Don’t be a fool. Make sure to get all the value you can from your vacation days.

Happy April Fool’s Day! I just returned from a spring break trip with my family. The best thing I came back with was not relaxation or a tan. In fact, my vacations are rarely relaxing. I logged nearly 30 miles worth of desert hikes in Scottsdale and Sedona, Arizona. And my dermatologist would be happy with how much F-ing SPF I used. (Ok, so I don’t actually have a dermatologist. But I do pack a lot of derm, like a pachyderm)

Inspiration

What I came back from vacation with were more memories with my family, new inspiration, and more ideas. None of those things took up any space in my carry- on bag. In fact, the only souvenir I bought on vacation was a single ornament to hang on our Christmas tree. It’s a family tradition. And I’m traditional.

I saw new things. I ate new things. I explored new places that expanded my thinking.

I discovered businesses that made me think about businesses that I could start. And things I could introduce to The Weaponry, the advertising and ideas agency I lead.

People

I met new people at hotels, on planes, and on hiking trails. I also saw my cousins Cher Fesenmaier and Chawn Tipton who live in Phoenix, whom I hadn’t seen since our Grandma Albrecht’s funeral a few years ago. Which was a surprisingly fun funeral. After all, she was 99 and taught us how to have fun. Even at funerals.

Cher, Adam and Chawn in Tempe. Make sure to see your people in real life.

Reading

I finished a book on vacation. (The Splendid and The Vile) I started reading 2 new books. (Barbarian Days and Dave Grohl’s The Storyteller.) Everything you read helps make you more creative. It feeds your brain more material and creates more dots to connect. Vacations would be valuable even if you just stayed at home and read. Your dermatologist would probably like that too.

Appetizers

I got to really dig into some locations that I had only experienced as appetizers in the past. My mom taught me that short visits to new places are like having appetizers. If you enjoy the appetizer, you can come back for more another time.

Memories

Your most valuable possessions are your memories. They are like pieces of art, movies, photos and paintings that you hang in the museum in your mind. The more new experiences you have the more you fill the most valuable gallery in your head. That gallery serves as your perpetual source of inspiration when you need ideas, and as your perpetual source of entertainment and conversation starters when you don’t have the time or money to travel. You get to relive the experiences of your memories over and over in your mind. Even when you are too old, weak, or poor to travel and adventure.

My people in Sedona. 10 out of 10. Can definitely recommend.

Key Takeaway

Make sure to take your vacation time. Use it to do new things. It enhances your creativity in immense ways. You collect new dots to connect to the other dots you already have. This helps you come up with new ideas and combine old ideas in new and novel ways. It expands your world and your thinking. It creates new perspective. It introduces you to new people. It gifts you new stories. And new reasons to laugh. It creates new memories. And sooner or later you realize that your relationships and your memories are your most valuable possessions. Your vacation days help you develop both.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

50,000 reasons to take all your vacation days in 2016.

Right now millions of Americans are trying to figure out how to squeeze in the last of their remaining vacation days. Or worse, they are watching them disappear into the ether like the rest of 2015. According to a study by Oxford Economics the average American hits Dick Clark-Seacrest’s Rockin Eve with one week of unused vacation days still in their pocket. And when the ball hits Jenny McCarthy the vacation days disappear like gym goers in February.

This disturbing little study, commissioned by the U.S. Travel Association puts current vacation day consumption at the lowest point in the past four decades. And for those of you who don’t have a days-to-dollars calculator in your head, the result is 169 million days forfeited, amounting to $52.4 billion in lost benefits. Which means that your most valuable charitable contribution this year likely didn’t go to your church, the homeless or curing cancer. It went to your employer.

But there is yet a deeper problem here that The Perfect Agency Project would like to address. It’s the negative impact forgoing your vacation days has on your creative thinking. In fact, according to the National Science Foundation humans have an average of 50,000 thoughts every day. And if you don’t enjoy new experiences, read new books and meet new people you know what happens?  You have the same 50,000 thoughts day after day.  This type of stale thinking is career-threatening if you are a writer, art director, creative director, designer, strategist, developer, programer or marketer.

To enhance your creativity you have to add new fuel to the fire.  And the best way to do that is to take a day off and experience something new.  Travel somewhere you’ve never been. Meet someone new. Jump off something you’ve never jumped off. Scare yourself. Binge watch sunrises and sunsets. Visit a museum. Go to Burning Man. Because new stimuli create new memories. Which create new thoughts and new pathways. You will naturally incorporate all of these new thoughts into your work.  Which empowers you to solve new problems with more beautiful solutions.

So if you want to make 2016 your most creative and innovative year yet take your vacation days. It will freshen your thinking, expand your brain and make you a more valuable asset to your organization.  Oh, and if you do decide to jump off something you’ve never jumped off before make sure your mom isn’t driving by in her minivan. Trust me on this one.