Why I don’t believe in a work-life balance.

I don’t believe in a work-life balance. It implies that our work and our lives are two separate entities. Which they are not. Those hours you spend at work each day comprise a gigantic chunk of your life. If you are not happy at work, you are not only wasting your career, you are wasting your life. Those are just the facts.

The notion of a work-life balance implies a teeter-totter or seesaw life construct. It requires our work to sit on one side of our personal fulcrum, and our lives to sit on the other. The two sides are separate, but equal, and balanced. Other than in fairy tales, outer space, and 1960’s TV programs, you are never going to find the two of equal weight. Which is why I am a registered Work-Life Balance Atheist. (Although I still believe in God, Jesus, and Sampson.)

Something Better

I believe in work-life integration.  We need to construct our lives as a system in which all the parts work together to provide a natural flow. When our personal lives need to step forward and take the lead, they naturally do, even during the work day. And when work needs to be addressed while we are at home or on vacation, we can naturally allow for that to happen.

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Me and my sisters Donielle and Alison, and my nieces Norah and Celia on the set of a film shoot for Mizuno in Houston. Jennie Finch-Daigle, Olympic Gold Medal softball player, was there too.

My perspective could be skewed because I am a business owner, and my life and my work are inextricably linked. But you are no different. And the sooner you and your employer (or employees) accept that, the sooner you can create a happier, more satisfied coexistence of the two.

Work-Life Integration At A Macro Level

This work-life integration is the reason that my family relocated our home base from Atlanta to Milwaukee 2-years ago. For Non-Americans, this is a move of 800 miles, mostly north. And there is a story.

In the summer of 2015 I began serious plans to start my own advertising agency. It was an exciting time in my career, as visions and logistics danced through my head. But at the same time a major storm was brewing in my personal life.

My Mother-In-Law

On an ordinary August evening in Wausau, Wisconsin, my Mother-In-Law, Cynthia Zabel, coughed up blood. Fortunately she has more sense than Jim Henson, so she called her doctor and saw him the next day. He ordered an MRI, which revealed a small spot on her lung. He decided to do a biopsy to investigate. The biopsy revealed a benign tumor, that the doctors decided to remove.

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My wife Dawn and her mom, Cynthia Zabel.

The Surgery

My wife, Dawn, decided to fly home to Wausau, from Atlanta, to be with her Mom during her surgery.  Everything was calm and routine. Until the doctor emerged from the operating room to talk to Dawn following the operation. He said,

‘Well, that didn’t go as planned. We didn’t see the tumor we were expecting to see. Instead, one of your mother’s lungs was completely encased in a tumor. I only had two options. I could leave everything exactly as it was and we would take our chances. Or I could remove the entire lung. And that is what I did.’

So Dawn’s mom, now 78-years old, had only one lung, and, as the new biopsy would reveal, two forms of non-smoking related lung cancer. She would soon be preparing for aggressive chemotherapy and radiation in order to give her every chance of survival.

Our Tribe

Our Tribe quickly rallied around us. Including our close friend and Atlanta neighbor, Dr. Crain Garrot, who is an Oncologist. He became our cancer translator and counselor throughout the process. My uncle, Allan Sprau used his connections to get us an immediate appointment with a specialist at the Mayo Clinic.

However, Cynthia felt she was in good hands with her local doctors. And with good reason. She had battled cancer with the same team before, and won. In fact, in 2015 she was a 14-year breast cancer survivor. And she trusted her doctors to help her navigate through the new and more daunting challenge.

Life Impacting Work

Cynthia’s cancer diagnoses had a major impact on our family’s life plans. Since Dawn and I were going to start our own business, we believed the business could be located anywhere. With the cancer battle ramping up, and my parents reaching retirement age, it was time to make proximity to our parents a priority.

We considered relocating to 4 great cities. Chicago, Milwaukee, Madison and Minneapolis. After visiting each of the cities, and a thorough evaluation (worthy of a separate post), we decided on Milwaukee. This great city on a great lake, put us right between Cynthia in Wausau, Wisconsin, and my parents in Lafayette, Indiana.

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My wife, parents, children and I got together in Wisconsin a few weeks ago for basketball and mac & cheese.  

One year after Cynthia first coughed up blood, we moved to Milwaukee’s northern suburb of Mequon for the excellent schools and quality of life for our family of 5. We found a nice home on a 1-acre lot, on a pond. The Weaponry, the advertising and idea agency I initially founded in Atlanta, moved headquarters to Milwaukee without missing a beat. And just like that, Atlanta had paid back Milwaukee for taking the Braves in 1966.

Update

Yesterday, April 6, 2019 was a great day. In fact, two great things happened. My mother in-law turned 82 years old and is doing great. But even better, we live close enough that we were able to drive to surprise her at a restaurant in Stevens Point, Wisconsin, enjoy several hours together on her birthday, and then drive home again. It was exactly what we envisioned when we decided to integrate our work and personal needs, and be closer to our parents during this chapter of our lives.

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Dawn, Cynthia & my daughter Ava yesterday, celebrating Cynthia’s 82nd birthday, four years after her lung-ectomy.

Key Takeaway

Integrate your career and life plans into one beautiful, fully functioning design. Don’t force the two to fight against each other. And don’t settle for less. We didn’t. As a result,  Dawn and I have been able to spend quality time with both of our parents in the last few weeks alone, here in Wisconsin. Which makes me feel like I am winning at life.

Additional Takeaway

If you are having health problems see a doctor right away. Take it from Cynthia Zabel, it could save your life.

*If you know someone who could benefit from this story, please share it with them.

Yesterday I had an amazing chance to complete a life goal!

I spent the last hours of my 39th year reflecting on my life. I wrote down a long list of things I was proud I had accomplished so far. It was good to take a 40-year view of life. In fact, I consider this moment one of the pivotal moments in my adventure on Earth. It helped put my journey and path in perspective. After I took inventory of all the good things I had accomplished and experienced I turned my attention to the future.

I asked myself a simple question:

If life ended right here, what things would I regret not doing?

This was an exciting question. Because it would form my to-do list for the next chapter of life. At that point I felt like I was living up to most of my expectations. My personal life was great. I had a wonderful wife (Dawn), a daughter (Ava) and two sons (Johann and Magnus). My parents, sisters and their families were all doing well. I have a huge and wonderful extended family and great friends around the world.

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My family.

My career was going very well. I was the Chief Creative Officer of a 275-person advertising agency called Engauge, and we were about to finalize a deal to sell the agency to Publicis, the giant advertising agency holding company out of Paris.

The 4 Things

With my personal and professional life on track, what were the things that I would regret not doing if died the next day? There were 4 things that quickly rose to the top.

  1. More international travel. I had visited 11 foreign countries at that time. But that left about 200 that I hadn’t seen.
  2. Starting an advertising agency.
  3. Starting a real estate business.
  4. Donating blood.

This became my checklist of things to accomplish in the decade ahead.

The Advertising Agency

Within 2 years I began plans to launch my own advertising agency. And within 3 years I had actually left my job, started the advertising and idea agency, The Weaponry, and had clients in Atlanta, Boston, Quebec, Milwaukee and San Francisco.

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Me and my cousin Brooks at The Weaponry.

The Real Estate Business

By the end of that 3rd year, Dawn and I had bought a new house and converted our home in Atlanta into a rental property, complete with tenants and rental income. Which meant that we had birthed our real estate business.

The International Travel

Last year I had a really exciting opportunity to travel to India to film a video for a great client, Fifth Third bank. My experience there was incredible. In fact I summarized it in this popular blog post, 20 interesting things you notice when you travel to India. Now America is the only country that reads my blog more than India.

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I am excited to be making good progress on these 3 areas. Which are the toughest 3 on my list to accomplish. Which leaves just one of my goals for the decade unaddressed.

Until yesterday.

Donating Blood

Yesterday morning when I got on the elevator to go to my office I saw a flyer posted above the keypad. There was a blood drive, from 10am to 2pm in the office space directly above The Weaponry. I was thrilled. This was the sign I needed. And today was the day!

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The Flyer

My Dad

A quick bit of background. My Dad, Robert Albrecht donates blood like it is his job. He is the equivalent of a Million Mile Flyer for giving blood. But I had never given blood myself, and have always felt bad about this. When I was on the track team at the University of Wisconsin our coaches discouraged us from giving for training and performance reasons. After graduation I simply never found the on-ramp to giving. I have no fear of blood or needles or ‘I gave’ stickers. I just hadn’t done it.

At 11am I left my office and made my way to suite 307. I was more excited than most people to donate blood. But then again, most people don’t have donating blood on their bucket list. I walked in the room and was greeted by a blue scrubbed technician. I said, ‘If you have any time slots still available I am full of blood, and willing to give some to you.’ She laughed and told me there was an open slot at 11:50am.

I was thrilled. And at 11:50am I was back and got the process started. I signed in on a clipboard and was taken to a semi-private cubicle for my pre-screening. They took my driver’s license and entered a bunch of information about me into a computer. Then they had me scan a binder previewing the questionnaire I was about to take.

The Questionnaire

Then I took the questionnaire. It was crazy. It asked if I was, or ever had been pregnant. It asked if I took any drugs, received a blood transfusion, had AIDS or Cancer. It asked if I had ever had man on man sex, or sex with a prostitute. #thingsIhadn’texpectedtoreadthatday.

When I was finished with the 45 question survey I only said Yes to one question. The technician then reviewed my answers and said, ‘It looks like we have just one question to review.’ It says that you have traveled outside of the US or Canada in the past year. I proudly said, ‘Yes!’

The technician asked where I had traveled. I told her I had been to India. She then asked me what area I visited. I replied that I had been to Bangalore, in southern India.

She then pulled out a binder to check on any restrictions that may apply, based on my travel. Once she found what she was looking for she turned the binder around towards me. She put her finger next to the word India. She then slid her finger to show me that travelers to India were prohibited from donating blood for one year, due to the threat of Malaria.

I was denied.

She told me to come back at the end of September and they would happily take my blood. She then handing me my parting gift. It was a ticket that provided free admission for four people to Mt. Olympus Water Park in Wisconsin Dells. While I love a good water park, this was little consolation for not being able to check off one my major life goals.

Reflecting

But I couldn’t help but smile, reflecting on the last few hours of my 39th year. That night I declared I would launch my own business. Which lead to exciting international travel. Which prevented me from donating blood. In other words, I still have unfinished business.

Key Takeaway

Take inventory of your life. Give gratitude for all you have and all you’ve done, both personally and professionally. And think about the things you will regret not doing next. Write them down. Prioritize them. And give yourself a deadline to accomplish them. Then take action. Even long lives fly by. If you don’t recognize, declare and take action towards the things you want most, they will never happen.

I am excited to have made such good progress on 3 out of 4 Decade Goals. In September I expect to knock off another. Unless, of course, I have more exciting international travel before then. Which is always a possibility. Afterall, it is on my to-do list.

*If you know someone who could benefit from this story, please share it with them. 

How to attract good things by starting early.

I loved my college experience. But when I graduated, I was thrilled to be done with school. Like Alice Cooper. Yet I was far from done with my education. Since I graduated from the University of Wisconsin I have been busy acquiring self-directed micro-degrees. How? First, by making up this silly, but plausible term. Then, by reading. Not just reading for reading. I am constantly looking for new books, magazines and online articles to help me become a smarter, more effective human, a better business person and a more creative thinker.

7 Habits

One of my favorite micro-degrees came from reading  Stephen R. Covey’s classic, The Seven Habits of Highly Effective People. Reading books like these is akin to taking a college course, only without the chance to meet an attractive co-ed. In fact, I have learned, retained and applied more from books like this than from many of my college courses. (Sorry dude who taught that Emotions class junior year. That was worthless.)

Not Urgent, Not Urgent, No Emergency…

In his best-selling book, Covey introduces a concept that I absolutely love. It’s the idea of spending more time doing things that are important but not urgent. This is really where the magic in your life comes from. When I learned about this concept I realized that I already did a lot of work in this quadrant.

Check out the impressive quads on the chart below.

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The important but not urgent work is the key to all of the good things that have happened in my career. But as I have created and grown The Weaponry, my advertising and idea agency, this type of activity has been crucial.

Important but not urgent, in action.

I identify talented people who I want to join our team, and begin planting seeds. I plant seeds all the time that I don’t expect to bear fruit, nuts or vegetables for years. In fact, there are talented people in cities across America that I have been talking to about joining The Weaponry,  not in the next weeks or months, but in the next years.  

Why? Because great things often take a long time to develop. So I want to start the process as early as possible. My goal is not only to appear on the radar of talented people, but for the course of these talented people’s careers to begin steering towards me.

I want to create a gravitational pull towards me and my organization. How?  Through early conversations these valued recruits can begin imagining us making magic together. By creating an attractive vision of the future, the people start steering their courses towards this attractive future reality.

The Power Of Advertising

This early recruiting activity works just like marketing and advertising. Because advertising, through brand awareness and brand affinity, begins to create a gravitational pull towards products and services.

I have spent my entire career planting seeds about the merits of various brands. Eventually, by sharing those merits, customers, clients and members find their way to the brands that can help solve their problems or enrich their lives. And everyone wins. This is what I am doing now, both personally and professionally. And you can too.

Key Takeaway

To attract the people you want to surround yourself with, start early. Start well before you need them. Whether you are looking for friends, co-workers or customers, begin recruiting today. Offer others a picture of what a friendship, career or success could look like when you join forces. Do the important work early, before it becomes urgent. Then watch as paths alter in your direction. It’s a pretty amazing thing to see. It’s what highly effective people do. You know, people like you.

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Amanda Peraud and I met last week about the possibility of this senior at Illinois working with The Weaponry. It was a classic important but not urgent activity. Also, Amanda’s cousin Melissa Roth, is a good friend of mine. So this was also classic networking activity.