The end of daylight saving is a great time to start your next big thing.

In 2005 I went to Iceland during the summer solstice to film a TV show. It was an incredible experience. On the flight from Minneapolis to Reykjavik, I watched what should have been the sunset through my airplane window. But instead of setting, the sun bounced off the horizon and went back up. And I knew I wasn’t in Kansas anymore.

The sun never set the entire week I was in Iceland. It never got dark. And we never got tired. It was fun and energizing, like being in Vegas. Except the buffets were mostly fish, lamb, and rhubarb.

The atmosphere created a natural high. It was as if we were binging life through the nonstop outdoor activity. However, I couldn’t help but wonder what the counterbalance to this experience was.

I asked our producer Sven (of course his name was Sven) what people did during the winter in Iceland when it was cold and dark for long stretches. He told me that winter was wonderful because people spent a lot of time on their projects. On creativity, reading, art, and making things. And keeping each other warm (wink wink).

Now is a great time to get comfortable and create. But don’t think too much about the weird bird statue in the corner.

The End Of Daylight Savings

Today marks the end of daylight saving time in the United States. Which means it will now be dark by the end of the typical workday. Plus temperatures are dropping and in many parts of the country, snow could arrive any day now. That is unless global warming gives Mother Nature Alzheimers and she forgets.

The Indoor Season

Today we all transition to our indoor season. Which should be just as exciting and interesting as the warm and sunshiney months. Because now is the perfect time to start new projects, or resume those important projects you couldn’t carry while wearing flips flops and bikinis or board shorts.

Create

Now is the time to focus on creating businesses, writing books, reimagining your home, painting, and drawing. Now is the time for making music and playing instruments, even if you’ve never done it before. Because you can learn anything online.

The indoor season is the perfect time to plan your next vacation, your next adventures, or the next chapter of your life. Enjoy the time to think, and to do all the things that thinking inspires you to do.

Key Takeaway

Reframe the way you see the darker and colder part of the year as the exciting indoor season. Embrace and enjoy all of the additive elements it offers. Tap into your creativity and make new things. Think, read, write, and learn. Challenge yourself to make progress towards larger life goals that demand the type of focus the indoor season affords. And let the sunshine of spring find an even better, happier more fulfilled version of you.

*If you know someone who could benefit from this message, please share it with them.

What to do when you find yourself in a blizzard.

I woke up this morning to one of the heaviest snowfalls I have seen in several years thanks to winter storm Orlena. The lake effect snow machine is in full effect here on the Wisconsin side of Lake Michigan. On top of that, the winds are whipping like the Dazz Band. And I say let it whip.

I love this kind of weather. Unlike hurricanes, tornados, floods and wildfires that leave massive destruction in their wake, a blizzard leaves the world better and more beautiful. After Orlena transforms the midwest and northeast into a fresh powder playground, images of the snowfall will be trending on social media like Gamestop. Or Grumpy Bernie.

My Daughter Ava sent me this pic from her room this morning.

Life Is Full of Blizzards

It’s useful to think of the challenges in your life like blizzards. They can be frustrating and disorienting. But once they pass, they often leave you better than they found you.

The Startup Blizzard

When I was first launching my advertising and idea agency, The Weaponry, the swirling uncertainty of startup-ness surrounded us. And that can really mess with you. Here is something I wrote about the experience we were going through 4 years ago.

From June 10th, 2016

Today I had a long talk with a co-worker who was having a hard time at work. Which is understandable. Because startups are kinda hard. Launching a startup is like walking in a blizzard. Wind and snow are all up in your grill. It’s cold. Visibility goes into the toilet. It’s difficult to navigate in these conditions.

In the middle of a blizzard, your survival instincts tell you to seek shelter. It’s natural to want to escape the relentless wind, disorienting snow and mounting drifts. Sitting by a crackling fire, drinking hot chocolate is far more appealing to most people.

But I like walking in blizzards. I like being out when no one else is. I like doing things that build my character, my will and my personal legend. In the same way a callus rises as the result of repeated friction, strength grows from pushing against resistance.

If a blizzard confronts you on your journey you have to keep walking. You must have faith that you know where you are heading. You have to take steps forward, even when it is hard.

Blizzards of the wintry, professional and personal kind are temporary. Eventually, the snow will stop falling. The wind will chill the eff out. And the sun will come out again.

When that happens, where will you be? It’s a matter of what you did during the blizzard. If you keep pushing, you will find yourself far ahead of where you started, far ahead of those who sought shelter, and closer to your ultimate goal. You’ll find the ultimate rewards far outweigh the hot chocolate you sacrificed along the way.

Key Takeaway

Blizzards are a part of life. They will make life hard for a while. But keep going anyway. Everything is more beautiful on the other side.

Follow Up Note

The Weaponry will turn 5 years old in April. Today we have 23 clients. Because we didn’t stop walking when things were hard.

*If you know someone who could benefit from this message, please share it with them. If you would like a regular delivery of positive sunshine to your email, consider hitting the follow button on the left column.