If you need encouragement here it is.

If you want to do great things find your Encouragers. They are the people who will listen to your crazy dreams and tell you that you should. Not that you shouldn’t.

Spend time with those who believe in you. It will make you believe in yourself. Find people who have bet on themselves and won. That mindset is contagious. Like the coronavirus. Only it’s good for you.

Too often when we have dreams, especially big crazy dreams, others see the problems and not the possibilities. They know it will be hard. They focus on the downside, the drawbacks and the pitfalls. But focusing on the downside doesn’t make dreams come true. Just ask Hall & Oates.

Don’t spend time or give credit to those who discourage you. They are quite literally trying to rob you of your courage.

Courage and effort are all you need in order to do hard things. Courage helps you get going. Courage helps you keep going. Courage is the bridge between believing and knowing. And it is the only way to get where you want to go.

Courage is a super fuel. It’s more valuable than gold, diamonds or oil. Because it propels humans. Courage is one of the most valuable resources you have because it helps you power past bumps, barriers and boundaries. You know, The Killer Bs.

Courage is the fuel to try. To dare. To do. Courage creates movement. Courage is what makes people take the leap, take on an enemy, speak up, speak out. And it’s what makes you throw a bucket of water on a wicked witch.

Increasing another human’s courage is one of the most valuable things we can do on this planet. When I told people that I wanted to start my own advertising agency no one told me not to. In fact, the response was quite the opposite. Everyone I talked to about my plan encouraged me to make it happen. So I did.

Now it’s your turn. Now is your time. And I’m happy to be your courage donor. I signed my card and everything.

Key Takeaway

If you have a dream you should follow it. If there is something you have always wanted to do, go do it. If you want to turn your passion into your profession don’t let anyone stop you. If you want to travel, volunteer or build something special you should make it happen. You can do it. And I encourage you to.

*If you know someone who could benefit from this message I encourage you to share it with them.

Applying Dr. King’s approach at work.

I love MLK Jr. Day. It is a holiday that makes me think. It makes me appreciate being an American. Like the 4th of July, MLK Jr. Day is a reminder of the American Dream. Which is dreaming of your ideal world. Then overcoming the forces that have prevented that ideal from becoming your reality. Finally, you have a great movie made about you that garners critical acclaim, even if you don’t win the big awards you deserve.

My Dream

My dream is to be ridiculously happy. I’m a happy person naturally. I consider it fortunate wiring. But I want Maximum Happiness. To help chart my path to MaxHap I did what MLK Jr. did. I envisioned something better than anything I have seen. I wrote down my plan. I painted a picture of the dream in vivid detail.  Then I began to bring it to life. To spare you all the details, the rest of this post will focus on my happiness derived from work.

My dream was born in the last hours of my 39th year.  I contemplated what I wanted the next chapter of my career to look like. Then I started scripting a plan to make it happen.

We spend so much of our time at work that you have to get the work life right to get your whole life right.

It was clear to me that no one else was trying to create my ideal workplace. It was my responsibility. But after 20 years in the advertising industry I knew that if I could create the perfect agency I could help a lot of other people achieve their own happiness in the process.

The Perfect Agency Project

So I started The Perfect Agency project. It was just a project at first. Then, as it gained shape I decided to create a blog about it. Maybe you’ve heard of it. Maybe you are reading it right now. Maybe there is no way that you are not reading it right now.

Then I named the agency The Weaponry and began to bring it to life in 2016.

I started by scripting philosophies and processes. I have written down everything. I have written a list of clients I want to work with (you may be on that list).  I have created a list of teammates I want to work with (you may be on that list). I have detailed services, team sizes and office locations. I have a list of features for our physical space that will make others ask, “Why don’t we have that?’  I have created such a clear image in my head that the rest of the project is simply bringing the blueprint to life (as if that were a simple task).

Here are a few of the important points that will make The Weaponry my ideal place to work, contribtuing to my MaxHap.

Our 3 Pillars Of Success.

  1. Excellent creative ideas.
  2. Amazing customer service.
  3. A fun experience for everyone involved.

We will call our people team members, not employees.  They work with us. Not for us.

We must remain eternally optimistic. There is a beautiful solution to every problem. It is our job to find it.

We must be collaborative. We have to enable and create great ideas. But we also must recognize when the client (and, yes, even the client’s spouse) has a great idea that we should bring to life. Too may agencies think they have a monopoly on good ideas.  But there are two parts to the idea business that you have to master. 1. Coming up with great ideas. 2. Recognizing great ideas on arrival. Even if they didn’t hatch in your incubator.

Valuing Experience

The Perfect Agency is a place that values the experience and know-how of professionals who have been crushing it and accumulating knowledge for decades. But it also embraces the college student and even high schoolers who bring unbridled energy and fresh thinking to the table. Mixing the two together gives the ideal agency energy, stability and control.

Embracing Feedback

The Perfect Agency uses feedback productively. As an organization we are still in our infancy.  We have unlimited potential. But we need to take in feedback from others to learn and grow. Which includes feedback from staff, clients, advisors and partners. The kind of feedback you get when your walk in front of a speaker with a live microphone is not necessary to our success.

Playing Well With Others

The Perfect Agency plays well with our clients’ other agencies, vendors and consultants. We want to be the best partners we can be. That means that we don’t drop the ball. But just as importantly, we don’t try to steal the ball from others. If we do what our clients want we will earn more work. We don’t need to punch, kick and stab others to get ahead.  This isn’t prison.

The Perfect Agency allows you to live where you want and is flexible with your time. Happy people are better teammates. We want people who are living their ideal lives. Ideas come faster, and service is better from happy people.  That means being open-minded to remote and part-time work.

Working On Your Terms

The Perfect agency doesn’t force clients to sign a long-term commitment.  We are not trying to marry our clients after the first date.  We want our clients to be the ones who propose marriage because they love us so much and can’t stand the idea of us ever being with another client in their field of expertise. Romantic, I know.

The Perfect Agency doesn’t have A-holes. We baked that right into our logo.  See the A in the The Weaponry?  No A-hole.

the-weaponry_logo_red_cmyk

I could go on and on. But my dream blog post never hits 1000 words. If you would like to find out more about The Weaponry and how it could contribute to your long-term happiness give us a shout. My email is in my bio link. If  you can’t find that try adam@theweaponry.com.