like showers. They take time to warm up. Which means you need to plan ahead. You need to take action early, so you can create opportunities later. You can’t wait until the moment you need results to get started. Or you are sure to get the cold shoulder, along with a whole bunch of other cold body parts.

Why? It takes time for the warm water of your positive actions to reach you. Remember, each shower works on its own timeframe. It depends on how far the shower is from the hot water heater, the size of the pipe, and how long it has been since you showered last.

Reminder

Once you have met a new contact, prospect, potential customer, hottie or employer, remember that you need to wait on their timing to be right to create a mutually beneficial transaction. If you insist on moving quickly, expect a cold shower.

Key Takeaway

Take initial action. Then be patient. We are all dependent on others. Arriving at synchronization takes time. Let the water warm up before you jump in. The wait is well worth it.

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The most valuable construction material in the world arrives at midnight.

Do you know what the most valuable construction material is? In case you are no Bob The Builder and haven’t partied at The Home Depot since before the pandemic, here’s a quick refresher on some of the more popular materials:

  • Lumber
  • Brick
  • Concrete
  • Steel
  • Glass (If your house is made of this don’t throw Mick Jagger)
  • Bamboo
  • Corn (Mitchell, South Dakota only)
  • Plastic
  • Aluminum
  • Adobe

But the most valuable construction material of all, is time. You can use time, like blocks, bricks and legos to create anything you can think of. We all get a delivery of 1,440 shiny new minutes every day. They arrive at your doorstep at midnight.

Each minute is perfectly sized for human use. They enable you to create great things. To build your dreams. To construct the life you want to live. To make memories and relationships.

Your daily delivery of minutes can be used to build businesses. They can be used to write a book, a movie or a blog post. They can create quality time with others. They can be used for self-improvement, to build intelligence and construct confidence. They can be used to build homes. And they can even be volunteered to good causes.

The most interesting thing about your daily delivery of minutes is that if you use them you get to keep them forever. But if you don’t use them, they disappear at midnight.

Key Takeaway

Use your minutes today.

*If you know someone who could benefit from this message please share it with them. It will only take a minute.

You don’t need to have a passion to be happy and successful.

I have a passion. I love advertising. I love everything about the creativity and strategery involved. My friends I grew up with tell me I was born for my career in advertising. They also tell me that I was born with a glitch in my brain. They are probably right on both accounts. Advertising plays to my natural interests and talents. Which makes my work easier and more enjoyable. It also led to me launch my own advertising and idea agency called The Weaponry.

However, discovering your true passion is fairly rare. Like a 4-leaf clover. Or a civil political debate. Over the course of my career, I have had conversations with countless people (meaning none of them were Counts) who have no idea what their passion is. In fact, I have come to think of the search for personal passion like the search for Sasquatch, or The Fountain of Youth. While it is exciting to think that it is out there somewhere there is a great chance you will never find it.

Don’t Worry. Passion Is Overrated

Don’t be discouraged if you haven’t discovered your special purpose. You don’t need to have one specific passion to be wildly successful in life. There are many conduits to wealth and happiness. So instead of focusing on discovering your personal passion, utilize any of the following drivers to experience fulfillment, joy and success.

7 Substitutes For Passion

  1. Problem-Solving. If you like solving problems, you can be wildly successful. Because life, business and careers are full of problems. People who are good at solving problems are extremely valuable. That’s why they land in executive roles. Plus, problem-solving is inherently rewarding. Which is why Vanilla Ice was so into it, while the DJ revolved it.
  2. Competition: If you like playing games and competing you can apply that to your career. This is why former athletes are often great at things like pharmaceutical sales. It isn’t as if they have a natural passion for antidiarrheals and commercial- grade wart removers. They simply approach their work as if it is a competition. Which it is. In fact, business is the ultimate competitive sport. Because you are playing for money, honey.
  3. Goal Achievement: If you are goal-oriented, set lofty goals for your life and career. Because if you have audacious goals, like Goal D. Locks, you can use any business or career opportunities that come your way as tools to help you attain those goals.
  4. Enjoying Team Work: Work is more fun when done as part of a team. If you like working with others and achieving great things together, use that to drive your success. Again, don’t worry about what you are doing if you enjoy doing it with others (snickering).
  5. Enthusiasm: Some people are just naturally enthusiastic. It is a great quality to have. In fact, if you have enthusiasm, you don’t need to have one specific passion. Simply apply your positive energy towards whatever you do and you’ll experience positive results.
  6. Personal Growth: Do you like getting better and better at things? You can put that to use in anything you undertake. And you can experience rewards on a daily basis. Enjoying your daily progress and growth is a perfect recipe for long-term happiness and accomplishment.
  7. Love For Money: There is nothing wrong with loving money. Money is like a key that opens doors. It can help comfort and entertain us. It brings peace of mind. It can be used to experience real joy and adventure. If you enjoy having money and what it enables you to do, let that drive you. As Gordon Gekko said, greed is good. He also said that he was tired of being mistaken for the GEICO spokes animal.

Key Takeaway

Having a personal passion is nice. But is not a requirement for happiness and success. Don’t feel bad if you don’t know what you were born to do. In fact, not having one defining passion means that you can take many different paths to an enjoyable and rewarding career. Use any or all of the 7 drivers above to power you along your path. You may even find that these drivers are your passion. Enjoy the journey. It is the key to enjoying your life.

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What happened after I had my This-Can’t-Be-My-Life moment.

The summer after I graduated from the University of Wisconsin I didn’t have a job. No full-time job. No part-time job. I was living in Madison, lightly looking for an entry-level position in advertising. But not looking in a way that gets the job done. In fact, I still hadn’t set foot in an ad agency.

The Ricki Lake Show

On a hot afternoon that July, when real grown-ups were at work, I found myself lying on my couch in the middle of the day watching The Ricki Lake Show. And suddenly the reality of my situation hit me like a Miley Cyrus wrecking ball. 

I was a good student. I went to a great school. I now had degrees in both Journalism and Psychology. I had ambition. And goals. And pride. And bills to pay. And here I was in the middle of the day, in the middle of the week, plopped on my couch, watching a crappy talk show, because I had nothing more important to do with my time. I thought, WTF? (even though WTF hadn’t been invented yet), This can’t be my life.

In that moment, my life changed. I rose from the couch, an unemployed man on a mission. I bounded up the staircase to my bedroom. I grabbed a scrap of paper on my desk that my Profesor Roger Rathke had handed me weeks earlier. On the paper was written Paul Counsell and a phone number.

Paul Counsell was a college buddy of Profesor Rathke’s, and the CEO of Cramer Krasselt, one of America’s great advertising agencies. He was someone I was told I should call. But I hadn’t.

I plucked my corded 1990’s phone from the wall, punched in the phone number, and was introducing myself to Mr. Counsell less than a minute after dumping Ms. Lake. And things started changing.

From that phone call I got an informational interview. Then a job offer as a copywriter. Then I started my real job, with a salary and benefits, and opportunities for growth and travel. All doing what I always wanted to do. I met my wife Dawn at that job. And I met a client there who years later would call me out of the blue, just like I called Paul Counsell, and encourage me to start my own advertising agency. Which I did.

Today I am the Founder and CEO of the advertising and idea agency The Weaponry. Over the past two decades I have worked with some of the best brands in the world. And the best people. My career has taken me to Argentina, Iceland and India. My wife Dawn and I will celebrate the 20th anniversary of our first date tomorrow with our 3 kids. This is my life. Because I got off the couch and made it happen.

Is this your life?

Are you living the life you imagined?  The life you thought you would have when you graduated from high school or college? Or did you fall behind, veer off course, or never get started? Have the recent health and economic crises spun you around and left you wondering what’s next for you?

If you are not living the life you imagined, I hope you have your own This can’t be my life moment. Because that moment can change everything. It can motivate you to take the actions needed to get you where you always wanted to go. There are on-ramps everywhere. So take one. Make that call. Or make a thousand. Change jobs. Change careers. Start your own business. Get back to work. Get away from toxic people. Get near sunshine people. And can-do people. And finally, do what you always knew you could.

Key Takeaway

This-Can’t-Be-My-Life moments are a gift. They are the push you need to get to the place you are supposed to be. The first half of 2020 was full of challenges and setbacks. But it also created opportunities. Take advantage of them. Get off the couch. And make your life happen.

*If you know someone who could benefit from this story, please share it with them.

Want to do great things? Follow someone who already has.

If you want to do something great, find someone who has already done it. Or is doing it now. And doing it well, like L.L. Tuck in behind them and learn as much as you can from them. Ask questions. Observe. And follow.

There is no reason to waste time reinventing the wheelie. Get the blueprints. And the Cliff Notes. Learn as much as you can from those who have already traveled the path. And you’ll experience the least resistance.

sport bike bicycle cyclist
This dude is tucked in and ready to draft.

You still have to put in the work. Like RuPaul. Your endpoint will be your own. But playing follow the leader will allow you to expend less energy in the early stages. Which will allow you to travel faster and farther and spend more time on course than off.

You will condense the journey to your initial success by squeezing out the mistakes and missteps. The types of mistakes and setbacks that are inevitable if you go alone. Going down the only road you’ve ever known.

Your success will also be the success of the person you are tucking behind. Because you are Them 2.0. You are them but smarter, sharper, and more efficient. You are them with experience, time traveling back to the beginning. Like Uncle Rico playing high school football again.

img_1274
I played follow the leader when I was a kid, and never stopped. 

You can follow a person you know. Or a person you want to know. But you can also follow someone who has done it, and written a book about it. Or created a podcast, newsletter blog or poem about it. You can even follow Robert Frost by not following Robert Frost. Think about that for a moment in the yellow woods.

I have been following too many people to count. They have all made my journey to this point easier. Becuase there is so much already figured out that I didn’t have to figure it out myself. And that has made all the difference

Key Takeaway

Dream a big dream. Then get going. But don’t go it alone. Find someone to break the wind for you. #snickering  Follow a proven recipe for success. Then add your own nuts and marshmallows. The world is full of great stories. Find one you like. Or mix several together to create your own formula. But find a guide. You’ll get there faster. Then just keep going.

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