Why the greatest success stories are created by the hour.

Every January we think about the year ahead. We set goals and resolutions and dream about how we are going to be different in 365 days. It’s a beautiful idea. But it doesn’t really work. Because while there is no shortage of goals, dreams or plans, results are harder to find than a squeezable pack of Charmin in 2020.

A major part of the problem is that a year is just too long. It gives you too much time to slack off. Think about the hare from the law firm of Tortoise & Hare. That bunny had too, too, too much time on his hands. In a one-minute race, the rabbit would have dominated. It was the perception that he had plenty of time for a comeback that ruined him.

The Solve

The best way to crush your goals like red pepper is to stop measuring your progress in years. Instead, focus on having great hours.

Start each day with your success list. Then block your activities on your calendar. Those time blocks are your building blocks for success. By stacking several great hours together daily, and doing that day after day, you will build great weeks, months, and years.

It all starts with the hour you are in right now. (Like Van Halen said.) Focus on making this hour great. Then, think about grading your hours every day. If you do what you intended to do with an hour, give it an excellent grade. If you didn’t do the work, workout, reading, rest, socializing, or play that you intended to do, that hour gets a poor grade.

The feedback is immediate. And motivating. Experiencing a bad hour will inspire you to respond with a much better next hour. Which means your comeback is always less than 60 minutes away. (Although L.L. Cool J won’t call it a comeback.)

There are 168 hours in every week. Which translates to a lot of opportunities for progress and happiness. Make them count. And you will turn your entire life into a success story.

Key Takeaway

Shorten your measurable units of success. The power in a great hour is instantly recognizable and controllable. An hour well spent provides a great return on your investment. Which has a compounding effect. Remember, great hours are the building blocks of a great life. And you will start to see the results in just 60 minutes.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Be more you in 2022.

Here we are at the beginning of a new year. Just as each new day presents an opportunity for improvement, each new year presents an opportunity to write a great new chapter in the story of your life. You get to decide if this year brings rising action, a plot twist, the climax, falling action, or if pages are missing and the story doesn’t make any sense.

Remember, Life is Short and Precious.

Last Thursday night I received the type of call you never want to get. My brother-in-law, John Scufsa’s mom, Pat Marsnik, was killed in a terrible car accident. She was out with her husband Ray and brother Bob celebrating Pat and Ray’s wedding anniversary when another driver crossed into their lane near Ely, Minnesota. The accident put a final period on an outstanding story. Pat was in her early 70s and still full of twinkles. She had been an important member of my family for over 25 years. She was a wonderful, warm, friendly, funny woman who no one here on Earth was ready to part with it.

But let Pat Marsnik’s unexpected passing be a reminder that our time here is limited. You never know when your final page will be written. You have to take advantage of the time you have been given. Just like Pat did.

My Mantra for 2022.

There is a phrase that has been pinging in my brain the last few days: Be More You in 2022.

It is a reminder to do more of the things that your ideal you would do. Take on the great challenges. Grow. Go. Improve yourself physically, mentally, and spiritually. Develop more and better relationships. Mend fences. Heal wounds. Build bridges. Read. Learn. Travel. Go snipe hunting. Try the Rocky Mountain oyster BOGO special.

In 2022 you have to do things on your bucket list. Take initiative. Take on greater challenges. Do things that scare you. Make the year an amazing part of your story.

There is a very good chance that this is the year that Covid shrinks from lion to house cat. That’s not just my wishful thinking. There is data and science behind it, as reported in this article in the New York Times titled Reason For Hope. (Which I only read because I thought it was going to be about Bob Hope.)

Key Takeaway

Get going. Live your life as if you don’t have a lot of time left to become who you always wanted to be. Pick a couple of big things to focus on this year. Add some small, easy wins. Get a little bit better every day. And be more you in 2022.

*If you know someone who could benefit from this message, please share it with them.

If you are looking for more positive ideas on growth and self-improvement check out my new book titled What Does Your Fortune Cookie Say? from Ripples Media.

My 2 goals for 2021 are More and Better.

Here we are again at the beginning of a new year. The shelves have been restocked with hope. We have resolutions to keep and gym memberships to use. Okay, so you aren’t going to the gym because of covid, and because you have some kind of exercisey-thingie at home. (I have been going to the gym, because there is no one else there.)

The Resolutionary War

I don’t make resolutions. I set goals. And I have 2 very simple goals for 2021. They cover everything I want to do this year.

My 2021 goal: To do more and better.

I want to do more on the X-axis. I want to get better on the Y-axis. And I want all of the arrows in my life pointing up and to the right.

I want to do more of everything.

  • More fun
  • More joy
  • More work
  • More growth
  • More rewards
  • More winning
  • More exercise
  • More reading
  • More adventure
  • More volunteering
  • More helping others
  • More quality time with my family
  • More time spent with friends
  • More Dinty Moore

But it’s not enough to simply do more. I want quantity and quality. Like chocolate and peanut butter. Like tastes great and less filling.

I want to do everything better.

  • Better work
  • Better play
  • Better husbanding
  • Better parenting
  • Better friending
  • Better thinking
  • Better ideas
  • Better writing
  • Better contributions
  • Better skills
  • Better quality time
  • Better health
  • Better commitments
  • Better investments
  • Better conversations
  • Better advice
  • Better leadership
  • Better Homes & Gardens
  • Better Baby Buggy Bumpers

Key Takeaway

It’s impossible to know exactly what lies ahead over the next 12 months. But you can commit to growth and self-improvement. Your capacity is a matter of self-perception. Self-improvement is a mindset too. Getting your mind right is how you get your life right. So here’s to a More and Better Approach to everything in 2021.

The best way to start the New Year right.

Tonight is the big night! It’s New Year’s Eve! Like the Lexus December to Remember, it’s time to put a big red bow on 2018. Or, if your 2018 was a lemon, it’s time to put on some Del Amitri and kiss this thing goodbye. Either way, this is the biggest party night of the year. Because we always save the best for last. Or do we always start off with a bang? (I always forget.)

New Year. New You.

With the new year comes new expectations. We set goals and resolutions for the next 365 days. It’s exciting to think that, like a new iPhone or Fast & Furious release, the new and improved version of ourselves hit the shelves tomorrow!

Most of us think our lives, habits and body fat will all get better, starting tomorrow morning. But there is one simple thing you can do tonight, on New Year’s Eve, to give yourself the best possible start to a great 2019.

Don’t stay up until midnight.

Go to bed at a decent hour tonight. Going to sleep early on New Year’s Eve is a wonderfully rebellious move that sets you up for success in the new year. I went to bed before midnight on New Year’s Eve last year. And I loved it.

No Bonus Points

You don’t get any credit, in either the old year or the new, for staying up to witness the clock tick to midnight. There will be very little productive work that happens between 10pm and midnight. If you haven’t made your goals in the first 364 days and 22 hours, you’re not likely to achieve them in the last 120 minutes. And Auld Lang Syne is a dumb song, which I presume is about Mr. Syne, who lived next door to me when I was growing up in Vermont. He wasn’t worth singing about at any hour.

The fact is that you don’t get a jumpstart on your goals, hopes, dreams or resolutions by staying up past midnight tonight. You get tired. And maybe you’ll start the new year with a hangover. Neither of which you really want.

The Downside To Staying Up Late

If you stay up until midnight tonight, one of 2 things will happen:

  1. You won’t get an early start tomorrow morning. Getting an early start to your day is the best way to be productive. So if you are motivated to achieve more in the year ahead, get up early and get going.
  2. You won’t get a good night of sleep. Let’s say that you stayed up late, but also get up early tomorrow. That means that you are not fully recharged, fully energized, and ready to make January 1st an outstanding start to the new year. If you are serious about making positive changes, you should seriously get serious about creating good sleep habits, starting tonight.

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This could totally be you tomorrow.

Let’s get it started

Aim for getting a good 8 hours of sleep tonight. Try getting to bed by 10:30pm and waking up by 6:30am. As we all know, the end is determined by how we begin. One great step leads to another. And one great day leads to another. Remember, the longer you wait to get into a new, positive habit, the less likely it is to happen.

Key Takeaway

Consider being a rebel tonight and turning in early. Get a great night sleep. Start 2019 early, well-rested, recharged and re-energized. It’s the best way to start your best year yet. Have a fun and safe New Year’s Eve! Oh, and if it is already 2019 when you are reading this, there is no need to read any further.

How to be more courageous in the new year.

What would you do if nothing scared you? Would you wrestle a rabid alligator? Be the first person on the dance floor?  Jump out of rocket ships? Invite a family of termites to your log cabin for a long weekend? Or would you do something even scarier, like change career paths in your prime?

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Fearless you would be unstoppable. Unfortunately, fear is the greatest tranquilizer on Earth. It can stop a talented human like you in your tracks. Fear can prevent you from becoming the amazing person you were born to be. I hate that.

Fear vs Courage

I’ve had several conversations this week about fear and courage. It becomes a central topic this time of year as we aim to renew ourselves each January. So I’ve turned to one of my favorite quotes on the topic from Cus D’Amato. Cus was one of the greatest boxing trainers of all time. He used to train World Heavyweight Champion, Mike Tyson. If anyone knows about fear, Cus does. Here’s what he says:

I tell my kids, what is the difference between a hero and a coward?  What is the difference between being yellow and being brave? No difference. Only what you do. They both feel the same. They both fear dying and getting hurt. The man who is yellow refuses to face up to what he’s got to face. The hero is more disciplined and he fights those feelings off and he does what he has to do. But they both feel the same, the hero and the coward. People who watch you judge you on what you do, not how you feel.  -Cus D’Amato

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Whoa!

The key is not being immune to fear. Because everyone feels it. The key is to keep moving and keep doing despite the fear. What you feel is irrelevant. What you do makes all the difference.

Me and Fear

Since I founded the advertising and idea agency, The Weaponry, I have been meeting fear on Main Street at high noon every day.  I don’t know what tomorrow will bring. I don’t know what the second quarter of the year looks like. And I don’t have a back-up plan.

But I show up every day. I put one foot in front of the other. I keep moving forward. And I keep winning. I keep living into the life I want and traveling the career path I created in my head. If it all ended tomorrow I would be proud to have been brave enough to try. Brave enough to leave a predictable path for the potential of a greater reward on many levels. The fear just makes the victories sweeter.

Key Take Away

At the beginning of the year you should have big plans and goals for yourself. You should want to become a better You. But perhaps the most important goal you should have is to simply step towards the fear and fight through it. We all feel fear. It is hardwired into us. Bur fear is just a yellow traffic light. You get to choose whether you treat it like a red light or a green.

*If you know someone who you think needs a little push to get them to step towards their fear, please share the Cus D’Amato quote with them. When facing fear it helps to have all the ammunition you can get.

 

The best way to make your New Year’s resolution stick.

Happy Resolution Season! Today kicks off the magical four-week period at the beginning of the year when everyone wants to change their lives for the better. If you are a regular gym-goer it is the worst time of year. Because when you arrive for your regular workout some dude who hasn’t exercised in eleven months is wheezing and dripping all over your treadmill.

What do you want to change?

You probably have a list of things you want to start, stop or improve. I applaud that. But far too often, despite the fresh optimism of the new year, we fail to turn our resolutions into powerful new habits. So I will share my secret, counterintuitive technique that makes it much easier to create a healthy new habit.

How Hard Do You Work?

It is natural to assume that if you want to make a major change in your life you should work hard at it. That approach works for some. The beaver loves to be busy. The sled dog loves to mush. But the couch potato loves to potate on the couch. For most people the hard work simply reminds them how much they dislike the hard work.  That’s why the activity hasn’t developed into a habit, yet.

I was at the gym when it opened this morning to start the year with a leg workout. (I’m not actually as svelte as stick-figure me).

The Easier Approach

My secret formula to goal achievement is to put in less effort. While it is natural to think that hard work in the gym or the office will get you better results faster, your long-term success will be hampered. Because most people quickly grow tired of the work, the suffering, the pain or the sacrifice.

Get Lazy to Win

When I start a new habit, or resume my workout routine after a pause, I do less than I could. I do less than I should. And that is the key. By under-exerting myself I keep the activity enjoyable. I check the box. I know I worked out, or spent time on the project, or studying or whatever the case may be. But I only did the minimum. Or the medium. But never even close to the maximum. At first.

This does 3 things:

  1. It makes me feel accomplished.  After all, I did work towards my goal. I got on the cardio machine. I lifted weights. I created an initial sketch of the business I wanted to start. I skipped dessert. (Yay me! I’m doing it!)
  2. It makes it fun  I did the parts that make the endeavor enjoyable. I worked up some sweat. But I didn’t push hard enough to suffer. I didn’t cramp. I didn’t feel like throwing up. I didn’t overload my brain. And most importantly, I never wished that it was over.
  3. It makes me hungry for more. This is the key. I know I can do more. I know I have more in me. Even in this early stage. So I look forward to more.

Calluses vs. Blisters

Hard works requires calluses. You need to build up layers of your own armor. You do this through repetition. Slowly, repeatedly over time. Your body develops a tolerance to the work and the motion. So you can withstand more.

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But most people blister. They work harder than they are prepared for in the beginning.  And their body or brain rejects the work. The effort is seen as a threat rather than a treat. You get sore. The pain says stop. The skin bubbles and peels off and then you bleed. All the feedback is negative. The rational person rejects the entire activity. Then retreats to the couch again to potate.

But people who slowly build calluses keep going. They see the improvement they are after. Which means they can increase the effort without decreasing the fun. They feel accomplished and prepared for more. It’s a beautiful thing.

Staring my business

When I started my adverting and idea agency, The Weaponry, I had a vision for what the perfect, fully-formed agency would look like. But I started small. And slow. I didn’t worry about all the things I should be doing, or that I would eventually need to do to make the business in my head a reality. If I tried to do it all from the beginning I likely would have been overwhelmed, stressed or scared. Instead, I did a little bit more every day. And it’s been fun the entire time. The kind of fun that keeps me coming back for more.

The Key Take Away 

Don’t kill yourself in January. Underdo it. Make it fun. And make yourself want to come back for more. Plan for long-term success. But allow yourself time to build momentum. By doing so you can change your life forever. Starting today. Isn’t that exciting? So do less. Enjoy more. And get a little bit better everyday.

Happy 2018. This is your year!

*If one of your goals is to read more in 2018, subscribe to this blog. I’ll share a few hundred words to read a couple of times per week. Which is not enough to hurt you.

When the going gets tough read this.

My career goal is to create the perfect advertising agency. Simple right? Or maybe not. Because attaining perfection is hard. And elusive. And a Milton Bradley board game that makes you feel like MacGyver racing the timer on a bomb in your rec room. But creating the perfect agency is my goal because it’s hard. And because achieving it would help make everyone involved (including my clients, my teammates and our families) happy, sought after and prosperous.

If you are undertaking something hard, and I hope you are, it will test you, repeatedly.  Like a diabetic tests their glucose. Your mission is like a boxing match. You step between the ropes and square off with whatever or whoever is standing between you and your goals. And you start throwing all you have at each other. Only one of you will win. The one who wants it more.

Today I read a great quote that I want you to put in your pocket. As you fight for your dreams, your goals and your right to party  pull it out between rounds and use the quote as your smelling salts to help shake off the cobwebs and the fatigue.

Always bear in mind that your own resolution to success is more important than any other thing -Abraham Lincoln

My friends, Abe Lincoln knew what he was talking about. Though he faced immense opposition, his personal resolution lead to the single most important victory in American history, both for our nation and for us as humans. He also used his unwavering resolve to achieve his other lofty life goals of getting his face on the penny, creating a popular log-based toy, and building a car company with Matthew McConaughey.

So keep doing that hard thing. Keep fighting for your ultimate success. Keep your eyes on the prize. And keep Lincoln’s quote close at hand. Because as he can attest, you never know when you might take an unexpected hit. (What? Too soon?)

In 2016 get more creative with your time.

Happy 2016!  I absolutely love the fresh start a new year brings. If you are like most people you’ve resolved to make this your best year yet. According to a research project I conducted in 2015 there are four basic ways to improve your life with a New Year’s resolution. You can start something good. You can quit something bad. You can make a habit of something positive. Or you can generally just stop being lame.

I have one goal that will help make 2016 the best year in my career and personal life. Simply stated, I want to make the most of my remnant time.  What does that mean? Well, we all have a slew of things we have to do.  Those include our standard work and home obligations.  Make sure you take care of those or your 2016 is likely to spoil before February. But like that poor overlooked ‘r’ in February, we all have time in every day that we are overlooking. And today I’m envisioning all that I can make of it over the next 365 days.

Ralph Waldo Emerson put is this way, “Guard well your spare moments. They are like uncut diamonds. Discard them and their value will never be known. Improve them and they will become the brightest gems in a useful life.” Ralph Waldo was into the bling.

So today consider what you can do with the time hidden between your must-dos. Instead of killing that time with digital thumb twiddling, couch tuber-ing or catching Zs, spin that time-straw into gold. I challenge  you to use that time to do the things the perfect version of you would do. Read something, write something, create something, solve something, learn something, experience something, accomplish something, improve something. Or maybe buy a thesaurus and find other words to use instead of something.

Like compound interest, even little moments add up over the course of a year. Two months ago I began picking up my daughter’s guitar each night and practicing for a few minutes while she completed her bedtime routine. And while I’m no Eddie Van Halen, I can now play most Christmas songs well enough to not get booed off stage at a nursing home.

In 2016 I plan to make magic in my career. I expect to strengthen my connections to family and friends. I’m set on stockpiling more experiences, having more fun, learning and accomplishing more than ever. I hope you are too. We have 1440 minutes every day to do it.