2018 was an amazing year for me. It was fun, productive and profitable. I felt as if I was racking up points on a scoreboard all year long. I developed great new relationships, new clients and new revenue. I had new ideas, new opportunities, new experiences and new travel. But when I woke up yesterday it was all gone. The scoreboard that tallied all of my points in 2018 had been turned off. Everything had reset to Zero. And I was all like WTF?!?
My business, The Weaponry, has not made a single dime yet in 2019 (obscure reference to when Americans used to carry real money). We haven’t created any advertisements, designed any logos or scripted any videos. We haven’t crafted any smart strategic plans. We haven’t written any witty copy. We haven’t bought any media or developed any websites.
We haven’t created any new relationships. We haven’t earned any trust. We haven’t won any new business. We haven’t returned any emails, calls or texts. There have been no meetings. No travel. And no new hires to celeberate (in fact it’s just another ordinary day).
In short, we haven’t done anything at all.
My blog has reset to zero too. I haven’t written or published any new posts yet this year. No views, likes, comments or shares. I haven’t passed along any newly learned lessons. There have been no new insights on entrepreneurship, success, creativity, advertising, or networking. I have no new subscribers this year. No views from the other side of the world. No silly jokes or obscure references to separate the insiders from the outsiders. No outlandishly inappropriate asides written to make readers snarf (blow drinks or other liquidy foods out the nose).
It’s a new year. Whether you had a great 2018 or a terrible 2018, it’s now over. And you, me and everyone else are starting over again with no points and no wins.
Let’s Do This!
So today, January 2nd, 2019, my team and I will get to work. We’ll start at zero and see how much we can accomplish in the next 364 days. We plan to double down, and double the business again in 2019.
It’s All About The Team…
While it is true that I haven’t done anything yet this year, I do have an amazing team. Our Weapons are super smart, strategic, creative and experienced. But they are also extremely hard-working, fun, funny, collaborative and kind. They are our unfair competitive advantages.
…And The Clients
We have great clients from Washington D.C. to San Francisco. We have been busy developing trust and keeping our commitments. Which means that we are scoring points at a faster and faster pace. We have been building our brand and our reputation. Which has provided us with potential opportunities with new clients that could stretch our business far beyond the United States in the coming year.
It is time for all of us to get back to work. It’s time to stoke this fire to see just how hot it can get.** Time to score new points. Time to build on our momentum. Time to turn our potential into reality. Time to rack up great new wins that will make this another year worth remembering.
**But remember, no matter how hot it gets in here, don’t take off all your clothes (at least not at work, or around anyone you work with). We learned this over the last couple years. And that didn’t go away at midnight on New Year’s Eve. Sorry Nelly.