Right after Labor Day is the best time for all professionals to do this.

Labor Day 2020 is in the books. We have put away our white pants, our seersucker suits and our inflatable pools. Summer is now history. This is the time that Don Henley sang about in Boys of Summer. But don’t look back, you can never look back. Because it is time to look forward to crushing the rest of the year.

It is September and you are ready to fully engage. You’ve adjusted to the new normal of life in the Covid Cabana. So let’s make the rest of 2020 great, just like Hugh Downs and Barbara Walters did.

Take Your Best Shot

Now that Labor Day is past, the first thing you should do is get new headshots of yourself. Right now you are tanned and healthy-looking from all that summer sun. You are still at your summer weight from all the warm weather activity you’ve been doing.

Let’s immortalize this version of you with a camera. Do it now, before the shorter days mean you get less sunlight on your skin than Boo Radley. Before you start replacing your summer fruits and vegetables with Halloween Skittles and Starbursts. Before Thanksgiving has you butterballing. And before Christmas time has you looking, well, jolly.

Look how good she looks!

Pre-Resolution You

There is a good reason we make New Year’s resolutions to lose weight. Because the next 3 or 4 months of the year have a way of adding to your weight collection. Which means it may take you until next June or July to look and feel the way you do now. So let’s get those new pics scheduled today!

Taking Care Of Business

Last September my whole team at The Weaponry got new headshots. Photographer Lucian McAfee did a great job. In fact, Lucian always does a great job with headshots. Or any other shots you ask him to take. Even Jagermeister.

Headshots should be fun.

Need Help?

If you would like advice on how to get great new headshots taken for you or your team, let me know. (If there is enough interest The Weaponry may put together a shoot day for you to join in Milwaukee)

If you are a photographer who loves to do headshots (or what professionals may call portraits) leave a comment on this post letting people know you can help them capture their best 2020 look. I suggest you write, ‘I can help people in (YOUR CITY HERE) get spectacular new headshots.’

If you know a great photographer, please share this post with them so they can use it to remind people that now is the time to get shot in the head with a camera.

If you know someone whose bio pic and social media photos look like they were taken during the dial-up era, consider sharing this with them too.

Soon, his fleeting handsomeness will begin to fade…

Key Takeaway

So remember, by the 21st night of September, you should get some new headshots taken. Capture how good you looked at the end of summer in 2020, despite all the craziness of the year. A few months from now you’ll be happy you did when you look great on social media, on your website, on your business cards or on your favorite dating app.

*If you know someone who could benefit from some new pics, or who would like to take some new pics, please share this with them.

How Social Media Is Killing the Christmas Card.

For much of my life the Christmas Card Season was a highlight of my year. I loved going to the mailbox to see it stuffed full of cards from friends and family all over the country. The cards typically came with beautiful or funny photographs and a written update offering highlights from the year for each member of the family. It was reassuring to know that the people I hadn’t heard from in the past 12 months were still not dead.

The Christmas Card, and its blue-collar brother, the letter, used to be the only technologies that allowed us to share pictures and status updates with our family, professional network and social circles. The people you exchanged cards with defined your social group. Being on someone elses Christmas card distribution list meant that your relationship was worth at least the cost of a card, an envelope and a stamp.

The Year That Changed Everything

Today things are different. The change began in 2007 with the introduction of two new technologies that were invented to kill the Christmas card: Facebook and the iPhone. Facebook’s expansion beyond the college crowd that year meant that old people, like Gen Xers (and whoever was born before them) could suddenly be reunited, online, with people they hadn’t seen or heard from since high school. This was a crazy time. I was in my 30s, and I was suddenly reunited, online, with people I had completely forgotten even existed. Like my Grandparents.

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Leapfrogging The Polaroid

The newly invented iPhone was actually not a smart phone as initially reported. It was a wicked smart camera. It enabled us to instantly capture and view photographs without the help of a darkroom or a teenage Walgreens associate. Even better, these super cameras enabled us to instantly share pictures with our friends and family via text, email, and Facebook. Later we added Instagram, Twitter, Snapchat and LinkedIn to the distribution list.

Dear Letter, I found someone new.

And about that thoughtful letter we used to write, summarizing the recent year. It has been castrated by technology. There is no power left in an end of year letter in an era when social media allows us to know what our elementary school friends had for dinner last night.

I am an active social media follower. So I know about that recent recital, the restaurant you went to last weekend and that tournament that your child’s team won. I already know about the 3rd person you are dating since the divorce. I know that the Christmas tree tipped over when you put that last ornament on it. (Wait, that was me. And who puts another ornament on a tree that has already tipped over?)

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Where do we go? (Oh oh, where we do we go now?)

Does this mean it is time to put the Christmas card to bed? No. Not necessarily. But it does mean that it is time for us to reinvent it. Maybe this means we get back to writing about our personal connection and the memories we share with each individual on our list, instead of mass mailing pics and updates that the recipient already knows.

Opportunity

This also presents a business opportunity to invent a more relevant holiday correspondence. Maybe a Mad Lib type technology that enables us to send personalized digital cards, highlighting the experiences we shared with each recipient. Maybe we use facial recognition software, time stamps and geo tags to effortlessly create cards that show our people when and where we interacted with them throughout the year. And maybe we video chat, or hologram ourselves to sing Christmas carols together on Christmas Eve-Eve.

Since 2007, my family has created a year-in-review video using the best of our digital photography to tell the story of all the things we did, places we went and people we saw. We set it to music, and shared with our friends and family on New Year’s Day, via Vimeo link. Technology makes this so easy that the hardest part is simply deciding which pics to cut out.

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The Grand Consolation

If receiving fewer cards each year saddens you, don’t let it. The traditional Christmas card era was a great one. We will always have those memories. But it is better to be in touch with our friends, family and professional network more often. It’s great to see photos of our siblings, cousins, childhood friends, former clients and coworkers on a regular basis. The real-time nature of social media allows us to celebrate the successes when they happen. And support each other as we go through tough times, instead of hearing about them months later.

Key Takeaway

Just like the newspaper and the horse and buggy, the Christmas card ain’t what it used to be. But these are better, more connected times. We have upgraded to more frequent exchanges of pictures and updates. Even better, technology now allows us to instantly respond to them with real, private conversation through social media apps, or that smart phone that makes it all possible. This is progress. This makes for a better world, year round. Which adds happiness into our lives every day. Not just at the holidays.

Note: The Albrechts are not pulling the plug on our Christmas cards yet. If you are still sending us one, you will still get one in return.