Why it’s important not just to plan but to create a backup plan.

I love to read. And I write a lot about reading. In January I wrote about both the 41 books I read in 2023 and the 24 books I have already picked out to read in 2024. I also like to read about writing. And I like woodchucks who could chuck wood.

I am currently reading a great book titled The Psychology of Money. Which I highly recommend to everyone. But you don’t have to take my word for it. The book has a 4.7 star rating on Amazon with 47,000 people weighing in. Which is more readers than there are people in the biggest city in Vermont, where I grew up. (Oh, but we had cows…)

The Psychology of Money is packed with rich insights and reminders related to wealth and happiness. Here is one of my favorite gems from the book.

Planning is important, but the most important part of every plan is to plan on the plan not going according to plan.

-Morgan Housel

This line really resonates with me. Because one of my core beliefs is that the secret to success is a good plan B.

Planning helps you get the most out of nearly every aspect of life. You should plan your career, investments, family, vacations, workouts, dates, and Me-time. (Note: You should read me-time as you-time, meaning the time you plan for you, not the time that you spend with me, Adam Albrecht.)

However, things go wrong in my life all the time. It’s almost as if Chaos Theory is using me as a test pilot. So I am always thinking about backup plans, contingencies and safety nets. And because I am already thinking of backup plans, I am not floored or ruined when my Plan A falls apart. I am just thankful that I have a Plan B, C and D. And you should too.

Key Takeaway

Develop great plans for all important aspects of your life. Plan on greatness, happiness, wealth and success. But also expect the unexpected. And plan for multiple ways forward. Variables will change. Adaptability and resilience must be your constants.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

This week I was blowing out candles and a new list of goals.

It was my birthday on Wednesday. I had a lot of friends and family members reach out to me to wish me a happy birthday. But my birthday fell on a cool and rainy Wednesday. Which meant that I wasn’t able to enjoy the outdoor activities I usually enjoy on my birthday, like biking, hiking, fishing, kayaking, and nude sunbathing.

While my birth day itself was not remarkable, I spent time planning for a memorable year. This is one of my favorite annual traditions. It helps me focus on the things that are most important to me. I want to experience happiness, fulfillment and success in all areas of my life. So I set a number of goals. Here are the areas I focused on for my next 365 days.

  1. Marriage: I set goals to strengthen my relationship with my wife Dawn. This makes everything else work.
  2. Health: I have to take care of my machine. But I haven’t seen a doctor in 7 years. Well, that’s not entirely true. I did see a doctor walking down the street. But this year I plan to see one at a checkup.
  3. Parenting: This is my most important job. So I am focusing on how to further build my children’s confidence. And keep them out of government-issued jumpsuits.
  4. Travel: I have major life travel goals. And I want to cross 2 of my major destinations off my list this year. (I also want to go visit them.)
  5. Business: These are my goals related to the growth and success of The Weaponry, the advertising and idea agency I launched 6 years ago. It’s my 4th baby. But probably the best behaved.
  6. Career: I focus on where I am going next. (I have a long way to go and a short time to get there.)
  7. Job: I focus on becoming better in my current role. Sidenote: Entrepreneurs can’t say take this job and shove it. Because you are both the shover and the shovee.
  8. Self Education: I set goals for becoming smarter and more capable. (There are a lot of books involved.)
  9. Fitness: The best way to feel young is to feel fit. So I have a couple of important goals here. Including building out the workout room in my new home so that I can maximize my personal fitness.
  10. Faith God knows this is important. (I can’t tell if I just used God’s name in vain, or out of vain.)
  11. Financial: This is what funds everything else. I keep it simple and focus on my net worth. Like Shakira’s hips, the numbers don’t lie.
  12. Home: I have goals that focus on our family nest. And how to make it our favorite place in the world.
  13. Key Relationships: At the end of our days the only thing that will matter is the impact we had on each other. Here I focus on my relationship with my parents and my sisters. I focus on my relationship with my high school friends, college teammates, college roommates, and local friends. And if I am a good friend, I will have more people to focus on next year.

Key Takeaway

A great year doesn’t just happen. You make it happen. And it all starts by knowing what will contribute to your happiness and success. Refocus and rededicate yourself every year to your personal improvement and relationship development. It’s the best way to live the life you imagined.

*If you know someone who could benefit from this message, please share it with them.

+For more ways to get the most out of life, check out my new book What Does Your Fortune Cookie Say? from Ripples Media.