Last week I was at an independent bookstore on vacation in Seaside, Florida. I love a good independent bookstore and try to support them whenever I can. Lord knows they need all the help they can get. Because their competition is built like an Amazon.
I bought a copy of The Body by Bill Bryson. And I asked the woman at the front desk if they carried The Tiger by John Valliant. After clarifying that the book was not about Tiger Woods or Tony from Frosted Flakes, she looked it up for me. Then she let me know that it was sold out, but added that it definitely looked like a great book that they should restock quickly.
Then my wife Dawn added, ‘My husband is also an author of a great book that you should carry.’ The woman turned and smiled at me and asked, ‘Really? What is the name of your book?”
I said, ‘What Does Your Fortune Cookie Say? It features 80 life lessons the universe is trying to share with you.’
The woman lit up and replied, ‘Oooh! I am going to look that up today. People on vacation love reading self-help books.’
She then asked me for my information so she could look into the book.
And just like that, I had another opportunity to expand the distribution, readership and impact of my book. It’s easier than you think. The hard part is simply initiating a conversation about the person, business, product, service, or cause you support.
Dawn dramatically improved the odds of the store carrying my book simply by suggesting it. During sporting events, there is a tracker of the probability that one team will win or lose the competition based on the current score and the time left to play. Imagine that same tracker offering the odds of the store carrying my book. Before Dawn mentioned my book the odds were zero. In the moments afterward, the probability increased dramatically. Whether that was 10%, 50%, or 99 Luft Balloons, I don’t know. But even a 10% chance is infinitely better than 0.
Key Takeaway
Promote the people, products, businesses and causes you believe in. Tell people about them. Share your good news and recommendations. Awareness is key. And a word-of-mouth recommendation is the most valued endorsement because it is a first-person testimonial tied to your reputation. A simple no means you move on to the next thing. No harm done. But a yes or tell-me-more changes the future. And changing the future prospects for the better is what we are all here to do.
*If you know someone who could benefit from this message, please share it with them.
+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.
++ If you find yourself in Seaside, Florida stop into Sundog Books. The store is fun and smells like books and beach. And ask them if they carry What Does Your Fortune Cookie Say? It’s a great book to read on vacation.
Adam Albrecht Blog 