10 Reasons to read my new book on Spring Break.

Let me be totally clear with you. As the author of What Does Your Fortune Cookie Say? I am totally biased towards this book. After all, I shared some of the best advice and nuggets of inspiration I have ever received in this book. Which is why I think What Does Your Fortune Cookie Say? from Ripples Media is the perfect Spring Break book.

So, what exactly makes this book so perfectly Spring Breaky? I’m glad you asked via that last sentence I wrote.

10 Reasons Why What Does Your Fortune Cookie Say? is the perfect Spring Break book.

  1. It contains 80 valuable life lessons the universe is trying to share with you. So if you are tired of books that only contain between 1 and 79 life lessons, this book will finally live up to your demanding expectations.
You can fill time waiting for the water show at the Bellagio with my bookagio. (Thanks for the pic Heather Scufsa!)

2. It was written to help readers learn a little, laugh a little, and lift a little. And who couldn’t use more L’s in their life?

3. The book fits easily into carry-on, checked, and road trip luggage. Best of all, this book is book-sized. So it is designed to fit easily anywhere books typically fit easily.

Whether you are traveling to Paris or Vegas this book wants in on your adventure.

4. It’s packed with inspirational quotes from such notable thinkers as JFK, Peter Druker, Lincoln, Annonymous and My Kids. (Who occasionally say really smart and profound things by accident.)

5. You can learn inspirational personal growth techniques in as little as 1 minute of reading. Because this book is like the Minute Rice of Inspirational Books. In fact, you can sneak in full chapters of WDYFCS between naps, kid interruptions, or the cabana boy coming to ask if you would like another pina colada. (Fun fact: Pina Colada literally translated means ‘Ef-yeah I want another pina colada!’)

All I do is Wynn, Wynn, Wynn, Wynn, Wynn when I read this book, book, book, book, book!

6. You can simply read the Last Bite summaries at the end of each chapter and get the gist of the book in about 25 minutes. However, the Last Bites are not funny. Because in the bare-bones summations of the Last Bites there was no room for the funny bone.

7. Each chapter provides an easy and actionable life lesson you can implement while still on vacation. Or as soon as you return to your regularly scheduled programming at home.

There is plenty of goofy stuff in the book too! (Thanks for the pic Jennifer Willeck!)

8. The book is funny. I sprinkled funnies throughout to keep people reading in the same way a spoonful of sugar helps the medicine go down. The humor and pop culture references will have you smiling and laughing. And they will have everyone else asking you ‘What’s so funny?’ If you don’t believe me read this.

9. The book features 82 easy-to-read chapters. So you can read a lot of pages quickly. Which will make you feel like you got something out of that Evelyn Wood speed-reading class.

Maybe you are heading somewhere cold but cozy for spring break, like my friend Sheila Konz. The words in the book are designed to hold up in both hot and cold conditions. Like the McDLT.

10. The book itself has a very high SPF rating. Holding it between the sun and your skin will augment your sun protection program. All without lotions, sprays or a zincy schnoz.

Bonus Round!

11. The book already has 38 5-star ratings on Amazon. Which is even more ratings and a better overall score than Sara Blakely’s book. And she’s a self-made billionaire. (You can check out Sara’s great book here: The Belly Art Project: Moms Supporting Moms.)

How fun is this pic of Liz Matkovic? She looks so happy! It’s lucky she had that book or she would have been miserable in that setting. Photo Credit to my man Victor (V-Babe) Matkovic.

Key Takeaway

Leaving for Spring break without a book is like taking a bath without a rubber ducky. Sure, you could do it. It just wouldn’t be as fun. And there would be no reason to sing that Rubber Ducky song from Burt and Ernie on Sesame Street. So pick up your copy of What Does Your Fortune Cookie Say? today. Or find out more about the book and the author at FortuneCookieBook.com.

*If you know someone who could use a good Spring Break book, please share this with them.

+If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, stop by Winkie’s in Whitefish Bay, or shoot me a message and I’ll get you a book for your trip. I’ll happily sign it for you too.

Need a great book for spring break?

It’s March. Which in the Northern Hemisphere means spring. It’s time for us Northern Hemis to get out of the cold and into some warmth and sunshine before we become the inspiration for the movie Frozen 3: Cold and Pasty.

Spring Break is the perfect time for a great book. The right book makes time fly on the airplane. (Ok, so technically everything flies on an airplane. But you know what I mean.) If you are road tripping, a great book pairs perfectly with Funyuns and a Squishy.

Books are great at the pool because they can make you feel like you are doing something productive while you lie in the sun, doing nothing productive. Books are magical because not only are they great conversation starters, they also help defend you from unwanted conversations. And a good spring break book will send you home smarter and more motivated than when you left.

Need A Good Book To Pack?

What Does Your Fortune Cookie Say? from Ripples Media is the perfect spring break book. It is a personal growth book that shares 80 valuable life lessons the universe is trying to teach you. Like the fortune cookies referenced in its title, the book offers a quick, positive and inspiring look at your future. The bite-sized and actionable insights will help you look at your life through a new lens of expanding possibilities. And you will be able to put the lessons you learn in the book to good use before you even have to reapply sunscreen.

Adam Emery enjoying What Does Your Fortune Cookie Say? in Saint Croix. (If someone saint me there I wouldn’t croix.)

But don’t just take my word for it. Here is what other readers are saying About What Does Your Fortune Cookie Say? I have linked the reviews below to the actual reviews on Amazon so you know they are totes legit.


Want to be motivated and inspired? Read this book!

‘How can I adequately describe this book other than I keep it with me at all times and send its special messages to friends and family. Adam’s gift of telling a story, making you laugh and possibly cry, but always encouraging you to be your best and do all you can to “win at life” is why this book is magical. Thank you, Adam!’ –Karri Schildmeyer

Karri took her book on a ski trip to West Virginia. Yes, that is really a thing.

 Brilliant!! A total game changer!!

‘If you’re looking for inspiration and humor, this book has it all! This will be my go-to gift for graduates! Relatable pearls of wisdom and funny anecdotes that will open your mind and your heart! Well done Adam Albrecht!’ –Amy Urowksy

Amy reading cuddled up with her book by Dam Albrecht! (Was that on purpose, Amy?)

 Great Self-Help Book Re: Moving Forward in Life.

‘I just finished reading this fantastic book written by Adam Albrecht, a local author near Milwaukee, Wisconsin. It is chock-full of excellent, thought-provoking, helpful, and inspiring, practical lessons for moving forward in life. It’s the best self-help type book I’ve read in a long time.’ –Heidi Hilby

Genie Sprau sent this picture of her book in Golden Canyon, Arizona. Which sounds like Golden Crayon to me.

 Thought-provoking, easily digestible

‘As an Olympian and Marriage and Family Therapist, this book checked all the boxes for me. Love the motivation and accountability this inspires, as well as the upbeat tone to the fortune cookie concept. Can be read straight through in the easy-to-absorb format, or flip through randomly for nuggets as you are able! Recommending to teammates, clients, and friends!’ –Kesley Card

2 time Olympian Kelsey Card with her book in Arizona by a non-Olympic sized pool.


 The new age Bible

‘I absolutely love this book. Funny, motivational, sensitive and grabs your attention from page one. A book you can open daily and reread to discover a deeper meaning of your life through your own interpretation of each chapter. You are able to rediscover your own connection to inner spirit through the messages. Canada truly needs this book in each home.’ -Rosie Patterson

Rose Patterson with her Canadian copy of What Does Your Fortune Cookie Say, Eh?

College Student Approved!

‘I’m currently reading What Does Your Fortune Cookie Say? and it’s really good! It’s the first book I’ve read that wasn’t required for school since 7th grade and as a college student I’ve found it inspirational’. – Abbie Ravanelli

That’s Abbie on the left, nailing the selfie, which is an essential spring break move.

Key Takeaway

Spring break is a great time to catch up on your personal reading with a great book. So pick up a copy of What Does Your Fortune Cookie Say? It will make you laugh. It will inspire you to do more with your free time. And the lessons learned from this book may be the most valuable souvenir from your vacation.

*If you know someone who could use a good spring break book, please share this with them.

+To order your copy today simply visit this Amazon link. If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, shoot me a message and I’ll get you a book for your trip.

What people have been saying about my book.

When I sat down to write my first book, I believed it would be pretty good. After all, I planned to fill it with some of the most valuable life lessons I have learned so far. I planned to make it positive. And I planned to sprinkle humor throughout the pages as a reward for readers who invested their time in my book. Because Bezos knows that readers have a lot of other options.

But now that the book is published, it doesn’t really matter what I think anymore. What matters now is whether or not the people who read the book like it. I first announced that my book What Does Your Fortune Cookie Say? was available on Amazon on December 20th, 2021, just days before Christmas.

The first time I ever held my book in my hand. (I still haven’t held it in my foot.)

Friends and family immediately began telling me they ordered the book. They sent me pics of their order confirmations from Amazon. Then, as the books were delivered, I started receiving pics from all over North America of people with their books in hand, ready to read.

The Anticipation

As people began reading the book I felt as if I was in that scene from the movie Ratatouille when the kitchen staff presses against the window to the dining room to watch the diners try the soup that the rat made. The staff all desperately wanted to know how the diners would react. Only in my case, the soup is a book. And I’m the rat.

Then the feedback started coming in. I received texts and emails, phone calls and DMs. Today, it has all become really real as reviews have begun popping up on Amazon and GoodReads. For authors, this is the moment of truth. (Or perhaps I should say the moment of non-fiction.)

The Response

I couldn’t be more pleased to know that people have been enjoying the book as much as I hoped they would. Which is really important. Because as the author you can’t possibly reach all the potential readers yourself. So you need readers to become advocates for your book. The reader-reviewers become the champions offering social proof to the rest of the world that they tried it and liked it. Like Mikey and his Life Cereal. Reader-endorsements give people confidence that others like them enjoyed reading your book. So it is highly likely that they will enjoy it too.

After reading the book this woman said, ‘I love it! Now take out the garbage. And put some salt in the water softener.’

Seeing these initial reviews gives me confidence that there are good things ahead for this book. But enough of me talking about people talking about the book! Here’s what real readers who have read What Does Your Fortune Cookie Say? are saying about the book.

Real Reviews on Amazon From Real Live Humans!

MichaelM

5.0 out of 5 stars 

Loved it!!

Read this book, then keep it handy because you’ll want to thumb through it again and again. Adam’s positivity jumps off the pages. It’s full of quick hits of goodness.


CMO

5.0 out of 5 stars 

Fortunate to have read this book!

Inspirational, easy read with practical motivating advice to change your perspective during these stressful times.


PT

5.0 out of 5 stars 

Keep this book close to you

An excellent job Adam. There are so many important nuggets (cookies) that show us how to focus our efforts and make use of our most valuable resource (time). This book will never be far from my desk and will be dog-eared in short order.



Jennifer J. Gabrio 5.0 out of 5 stars 

This book is great!

I highly recommend “What Does Your Fortune Cookie Say?”! I originally bought it for my Kindle, but am also going to buy the paper copy to fill with post-it notes and underlining. The life lessons Adam Albrecht passes on in this book are simple, doable, and applicable to people of all ages. As a 51-year-old mother in the twilight of my mothering career, I am eager to bring this information into the next chapter of my life – “Why Not Me? (Chapter 37)”. I am taking Adam’s advice and am going to “let my brain run and play” (Chapter 53), find the secret language that I was born with (Chapter 75), forget my limits like Phil Knight of Nike (Chapter 29), take action and apply The Paper Principle (Chapter 53). Thanks for sharing your wisdom, Adam! The ROI on this book is definitely worth it! (Chapter 70)


Allie Milbrath.

5.0 out of 5 stars 

Incredible book you will want to read over and over

Whether you are looking to reignite your fire, find motivation/hold on to motivation, find ways to improve (personally and professionally) or jumpstart your goals, this book will get you there.
It’s an easy/fun read where every chapter leaves you with actionable items that you can implement in your daily life.
The book is so well written and people of all ages will find value (currently reading out loud with my 10-year old!).
I’d give it 10 stars if Amazon would let me! Read it, then read it again!


Karen M Fitzgerald

5.0 out of 5 stars 

Little pearls of wisdom to take away

Saw this book posted on LinkedIn by a colleague. Ordered it on Amazon and read the entire book on January 2. A very motivational way to start off the new year. I would highly recommend picking up your copy today. No matter where you are in your career or life, there are tidbits, fresh insight, new perspectives and pearls of wisdom that either open your eyes, provide you with your own “aha” moment, or simply reaffirm your thoughts that need confirmation. #BadgerAlum


Steven S. Swanson

5.0 out of 5 stars 

Fast, fun and insightful. Great for anyone who wants (and who doesn’t?) to improve themselves.

Amazing insights told with great fun. Bite-sized chapters made the book digestible and fast.


Wiscobriski

5.0 out of 5 stars 

Loved it! Nuggets in here for anyone.

Quick read. Entertaining collection of life hacks that I need to incorporate into my life. Helpful tips for anyone. Well done!


Addison Scufsa

5.0 out of 5 stars 

Concise and surprisingly profound

Adam has written an amazing collection of stories and pieces of advice that can help anyone focus in on what they can improve about their careers, hobbies, and lives. From talking to strangers more to orienting your schedule to be more productive, you can find some aspect of your professional or personal life to change. Perfect for early-to-career people.

Showing my first book to my sons Magnus and Johann, who are founding members of the Long Hair Boys Club.

Key Takeaway

There is no better marketing for a product or service than the endorsement of a happy customer. I appreciate everyone who has taken the time to tell others about the book. It is a great reminder to share good news about good products, services and experiences. It helps put more good into the world. Which makes the world a better place.

*If you know someone who could benefit from this message, please share it with them.

If you would like to know more about my book check out fortunecookiebook.com.


Have you found your chain of knowledge?

When I was a kid I knew about college. My parents both went to the University of Minnesota (and I still turned out okay). Dartmouth College was across the street from my high school in Hanover, New Hampshire. Everyone from Hanover High School seemed to go to college. There was never a question of whether or not I would go to college. It was just a matter of where. And whether or not I would get kicked out.

UW-Madison

After high school I went to the University of Wisconsin. I earned bachelor’s degrees in journalism and psychology. Following college I had many friends who did even more schooling. They got master’s degrees, went to law school or medical school.

I did none of those things. Instead I began to self-educate. I began reading books, not just for entertainment, but for knowledge. I subscribed to various magazines and devoured them monthly. Eventually I learned that devouring reading materials does not mean that you actually eat them. Once I discovered that I began enjoying reading materials significantly more.

There’s Something Happening Here

I started noticing an interesting phenomenon. When I read a book, article or blog that I found valuable there would be a reference to another book, article, blog, vlog or podcast. I would add that new reference to my list of materials to explore. Then, not only would I find great value in that material, I would find another reference to other worthwhile material to explore.

One Thing Leads To Another.

I began compiling a rich list of books, authors, blogs and podcasts that continuously linked me to even more valuable new material. Like the required set of coursework you must take to earn a college degree, my self-directed readings began creating a unique and valuable path forward. Like my own yellow brick road.

Chains and Change

As I followed this chain of knowledge it changed my life in profound ways. I didn’t know it at the time, but my chain of knowledge created my coursework for entrepreneurship. Some of it was inspirational. Some of it was instructional. But each link added profound value.

Boarding The Entrepreneurship

In 2015 I began planning the launch of my own advertising agency. My readings and self education prepared me well for the process. I didn’t need an MBA. Or a business coach. I just needed my own self-directed chain of knowledge. And action.

The Weaponry

In the spring of 2016 I launched my own business called The Weaponry. At the same time, I launched this blog to help others build their chain of knowledge.

I have discovered that to accomplish great and difficult feats you don’t have to go back to school, like Rodney Dangerfield or Billy Madison. You simply have to keep adding links to your own chain.

Here are some sources that have provided strong links in my chain of knowledge. 

Books

  • Rich Dad. Poor Dad.
  • The Alchemist
  • Think And Grow Rich.
  • The E-Myth
  • Traction
  • TheCash Flow Quadrant
  • 7 Habits of Highly Effective People.
  • Everything by John C. Maxwell
  • Everything by Jim Collins
  • Everything by Daniel Pink 
  • The Hard Thing About Hard Things
  • Talent Is Overrated
  • Delivering Happiness
  • Call Me Ted
  • Pour Your Heart Into it
  • The One Thing

Podcasts

  • How I Built This
  • Bigger Pockets
  • Side Hustle School 
  • Open For Business
  • Startup

Magazines

  • Inc.
  • Fast Company

Key Takeaway

To become the best You that you can be build your own chain of knowledge. Direct your own education. Add to it every day. It will empower you to do great things. Things that you alone are uniquely qualified to do. And please share what you discover with others. Because like Billy Madison, I still have a lot left to learn.

*If you know someone who could benefit from this story, please share it with them. 

Why you should always look for one valuable quote.

I have a real thirst for knowledge. If you can picture a guy crawling across the desert, in torn clothing, deliriously muttering ‘Agua’, that’s how thirsty I am for knowledge. But I find that drinking it is a bit like drinking water from the ocean. The more you take in, the more you want. Which means you will never be satisfied. Remember not to drink ocean water for realzies. It will dehydrate and kill you (but at least you get to spend your last days at the ocean).

I’m Learning To Fly

I have always liked learning. But in my adulthood I have realized that the more I know the better I am at my various roles and responsibilities. That’s why I am trying to learn how to be a better husband, parent and friend.

Professional Grade

On my professional journey I have learned how to be a better employee, manager, and leader. But today, as an entrepreneur, there is no end to the knowledge that could benefit me, my business, my team and our clients.

What’s In the Fridge, Perry?

To try to quench my thirst I seek knowledge from many different sources. The list includes, but is not limited to, the following:

  • Books
  • Magazines
  • Podcast
  • Blogs
  • Speeches
  • Graffiti
  • Sermons (Which are like speeches, but from a person wearing a robe.)
  • Documentaries
  • Chocolate Milk Meetings (because I don’t drink coffee)
  • Informational interviews
  • Meetups
  • Newsletters
  • Webinars
  • Coaches
  • Headstones

Simplify. Simplify Yourself.

I have learned that my little brain can’t absorb everything I read, see or hear. That’s why I have learned to simplify how I digest all that I devour.

As I read books, listen to podcasts or talk to other humans, I am like a prospector panning for gold nuggets. I don’t need all the gravel. I don’t need the flotsam and jetsam. And I don’t need the pyrite (look at me still remembering terms from my 7th Grade Vermont Resources field trip Mrs. Thompson!)

What I want, what I really really want.

I am simply looking for one great quote. That’s it. I want one great, simple summation of a valuable idea to add to my collection. I want one great mantra. One clear rule. One core philosophy. One great lesson. If I find it then the energy and time I invested in the stimuli were valuable.

Ohhh, Then What? Whatcha Gonna Do?

I add that simple quote to the jukebox* in my brain. I listen to it every time I am in a relevant situation. I play it for those around me when they could use a great quote to encourage or guide them. And I share it in my blog to make it even easier for others to find. *A ginormous iPod.

Key Takeaway

When you thirst for knowledge you don’t have to swallow everything you find. The greatest value comes from the small, nutrient-dense sips. Read and listen for the simple quotes that are dense with value. Right them down or record them on your phone. Revisit them often. Share them with others. Because in those simple quotes lie the directions that enable us to profit the most from a life well lived.

**If you know someone who could benefit from this message, please share it with them.

Why you should dedicate more time to self education.

When we were kids in school we took standardized tests to see how we stacked up against other kids our age. I remember taking some sort of Iowa basics test and some type of California standard test. Despite the fact that I never lived in either of those states. Then there were the PSATs, SATs, ACTs. I remember filling in all those little circles. And I remember thinking that number 2 pencils sounded like poop pencils.

Flash Forward

I have not had my knowledge tested against others in my age group since high school. But I would love to be tested now. Because I do more than most of my contemporaries to gain knowledge and increase my intelligence every day.

IMG_7321
Some of the books I am reading now.

Example

Yesterday was a fairly typical day of self education.

  • I read chapters in multiple physical books. #letsgetphyscial
  • I listened to 1 hour of an audiobook while driving. (Indianapolis)
  • I listened to 2 podcasts totaling almost 2 hours while mowing the lawn and doing cardio work. (How I Built This and Bigger Pockets)
  • I read several articles in a magazine while waiting for a football scrimmage to start. (Fast Company)
  • I read a blog post on leadership.

I am constantly seeking new knowledge, insights and philosophies. As a result I add significant knowledge to my collection daily.

Test Me Bro

That’s why I would love to be tested again. I want to see how my knowledge stacks up against other men and women in their mid-forties. Because I think I would do very well compared to my peers. Many of whom stopped studying when their formal education ended.

Slowdown and Ramp Up

I admit that my deliberate education experienced a slowdown during my rip-roaring 20s, after I graduated from the University of Wisconsin. But I ramped up my self education in my early 30s. Today, I consider self education one of my core interests and hobbies.

Traction
I’m always trying to become a smarter business owner.

Learn Something New Every Day

Without continuing adult education it’s a bad situation. #HallAndOates  But if you are reading this post you are probably into self education too. If so, you are in the minority. We’ve all heard the saying, “You learn something new everyday.’ But the average adult learns by accident, or because of their lack of baseline knowledge. Not through deliberate self education.

Putting Education To Work

I study, absorb, read and learn like I did back in college. None if it is required. All of it is self directed. Because I want to know all I can. It gives me an advantage in life. I put my knowledge to good use for my business and my family. In fact, I am certain that I won’t experience sustained success as an entrepreneur if I don’t continuously educate myself.

Key Takeaway

You grow through education. It is how you become a smarter, stronger, more capable resource. It is how you make more money and make more of a difference in your community. Unless you are willing to accept continual mental decay you can’t coast the rest of the way to the grave. So once your educational requirements are met, make sure to stay ahead of the curve through your own elective learning.

*If you know someone who could benefit from this post, please share it with them.

See also:

A quick review of the 15 books I am reading right now.

9 killer books that will motivate you to be an entrepreneur.

What this entrepreneur is suddenly afraid of.

 

A quick review of the 15 books I am reading right now.

I love to read. Reading is my primary source of education and inspiration. I read to accumulate knowledge and connect dots. As an entrepreneur I read to fill my knowledge gaps. And to discover how successful people became successful people.

I am always reading multiple books at one time. Well, not literally at one time. More in the way you watch multiple TV shows. Or listen to a several different radio stations. My reading is like written programming. But not like computer programming. Ok, now I am just confusing myself.

img_7321.jpg

It’s Gettin, It’s Gettin, It’s Gettin Kinda Hectic.

Lately I seem to have more books going at once than usual. So I gathered them all together in one place to count, compare and contemplate why I currently have so many books in progress.

I would have guessed that I had 6 different books started. So I was quite surprised to find my current mid-read book list totals 15 books! What follows is a summary of the books in my current active collection. And my review of the books so far.

The 14 Books I am Currently Reading and why.

 

davinci.jpg

  1. Leondardo DaVinci by Walter Isaacson

DaVinci is one of the greatest thinkers and creative minds in the history of the world. I thought I might learn a thing or two from him.

Thoughts so far:  I am wowed by DaVinci’s curious mind, his notebooks and how painting was a relatively small part of his life and self perception. Also, he had a lot of trouble finishing his art. In fact he only finished a small number of paintings. I guess we all have our flaws. Thanks for the reminder Leonardo! 

 

Born to run

2. Born To Run  by Christopher McDougall

This book is about a barely known ancient community in the remote mountains of Mexico that is unnaturally good at long distance running. The author is trying to gain insights from exploring these people and others who are way into ultra distance running. I picked this up because it kept showing up on my radar as a book friends had read or a hot new book, or a book available at my library. So here we are.

Thoughts so far:  This is my leading physical book right now. It is entertaining, educational and super funny. I love how it dives into the evolution of ultra marathoning. The personalities profiled are fascinating. And the overview of the various high profile races make me feel like I have learned something new. Plus, the investigation into what our running shoes are really doing for us, or not, is eye-opening, and potentially paradigm shifting. I highly recommend. Even if you are more Michelob Ultra than Ultra Marathoner.

hamilton

3. Alexander Hamilton by Ron Chernow

This is the book that started a cultural phenomenon. After Lin-Manuel Miranda read this book he was inspired to create his famous broadway show about Hamilton. I wanted some of the same inspiration. So I picked up the audiobook at my local library.

Thoughts so far: Wow! What a life Hamilton lived! It started rough. And ended moronically.  #AaronBurr  But in the middle of his life he became one of the most influential men in history. Especially if you think The United States has been an influential institution. Which I do.

 

Destiny and Power

4. Destiny and Power by Jon Meacham

My wife gave me this book after President George Herbert Walker Readmylips Notgonnadoit Thousandpointsoflight Bush passed away. This biography of Bush Senior was even more interesting to me because I watched the funerals of George and Barbara Bush on TV. Jon Meacham spoke at both, and was fantastic. I wanted to hear more of the Bush story from his perspective.

Thoughts so far: This book is great. Bush was super interesting, and his story is told extremely well. Starting with the night he lost his re-election bid to Hilary Clinton’s husband. I look forward to more. But not yet. Wouldn’t be prudent.

George Lucas

5. George Lucas by Brian Jay Jones

Lucas knows a thing or two about making interesting ideas come to life. I wanted a glimpse at his process and his path.

Thoughts so far:  I am not totally sucked in yet. The force of this book is the weakest with me right now.

The Millionaire RE Investor

6. The Millionaire Real Estate Investor by Gary Keller, Dave Jenks and Jay Papasan

I own a rental home and would like to add more real estate investments to my portfolio. I study the real estate investment space a lot through books and podcasts. This book came up over and over as the go-to guide for real estate investors.

Thoughts so far:  This book is excellent. It is exactly what I was hoping it would be. It is inspirational. It is clearly a resource book, and not just an interesting read. If you are thinking about buying real estate as an investment you should read this book. Plus it has that yellow starburst on the cover. Which is the international symbol for ‘Buy Me!’

Vanderbilt.jpg

7. The First Tycoon: The Epic Life of Cornelius Vanderbilt by T.J. Stiles

This is the biography of Cornelius Vanderbilt. I love reading about business people who totally dominated. And he totally dominated like few others in history have. Other than maybe Rockefeller, Carnegie and the Gangnam Style guy. I first picked this book up at the library when I lived in Atlanta. But because it is about 800 pages long I couldn’t finish it in one 3-week session. So I asked for it as a Christmas gift last year and started again from the beginning.

Thoughts so far:  Vanderbilt was a badass. His focus, vision and determination were like weapons. He was such an imposing force that everyone referred to him as the Commodore, despite the fact that he never served in the military or sang with Lionel Richie. However, he was not a model father or husband. Although I have been to his son’s shack outside Asheville, North Carolina. So I know he ends up spreading the wealth around. But that hasn’t come up yet. If you want to be inspired by a hard-driving, take-no-prisoners tycoon, this is the book for you.

soar-by-bishop-t.d.-jakes-christian-book.png

8. Soar!  by T.D. Jakes

My parents attend a major book publisher’s annual clearance event in Indianapolis every year. I am always a beneficiary of their annual treasure hunt. They find business books, biographies, sports stories and other titles they think I’d like. Then they surprise me with a delicious new pile every year. This book was in the pile this year. I took it with me on a recent trip to Seattle and read a good chunk of it on my return flight.

Thoughts so far:  Jakes is a good, motivating writer who plays the part of both inspiring  entrepreneur and uplifting pastor. The book is best for those who are looking for inspiration to spread their wings and launch their first business.  3 years into my entrepreneurial journey I found it entertaining and nice. But I didn’t need the heavy doses of encouragement.

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9. On Writing by Stephen King

I like to rummage through the book section of Goodwill Stores for hidden gems and good deals. This was both. King is one of the most prolific and broad-ranging writers in America. So I was curious to hear what he had to say about the art of writing itself.

Thoughts so far: I have found this book interesting, although I haven’t really gotten to his writing advice yet. He begins the book with a biographical sketch of his life, starting with his surprisingly challenging childhood. So the story is good so far. But I am still not to the part where he teaches me how to write Rita Hayworth and Shawshank Redemption (Shawshank Redemption), The Body (Stand By Me) or The Shining. But when he does, I expect this blog will get a lot awesomer.

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10. The Hustle Economy  by Jason Oberholtzer and Jessica Hagy

This is another book I received from my parents, courtesy of the annual publisher’s book sale. The book is a collection of 3 to 6 page essays from creative thinkers who have used their creativity to create their own streams of income. Some have started businesses. Some are freelancers. But they all have something to say about how they did it and what you can learn from their independent creative hustle.

Thoughts So Far. I read 80% of this book on my recent flight to Seattle. It was light enough reading that it made for a nice plane book that I could fly through. It is a good book to read in a day. The chapters are short. There are fun little illustrations, charts and diagrams that are insightful and entertaining. And I found little nuggets or quotes to take away with me. Plus I knew one of the writers, Drew Collins, from Columbus. So that was a fun discovery.

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11. Think And Grow Rich by Napoleon Hill

This is one of my favorite books of all time. Napoleon Hill had a conversation with Andrew Carnegie, who had more money than Davey Crocket and the whole cast of Dynasty combined. Carnegie told Hill that he should study successful people and find out what they had in common. So he did. Hill wrote one of the best selling books of all time as a result.

Thoughts So Far: I have read this book several times. It is a reference book. An inspirational book. A how-to success guide. I think everyone should own this and reread it once a year. Right now I am reading a page or two at night. I can’t say enough good things about this book. If you haven’t read it put it on your list now. And if your name is Rich, it will really help you think and grow.

 

The One Thing

12. The One Thing by Gary Keller with Jay Papasan

I love listening to The Bigger Pockets Podcast on real estate investing. At the end of the podcast they ask each guest to name their favorite real estate book and their favorite business book. I write all of the answers down. This book came up as a guest favorite over and over. So I ordered it.

Thoughts So Far: As the title alludes to, this book is about focus. I love the message. It is a great reminder of the power of focusing on the most important thing in front of you. I look forward to reading more of this. But, you know, I have 14 other books vying for my attention.

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13. Harry Potter and the Sorcerer’s Stone by JK Rowling

This is the first book in the Harry Potter series. I am reading it for the 4th time. I read it once on my own. Then read the next 2 books in the series of 7. But I decided that I didn’t have enough time to read all 7 of these children’s books, so I stopped. Then I had kids. I have read this book to my daughter, Ava, and my son Johann. Now I am reading it to my baby boy, Magnus, who turned 9 yesterday.

Thoughts so far:  This books is fun to read, and just as entertaining the fourth time around. It is really fun to read with kids, because each kid sees it with their own sense of wonder. Magnus is no different. It is such a good story and such a fun series that I may decide to take Magnus through all 7 books. We’ll see. We’re just a couple of Muggles after all.

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14. How To Win Friends And Influence People by Dale Carnegie

This book is an all time classic. The title tells you everything you need to know. Friends and influence are important elements of success and happiness. This book takes a very positive approach to both. I have read this book twice on my own. Now I am reading it with my 12-year old son Johann.

Thoughts so far:  Everything in this book is gold. It is a reference book that we should all keep on hand and revisit often. I love reading this with Johann. Because he brings up examples of people who are good at the points made in the book.  There are constant aha’s on his face. And when we recap a chapter I know he has learned important principles of friendship and influence. I highly recommend reading this with kids. (Look at me trying to positively influence people!)

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15. Rich Dad. Poor Dad.

When I first heard about this book I thought is sounded like a cheesy, infomercially, get-rich-quick book. So I avoided it for a long time. But I kept hearing about it from people I respected. So eventually I picked it up from the library. And it changed my outlook on money forever.

This book compares and contrast how rich people and poor people view money differently. It provides an eye-opening look at assets and liabilities that everyone needs to know. I now own this book and have read it several times. I am currently reading this with my 13-year old daughter, Ava. Clearly I am trying to be more Rich Dad than Poor Dad.

Thoughts So Far:  Reading this with Ava makes me feel like a good parent. I feel like I am taking her through a college course in junior high. I can tell she is seeing the world differently now that she has almost finished reading this. This may be the most important book I have ever read to her. Sorry Goodnight Moon and Harold And The Purple Crayon.

Key Takeaway

There are more great books to read than you will ever have time to read in one lifetime. That’s why it’s fun to keep many books going at once. They satisfy your needs for learning and growing. They entertain you. The feed your curiosity. And they make you feel more learn-ed (say that with a Forrest Gump accent).

Plus, it is easier to tackle dense, long and challenging books when you give yourself a break by switching up to a light and easy read once in a while. #AtlasShrugged #WarAndPeace #TheBible  If you haven’t tried multiple books at once, give it a shot. It just might spice up your reading life, and show you just how much is out there to discover.

How to enjoy the best results from your reading.

 As I began planning to launch my advertising and idea agency, The Weaponry, in 2015, I could tell something was changing in me. In hindsight I now know that this is when I became an entrepreneur. I still had a full-time job, but I was creating The Weaponry in my spare time. I was transitioning from dreamer to doer.

I wrote the blog post below at that time. But I think about the basic lesson in this post often, and felt it was worth re-sharing. Especially since it was one of my very early blog posts, and very few people read it (Besides Joe, Jessa and Jeff, who all commented on it. Apparently it appeals to the J-crowd). 

Originally posted to The Perfect Agency Project on January 7th, 2016

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I love to read.  Like most people I was born highly uneducated. Reading has become an instrumental part of my plan to overcome my early shortcomings. I love to learn and to become inspired. And if you are reading this I expect you do too.

I like reading classic literature because it makes me feel worldly. I liked reading the first three Harry Potter books because they made me feel magical. But then I realized my life is too short to read four more books about a fanciful wizard boy. Today I read a lot of books on self-improvement, business, and biographies. I also read healthy portions of magazines like Fast Company  and Inc because I find them both creatively stimulating and educational (and I like the pictures).

Your Reading Changes You

Several years ago I read an interesting quote from Charlie “Tremendous” Jones that said,

“You are the same today as you’ll be in five years except for two things: the books you read and the people you meet.”  -Charlie “Tremendous” Jones

This reading about reading encouraged Adam “Ordinary” Albrecht to read even more.

The Revelation

But today I’m trying to read less. Because I have found that too much reading leads to too little doing. If I fill my time with learning and inspiration I leave no time for action.

When I began The Perfect Agency Project I created a simple rule of thumb that influences my reading today:

Read just enough to learn something new and become inspired. Then act on it.

Since I started following this rule I have accomplished more. I’ve wasted less time. And I’m more excited about my work.

Let’s Go!

I think of reading now like a pregame speech. One that I listen to just long enough to become properly motivated. And as soon as I am lathered up, I jump to work, acting on the inspiration.

That’s when I start writing, planning, structuring, detailing, calling, creating, wizarding or potioning. And what I’ve found is that when I have one hour available, instead of one hour of reading, I can do 10 or 15 minutes of reading. And then I can spend the rest of the hour implementing. And the return on that one hour is significantly higher.

Key Takeaway

I encourage you to try this for a week. Read enough each day to want to do something new and exciting. Then do it. Then repeat the process. And let me know how it works for you. I’ll read at least part of whatever you write me.

I can’t believe everything you read!

Do you have any idea how many books there are in the world? I do. Because I got curious and looked it up. According to The Google, there are 130,000,000 published books. There are also 7300 magazines, and another 1300 daily newspapers in the United States alone. Which means there is no shortage of material for even the world’s hungriest bookworm to digest.

Thank You!

That’s why I am so thankful for everyone who takes a moment of their valuable time to read my blog posts. This includes you. Because it would be impossible for you to read this blog post without reading this blog post. But more importantly, I know there are a lot of other interesting things you could be reading right now.

Why This Matters Today.

Today is my birthday. I have several birthday traditions. One is eating a full can of black olives in one sitting. Seriously. Another is taking time to reflect on my life. Or as the kids would say, ‘Evaluating my current sitch.’ As I reflect on all that I am thankful for today, beyond surviving another year, I am extremely grateful that you have taken the time to read my silly little blog.

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I started The Perfect Agency Project in 2015, as I began planning to launch my own advertising agency. I began sharing my ideas, experiences, and random thoughts on advertising, entrepreneurship and self-improvement. And people around the world keep reading up what I am writing down.

So thank you. The time you take out of your own schedule to read my writings is a tremendous gift to me. Not only because you have so many other reading options. But because, whether or not you realize it, your time is your most valuable commodity.

Conclusion

Thank you to everyone who reads, shares, likes and comments on my posts. Thank you to everyone who has subscribed to the Perfect Agency Project. Thank you for investing your time and attention. It is a wonderful gift to me. And I get to enjoy it year round here at The Perfect Agency Project.

My Birthday Request

If you have read this far, please consider leaving a mark (like/hate/thumb-any-direction/comment) in the comment section, so I know who to thank today. I hope you all have a very happy My Birthday, and a fun Memorial Day weekend.

*Looking for more thoughts on birthdays? (Of course you weren’t. That was a random, self-centered question.) Check out these posts about the Freakishly Unique Story of The Birthdays In My Family, and The 12 Most Popular Birthday Wishes on Facebook.

 

 

What this entrepreneur is suddenly afraid of.

I’m not easy to scare. I’m not an anxious or nervous person. In fact, I am so normal that I am often bored by my lack of lunacy. My kids say that the only thing I am scared of is missing out on a fun time. In the past, they may have been right.

But I have a new fear that seems to have crept up on me when I wasn’t looking. I feel it in libraries and bookstores. It makes me truly uncomfortable in these places that should be quiet and calming.

So What’s Up?

I have tracked and analyzed this feeling and have discovered its source. Libraries and bookstores make me anxious, because I am now comparing all of the books I want to read with how little time I have left to read them. The equation does not work in my favor. And this freaks me out.

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I enter each bookstore as if it were my last. And it is wigging me out.

Organ Transplants

I love to read. Reading a book is like being the recipient of an organ transplant. Because as you read, someone else’s knowledge gets transferred to your body of knowledge. Yet, unlike when you receive a new, kidney, heart or appendix, your body rarely rejects new reading material. Even when you disagree with what you’ve read, you incorporate it into your understanding and world view.

Entrepreneurship Makes Symptoms Worse

I have always loved to read. But ever since I founded my advertising and idea agency, The Weaponry, my reading pace has picked up. So has my phobia. My FOLAB (Fear Of Libraries and Bookstores) is like FOMO (Fear of Missing Out). Except the FOLAB stems from the knowledge, perspective, and mental stimulation I know I will never receive.

I have read several sources that say the average CEO reads one book per week. This doesn’t surprise me. Because entrepreneurs are looking for as much knowledge as they can accumulate. I turn to books as my primary source of professional inspiration and education. I pick up something useful in everything I read. I always juggle several books at once (because they are safer than chainsaws). And most of my commute is done listening to audio books. Yet, time is slipping away.

Key Takeaway

I am confronting the finite amount of book-reading life I have left. And I am in desperate  need of some knowledge donors. Please share some of your go-to books that you feel I  should prioritize. The average age of my four grandparents was only 95 years old.* So I may only have 50 years of reading left. Oh, my gosh. Seeing that in print is totally freaking me out. Please help by sending your reading recommendations today.

*My Grandma Albrecht is 98 and still going strong. So the average is still going up. But  still…