The Easiest Way To Have A Positive Impact On The World.

I got an email yesterday from Matt Wolf. Matt is the Academic & Career Planning Coordinator at Homestead High School in Mequon, Wisconsin, where I live. And Wolf, in case you hadn’t noticed, is a rock star kind of last name. So, for the rest of this story, I will refer to Matt simply as The Wolf.

The Wolf was putting together a Career Day extravaganza at Homestead. I knew this was happening, because he reached out to me to ask if I knew anyone that would be a great speaker on sports marketing. The Wolf share that students frequently list sports marketing as a career area they are highly interested in. I blame Jake Paul.

So I connected The Wolf with my friend and former coworker Leslie Stachowiak, who, in addition to having a name that would trip up a Spelling Bee champion, works for the Milwaukee Brewers, the Major League Baseball team.

The Request

But now The Wolf was apologetically asking me at the last hour if I could also fill a slot in the career day lineup. He wrote this apologetically because he asks me multiple times a year to come speak to the middle schools in The Quon about my career as the Founder and CEO of the advertising and ideas agency, The Weaponry. And since I volunteer for that job multiple times each year, he was trying to avoid asking me to also volunteer to speak at the high school.

My Most Important Work

What The Wolf doesn’t know is that I think the most important and impactful work I do is having a positive influence on the youth in my community. That’s why I always raise my hand to speak to the middle schools. (I also raise my hand because I use Sure Deodorant.) It is why I speak each year at Career Day at our neighboring Whitefish Bay High School.

It is why I volunteer to guest lecture at The University of Wisconsin, Madison (the most fun university in the history of universities), Marquette University, Concordia University, and basically any school that invites me to come speak.

My interest in having a positive influence on youth is also why I coach track and field at Homestead. It is why I also volunteered to coach track and field at Steffen Middle School this year. And it is why I have coached youth football in Mequon for the past 7 years. Which means I have proudly passed a lot of background checks. (The hardest part of those tests is remembering my address from 7 years ago.)

I love teaching life lessons and character development through athletics. Because the life lessons I learned through athletics have benefited me for a lifetime. Plus, there were never any Scantron sheets or number 2 pencils required on the track or football fields.

Not only have I coached these boys on the football field, I have shared my educational and career path with them. I also showed them how to grow hair. It looks like my work here is done.

Helping future generations is why I volunteer to speak with student-athletes at the University of Wisconsin whenever I can. Which is why my great friend Nicholas Pasquarello, Executive Director of the W Club and Strategic Partnerships, invites me to so many events and activities with current and former Badger athletes.

Helping kids is also why I wrote the book, What Does Your Fortune Cookie Say? I wanted my kids and the rest of the next generation to have quick access to valuable life and career lessons it took me decades and a lot of mistakes to learn.

The Answer

So I told The Wolf that I would happily come speak at Career Day next week. Because this type of work is a priority. I can’t think of more important or more impactful work.

Key Takeaway

Please consider sharing what you know with the next generation. And the generations after that. Whether you take time to share your knowledge and experience with the youth in your community, college students, recent graduates, or those navigating careers in your field of expertise, your wisdom and guidance is extremely valuable. You help provide a model and a path for others to follow. You have the ability to inspire others to follow your lead, to develop their skills, and to lean into their interests, passions and strengths. It is the easiest and most rewarding way to have a positive impact on the world.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to be wildly successful through 7 seconds of effort.

This fall marks my 6th year of coaching football. I never had any interest in coaching. I started when my son Magnus’ flag football program needed parent coaches. It was only a Saturday morning commitment back then. But like the mythical slowly boiled frog, who forgot to jump out of the pot, I am now the defensive coordinator for Magnus’ 7th grade tackle football team. Which is an everyday-in-August commitment. Oy.

As a coach, I am really a student. I am trying to learn as much about football as I can to help my players play well, have fun, and be safe. But like Uncle Rico, I still have a strong desire to win.

Back to School

2 weeks ago I had a great opportunity to learn some new things about the game of football. On Varsity Day, Coach Tom Price, President of Cardinal Football, brought the local Varsity football players from Homestead High School in Mequon, Wisconsin to practice to work with the 5th-8th grade players in the Cardinal football program that feeds players into Homestead. While the high schoolers were working with our athletes, one of the outstanding Homestead football coaches on Head Coach Drake Zortmans’s staff talked to the Cardinal coaches about football.

The coach, Dan Juedes, is a 70-something who is not only in the Wisconsin Football Coaches Hall of Fame, he is in the National Football Coaches Hall of Fame. He coaches at football camps across the country, including at many of the Big Ten schools. In fact, Dan has been coaching so long that when he started the Big 10 conference only had 5 teams.

Coach Dan Juedes looking very coachy.

Dan’s Lessons

As the novice coaches gathered around Dan, he shared a few gems about coaching football. His first lesson had been passed along to him by the legendary Bo Schembechler, the former head football coach at the University of Michigan. Dan told us:

‘The average football play lasts 7 seconds. All players look pretty much the same during the first 2 seconds. What separates great players from the ordinary is what they do in seconds 3 through 7.

-Coach Dan Juedes

When Dan shared this I felt like I had heard Einstein explain the Universe with E= MC2. Because Dan’s 7-second rule took a very complex game and broke it down into a very simple formula for success.

Coach Juedes carried off the field, presumably because he was tired from coaching so hard.

Josh Hunt, our 7th-grade teams’ head coach, and I couldn’t wait to share this valuable insight with our players. So once we were reunited with our athletes (and it felt so good) we eagerly shared our new insight with our team. And we have been resharing the 7-second secret every day since.

Applying the 7-Second Success Formula

On Saturday we had our first game of the season. The last thing I told the players before they took the field was to give a full 7 seconds of effort on every play and great things would happen.

But the much bigger opponents overwhelmed our team out of the gate. They ran around us and over us until they were knock, knock knocking on the endzone’s door.

But with our backs to our own endzone, defending a first and goal play from the 6-yard line our team gave a 7-second effort. My son Magnus fired across the line from his defensive end position and engaged with a tight end. He shed the blocker at 2 seconds and attacked the opposing team’s quarterback. What happened over the next 5 seconds changed everything.

Magnus sprinted after the quarterback, and not only did he tackle him deep in the backfield, he punched the ball out of his hands in the process. Our middle linebacker Jaden Daniels was also giving a 7-second effort and pounced on the loose ball. This meant that we went from our opponent having the ball on first and goal from the 6-yard line, to our team having a first and ten at the 17-yard line. Boom!

Then our offense became a 7-Second Squad. We put together an 83-yard scoring drive that led to a 6-0 lead.

It turns out that’s all we needed to win the game. Because thanks to our 7-second efforts we held our formidable and much bigger opponent to 0 points. A shutout.

Me and Magnus after our opening game win.

The 7-Second Life Lesson

Dan’s 7-second rule teaches us to go hard to the end of every play. While everyone starts out doing the right thing on nearly every play, at some point, most people stop giving maximum effort and forfeit the advantage to those who go hard until the whistle blows.

But the 7-Second rule doesn’t just apply to football. The basic concept applies to success in all areas of life. Most people start out strong. But they give up too early. They stop or quit just when their effort is needed most. It is true in sports and in your career. It is true in marriage and in parenting. And it is true anywhere effort is needed to create results.

Key Takeaway

The difference in life is not made at the start. It is what you do after the start. Don’t stop 2 seconds in. That’s when most people let up, thinking they have done their job. Don’t fall into that trap. True success comes from your effort during seconds 3 through 7. So play the full play. Give a full effort every time. That effort and the advantage it creates compounds, play after play, day after day, year after year. Play until the end. And the end will be sweeter than you could have imagined. Just like the donuts I will bring my team today to celebrate the donut they put on the scoreboard on Saturday. Boom!

Final Note

Over the weekend as I reviewed the game film to provide feedback, I saw the 7-second rule over and over again. The great plays were made by those playing hard for 7 seconds. The best results of all came when the entire team played hard for 7 seconds. And as a proud Dad-Coach, I saw that Magnus had 3 sacks in the game and the game-winning tackle on 4th down in the 4th quarter. All of which came from giving full effort all the way to whistle. And I was amazed as I counted to 7 seconds over and over on our biggest plays. It turns out that Dan and Bo really know what they are talking about.

Also, I want to note that Dan Juedes and Tom Price have been a great help to me as track and field officials running the shot put and discus events at Homestead’s home meets in the spring. Thanks guys!

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How Our Team Won An Impossibly Close Championship.

I have loved track and field since I first joined my high school track team as a freshman. I loved it when I was no good. I loved it when I set a state record. And I loved the whole self-improvement journey in between. (Other than the times that I threw up. Which was a lot.)

While track and field is thought of as an individual sport, some of my favorite memories were winning conference team championships, both in the Connecticut Valley Conference as a Hanover High School Marauder and in the Big Ten Conference, as a University of Wisconsin Badger. There is something about being part of a great team win that makes you feel like part of a gang. A very fit gang with good nutritional habits.

Today, my day job is running the advertising and ideas agency The Weaponry. But in the spring, my later afternoon job is coaching athletes to throw the discus and put the shot on the girl’s track team at Homestead High School in Mequon, Wisconsin.

Conference Championships

On Tuesday afternoon we had our North Shore Conference Championship meet. Our conference is loaded with 10 great schools with top-tier talent and excellent coaches. (I note that because it is true and because some of them also read this blog.)

We knew the meet would be close, but just how close we never would have imagined.

The Homestead girl’s team is deep and talented. But so are our competitors. And despite our high hopes and the fact that we have won the team championship the past 2 years, we stumbled right out of the blocks. #UhOh

We had a talented runner, Sophia LaGalbo, hit a hurdle and take a nasty fall. We had an athlete we expected to score in several events, Korynne Moga, get hurt in her first event and have to drop out of the competition. We got disqualified in an early relay for passing the baton outside the zone. And we had other girls enter the competition ranked high in their event and wind up just outside of the top 8 places that score points. #gulp

As the defending conference champions this was all very disappointing. Especially as we watched other teams rack up great performances and the well-deserved points that go with them.

But despite the poor luck and poor performances, the Homestead Highlanders kept going. And we kept collecting points. Senior Savannah Fraley won the 800-meter dash like a rock star. And Eva Brandenburg dominated the 300-meter hurdle race. Plus Sophia LaGalbo, road rash and all, finished 7th in the 300 hurdles to add 2 more points.

Too Little. Too Late?

It was getting late in the meet and we were still well behind. But we had some late events with great potential to add points to the team total. In the 200-meter dash, Brandenburg took 3rd and Natalie Mueller took 8th to add 9 more points. Which was great. But that was followed by the 3200-meter run, where we had no entries, which was bad. Then came the discus results. One of the events I coach. And I was a very proud Coach-Dad when my athlete-daughter Ava took 1st place by 7 feet. And Senior Mariah Reynolds took 5th. This meant we added 14 points to the team total, which was great.

The Final 2

The meet came down to the final 2 events. The triple jump and the 4×400 meter relay.

We have a strong 4 x 400 relay. And we started strong with Grace Zortman finishing the first leg in first place. Then Shaylin Swenson ran an equally strong 2nd leg to lengthen our lead. Natalie Mueller added a great 3rd leg to maintain the lead. Which meant the race all came down to first-year track athlete Charlotte Lueck, a smiley and talented sophomore, and her 4th and final leg.

Charlotte, who is one of my favorite athletes on the team, came around the first 100 meters strong and steady. But a strong runner from Grafton High School charged hard and was right behind Charlotte by the time they reached the backstretch. But Charlotte kept her cool, and at 200 meters the challenger had dropped back several meters. The Homestead home crowd was going crazy. But on the final 100 meters, the race tightened up again, getting closer and closer as they approached the finish line.

But Charlotte held the lead and ran a very fast lap against very tough competition. Like all-you-can-eat-steak-buffet tough. With the victory, we added 10 more points to our total. Which meant that the conference championship all came down to the triple jump to determine if Homestead or Slinger High School would be conference champs.

One…Two…

Our team is great at the triple jump. Standout athlete Anisa Barnett won the event. And Sheba Bentum-Mensah grabbed 8th to help us rack up 11 more points. However, the Slinger Owls are also great at the triple jump. And they placed 2nd and 6th, to also scored 11 points. OMG!

The Final Tally

In sports, there are close competitions. And then there are really, really, really close competitions. In football, basketball and baseball you can win by as little as one point. And our track team would have been thrilled to have just one more point than our competitors. But we fell short.

However, in track and field, because of ties within the field events, (typically in the pole vault and the high jump, where competitors can finish at the same height) you can be awarded half points. And when the final total was tallied our team had won the North Shore Conference Championship by 1/2 of a point. A freaking half-point!

This meant that if any of our scorers had finished just one place lower we would not have won. It was the truest possible team victory. Every performance matters. There was no literally no breathing room. No room for error. But we won. And winning by 1/2 point is as good as winning by a mile. Maybe better.

There are 3 great things about team championships:

  1. Your teammates are there to help you out when you stumble, fall or pull a hamstring.
  2. Celebrating a victory together is far greater than celebrating alone.
  3. The win creates a team bond that lasts forever. And at the end of the day, the relationships and team memories are what you will remember and value most.

Key Takeaways

  1. Sometimes bad things happen. Keep going.
  2. Get up when you fall.
  3. Never give up.
  4. Work hard.
  5. Run your race.
  6. Lean on your teammates. You’ll go farther together.
  7. Finish Strong.
  8. It’s not over until it’s over.
  9. Sometimes 1/2 point is all it takes.
I am very proud to coach and win 3 conference team championships in a row with this crew of Laura Bosley, Jay Fuller, Me VonMe, John Krueger and Heather Krueger.

Congratulations to the following girls on their hard-fought team championship!

  • Ava Albrecht
  • Anisa Barnett
  • Scout Bonkoski
  • Eva Brandenburg
  • Savannah Fraley
  • Sierra Gill
  • Alexandra Gaskin
  • Korynne Moga
  • Natalie Mueller
  • Kyah McCray
  • Savannah Fraley
  • Shaylin Swenson
  • Charlotte Lueck
  • Sophia LaGalbo
  • Julia Gaskin
  • Sheba Bentum-Mensah
  • Mariah Reynolds
  • Emma Rader
  • Grace Zortman
  • Leila Lu Maye
  • Annika Johnson
  • Grace Zortman
  • Kelsey Hart
  • Caroline Garsha
  • Addie Kane
  • Amelia Horwitz
  • Ava Lamb

*If I missed anyone I am sorry. If I duplicated any names you are welcome. The search engines will find you first.