I admit, I just love to write.

I get asked questions about blogging all the time. The questions often come from people who are thinking about writing their own blog. Usually they consider starting a blog because they are told they should for professional reasons. Or they believe there is some other great reward involved. Like money and fame. Like so many of us bloggers, they are often deciding between becoming a famous blogger, singer or professional athlete. And the other 2 require actual talent. But blogging isn’t something you should force yourself to do for personal or professional gain. You should blog if you love writing.

On Writing

In his book On Writing, Stephen King says he writes because he loves to. The money follows the love.

On Blogging

I can relate to King’s statement. Well, at least the first half. I love to write this blog. I love to share what I know. I love to help more people benefit from what I am benefitting from.

The simple process of writing helps me think through my own ideas, insights and philosophies. Which means that I learn by forcing myself to write. Which forces me to think. Which therefore forces me to am. Which is an obscure Descartes reference. And obscure references are actually my favoritest part of writing my blog. Along with making up words like favoritest.

It’s Not About The Benjamins

I don’t get paid to blog. And I never expect to. But I know that I am adding value to whomever decides to read what I am writing. Because I am offering ideas, lessons and stories wrapped in a touch of humor. Which is the literary equivalent of water chestnuts wrapped in bacon. And who doesn’t love bacon? (Pigs don’t love bacon.)

It’s A Small World After Albrecht

I am not worried about expanding my blog readership. In fact, I dig the fact that a small sliver of the world reads what I am writing. That’s fun for me.

I am posting this on the Sunday of a holiday weekend, at the tail of the year, when reading a blog post isn’t a top priority for most people. I probably could have skipped writing today and no one would have noticed. And there is a good chance that only a small number of people will read this post. But I love to write anyway. Which is the key to writing a successful blog, column, book or newsletter. Do what you love, and there will be people who love what you do too. Which leads to more good things, like the Fine Young Cannibals sang.

Thank You

Thank you for taking the time to read my blog. And thank you for reading this post specifically. Today is a free day that you could use to do anything, or nothing at all. And you decided to spend a few minutes reading what I wrote. That means a lot to me. Have a great rest of your day. I hope you do something you love.

One day I started a blog. Now I have published 500 posts.

When I first heard about blogging I loved the concept. Thanks to the internet, suddenly you could write and publish your thoughts as often as you wanted, without having to own your own newspaper, magazine, or bathroom stall.

I knew this was a great platform for me. Because I could fill my writings with silly comments and there would be no editor to edit them out. Then again, there would be no editor to catch my spellng mstaks. And I have a type-O personality.

Over the following decade I took several good swings at blogging. I now have 9 random blogs to my credit. But to 7 of them I’m just the Bloggy-Daddy. You know, the guy who created that poor little abandoned blog and, like Tom Petty, don’t come around here no more.

Sailing The Entrepreneurship

In the fall of 2015 I began plans to launch my own advertising agency. I loved the idea of sharing my experience with the world through a blog. I figured the creative inspiration would be endless. So I began writing The Perfect Agency Project blog. I applied the same proven success formula to both my business and my blog. Which is to say I started and never stopped. #DontStopGetItGetIt

The Weaponry

Today, my advertising and idea agency, The Weaponry, is set to have our best year ever. Which is amazing considering that 2020 the year is nothing like 2020 the TV show.

What began in my home office in Atlanta now has offices in Milwaukee and Columbus. We have clients in Atlanta, Los Angeles, San Francisco, Dallas, Raleigh, Philadelphia, Manchester, New Hampshire, Columbus, Cincinnati, Madison, Milwaukee and more.

The Blog

This blog that began my entrepreneurial journey with me is stronger than ever too. Because I just keep writing. However, back in March, just before the world went sideways with Covid-19, I changed the name of this blog from The Perfect Agency Project to the Adam Albrecht Blog.

I made the change for two reasons. First, because I wanted to have greater latitude to write about my learnings, experiences and observations beyond entrepreneurship. Because entrepreneurship teaches you lessons that reach far beyond business.

Second, I wanted the blog to be easier to find. Now, anyone typing my name into a search engine will easily find this blog. Today, I am also working on a book. And connecting your name to your blog creates better connectivity to all of your writing. And some of your wronging.

Mr. 500

The post that you are reading right now is my 500th post on the Adam Albrecht blog. I have shared a considerable collections of experiences, ideas, learnings and observations since the fall of 2015.

What I have enjoyed most is that the process of writing this blog forces me to think. It makes me think about what I am learning and experiencing. It makes me think about my life and career and the journey I am on. Which means that life isn’t simply passing me by. I’m evaluating it, studying it and appreciating it every day. And like a tech-enabled Elvis Costello, every day I write the blog.

Thank You!

Thank you for reading this blog. I know your time is valuable. The fact that you have spent some of your time reading my blog means a lot to me. I appreciate your support, comments, likes and shares. I appreciate it when you challenge my thinking. I appreciate it when you find a spelling mistake for me. And I appreciate it when you let me know that you picked up on the obscure reference I dropped in the story.

Key Takeaway

The key to success is simply starting and never stopping. If you do those 2 things, you can build a business from dust. You can write 500 blog posts. And you can do anything else you set your mind to. Far too many people come to the end of their days and regret the things they didn’t do. Don’t let that be you. Start today. And just keep going.

*If you know someone who would benefit from this message, please share it with them.

Why I am no longer writing The Perfect Agency Project blog.

In 2015, with the enthusiastic support of several former clients, I decided to create my own advertising agency. During the planning process I started this blog to help share my entrepreneurial adventure. I called the blog The Perfect Agency Project. I wanted to write about what I was doing, learning and thinking as I was launching, improving and growing what would become The Weaponry. That way, if I made huge mistakes, and wondered, What was I thinking!?!, I could simply go back and read what I wrote.

I Didn’t See THAT Coming.

However, in an unforeseen turn of events, creating this blog has become as significant to me as creating the business. The simple act of writing about my experiences has taught me even more than I have been able to share with my readers. And the feedback I have received from readers has made it one of the most rewarding elective projects of my life (even better than the 3 inch goatee I grew in college).

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The more I write, the more I learn. The more I learn, the more I write. That’s why I decided to  get my virtuouscycle rider license.

Doing Time

Over the past few years I have spent 10 to 15 hours per week writing my blog. I publish new posts every Tuesday, Thursday and Sunday morning. And I have been able to collect, sharpen and share more knowledge and insights than I ever expected. I learned so much about blogging that I wrote posts like, What I have learned about blogging after 200 posts. And 12 things I’ve learned from writing 300 blog posts.

A New Chapter

When I turned 40 years old I made a commitment to start my own advertising agency. I did it by the time I was 42. And as I continue to build and grow The Weaponry, I have added new goals.

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Some of The Weapons, laughing and smiling, as if someone was taking a picture.

I have another startup business that I would like to launch soon. I want to write a book. Ultimately, I hope to write more than one book. But before you can write many books you have to write one. Kind of like, before you become a porn star you have to first have sex, on camera. #pleasedontdothis

Broadening My Horizons

To share my various business experiences, my book writing adventure, and all of the other life lessons, insights and humorous experiences along the way, it is time to expand the scope of this blog. For those of you who read this blog regularly, you know that I have regularly wandered far from topics related to The Weaponry. In fact, one of the great things about having a personal blog is writing about whatever you want. Like A strange encounter at the Piggly Wiggly. And I find myself wanting to share my broader experiences, learnings and observations.

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I may share more stories, like what I learned on my family’s 2019 Father’s Day hike on Mt. Rainier.

As part of the broadening of the blog I am changing the name of the blog too. It will no longer be called The Perfect Agency Project. (#audiblegasps #CallCNN #WeInterruptThisBlogCast) I also want to make my writings easier to find, by humans and search engines alike.

So I am changing my blog title to… wait for it… The Adam Albrecht Blog. I know, this sounds crazy, like rich Asians. And you will never believe the new URL I will be using. So I will tell you. It is… AdamAlbrecht.blog. (However, theperfectagencyproject.com will still direct you to the blog. Because a rose by any other name may not immediately smell as sweet to Google and Bing.)

The rest of the blog will be totally the same. I will still share what I am learning. I am committed to humorous asides and totally random pop culture references that separate insiders from outsiders. (Use Google as your secret decoder ring for random references.) I will keep hashtag-style commentary. And captions will be written to make you giggle.

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Maybe I’ll share more stories like the time Danica Patrick and I filled a motorhome with 1.2 million ping pong balls. As DP said, ‘That’s a lot of balls!’

Key Takeaway

Thank you to all of you who regularly read my blog. Thank you for the comments, likes, emails, texts, phone calls, proofreading help, and in-person feedback on my writings. I know your time is limited. And I appreciate that you take the time to read my posts. But if you like what I have written in the first 412 posts, you will like what I write over the next 4000. And if you like this blog, I expect you will like the book. Which I look forward to spending more time writing in the year ahead. Thank you for reading all the way to the end of this post. Which is actually not here. Or here. It’s right here.