How to share your best ideas all over the world.

In the fall of 2015, I decided to create a new blog. I had tried writing blogs several times before. Most of them didn’t go anywhere. I hoped that this new blog would be different. Like Nuprin. Or Zima.

Starting At Zero

I started at zero. Zero posts. Zero readers. Zero subscribers. Zero requests for me to write anything. It was just me and my computer, creating new blog posts out of cursors and keystrokes, the way Doogie Howzer used to do it before he met your mother.

I write to help readers learn a little, laugh a little and lift a little.

Adding Value

I just started writing lessons and learnings I found valuable and that I thought would be valuable to others. I shared what I was learning about entrepreneurship as I launched the advertising and ideas agency The Weaponry in 2016. I wrote about marketing and creativity. I wrote about positive thinking and self-improvement. And I wrote a story about a woman who tried to save me from salmonella poisoning and plane crashes at a Piggly Wiggly.

Developing The Habit

I felt like the Time-To-Make-The Donuts Guy from the Dunkin Donuts commercials of my youth. That guy got up every day, without fail, and would make donuts, day after day, because the world needed donuts. He had created a donut-making habit. I created a similar habit at 6 am every day. Only I was writing, not baking, glazing, sprinkling, and holing.

The Compounding Effect

The compounding effect of a habit repeated over time is remarkable. It often sneaks up on you, like the way you catch a unique rabbit. At the start of 2023, I looked at the statistics page on this little blog project and I noticed 3 things that surprised me.

Adam Albrecht Blog Surprises

  1. I have now been writing the Adam Albrecht Blog for 8 years. I determined this through rigorous data analytics where I took the current year (2023) and subtracted the original year of publication (2015).
  2. I have published 828 blog posts.
  3. I saw the world map of where my blog has been read.

Here’s the map.

By writing day after day for years the blog has been read around the world. In fact, it has been read in 170 Countries or territories. According to Google and The United Nations (of Benneton), there are 195 sovereign nations. (And one seven-nation army.) One of my favorite statistics is that there are 38 countries that have at least triple-digit reads.

Notable countries that are boycotting this boy’s blog:

  1. Iran (So far away)
  2. Cuba (Gooding Jr.)
  3. North Korea (De Janeiro)

I get that those countries don’t allow people like me to just wi-fi into their countries, spreading positivity and pop culture references. So I am not hurt.

But then there is Greenland. That large landmass in the north apparently wants nothing to do with me. This has been a source of frustration for me for years. I just can’t seem to crack the Greenland market.

French Guiana is the only other area in the Americas that is not down with the AAB (Adam Albrect Blog). I don’t know if it is their Frenchness or their Guiananess that is to blame.

The Lesson

I started this blog at zero. I have never done any paid promotion of this blog. Yet, the ideas I have shared here have been read by people all over the world, thanks to the power of the internet and the WordPress platform.

By writing at least 5 days each week for years I also developed habits, ideas, and stories that enabled me to write my first book, What Does Your Fortune Cookie Say? In the book, I shared 80 of the best life lessons I have learned. But it never would have happened if I hadn’t first started this blog.

I have now published 2 books, thanks to the writing and publishing habit I developed through this blog.

Key Takeaway

The key to long-term success is to get started. First comes the action. Then comes the accumulation. Studying doesn’t get you success. Planning doesn’t. Goals don’t. Actions do. Habits do. Simply not stopping does. So get started today. And just keep going.

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Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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