We’ve returned to the office. And it feels great!

On Tuesday, March 10th I flew to Las Vegas for work. I went to CONEXPO, the word’s greatest gathering in the construction industry. The coronavirus was just beginning to make the world weird. But its intensity seemed to be growing by the hour. That evening when I met up with my clients and coworkers for dinner I told them that I expected that we would return to a very different world when we went home that Friday. But I couldn’t have predicted the full Bruce-to-Caitlyn transformation we were about to experience.

Hand, Elbow, Wave.

Over the next few days, I saw trade show attendees go from shaking hands to touching elbows, to no contact at all. By Thursday I did the unthinkable. I canceled our spring break trip to Florida which was just days away. Then my children’s schools said they would be teaching kids remotely for the next 2 months. We were becoming the Bizzaro Albrechts.

Lockdown, Go Ahead And Give It To Me.

My advertising and idea agency, The Weaponry, canceled all film and photo shoots scheduled for March and April. We postoponed client workshops. We decided to start working from home on Monday, March 16th. Other businesses were declaring that they would be working remotely for a defined time period. I felt the future was unknowable. So I simply told our team and our clients that we would be working from home until further notice.

One Month… Two Months…

Over 2 months passed before any further notice. But as Memorial Day weekend approached I felt it was time to re-evaluate. We have offices in both Milwaukee and Columbus. Wisconsin’s Safer At Home order expired on May 26th. Although in a surprising turn of events, a Wisconsin court order actually nullified the Safer At Home order more than a week early. Which was weird. But this has all been weird. Like that Yankovic boy.

The Announcement

On Friday, May 22nd, I called an afternoon agency-wide Zoom meeting. I told our team that starting on Monday I would be returning to the office and that both offices would be open for anyone wanting to return. However, the return to the office was not mandatory. I asked the team to consider their own timeline for a return.

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On May 26th we played the themesong to Welcome Back Kotter all day long. 

Tuesday, Woo-hoosday!

On the morning of Tuesday, May 26th I drove to the office for a regular day of work for the first time in 74 days. A coworker’s car was in the parking lot when I arrived. It was a great sight. What was even better was entering the office and seeing a coworker again without the aid of a teleconferencing platform. It was the closest I hope I ever get to knowing what it feels like to see your people again after being released from prison.

Back To The Future

We have now been back in the office for 2 full weeks. I am thrilled. I have also learned a thing or 2. Or maybe 7. Here are those 7 things:

7 Things I’ve Learned Since Returning To The Office

  1. I love my commute. My morning drive gives me time to collect my thoughts and transition to work mode. I like cranking hype music on my morning drive. My drive is my pre-game routine. My evening commute also offers a chance to unwind, crank some more music, drive 9 mph over the speed limit, and properly remove myself from work mode before I get home to my wife and 3 kids. It’s kind of like The Intcredible Hulk transitioning back to David Banner, and casually ditching his shredded clothes like nothing ever happened.
  2. I like office-mode. My home office is quiet and separated from the rest of my home. But it doesn’t allow me to separate my work life and home life distinctly. So I felt as if I was in work mode almost constantly for over 2 months. Which I was. But if you don’t want to fry your brain you’ve got to keep em separated.
  3. My office is like a creative studio. My office at The Weaponry offers a great place to think. It’s a place to be in a space of creativity. It’s a great space for in-person collaboration. I love that. It’s my thinkwell. Everyone should have a thinkwell, don’t you think?
  4. My office looks better on Zoom. The wall behind my desk is a solid red. It pops on video conferences, both as the cleanest and most distinct look. Plus the big windows in my office bring in plenty of light, which helps add to my Zoomtastic lighting package. I dig that.
  5. I like spending time with my co-workers.  It is much easier to meet and discover solutions face to face. It feels different. A workplace is a community, with a culture and an energy. It is most powerful in person. I am thankful to all of my coworkers who have come back to the office. It’s great to see you again.
  6. I feel safe. I am confident that my co-workers and I have been safe and careful in our approach to COVID-19 avoidance. We are not hugging. Or sharing our secret handshakes. Or practicing CPR techniques. We are being respectful of our distancing. I hope these are not my famous last words. I want my last words to be, “It was fun while it lasted.’
  7. We need leaders to get back to normal. Yes we need to be safe. But we also need to get back to normalcy.  I wanted to be get back to the office as soon as I could.  I hope that others who can return safely do. It’s a form of positive peer pressure. Or maybe we’re just canaries in the coal mine. But last Friday when I saw the jobless claims number drop by 2.5 million people I knew we were on our way back. And I am proud to be on the leading edge of the return.

Key Takeaway

Be safe. Be smart. But let’s get back to work and back to normal as rapidly as we can. We are better when we collaborate, work and grow together. It’s how we build culture and relationships. We are social creatures. And there is a lot for us to talk about. I hope to see you in the office real soon.

*If you know someone who could benefit from this message, please share it with them.

You have perfected the old way. Now what?

I have spent the last few days speaking to smart people at a giant trade show in Las Vegas. Just as the World Health Organization recommended that we should all hole up in our closets for 2 weeks, I decided to hangout with 100,000 trade show attendees in Sin City. #RollingTheDice

CONEXPO

CONEXPO, the mammoth construction industry show, is the largest trade show in the history of my personal trade show experience. It is like the construction industry’s Super Bowl. Only without the extravagant halftime show. Or football.

Why Are You Here?

My advertising and idea agency, The Weaponry works with CONEXPO in a super secret capacity that I can not disclose. Yet. But as part of our work, yesterday I talked to people about why they come to the show. One particular attendee I talked to had a very simple way of summarizing why he comes. He said:

‘We have the old way of doing things down. We need to find the new way.’ -CONEXPO Attendee

I love this idea.

Out with the old.

It is really easy to master a way of doing things, and think that you can simply repeat that process, technique or approach for the rest of your days. But if you do, you will stop growing. You will stop improving. You will stop learning. And you will forfeit your competitive advantage to those who continue looking for the new way. The better way. The faster, easier and more profitable way.

Grow, Grow, Grow Your Boat.

Always be growing. Technology and innovation are continuously improving. The fact that we can instantly exchange information and cat videos across the globe means that we have unprecedented access to new information and ideas to help you improve virtually everything you can think of. Including your thinking.

New And Improved!

I worked in the advertising industry for 19 years before I started my own agency. But from day one, the technology and applications we implemented at The Weaponry were completely different than those I had previously used. Because we did our homework, and found new, smarter ways to perform our work. And to collaborate with our teammates and partners.

Today, as we close in our 4th birthday, we are challenging assumptions. We are open minded, and ready to advance as soon as the advancements are ready to be taken advantage of. And you should be too.

Key Takeaway

Once you have mastered the old way, start looking for the new way. Always be learning, growing and improving. Embrace change. Put innovation and advancements to work for you. They provide a competitive advantage. And if you don’t utilize them, your competition will.

Oh, and if you see me at CONEXPO, or out enjoying Las Vegas tonight, please stop by and say hi. Or bump my elbow with yours. Or point and smile. Just don’t shake hands. That’s the old way. Before the coronavirus inspired, new, smarter, safer techniques.

*If you know someone who could benefit from this message, please share it with them.