Why I have joined MasterClass and you may want to too.

I am always looking for ways to get smarter. I could use all the help I can get. So I read as much as I can. In fact, I consider myself a book collector. Mostly because I like to collect knowledge. I listen to audiobooks when I drive. I listen to podcasts when I mow the lawn. And I occasionally read directions.

Online Education

I have long been fascinated with online learning. The idea of taking classes online lowers the bar to continuing education in a significant way, eliminating the geographical barriers to access. Which is exciting for anyone who lives in BFE, or what more civilized people call the middle of nowhere.

MasterClass

I love to read books by or about people who are at the highest level of performance and achievement. So when I heard about MasterClass I was intrigued. In a nutshell, MasterClass offers a wide variety of classes taught by people who are masters of their craft. Each class consists of a series of short, easy-to-watch videos. The instructors teach lessons on a variety of nuanced topics within their specialty. But their lessons can be applied to a wide range of disciplines.

There are also instruction books that come as downloadable pdfs, which allow you to follow the lessons in written form. There are no tests. So it won’t induce that recurring dream about the college exam you forgot to study for, and then showed up to naked. (Did I just overshare?) MasterClass simply provides lessons and ideas to absorb and incorporate into your own life.

Some of the faculty at MasterClass in their yearbook photo.

So Far So Good.

Like The Carpenters, I have only just begun my MasterClass experience. But I am intrigued and impressed with the nuggets and reminders I am picking up. I think of the MasterClass videos like college lectures.

However, to make the most of MasterClass I would like to create a discussion group. I think of this like the discussion portion of a college class. Or a book club, only without the books, drinking and gossip. The point is to absorb the materials, think about what you are learning, and then consider the applications and implications with a group of other intelligent people to enhance the impact power of the lessons.

My MasterClass Club

My expectation for my MasterClass club is that we will decide on a class or two to take each month. Then we will meet for an hour or two to discuss what we have learned. We will explore key takeaways, and how we plan to apply what we have learned to our lives and careers.

My group will be run via Zoom, both because of covid (had you forgotten about that?) and because I don’t want to limit those who can participate due to geographical access. Which is what is great about online education.

Cost

When I signed up the cost was $15 per month, or $180 a year. Which is a small price to pay for insights, education and inspiration. However, when I signed up they also offered a buy-one-get-one-free membership. I just checked, and they are running that promotion now. So you should get BoGoing before the offer is BoGone.

A Scholarship Opportunity

I have a membership to give away too, like a scholarship. I have been thinking of people who I know that would really appreciate this. It turns out one of the people I was thinking of gifting my bonus membership to, my rockstar friend Nicole Hallada, already has a membership. Which doesn’t surprise me at all. If you sign up now, consider gifting your bonus membership to begin or grow your own club.

Your 2021 Improvement Plan

If continuing your education and self-improvement are a priority to you, consider joining MasterClass as part of your 2021 plan. If you do, or you are already a member, and you are a fun and interesting thinker who likes to discuss ideas with others, consider creating or joining a MasterClass Club.

Key Takeaway

There are valuable lessons to be learned from those who are at the top of their craft. Seek them out. Study their ways. Discover their keys to success. Incorporate their approach into your own. And surround yourself with others who are doing the same thing so you can learn from each other.

If you are interested in learning more about the MasterClass discussion group I am creating please let me know. Respond to this post, or send a note to adam@theweaponry.com.

*If you know someone who would benefit from this idea, please share it with them.

Why you should dedicate more time to self education.

When we were kids in school we took standardized tests to see how we stacked up against other kids our age. I remember taking some sort of Iowa basics test and some type of California standard test. Despite the fact that I never lived in either of those states. Then there were the PSATs, SATs, ACTs. I remember filling in all those little circles. And I remember thinking that number 2 pencils sounded like poop pencils.

Flash Forward

I have not had my knowledge tested against others in my age group since high school. But I would love to be tested now. Because I do more than most of my contemporaries to gain knowledge and increase my intelligence every day.

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Some of the books I am reading now.

Example

Yesterday was a fairly typical day of self education.

  • I read chapters in multiple physical books. #letsgetphyscial
  • I listened to 1 hour of an audiobook while driving. (Indianapolis)
  • I listened to 2 podcasts totaling almost 2 hours while mowing the lawn and doing cardio work. (How I Built This and Bigger Pockets)
  • I read several articles in a magazine while waiting for a football scrimmage to start. (Fast Company)
  • I read a blog post on leadership.

I am constantly seeking new knowledge, insights and philosophies. As a result I add significant knowledge to my collection daily.

Test Me Bro

That’s why I would love to be tested again. I want to see how my knowledge stacks up against other men and women in their mid-forties. Because I think I would do very well compared to my peers. Many of whom stopped studying when their formal education ended.

Slowdown and Ramp Up

I admit that my deliberate education experienced a slowdown during my rip-roaring 20s, after I graduated from the University of Wisconsin. But I ramped up my self education in my early 30s. Today, I consider self education one of my core interests and hobbies.

Traction
I’m always trying to become a smarter business owner.

Learn Something New Every Day

Without continuing adult education it’s a bad situation. #HallAndOates  But if you are reading this post you are probably into self education too. If so, you are in the minority. We’ve all heard the saying, “You learn something new everyday.’ But the average adult learns by accident, or because of their lack of baseline knowledge. Not through deliberate self education.

Putting Education To Work

I study, absorb, read and learn like I did back in college. None if it is required. All of it is self directed. Because I want to know all I can. It gives me an advantage in life. I put my knowledge to good use for my business and my family. In fact, I am certain that I won’t experience sustained success as an entrepreneur if I don’t continuously educate myself.

Key Takeaway

You grow through education. It is how you become a smarter, stronger, more capable resource. It is how you make more money and make more of a difference in your community. Unless you are willing to accept continual mental decay you can’t coast the rest of the way to the grave. So once your educational requirements are met, make sure to stay ahead of the curve through your own elective learning.

*If you know someone who could benefit from this post, please share it with them.

See also:

A quick review of the 15 books I am reading right now.

9 killer books that will motivate you to be an entrepreneur.

What this entrepreneur is suddenly afraid of.

 

What to do when you realize your greatest limitation is you.

Planning the launch of your own business is one of life’s most enjoyable experiences. From the day you first start thinking about your new company until you actually open for business you are living on Fantasy Island with Tattoo and Mr. Roarke. On the island you create an ideal vision of your fully formed business. You should dream big. Because ginormous dreams cost exactly the same as itsy bitsy teeny weeny yellow polka dot dreams. And that dream you create during the planning phase is the blueprint for the reality.

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Everything changes when you leave Fantasy Island on da plane.

Reality

But the moment you open for realsies, your business will face an unavoidable limitation. And that limitation is You. When you are an entrepreneur your business is only as good as you are.

I have been thinking about that since 2016 when I first launched The Weaponry, my advertising and idea agency. Knowing that you are the great limiter is a scary motivator.  It means your business will either be forever limited by who you were and what you knew when you first launched. Or it means you have to continuously push yourself to get better so that your business can too. I have chosen the second option.

Let It Grow. Let it Grow.

I have chosen to grow. As a result, I am on a high knowledge diet. I am constantly seeking books, magazines and blogs that grow my knowledge and perspective. I am listening to podcasts. I am meeting with other entrepreneurs, both informally and in formal meet ups (although never in formal wear).

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I’m trying to grow my brain. (Extra points for anyone who knows where this pic was taken).

I am learning. And getting better. Although I feel as if I have no choice. Because only the growing entrepreneur can grow a business. And as Andy Grove, the famed CEO of Intel once said, ‘Only the paranoid survive.’ (But remember, you need 2 noids to be considered paranoidal).

Righting Wrongs

I am also learning from my mistakes. I am identifying flaws in my thinking, and gaps in my knowledge, and addressing them like Gettysburg. It forces me to be both honest and self aware (but not a werewolf #MichaelJFox).  You have to know your strengths and use them. You have to know your weaknesses, and hire great people with strengths you don’t have.

Key Takeaway

You are your own greatest limitation. This is true for entrepreneurship, relationships and most other kinds of ships. But you have an endless opportunity for improvement. It simply takes a growth mindset. Read, ask questions, study and learn. End each day a little smarter than you started. Seek feedback. And use that to help create a better plan, a better business and a better you. Because once you leave the fantasy world your success depends on it.

*If you know someone who could benefit from this story, please share it with them.