How much are your priorities worth to you?

Yesterday I was in Atlanta on a business trip. I had been there since Thursday. My return flight was scheduled to be the last flight back to Milwaukee on Saturday night. Pre-Covid, when I used to fly with a naked face, I took that 2-hour 10:30 pm flight all the time. Because it allowed me to get a full day of work in before hitting the airport. But yesterday I finished early and was thrilled to be able to try to catch an earlier flight from ATL to MKE. 

The Fee

I got to Hartsfield–Jackson Atlanta International Airport at 3 pm, and went to a Delta kiosk (unpaid endorsement) to try to change flights. Because when I tried to call to change flights the phone system told me there was a 2-hour wait time. Which I thought was phoney baloney. But after just a few taps at the kiosk (tap tap tap in) an option to take an earlier flight at 4:30 pm appeared. However, it also came with a $75 change fee. 

I considered the fee for a moment. And I did the following math:

For $75…

I get home at 6:00 pm CT. Not Midnight.

+ I get to see my kids today.

+ I get to run in the house screaming MAYDAY! MAYDAY! MAYDAY!

+ I get to have dinner with my family.

+ I can go for an evening walk with my wife.

+ I can watch the sunset over the pond in my backyard.

+ I can participate in family game night.

+ I can toss a lacrosse ball with my son Magnus.

+ I can work on some discus technique in the backyard with my daughter Ava.

+ I can look for the new baby geese that just hatched in the nest in our backyard.

+ I can tuck my 3 kids into bed.

+ I can have a glass of red wine with my wife Dawn. (I can, but I won’t because I have the palate of a 6-year old and think alcohol tastes ucky.)

+ I can watch Netflix and chill with my wife Dawn. (Or I can watch a repeat SNL and probably no chill.)

_______________________________________

I could do ALL of these things for $75.

In that moment, I had the clarity and insight to realize that there will come a day at the end of my days when I would spend everything I had for that opportunity. I swiped my credit card and quickly snatched up one of the greatest bargains life had ever offered me.

Thank You

Thank you Delta for getting me home early last night. I did everything on the list. Plus it was 88 degrees in Milwaukee, which is unseasonably awesome in Brew City. Game Night was Klask. Dinner was Culver’s Butter Burgers on our back patio. And I didn’t take a moment for granted.

Key Takeaway

Time is the most valuable commodity on Earth. Enjoy every moment you get. Steal it if you have to. If you ever find it on sale somewhere, don’t think twice about paying for it. You’ll never regret more time spent on or with your top priorities. 

*If you know someone who would benefit from this message, please share it with them.

If you want to be an entrepreneur you have to save your candy.

Trick or Treating is a grand lab experiment for humans. Over the past four days my children have gone Trick or Treating three times, in three different neighborhoods, with the same results. They are like lab rats who discover that if you ring the bell on the doors with lights, you will be rewarded with a treat.

My kids can’t get enough of this reward. I am certain they would go Trick or Treating again tonight and tomorrow night if I let them. But I won’t let them. Because I have seen what happens to the lab rats in this experiment. And I don’t need any heat from Family Services.

Flashback

I loved Trick or Treating when I was a kid. I would come home with a huge haul of candy, dump it on the floor in my room, sort it, count it and virtually roll around in it. But then I would do something unusual. I would save it. It is not that I don’t like candy. I like it a lot. But I liked exhibiting control over the candy even more.

Delay of Gratification

What I have learned is that I am really good at the delay of gratification. As a kid that meant stockpiling candy. Today I do the same thing with hotel points and air miles. A quick check of my accounts shows that I have 538,336 unused miles on Delta Airlines and 782,719 unused points with Marriott.

It’s not that I don’t care about those miles and points. I think about them often, and what I will be able to do with them, someday. I love saving and planning for something bigger than a flight to Detroit and a stay at the Airport Courtyard (no offense to either). I have always loved building towards something bigger and more exciting down the road.

Entrepreneurial Tendencies

Looking back, I can now see that an important entrepreneurial trait could be seen in my youth each year at Halloween. Because as an entrepreneur you have to be willing to show up, make the rounds, find the doors with lights on, ring the bell, and engage with people in order to get the rewards.

But you also have to be willing to not eat your candy right away. You have to be patient and willing to wait for a bigger, better, longer-lasting feast later.

If you are willing to do all that, you can become a great entrepreneur.

Happy Halloween!