Month: October 2022

When your mind and body wrestle who wins?

The human is the most fascinating of all machines. It is a walking, talking, taco-eating miracle made of 2 distinct parts.

First, there is the physical part. The body. It’s the part of the human that we can see and touch. (With consent.) It is the most obvious part. But it is also the least interesting.

The second part of the human is the mind. This is where the thinking takes place. This is where humans are most interesting and differentiated. If you think people look different on the outside, you would be shocked by how different people’s minds operate. For proof, see the new Netflix series Dahmer. (Or just take my word for it and you will sleep better tonight.)

For better or worse, your mind and body are married for life. Like Thunder and Lightening, Brooks and Dunn, or Mike & Ikes. Your life is a result of how well your mind and body work together.

The key to the mind-body collaboration is who is in control. Because both highly successful people and highly unsuccessful people know what they should do. The difference is that successful people do what they know they should and unsuccessful people don’t.

The Question

Who is in control, your mind or your body?

Who determines if you get out of bed or hit the snooze button?

Who determines if you thumb through your phone or work on that important project?

Who determined whether you exercise?

Or eat the way you know you should?

Or take any action at all?

If your mind is not telling your body what to do, your body is in control.

Mind Your Mind.

Your mind knows your goals and vision. It knows what needs to happen to get there. Your body doesn’t have goals beyond rest, food, pleasure, and safety. So if your mind has goals that expand beyond those 4 areas, it has to be in charge, or you will never achieve your goals. Unless your goal is to be featured on My 600-Pound Life.

When you experience moments of weakness or laziness, recognize that you are experiencing a battle for control between your mind and body. If your body wins, you lose. But if your mind is in control, and can make your body do what it needs to do, there is no limit to what you can achieve.

Key Takeaway

The key to long-term success, accomplishment and happiness is that your mind must be in control. Your thinking, planning and visioning must lead to the right actions. It is not enough to think and know. Accomplishment and progress come through doing. So provide your body with the fuel and sleep it needs. Then let your mind take over to accomplish the rest.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

Why I ordered new business cards that don’t even mention my business.

I recently placed my first business card order in the covid era. The demand for business cards plummeted when we were all locked at home. I tried to give my wife and kids cards just to feel like I was getting my name out there. But they told me they knew where to find me. And my mailman told me he already knew where I lived.

But by the fall of 2022, I had finally run out of my last business cards. Plus, The Weaponry, the advertising and idea agency I lead, moved to a new office in June. Which meant that we had important information to update on our cards. Like our physical address. I also updated the URL for this blog. Because the last time I printed business cards my blog was still called The Perfect Agency Project. But AdamAlbrecht.blog is shorter and easier to remember. Especially for me.

My Other Card

But I also decided to create another business card. One that didn’t mention my role at The Weaponry at all. You see, 10 months ago I published my first book, titled What Does Your Fortune Cookie Say? from Ripples Media. Since then, I have added the role of Author to my growing list of job titles.

Today, I have had so many conversations as an author that I felt like I should have a card that represented my role as an author and speaker. Plus Moo.com was having a 25% off sale. So I figured it was a sign from the universe.

The Design

On the front of the cards, I included a picture of myself, real estate agent-style. Sure, this helps people remember what I look like. But I felt like the picture matched the tone and style of both my writing and speaking. Which is fun, positive, and energetic. If I was a horror novelist and used this picture nobody would buy the book. Because I don’t look like I hunch in my basement dreaming up evil and grody stuff.

I title myself an Author and Speaker. Because I have found that people love to hear authors speak. I have had tons of speaking engagements over the past 10 months. And I have many more scheduled, including 3 speaking engagements within 5 days this fall. Not only do I really enjoy speaking, but I have also met a lot of great new people through the experience.

On the card, I note that I am the author of the book What Does Your Fortune Cookie Say? Although, I debated whether I should also include the other book projects I am working on. Including a new book that I have co-authored with Jeff Hilimire set for release in November, titled The Culture Turnaround. But I figured I could always order more cards as my little library of writings grows.

The front of the card includes hard-working contact information, like my mobile number, email, social handle, and book website address.

But like a good mullet, the fun side is on the back.

After talking to people about my book I always wish I could give them a few key lessons from the book to take with them. Like CliffsNotes. Only I cut Cliff out. So on the card, I included a list of 10 lessons from the book that fit 2 important criteria:

  1. They are important and useful to everyone.
  2. They are short enough to fit on the card.

I also included a picture of the book so that people would know exactly what it looks like. After all, Amazon sells every book title ever written about fortune cookies. And I didn’t want people to think that I went all Mark Twain and wrote the book under an assumed name like Bernadette Jiwa, Jennifer 8 Lee, or LuMing Mao.

Key Takeaway

Consider creating business cards for your roles beyond your day job. A side hustle, significant hobby, or volunteer position all warrant a special card. They make it easy to stay connected to others you meet in that role. And they provide great ways to share your skills, abilities, and interests with others.

Check out Moo.com for an easy way to make great cards quickly. Tell them Adam Albrecht sent you. If they ask if you mean the Adam Albrecht who is the Founder of The Weaponry or the Adam Albrecht who is the Author & Speaker, tell them both.

*If you know someone who could benefit from this idea, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

How to tap into the amazing superpower you were born with.

When I was a kid I loved watching Saturday morning cartoons. Especially cartoons about superheroes. One of the defining characteristics of a superhero is their signature superpower. Like super strength, super stretchiness, super spideriness or super soup-making abilities.

But all humans have an innate superpower that enables them to transform into an amazingly powerful human. That superpower is your ability to evolve.

This is not the type of evolution that a species experiences over a series of generations. Like when humans lost their tails. Or the way texting is going to evolve us into a species with super pointy thumbs.

This type of super evolution is available to every human during their own lifetime. Which means that you have the ability to dramatically transform yourself. No phone booth or super suit required.

You can transform yourself physically, through exercise and significantly increase your strength, endurance, flexibility and pain tolerance.

You can transform your thinking through self-education, reading, classes, accumulated experience and knowledge.

You can transform yourself mentally, by developing your resilience, grit, and determination.

You can transform your income by learning how to provide ever-increasing value to others.

You can evolve into a more compassionate human by recognizing the evolutionary journey others are on.

You can develop tremendous courage, kindness, and creativity. As well as other positive attributes that don’t start with a C or K.

As a human, you can develop great strengths in any area of your life. Your potential is unlimited. So think like a superhero. Because you have the ability to evolve into the most amazing human you can imagine.

Key Takeaway

Your ability to evolve is your great superpower. Push yourself to grow and improve every day. Recognize that strain, pain and adversity trigger your growth. Embrace challenges that force you to adapt. They are gifts that continuously generate a better, stronger, smarter version of yourself.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.