Everything there is to know about me in 52 minutes.

Everyone has a story. I recently sat down with Dave Molenda on the Positive Polarity Podcast to tell my story. Ok, so it was more like a series of stories. Kind of like Diary of a Wimpy Kid. Which makes my episode the Podcast of a Wimpy Adult.

If you want to skip the backstory and go straight to the podcast click here.

That’s a lot of hair in one square.

Dave Molenda

Dave is a successful entrepreneur who grew a baby startup business into a $10 million beast. Then Dave wrote a book that became a #1 Amazon Best Seller called Growing On Purpose: The Formula to Strengthen Your Team AND Improve Your Customer Experience.

Dave is a really positive guy who is looking to find more positive people with positive ideas to share with the world. (I’m positive about that.) Which is why my friend and public relations expert Monica Baer connected us. Dave is also a great podcast host and found valuable topics to discuss.

Dave is also a member of the Long Hair Boys Club. Which is a club I made up. (But there are real shirts and real stickers coming soon.) In fact, Dave’s flow is so good it makes me look like Telly Savalas.

Why Listen

If you are looking for insights on how to start or grow a business, I share my approach here. If you want to know how to write a blog, it’s in there. If you ever wanted to pick my brain (hopefully not with an ice pick), the insights you are looking for are probably in here. And if you would like to get away from the election and Covid-19 for a while, there is no mention of either of those 2 topics in the podcast.

Topics Dave and I talked about:

  • The process I used to discover my career passion
  • How I got my first job in advertising
  • How I started my own business
  • Where the name The Weaponry came from.
  • How I develop new business opportunities
  • Why I give away the goods for free (like a crack dealer)
  • How I built my blog (which now has 515 posts)
  • How I find time to write
  • Where my ideas come from
  • My favorite blogging topic
  • My goals
  • Positivity
  • My tip of the week.
  • The Weaponry’s fake website we had for 3 years.
  • Why Laverne & Shirley are part of The Weaponry
  • How I applied my athletic background to business.
  • The strength of a good name
  • Being a dude with long hair.

If you want to hear the podcast click on the link below. And don’t miss my Tip Of The Week at 46:40.

The link to hear Adam Albrecht sharing everything he knows with Dave Molenda

Thanks for having me Dave! (And thanks for the introduction Monica.)

This is how many people I hope to reach with each blog post.

When I first started writing this blog 5 years ago I thought a lot about the growth of the blog. I focused on how many subscribers I was getting. I thought about how many people liked, commented on, and shared my posts. But over time, as I should care more and more about such things, I find myself caring less and less.

It’s not because I don’t think growth and significance are important. It’s because I have thought more about the power we all have to add real value to just one person.

A Critical Post

Back in 2015, as I was preparing to launch my advertising and idea agency, The Weaponry, I read a blog post that unlocked a critical door for me. It was written by my friend Christien Louviere. Christien is an entrepreneur in Atlanta. And he wrote a blog post about the top 10 things you don’t need to do to start your own business.

In the post he conveys that it is a lot easier to start a business than you thought. He encourages readers not to worry about the many things they likely thought were speed bumps, or impediments to entrepreneurship.

It was a very useful post. And it contradicted Johnny Paycheck’s take-this-job-and- shove-it philosophy. In fact, one of the 10 points was that you don’t need to quit your job to start your own business. In fact, he encouraged readers NOT to quit their day jobs until they absolutely have to. Instead, start your new business on the side (either side will do), and let your day job fund the night job, or side hustle, as long as you can.

The Entrepreneurial Track Change

When I read that post I already had potential clients encouraging me to start my own business. Which I was excited to do. The problem I couldn’t figure out was how and when to switch from salaried employee to on-my-own entrepreneur, like Patti Labelle. At that point, I was 42, making the highest salary I had ever made. I had a significant mortgage. I had 3 kids, and a wife I really wanted to keep.

Good Advice

The advice to get going while still holding onto my job was exactly what I needed to hear, when I needed to hear it. It unlocked a critical door for me to pass through. (And I have found that passing through is far better than passing out or passing on.)

But the funny thing is that I bet not that many people read Christien’s blog post. Christien wasn’t the French Seth Godin. He didn’t have millions of followers. For all I know I was the only person who read that post.

But Christien had knowledge and insights that I needed. And he shared it, like Sonny Bono. With that one post, I found exactly what I was looking for, unlike U2. I don’t know how things would have unfolded for me given other timing and circumstances. Because so much of life’s success is about getting the timing right. #TWSS

A Better Measure

I no longer concern myself with how many people read my blog. I am not trying to impact or influence the masses like a televangelist. I don’t expect to ever get paid for my blogging. Or be considered an important influencer.

Instead, what I think about is sharing what I know, what I have learned and what I have experienced. I think about sharing my accumulated knowledge on entrepreneurship, creativity, advertising, marketing, networking, positivity, wellbeing, and adventuring.

I expect that what I share will be valuable to one person who reads it. And that’s all that matters to me. I don’t even worry about whether or not they tell me that something I wrote was impactful to them. I trust that there is a person meant to read each post I share. And that it will help them in an important way. Even if it is just getting through a challenging day.

Proper Perspective

At the end of our days, the only thing that really matters is the impact we had on each other. If I can share something I have learned, and have a positive impact on another human, then my effort is well rewarded.

Key Takeaway

If you have a blog, vlog, podcast, newsletter, twitter feed, Pinterest board or Instagram account where you are sharing what you know, what you think, or what you enjoy, don’t be discouraged by a small following. Focus on adding value. If one person benefits from what you are creating you are positively impacting a life. That is our highest calling. Thank you for answering. And keep sharing. Someone is listening. And that someone is everything.

*If you know someone who could benefit from this message, please share it with them.

Want more tips on blogging? I think you’ll like these:

What I have learned about blogging after 200 posts.

12 things I’ve learned from writing 300 blog posts.

One day I started a blog. Now I have published 500 posts.

One day I started a blog. Now I have published 500 posts.

When I first heard about blogging I loved the concept. Thanks to the internet, suddenly you could write and publish your thoughts as often as you wanted, without having to own your own newspaper, magazine, or bathroom stall.

I knew this was a great platform for me. Because I could fill my writings with silly comments and there would be no editor to edit them out. Then again, there would be no editor to catch my spellng mstaks. And I have a type-O personality.

Over the following decade I took several good swings at blogging. I now have 9 random blogs to my credit. But to 7 of them I’m just the Bloggy-Daddy. You know, the guy who created that poor little abandoned blog and, like Tom Petty, don’t come around here no more.

Sailing The Entrepreneurship

In the fall of 2015 I began plans to launch my own advertising agency. I loved the idea of sharing my experience with the world through a blog. I figured the creative inspiration would be endless. So I began writing The Perfect Agency Project blog. I applied the same proven success formula to both my business and my blog. Which is to say I started and never stopped. #DontStopGetItGetIt

The Weaponry

Today, my advertising and idea agency, The Weaponry, is set to have our best year ever. Which is amazing considering that 2020 the year is nothing like 2020 the TV show.

What began in my home office in Atlanta now has offices in Milwaukee and Columbus. We have clients in Atlanta, Los Angeles, San Francisco, Dallas, Raleigh, Philadelphia, Manchester, New Hampshire, Columbus, Cincinnati, Madison, Milwaukee and more.

The Blog

This blog that began my entrepreneurial journey with me is stronger than ever too. Because I just keep writing. However, back in March, just before the world went sideways with Covid-19, I changed the name of this blog from The Perfect Agency Project to the Adam Albrecht Blog.

I made the change for two reasons. First, because I wanted to have greater latitude to write about my learnings, experiences and observations beyond entrepreneurship. Because entrepreneurship teaches you lessons that reach far beyond business.

Second, I wanted the blog to be easier to find. Now, anyone typing my name into a search engine will easily find this blog. Today, I am also working on a book. And connecting your name to your blog creates better connectivity to all of your writing. And some of your wronging.

Mr. 500

The post that you are reading right now is my 500th post on the Adam Albrecht blog. I have shared a considerable collections of experiences, ideas, learnings and observations since the fall of 2015.

What I have enjoyed most is that the process of writing this blog forces me to think. It makes me think about what I am learning and experiencing. It makes me think about my life and career and the journey I am on. Which means that life isn’t simply passing me by. I’m evaluating it, studying it and appreciating it every day. And like a tech-enabled Elvis Costello, every day I write the blog.

Thank You!

Thank you for reading this blog. I know your time is valuable. The fact that you have spent some of your time reading my blog means a lot to me. I appreciate your support, comments, likes and shares. I appreciate it when you challenge my thinking. I appreciate it when you find a spelling mistake for me. And I appreciate it when you let me know that you picked up on the obscure reference I dropped in the story.

Key Takeaway

The key to success is simply starting and never stopping. If you do those 2 things, you can build a business from dust. You can write 500 blog posts. And you can do anything else you set your mind to. Far too many people come to the end of their days and regret the things they didn’t do. Don’t let that be you. Start today. And just keep going.

*If you know someone who would benefit from this message, please share it with them.

Why I am no longer writing The Perfect Agency Project blog.

In 2015, with the enthusiastic support of several former clients, I decided to create my own advertising agency. During the planning process I started this blog to help share my entrepreneurial adventure. I called the blog The Perfect Agency Project. I wanted to write about what I was doing, learning and thinking as I was launching, improving and growing what would become The Weaponry. That way, if I made huge mistakes, and wondered, What was I thinking!?!, I could simply go back and read what I wrote.

I Didn’t See THAT Coming.

However, in an unforeseen turn of events, creating this blog has become as significant to me as creating the business. The simple act of writing about my experiences has taught me even more than I have been able to share with my readers. And the feedback I have received from readers has made it one of the most rewarding elective projects of my life (even better than the 3 inch goatee I grew in college).

All Rights Reserved
The more I write, the more I learn. The more I learn, the more I write. That’s why I decided to  get my virtuouscycle rider license.

Doing Time

Over the past few years I have spent 10 to 15 hours per week writing my blog. I publish new posts every Tuesday, Thursday and Sunday morning. And I have been able to collect, sharpen and share more knowledge and insights than I ever expected. I learned so much about blogging that I wrote posts like, What I have learned about blogging after 200 posts. And 12 things I’ve learned from writing 300 blog posts.

A New Chapter

When I turned 40 years old I made a commitment to start my own advertising agency. I did it by the time I was 42. And as I continue to build and grow The Weaponry, I have added new goals.

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Some of The Weapons, laughing and smiling, as if someone was taking a picture.

I have another startup business that I would like to launch soon. I want to write a book. Ultimately, I hope to write more than one book. But before you can write many books you have to write one. Kind of like, before you become a porn star you have to first have sex, on camera. #pleasedontdothis

Broadening My Horizons

To share my various business experiences, my book writing adventure, and all of the other life lessons, insights and humorous experiences along the way, it is time to expand the scope of this blog. For those of you who read this blog regularly, you know that I have regularly wandered far from topics related to The Weaponry. In fact, one of the great things about having a personal blog is writing about whatever you want. Like A strange encounter at the Piggly Wiggly. And I find myself wanting to share my broader experiences, learnings and observations.

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I may share more stories, like what I learned on my family’s 2019 Father’s Day hike on Mt. Rainier.

As part of the broadening of the blog I am changing the name of the blog too. It will no longer be called The Perfect Agency Project. (#audiblegasps #CallCNN #WeInterruptThisBlogCast) I also want to make my writings easier to find, by humans and search engines alike.

So I am changing my blog title to… wait for it… The Adam Albrecht Blog. I know, this sounds crazy, like rich Asians. And you will never believe the new URL I will be using. So I will tell you. It is… AdamAlbrecht.blog. (However, theperfectagencyproject.com will still direct you to the blog. Because a rose by any other name may not immediately smell as sweet to Google and Bing.)

The rest of the blog will be totally the same. I will still share what I am learning. I am committed to humorous asides and totally random pop culture references that separate insiders from outsiders. (Use Google as your secret decoder ring for random references.) I will keep hashtag-style commentary. And captions will be written to make you giggle.

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Maybe I’ll share more stories like the time Danica Patrick and I filled a motorhome with 1.2 million ping pong balls. As DP said, ‘That’s a lot of balls!’

Key Takeaway

Thank you to all of you who regularly read my blog. Thank you for the comments, likes, emails, texts, phone calls, proofreading help, and in-person feedback on my writings. I know your time is limited. And I appreciate that you take the time to read my posts. But if you like what I have written in the first 412 posts, you will like what I write over the next 4000. And if you like this blog, I expect you will like the book. Which I look forward to spending more time writing in the year ahead. Thank you for reading all the way to the end of this post. Which is actually not here. Or here. It’s right here.

The best 5-word compliment your content, service or relationship could ever receive.

I started writing The Perfect Agency Project blog in 2015 as I was preparing to launch by own advertising agency called The Weaponry. After 2 decades as a salaried employee, I wanted to document and share my experience as I attempted to transition to a self reliant entrepreneur. I wasn’t sure if I was writing a how-to story, or a how-not-to story. But I figured it could provide value either way.

Entrepreneurship

Along the way I have learned a lot about being an entrepreneur. Including how to spell it. I learned that the word in german is unternehmer. Which I think is hilarious. Because it can be literally translated as undertaker. So you should be careful before signing up for that Unternehmer Conference in Stuttgart.

Content Creation

I have also learned a great deal about blogging. And content creation in general. Although I’ve never liked the term ‘content’. Content sounds like ‘stuff’. And no one should just be creating stuff. But alas, the masses have spoken, and they have adopted content, like they adopted VHS over Betamax.

Positive Feedback

When I began sharing my blog posts with friends and family I began getting positive feedback. It was nice to hear those close to me say that they thought a post was good, or funny or interesting.

I shared my posts more broadly on social media, and I started hearing people I didn’t even know say that they learned something. Or were inspired to act by something they read on my blog. I appreciated the feedback and was happy to know others were gaining some value from my writings.

All Rights Reserved

New Feedback

But lately I have heard something different from readers of my blog. It’s not that my posts are interesting, funny or inspiring. It’s not that they are insightful or informative. The new comment that I have heard lately is short and sweet. Just 5-words in total. But those words are extremely meaningful to me.

The 5 Words

The 5 words that I have been hearing people say a lot about my blog lately are:

‘I look forward to it.’

The Reward

I don’t need a million readers. I’m not trying to win any awards. I am not trying to quit my job and become a full time blogger. Although as an entrepreneur I think it would be funny to have to resign to myself. (It’s not you, it’s me. Just kidding, it’s you!) I don’t need to make a dime off of my blog. Because knowing that there are people who look forward to my next post is the greatest reward I can imagine.

These 2 readers, and that’s all I need.

I don’t need any other validation that what I am writing and sharing is worthwhile than knowing that there are readers who look forward to each new post. It tells me that the posts add value. I’m not sure if it is entertainment, education or inspiration that readers look forward to. Or if my blog simply provides a rich habitat for typo hunters. Maybe it is a combination of factors. I am grateful regardless.

Developing A Brand

When people look forward to the content you serve up it means you have delivered consistently. Which translates to a brand with value. Even on a very small scale, that is very rewarding.

woman in grey jacket sits on bed uses grey laptop
Have you tried Blog n’ Coffee?

Sunday Coffee

Over the past 2 weeks I have had multiple people tell me that they look forward to The Perfect Agency Project Sunday morning post. They have told me that reading the post has become part of their Sunday morning coffee routine. I had no idea that anyone picked up on the fact that I always post on Sunday morning by 8am CT, before I rush off to church. And I couldn’t be more touched. At least not without having to press charges.

Key Takeaway

When others look forward to your content, programming, services or products you are doing it right. Because we only look forward to such things when they are good. When they offer value. And when they are enjoyable. The same holds true in our relationships. When others look forward to what you offer you are on the right track. So dig in and keep it coming. More good things will surely come your way.

*If you know someone who could benefit from this story, please share it with them.

Every day I write the blog. And more people read it.

It’s really easy to start your own blog. I should know. I have started at least 8 of them. But it’s really hard to keep them going. I should know. Because 7 of mine moved like glaciers, until global warming put them out of their misery.

I enjoyed writing the blogs. But I never created a habit that kept them going. It takes time to find your groove, your voice and your writing schedule. Even more challenging, it takes a lot to attract an audience that wants to read what you are writing.

Writing No Matter Whataburger

When I started this blog I made a commitment to myself to just keep at it, no matter what. I was committed to sharing my experience as I launched my own advertising agency from dust. I thought it would help others start their own businesses. Just as I had read other blogs that inspired my entrepreneurial adventure. If the business failed and no one read the blog, at least when it ended I would have the experience and learnings well documented for myself. Which is like seeing the light at the end of my carpal tunnel.

My Twins

In many ways The Perfect Agency Project blog and The Weaponry, my advertising and idea agency, are like twins. They were born at the same time. They have grown together. And they are inseparable. Like conjoined twins. Or regular twins who got into the Gorilla Glue.

Quiet Growth

The growth of The Weaponry has been a shared experience, as we have added team members and clients. But the growth of The Perfect Agency Project blog has been private and quiet.

Writing this blog is a solitary endeavor. It’s just me and my computer. I write down my thoughts, lessons, experiences, observations and insights that stem from working in and on my business. Then I hope that someone, somewhere will read the posts and find some value in them.

Sometimes the posts are well read. And sometimes they are not. It is hard to tell why some posts fly and some flop. Especially when what I consider to be the best, most important ideas gain very little traction.

Write Anyway

But whether a post was extremely popular or went mostly unnoticed, I write again the next day. I have been consistent and persistent. I just kept writing. And just kept posting.

Seeing Obvious Progress

I am proud to say that on September 17th, 2019, the total number of views and visitors to my blog for 2019 surpassed the total number of views and visitors the blog received in all of 2018.  Which means that it had the same number of visitors in 8.5 months in 2019 as it did in the 12 months of 2018. #FirstGradeMathYall

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This is the growth chart for my blog. It represents the views and visitors (dark and light shades) for each year since 2015. The pink at the top of 2019 is optimism.

Insistence on Persistence

The persistence is leading to progress. I still have 3.5 months of readership growth ahead this year. At the pace of 3 posts per week, that is 42 blog posts left to share in 2019. As a result, I expect a 50% growth in views and visitors for the year. Which for a blog I have been writing for 4 years feels pretty good.

Fun Fact: The Perfect Agency Project blog has been read in 113 countries around the world in 2019.

I attribute the growth to just keeping at it. Slow and steady. Each post, whether it is read by tens or thousands, contributes to that total. And that’s progress. Truly, every little bit helps.

Key Takeaway

Success doesn’t come overnight. It comes in small steps that seem insignificant on their own. But over time the cumulative effect of all those small steps is significant progress. So keep going. Commit to creating a habit of action, day after day. Then give yourself time. Time for the results to pile up and make a difference. If I can do it you can do it. Do a little every day. And just don’t stop.

*If you know someone who could benefit from this message, please share it with them.

Sometimes you let yourself down.

It’s not whether or not you fall down, it’s whether or not you get back up. That is the essence of all motivational quotes on perseverance. Today I’m giving myself a pep talk. Because after having established and adhering to a very regular blog writing and publishing routine, this week I published… nothing. Not even a gif of tumbleweeds blowing past my keyboard.

I have a tall stack of excuses to lean on for my posting miss this week. I had work travel. I had long and late shoot days. But the biggest issue I didn’t overcome was that I got sick. I have been dealing with a strange kind of sickness that attacked my lungs and seems to have fractured my sleep-iphram, or whatever your sleep mechanism is called. After not sleeping all night, the last thing you want to do is get up at 6am to write for an hour or so. So I let myself off the hook.

Now I have to get myself back on the hook. Starting with a Saturday post that is really an apology. The apology is to me, from me. As I wrote about in, How to use fake deadlines to make your dreams come true, we make progress by giving ourselves false deadlines. They are the key to self driven accomplishments.

I had set false deadlines to publish blog posts every Tuesday, Thursday and Sunday. But this week I missed my own false deadlines. Boo. It’s not that the one week is a major problem. But I have annual blogging growth goals to meet. And I need every post to help accomplish those goals. 

Key Takeaway

We all stumble on our journeys at some point. The key is to not let those stumbles become the norms. The exception should be the exception. Don’t let it get promoted to the rule. Or the law.

And… I’m back on track.

12 things I’ve learned from writing 300 blog posts.

I first heard about web logs in the early 2000s. I fell in love with the idea right away.  Suddenly, everyone could write and share their own ideas with the world, for free! I immediately wanted to write my own. Over the next decade I dabbled with at least 8 different blogs. But like cheap tape, nothing stuck

The Perfect Agency Project

I started this blog in the fall of 2015 as I began planning to launch my own advertising agency, The Weaponry. I wanted to write about the startup process, the entrepreneurial experience, and all that I knew and learned about advertising and marketing. I hoped that people would read this and think that if this clown can start his own business, I certainly can too. (Which is true.)

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I give Sharing Knowledge With Others 2 thumbs up!

The Surprise Education

I expected to share what I learned about business. But along the way I also learned a lot about blogging. When I hit 200 published posts last year I wrote a piece entitled, What I have learned about blogging after 200 posts. I shared all my best tips and tricks about blogging. Today, when people ask me for advice on blogging I simply point them to that post, like Babe Ruth calling his shot. Except there is no baseball, no bat, no outfield wall, and no candy bar at the bottom of the country club pool.

Mr. 300

Today I am publishing my 300th post. Over the past 100 posts I have learned even more about blogging. So I am adding 12 more tips to my blogging body of knowledge. Here they are in a particular order.


12 More Tips On Blogging Learned From Writing 300 Posts.

 

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Write. Even if you are wrong.

1. Just keep writing.

The most important factor in writing 300 posts is to simply keep writing. It is easy to write one post. And it’s really easy to quit after writing that one post. To get to 300 hundred, 3000 or 30,000 posts you have to just keep writing. It’s like Dory’s swimming philosophy. There is no magic to it. Just stick-to-it-ness.

 

set of tool wrench

Get your blog posts up and running and fix them along the way.

 

2.  There is always something to fix.

When I look back at my published posts I feel like Michael Jackson looking at his face. Because there is always something I want to change. Always. I would add another example, smooth a transition, insert another joke. But the blog posts must get published. Published is better than perfect. It’s a blog. Not a book. You get a round of writing. A round of improving. And then you have to push that post out of the nest to fly or flop.

 

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You’ will make mistakes. And publish them. And then you will erase them and act like they never happened.

3.  Errors are part of the game.

In the process of pushing posts live on a regular basis you are going to make mistakes. A typo may sneak through. You may miss a word, or double double a word, or misuse or misspell a word. You have to work to minimize errors. But accept that they will happen. My readers help me find the errors. Kind of like friends who tell you when you have something stuck in your teeth, or toilet paper stuck to your shoe, or a bat in the cave (a booger in your nose). These are good friends and good readers. Because they want to help you succeed.

 

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Who would have thought this dude would have become royalty?

4.  There is no telling what will be popular.

I am often surprised at what posts become really popular. It’s hard to predict what gets passed along. It’s difficult to know what will generate a lot of comments. I haven’t found a lot of consistency in my most popular posts. It’s kind of like dance crazes. So just keep dancing and enjoying it.

 

macro photography of brown and black lost cat signage on black bare tree

Missing, one great blog post. Last seen by nobody.

5.  Sometimes a great post goes completely unnoticed.

This is a the hardest fact about blogging. Sometimes you write a post that is really great, that you know is important, and smart and real and maybe even funny. And then it goes virtually unnoticed. This will happen a lot when you first start, because you don’t have much of an audience. And you wonder why you are bothering to write at all. But do bother. Because you learn from writing.

Blogging has a cumulative effect. The more you write, the more your work is discovered, read and shared. You can always repost or update a great post that phantomed through the opera. Know that what you are writing is good and that others are missing out on some great ideas.

 

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The notes people write you are the absolute best part of blogging.

6.  The off-channel feedback is the best.

In social media and blogging everyone talks about engagement. Which is the aggregate of your likes and comments on your posts. But what I have found most meaningful is the feedback I get away from the blogging and social media platforms.

I regularly get emails, texts and in-person comments about how much people appreciate a post, or my blog in general. These are genuine, thoughtful, appreciative comments that are not intended to show engagement, increase influence scores or sweet talk an algorithm.

When I get these messages they typically come in the following format:

‘All joking aside, I really appreciate that you are writing this blog (or this specific post). I am really getting something out of this. I wanted you to know. Please keep them coming.’ – Feedback Franny or Freddy

This type of feedback is really what motivates me to keep writing. Thank you to everyone who has taken the time to share such notes.

 

person writing on notebook
There are a number of reasons to not believe the numbers.

7.  Don’t trust the data.

WordPress offers analytics on my blog about:

  • views
  • visitors
  • likes
  • comments

But the data doesn’t always jive with reality. I am not sure how the data on page views accommodates for people who subscribe and read the blog via email. Or how pass along of the email is captured. I often see a strong uptick in likes or comments on other platforms where I share a post, like LinkedIn and Facebook. But there is no movement in the data on WordPress. So don’t be a slave to the numbers, or take the WordPress data as gospel. Just keep writing good posts.

 

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That’s my magic number.

8.  3 times per week is my sweet spot.

Over the course of the past year I went from publishing 2 posts per week to 3. As a general rule I publish on Tuesday, Thursday and Sunday. Occasionally I may slide those a day earlier or a day later based on my travel, work or world events. But I fully expect this to be my final answer on blogging frequency. It offers me 2 days to write each post. It offers 2 days for each post to be read before a new one takes its place at the top of the pile. The algorithms seem to want you to post about every other day so that you don’t flood the feeds.

Adding the Sunday post means that I no longer go Friday, Saturday, Sunday and Monday without publishing. As a result I have seen my overall monthly readership increase by 50%. If you can trust the data.

 

person standing on hand rails with arms wide open facing the mountains and clouds
Help people feel like this and you are a successful blogger.

9.  The real impact is not measured in views, follows, likes or comments.

Let me address measurement one more time. I am certain after 300 posts that you can not measure the impact of a blog in views, follows, likes or comments. The true impact of a blog is in how it impacts a life. It is in how the insights, education, information, motivation or inspiration you share improves the lives of your readers.

Blog posts are meant to help in some way. That help is not measured in likes and comments. It is measured in confidence, and in successful actions taken and in opportunities seized. Never lose sight of this. The real impact of your blog may not be recognized for years, or even decades. Be patient. And just keep writing.

 

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I learn as I share what I know. Also, that is my bike in the background.

10.  The Blogger learns as much through writing as the reader does through reading.

When I first began writing my blog I expected to teach others a bit about the things I write about. Including advertising, marketing, creativity, entrepreneurship, business, and networking. But I am learning more than anyone else.

Regular writing forces a lot of self reflection, and analysis. You start viewing everything in life as lessons and insights worth sharing. The writing and editing process teaches you to clarify and refine your thinking. You draw scores of new connections and aha’s along the way. #takeonme  So regardless of whether or not anyone ever reads your writings, you will profit from the writing itself.

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Me and Danica and these ping pong balls are totally random. But if it’s your blog you can share whatever you like.

11.  Sneak in anything you want.

It’s your blog and you can write whatever the ef you want to. Sure, it’s best to have a general theme, direction, perspective or angle in your blog. People want to know generally what they can expect from reading it. But take advantage of the fact that it is your platform to share your stories and your perspective.

So if you have A strange encounter at the Piggly Wiggly, you can blog about it. If your Grandmother lives to be 99 and your Grammy lives to be 100 you can write about it. And you can write about your parents on Mother’s Day and Father’s Day. Or the funny comments your kids make about your office. Go for it. Have fun. Write what you like. Write what you know. You even have the right to write about the Wrights.

 

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12.  The best number of tips to give is 12.

I totally made that up. Or did I? (I did.)

Key Takeaway

Blogging pays off. But it pays off slowly. You have to be patient. And persistent. But the cumulative effect of writing and sharing good content regularly increases your value to others. Which in turn becomes valuable to you in ways that are both monetary and life-i-tary.

Blogging keeps your voice and your viewpoint top of mind for others. Which means that you are both recently and relevantly recalled when opportunities surface. It works for me. It can work for you too. And despite all the tips it really comes down to this:

Think, Write, Review, Publish, Repeat.

If you know someone who writes a blog, or would like to, please consider sharing this post with them.

400 words on how my Dad taught his kids to be successful without using words.

In 2015 I started The Perfect Agency Project blog when I began planning the launch of my advertising and ideas agency, The Weaponry.  I wanted to share my experience, learnings and insights with others. Today I publish a new post 3 days a week. I enjoy writing this blog because I like sharing what I know. You name a topic and I can write about it. Because I have philosophies on everything. In fact, even my philosophies have philosophies. The wide range of topics I cover include:

My Father

Today is Father’s Day. So naturally I am thinking about my father, Robert Albrecht. He knows so much about so many subjects that he could easily write a great blog and share all of his accumulated wisdom with the word. But he won’t. That’s not his style.

My Dad is not a writer. He is not a philosopher, reflector or pontificator. He would never write a book of Roberts Rules of Order. Although that title sounds like it would be a hit.

My Dad didn’t tell me and my sisters how to be successful, productive or impactful. He showed us.

My Dad is my action hero. Because he is always in motion. He’s a doer. A maker. A baker. A builder. A griller A gardner. A fixer. A shower-upper (meaning he shows up, not that he shows you up). And he’s a see-things-througher. (meaning he completes things, not that he has X-Ray vision).

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My Dad taught me the most important ingredient of successful entrepreneurship: Action.

He is a Can-Do, Will-Do, Did-It, What’s-Next? kind of guy.

He is an early riser. He’s a frick’n workhorse. He makes the most of each day. And he’s really hard to keep up with. I love that about him.

Thank you Dad for being such a great example. You didn’t have to write a blog, a book or a manifesto to teach Heather, Alison, Donielle and I how to be great at life. You showed us. So we get up early. We put in the work. We make and we bake and we do and we don’t complain. We are people of action. Just like you taught us, through your actions, not your words.

I love you Dad. Happy Father’s Day. Thanks for stopping for a moment to read this post.

How to write more in less time.

I talk to people all the time who want to know how write a blog, podcast or book. A major writing project can seem attractive but intimidating. Because it isn’t easy to find time to write. You probably don’t have large empty spaces of time just waiting to be filled. Unless, of course, you live in a penitentiary or a nursing home.

Routine-ager

I have found that writing requires a regular routine. You have to find a time and an approach that work on a daily basis. My regular writing time is in the mornings between 6 and 7am.

Fast Draft Friday

Whether you are a regular writer already, or you are looking to get into a good habit, try adding a Fast Draft Friday to your routine. Fast Draft Friday or FDF helps you pump out several quick drafts to build on later.

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Don’t use a typewriter unless you have too.

How It Works

I give myself a 10 minute max to write on a given topic. Then I save what I have written after 10 minutes, and start a draft of another topic. By the end of an hour I have a minimum of 6 new posts to come back to later.

This is important because publishing blog posts, podcasts, articles or editorials regularly can be hard. (It can also be hard to publish if you are irregular.) It is much easier to polish something you have already started than it is to create a great post from pixel dust. And for clarity, I mean polish, as in polish the silver, or polish off the donuts. Not Polish Sausage, Polish Festival or Lech Welesa.

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Lech Welesa, former President of Poland, endorses Fast Draft Friday.

Also, my writings get better with multiple drafts. The more times I go over them the cleaner and clearer they get. I am more likely to add a relevant quote, an interest-enhancing image and humor. All of which make the final product more enjoyable for the reader. So having a quick first draft of 6 or more posts created on one day has a positive impact on my blog brand for months.

Key Takeaway

The key to great writing is getting started. I currently have 252 drafts of new posts. But I started with zero. I got into a good routine, and now publish 3 posts per week. I get a little bit smarter about it all the time. You can do the same. Make today a Fast Draft Friday. You’ll be surprised by how much progress you can make in 1 hour.

Happy Friday!

*If you know someone who wants to write more, consider sharing this story with them.