The Defining Characteristic Of The Successful Entrepreneur.

I have been on an entrepreneurial adventure for 10 years.

And over the past decade, I have been writing down what I have learned along the way.

In the process, I have accumulated a Costco warehouse full of breadcrumbs for future entrepreneurs to follow.

If you are thinking about starting your own business (and I hope you are), it’s important to know that the most distinguishing characteristic of the successful entrepreneur is not that they know more than everyone else.

It’s not competency.

Or experience.

Or education.

Or confidence.

Or risk tolerance.

Or charisma. (Or any other isma.)

Or a false sense of superiority and a bulging trust fund.

Or the ability to create a list of 7 lines that start with ‘Or’.

The most distinguishing characteristic is that the successful entrepreneur is willing to move forward in the absence of information, knowledge and experience.

The successful entrepreneur doesn’t need to know more than anyone else.

They are simply willing to do.

To go.

To start.

To try.

Half the time, they don’t know what they are doing.

But they do anyway.

The doing is what leads to the knowing.

The great entrepreneur is comfortable with ambiguity. Because they realize that actions create biguity. (I assume that is the opposite of ambiguity.)

Key Takeaway

When you don’t know what you are doing, just start doing anyway.

Because the doing will help you figure it out.

Simply taking a step reveals the next step.

Do this over and over and over again.

It’s amazing what you can create or accomplish if you start and just don’t stop.

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Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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