One of the unfortunate realities of life is that we don’t get to see the full impact of our actions during our lifetime. A life well lived not only creates a positive influence on friends, families and communities, but that influence can be felt for years if not generations after we are gone.
One year ago today on May 17, 2018, I published a blog post about the unexpected passing of my great friend and former client, Steven Schreibman. I had no idea when I wrote the post that it would become the most popular post I ever published (and far more popular than the posts I haven’t published).
If Steven were here today he would have said, ‘Oh Adam, the reason it was the most popular is because today you went from one reader to two!’ And we would have had a big, loud laugh about it. But Steven’s good natured math joke would not have been true. Last year my blog was read in 105 different countries by tens of thousands of people. Yet the post about Steven was still the most popular. In fact, the first 3 days after I published the SS post represent 3 of the 5 highest traffic days my blog has seen in the 3.5 years I’ve been writing. Which means Steven was responsible for generating Los Angeles, Atlanta and Boston levels of traffic.
The quantity and quality of the comments, texts, calls and emails I got about that post also surpassed all others. Because Steven had touched so many lives. What I shared in my post turned out to be not just my experience, but the universal experience of everyone who had the good fortune of crossing paths with Steven.
There is nothing more important than the positive impact we have on other people. This is true at work, at play, at home and around the world. Steven had a profound impact on everyone he encountered. He showed us that we all can in our own unique way. Thanks again Steven for all the laughs, the kindness and intelligence you shared with us. Thanks for your over-the-top delivery. And most of all, thank you for being you.
If you’d like to read or re-read the original Steven Schreibman post, here it is:
The best part of business is the people. I didn’t know that when I started my career. But over the past two decades I have discovered that businesses aren’t just powerful economic engines. They are the primary source of social interactions among adults. The workplace is dramatically undervalued as a matchmaker of friends, mentors, collaborators and life partners. In fact, I met my wife, Dawn, at work.
On Mother’s Day I got a shocking text from my close friend, Jennifer Hanley, whom I first met when she became a client of mine in 2008. She had bad news. My friend and former client, Steven Schreibman, had passed away the day before. This was totally unexpected. He recently began experiencing severe headaches. Then, on May 7th, he suffered a fall that resulted in a brain injury. He never regained consciousness.
I am truly blessed to have known Steven. But we would have never met had it not been for business. Steven was a fancy pants marketing lead at Nationwide Insurance. I was the creative lead at one of Nationwide’s advertising agencies. And we became fast friends.
Steven’s reputation preceded him. My coworkers would come back from meetings with Nationwide telling stories of this wild, rogue client. I couldn’t wait to meet this mythical marketing creature.
He didn’t disappoint. In fact, Steven Schreibman was such a fantastic character, that even though I am only halfway through my advertising career expectancy, I am declaring that I will never encounter another client or coworker that is more spectacularly unique than Steven.
Today I am reflecting on Steven’s impact on my life. My last 10 years have been much more flavorful thanks to Steven. Here are four of the many things I will never forget about him.
The Steven Schreibman Top 4 List.
1. His Laugh
I love to laugh. But Steven’s laugh made me look like the farmer in American Gothic. His laugh felt like the essence of life itself. His laugh was big and loud, like an alarm. And it never contained an ounce of restraint. Nor did it adhere to any social norms. I would have loved to have gone to church or synagogue or a library with Steven just to see if he could actually put a lid on his impulse to laugh without a hint of inhibition at the hilarity of the world. We should all live and laugh like that.
2. He cared.
Steven engaged with people as if he were a talk show host. Which is probably the job he should have had. In fact, I hope he gets that gig in Heaven. Because me and St. Peter would watch the Steven Schreibman Show every night.
Steven always showed a genuine interest in my life. He was full of questions and remembered everything I ever told him. When we first began working together, my family was small and growing. I have three blonde haired, blue-eyed kids named Ava, Johann and Magnus. Steven would always ask me, ‘How is your little Aryan race coming along?’ I laugh out loud when I think about how completely inappropriate he was, even as he demonstrated how much he cared about me and my family.
3. He Was Eternally Optimistic
Steven was a great client to present creative ideas to, because he recognized the potential in every idea. This is an extremely rare and valuable skill. Everything was Fabulous and Brilliant and Amazing. He loved pushing each idea to see how far it could go. He loved making things bigger, wilder and more attention-getting. He loved making ideas more memorable, and less like everything else. He could have taught a class on getting the most value out of a creative idea. He also could have been the class clown in that very same course.
4. He Was Entertaining
Steven was outlandish, and over-the-top, all of the time. His personality was completely incongruent with that of a large, conservative insurance company. But Steven reveled in being the pot stirrer. He understood his role as the person who could balance out a conservative corporate culture with his total irreverence for all things conservative.
The Master of Shock Value
We should all have a friend who is as endlessly entertaining as Steven was. He was so funny, and so outlandishly unpredictable, that you just wanted to be around him to see and hear what he would do next. There were no ordinary conversations with Steven. I think it would have been a violation of his personal brand to give you a straight answer. Every conversation with Steven was like a box of Cracker Jacks. And I looked forward to the joke, the surprise, or the shocking commentary that was tucked into every exchange.
My First Impression
I first met Steven on a Nationwide commercial shoot, on a 100 degree day in North Carolina. His face was lathered in sunscreen that was barely rubbed in. Which meant that he looked ridiculous. And he loved it. He kept asking if there was something on his face, and he acted oblivious to the white creamy mess he wore like Halloween makeup, just to get a reaction.
The Shirt Incident
One of my favorite Steven memories was from his birthday in 2009. We had a meeting together, and I wore a wild paisley shirt. When the SS waltzed into the meeting he was wearing the exact same shirt! When he spotted me wearing his birthday shirt, his jaw dropped, and he exclaimed, ‘Oh. My. Gawd! We HAVE to sit next to each other!!!!’ So we did. The rest of the meeting felt like a Saturday Night Live skit. It was all just too ridiculous to take anything seriously. As I think about Steven now, I immediate go back to that meeting. We looked like twin clowns. And we loved every minute of it.
Steven was the most engaged reader of this blog. Literally. The insights page on The Perfect Agency Project show that he has provided the most comments on this blog, by far. In fact, Steven has 33% more comments than the next most prolific commenter. This blog will miss him.
I love characters. And Steven was one of the greatest characters I’ve ever known. My conversations with Steven were more provocative and entertaining than the Howard Stern show. Always hilarious. Always inappropriate. And never a bit predictable.
Steven was indeed larger than life. And to those of us whose lives he touched, he is larger than death. Nothing can undo the impact you’ve had on all of us Steven. We will miss you greatly. I can’t wait to hear your laugh again on the other side.
*If you know a friend or family member of Steven’s, please consider sharing this post with them.