Surround yourself with rockstars who have already done what you want to do.

In 2016, after having been an employee of three successful companies for 19 years, I became an entrepreneur. I left behind the predictable employment, the benefits, the 401(k) and the Free Lunch Fridays.

I pushed all my chips to the center of the table and bet on myself when I launched the advertising and idea agency, The Weaponry. (The chip reference was supposed to be a poker thing. Not a potato chip thing. #JustClarifying)

Me and a wall at The Weaponry.

But when I left my job as the Executive Vice President and Executive Creative Director of the largest advertising agency in Atlanta to start my own business it never seemed crazy to me. Because I knew a lot of other people who had started successful businesses. They seemed a lot like me. And they all looked like they were fed, sheltered and clothed. (Wait, yep, they were definitely clothed.)

My man Troy Allen started a design agency before starting the wildly successful Rise Brands.

I knew a bloggle of bloggers before I launched this blog.

I knew a stockyard of people who invested in stocks before I bought stocks.

I knew a neighborhood worth of people who owned rental property before I properly rented my property.

I knew dozens of authors before I wrote my book, What Does Your Fortune Cookie Say?

Writing my own book didn’t seem hard. Not even the hardcover.

Always Remember:

You Are Becoming More Like The People You Spend Your Time With.

Your peer group is your mirror group. To upgrade your likelihood of success upgrade your friends. Surround yourself with doers and diders. It creates positive peer pressure that pushes you to do better, more impressive things. The Joneses I know are badasses. And I want to keep up with all they are accomplishing. (Shout out to Bryan, Jill, Adam, Patti, Garrett, Kristen, Sharon, Courtney, Arnita and Rachel! Sorry you guys didn’t make it into that new truck commercial.)

My college teammate Bryan Jones is hard to keep up with, but I am trying.

Key Takeaway

Your friends are your on-ramp to success. Surround yourself with others who have already done the next big thing you want to do. It decreases the perceived degree of difficulty. It increases the odds of you successfully completing the same challenge. And the more successful your peers are the more insight they offer to all you can accomplish in your lifetime.

*If you know someone who could benefit from this message, please share it with them.

+ If this type of thinking resonates with you, you will also like my new book, What Does Your Fortune Cookie Say? from Ripples Media.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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