To live your best life declare your own independence today.

On July 4th, 1776, the original Founders of the startup called The United States of America declared the organization’s independence. They opened for business and tourism and began working and fighting to maintain that independence.

In the movie in my head, by the 5th of July Americans began living into the dream. Bakeries were cranking out red, white, and blue cupcakes with sprinkles (both vegan and regulargan). Beaches were full of red white and blue board shorts and bikinis. And a small group of our forefathers, that included Lee Greenwood, Don McLean, and Joey Chestnut invented baseball.

Stuff the Founding Fathers put on their Rider when they went on tour.

Declare Your Independence

Today, 245 years later, make sure to declare your own independence.

  • Make sure to think for yourself.
  • Act for yourself.
  • Vote for yourself.
  • Work for yourself.
  • Advocate for yourself.
  • Educate yourself.
  • Speak for yourself.
  • Own your own happiness.
  • Fulfill your own dreams.
  • Take care of your own finances
  • Drive your own career.
  • Find your own tribe.
  • Embrace your own interests.
  • Take care of your own health.
  • Write your own story.
  • Scratch your own itch.
  • Cut your own hair.
  • Save for your own retirement.
  • Change things you know are wrong.
  • Make your own moonshine sunshine.
  • Take full responsibility for your own actions.

Key Takeaway

Independence means that you depend on yourself. It means that you take responsibility for your own happiness and success. Write the script for your own story. Then play director, producer and leading actor every day. Take control of your own life and the final results. It is the most American thing you can do. And it’s the best way to live your best life. Happy Independence Day. God bless America.

*If you know someone who could benefit from this message, please share it with them.

Happy 4th of July! Will today be your Independence Day?

Before 1776 there was potential. A lot of potential. The American colonies were full of smart, talented, ambitious men and women who wanted more and better than the old world could provide. We had stars. We had bars. And we had Betsy Ross threaded and ready.

The fuse on this firecracker was lit in the summer of 1776. The best and brightest came together with a vision and a quill pen. And when they finally took action they launched the greatest startup the world has ever seen.

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Betsy Ross Like A Boss

But like any startup, they didn’t get everything right, right out of the gate. However, they created a system that enabled the system itself to get better, stronger and smarter over time.

Using the system itself we have been able to clarify that all men are created equal really means all men and women. It includes all colors. It includes all religions. It even includes the New York Yankees.

Today, that cute little Philly startup from 1776 is now the most valuable organization on Earth.

This Independence Day weekend I hope you take a few minutes to consider this amazing organization of ours. An organization that began with just some powdered wigs and a dream.

We must continue using the system to make the system itself better. It is not only our right, as shareholders, but it is also our obligation.

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In the words of the great American writer, Will Smith, Boom, Shake Shake Shake The Room.

I hope the 4th of July also inspires you to consider your own independence.

If you have been thinking of starting your own business, do it now.

If you have lost your job or your entire industry, start fresh now.

If you are energized and eager, it’s go time!

If you are desperate, you have the most powerful fuel of all.

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In the words of Montel Jordan, this is how we do it.

If you want to start your own business but don’t know where to begin, send me a note. I have started my own business. Today, I want to help others experience the same feeling of independence.

And If I can do it, you can too. I know. Because we are all created equal.

Happy 4th of July my fellow shareholders!

God Bless America.

It’s time for a more innovative way to celebrate the 4th of July.

Last Saturday night my family and I went to a fireworks display in Mequon, Wisconsin.  Like a good marketer should, Mequon wanted to differentiate their 4th of July celebration. They noticed that everyone else was celebrating the 4th of July at the same time. Which was ON the 4th of July. But nobody was celebrating in June. So Family Fun Before The Fourth was born. #Boom

Family Fun Before The Fourth

With a your-marketing-strategy-is-showing name like Family Fun Before The Fourth, if you can’t figure out who the celebration is for, what the main benefit is, and generally when it occurs, you are also likely to hold onto fireworks too long after you light them.

Family Fun Before The Fourth is like Friendsgiving. During a Friendsgiving celebration, friends gather to celebrate Thanksgiving, with a Thanksgiving meal, before they head off to celebrate again, by having the same meal with their family. The downside is that the appetizer event usurps the specialness of the main meal. #UsurpAsYouSlurp

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Family Fun

True to its name, Family Fun Before The Fourth, or FFBT4, offers a lot of family fun. There is a parade. Then there is a gathering at a nice park on the Milwaukee River, with food vendors, a water ski show, dancers, tumblers and live music. The cherry on top of the event is the evening fireworks show.

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Fireworks

On Saturday night as the fireworks show was about to start I was excited. Fireworks have always been the highlight of my 4th of July celebrations. Like always, the fireworks show started with a bang, and some bright lights. Followed by more bright lights and more bangs. And more bangs and more bright lights.

Then I experienced something I had never experienced at a 4th of July fireworks display: boredom.

It’s Not You. It’s Me.

It wasn’t that the display wasn’t up to par. It was. It was a very nice and lengthy show, highly appropriate for a town Mequon’s size. But I had the feeling that I had seen it all before.

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Been There, Seen That Explode.

We have all seen fireworks shows many, if not many many, if not many many many times before. I guess I am a Triple Many, because suddenly the novelty and excitement of loud, colorful explosions in midair seemed to have worn off for me. Which felt very strange. Because I consider myself excitable, enthusiastic and easily entertained.

What’s Wrong?

But in that moment I felt like a thrill seeker who wasn’t getting enough thrill. Or an addict whose current dosage wasn’t creating the high. Or someone suffering from depression who could stare at a joyful thing and not feel joy. But as I laughed at myself for not feeling the thrill of the fireworks, my own laughter confirmed that I was not depressed.

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Overexposure Without Innovation

Overexposure to fireworks was to blame. With over 40 years of fireworks display watching under my belt (actually none of the fireworks happened under my belt) my oohs and ahhs had become mehs and hmms.

The world has also changed. Fireworks were once innovative technology that was perfect for entertaining a crowd. The lights and noises and the rocketry that enabled the shells to soar into the sky was once totally foreign, novel, magical and entertaining. But not anymore.

What’s The Story Morning Glory?

The greatest downside to fireworks is that there is no story to follow. Sure, you can argue that there is a beginning, middle and grand finale. You can argue that the story is the re-creation of the rockets red glaring and bombs bursting in air-ing of the Revolutionary War. The war that got this party started in the first place. But it doesn’t feel like a story to me.

Today we have so many options at our disposal to help entertain and engage an audience that fireworks, or fireworks alone, feel underwhelming. A standard fireworks show, even with a backdrop of music now feels as if the host didn’t put much thought into the celebration. They just defaulted to fireworks. Which is like giving a neck tie on Father’s Day.

Many cities try to make up for the lack of an innovative idea by adding to the sheer quantity of fireworks detonated. But I argue that a 45 minute, $350,000 display, like the city of Milwaukee put on last night, is too long and too much. There is a law of diminishing returns at work here. At some point it feels overdone. Like operation Shock And Awe. And you just want to fast forward to the end.

Exploring Other Modern Options

It’s time to put more innovation and creativity into our Independence Day celebrations. Let’s consider all the entertainment options we can now use to create memorable, interesting and exciting 4th of July shows. Let’s share stories. Because we have really great stories to share.

4 New Ways Communities Could Celebrate the 4th of July

 

1. Video

Communities could show an amazing video each year on the 4th of July that represents what Independence and America is all about. It could be set to music and updated for our communities every year. This could be like your town’s version of One Shining Moment that is played at the end of the NCAA Basketball Tournament. This emotional, storytelling highlight reel is a perfect ending to March Madness, and could serve as a template for how we celebrate and recognize our Americanism once a year.

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2. Projection Mapping

Let’s get creative and project interesting images, video, graphics, and animation onto our city landmarks or rural barns. Projection mapping enables us to create a new Wow that fascinates the brain as it entertains. It does what fireworks were intended to do in a thoroughly modern way. My high school classmate David Title at Bravo Media in New York City can hook you up with some jaw dropping badassery if you and your community are ready to take this step.

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Holograms

A hologram is a three-dimensional image formed by the interference of light beams from a laser or other coherent light source. #onlinedictionary  We can now create amazingly real and wowing hologram images that make you feel as if you are looking at something very real, that isn’t really there.

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The possibilities with this technology are thrilling. With a hologram we could have one of the founders of our great nation deliver the keynote address of our Independence Day celebration. Imagine one of our founding fathers, like George Washington, Thomas Jefferson or Yankee Doodle, or one of our founding mothers, like Abigail Adams, Betsy Ross or the Statue of Liberty showing up in your town on the 4th to address your community. It would be like having Santa preach the sermon on Christmas Eve.

Broadway Style Musical 

The musical Hamilton is one of the greatest creative innovations of all time. With his broadway show, Lin-Manuel Miranda combined history with music and entertainment in a thoroughly modern, energizing, surprising and captivating way. A show using this formula could create the centerpiece of our Independence Day Celebrations. Add me to the wait list for this show right now.

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Key Takeaway

Nothing is more American than innovation. In fact, America itself is an innovation. So let’s get more innovative with the way we celebrate America’s birthday. Let’s get more creative. Let’s utilize our modern technology. And infuse the whole celebration with powerful storytelling. America’s Independence is one of the greatest stories every told. Yet we don’t often actually tell the tale when we celebrate it. Let’s change that. And start telling this amazing American story the way a modern day Lee Greenwood would do. #GodBlessTheUSA

 

Today is the best day to declare your independence.

The 4th of July is one of my favorite holidays. Even when it falls awkwardly on a Wednesday. Today I will hit two parades, watch fireworks, have a cookout, and tune in to watch a professional scarf down enough hot dogs to feed all the Pilgrims on the Mayflower for a week. #Murica

 

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Me and my family getting our 4th of July parade on. Notice the sign my daughter chalked in front of us.

The thing I love most.

As much as I love celebrating the 4th of July, I love what it symbolizes even more. Independence. It’s the not-so-secret ingredient that makes our country a powerful global magnet. Independence is what attracts those looking for a better life of their own making. I love that our country is powered by a population that left their native lands with the courage to say, ‘We think we can do this better on our own.’ That is so badass! Of course, Australia is built on a population of criminals. That’s pretty badass too, mate.

Career Independence

As we celebrate America’s independence I am also celebrating all the Founders who have declared their independence by taking charge of their careers. I admire the entrepreneurs who have the courage and confidence to do what our nation’s founding mothers and fathers did in establishing this country.

I am thankful for the inspirational stories and examples I’ve heard and read from Founders across the country. I love the consultants, freelancers and solopreneurs who have decided to bet on their own skills and abilities. It is the safest bet there is.

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Is it time for you to fly your own flag?

My Independence.

I declared my independence when I started by own advertising and ideas agency, The Weaponry, two years ago. I always felt I had the ability to attract great clients and extremely talented creative thinkers and doers. I was willing to bet my financial wellbeing on that belief. Today, The Weaponry is thriving. Which makes every day feel like Independence Day (no, not the creepy alien movie).

Embrace your independence.

But you don’t have to start your own company to declare your independence. Because independence is a mindset. You must believe that you are a rock star at what you do, and that you could do it wherever you want. Just as Lebron James decided to take his talent to South Beach, then back to North Beach, and now to West Beach, you need to know that whether you are a business executive, a salesperson, teacher, professional creative, or burger flipper, you have the freedom to take your set of skillz anywhere that makes you happy. Even Cleveland.

Key Takeaway

Our foremothers and forefathers founded this country with the belief that they could design a better life for themselves and for all of their cute little red, white and blue-wearing offspring to come. By doing so, they have empowered you to design your own life in a way that makes you happiest. Never forget that. Recognize and take advantage of the great opportunities that come your way. Or create your own opportunities. You always have the freedom to choose what is best for you. Nothing is more American than that.

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Happy Independence Day!