Marriage is a fascinating human experience. It’s both highly rewarding and challenging. Yet while most couples put a lot of preparation into the wedding day, few put much, if any effort into preparing for the marriage itself. Which is why half of marriages end in I don’t. And a healthy percentage of the other half of marriages aren’t as healthy as they could be.
The Program
To help prepare for our marriage, my wife Dawn and I listened to an audio program called Marathon Marriage. We learned the many lessons and philosophies of the program and did all of the exercises shared in the 4 CD set. (At least it wasn’t on 8-track cassettes.) It was a good reminder that just as you need to prepare to run a successful marathon, you need to prepare for a long and successful marriage. So we stocked up on plenty of Gatorade and snacks. And we felt like we had a good game plan.
The Mentors
Then, on our wedding day I wanted to cram in one last bit of preparation. So I scheduled breakfast with my three marriage mentors, which included my dad and my two grandfathers (who would all laugh me off the family tree for calling them my marriage mentors). At the time, my parents had been married 32 years. My two sets of grandparents had been hitched for 61 and 63 years.
After we sat down at Emma Krumbees in Wausau, Wisconsin and worked through some Northwoods pancakes and sausage, I decided it was time for the knowledge share. I asked The Paternity Council, ‘What is the key to making a marriage great?’ With 156 years of experience at the table, I was about to get the fatherlode of great advice.
Then my 86-year-old maternal grandfather, Kenny Sprau, crossed his arms, leaned back in his chair and shared,
‘Keep doing what you’re doing.’
Um… WTF Grampy? 61 years of trial and error, nine kids and a World War, and that’s all you’ve got? I wanted to give him a mulligan and see if he could hit it past the ladies’ tee this time. But he went on. ‘You have to keep doing the things that got you to this point.’
Perspective On The Advice
While at the time the 29-year-old me was totally underwhelmed by the advice, over the past 22 years I have developed a deep appreciation for what Grampy Sprau said. Because when we are dating, we are at our best. The unfortunate tendency is to drop the hard work, energy, attention, and charm we put into the relationship after the contract is signed. Without pouring that effort, care and prioritization into the relationship, the relationship isn’t as healthy and strong as it was during your courtship and engagement. Which is kind of like leaving the cap off a bottle of soda-pop, only to realize that it’s the cap that keeps the soda popping.
Over our 22 years of marriage, I have recognized plenty of times when I was not putting in the same kind of attention and prioritization into our relationship as I did when we were just kids in the heartland, like in that little ditty ’bout Jack and Diane. It gets much harder alongside the demands of raising children, building a successful career, growing a business, and the effort required to fend off the Dad bod creep. But whenever I find that my attention to my bride has slipped (or I am reminded by my bride that my attention to my bride has slipped), I use Grampy Sprau’s advice, to help make the appropriate adjustments and corrections.
Applying The Advice To Business
Eight years after launching the advertising and ideas agency, The Weaponry, I have discovered that Grampy Sprau’s advice holds true in business as well as marriage. You need to treat your potential clients and partners well. Act as if you would like nothing more than to spend the rest of your time together. Listen. Make them laugh. Show them you are interesting, kind and thoughtful. And then after you get the contract signed, keep doing what you’ve been doing.
In business, as in marriage, listening and collaborating are valuable approaches to your growth strategy. Clients and spouses alike really like that stuff. (Crazy right?) When you respond favorably to a client’s request, they generate something called ‘good feelings’ about you. And these ‘good feelings’ make them want to see you more and work with you more. And the result is business growth.
The opposite is also true. If you are the all-time best seller at The Jerk Store, no one wants to be around you. This is true of both the individual and the organization.
If you recognize complacency, apathy or combativeness between your organization and your clients or between you and your spouse, stamp that out like a flaming bag of dog poo on your front porch. The behavior may feel justified today. But you’ll regret the justice leveled tomorrow when you’re trading the offspring in the McDonald’s parking lot.
Key Takeaway
Treat your spouse the way you did when you were dating. Treat your current business like new business. Never take either of them for granted. Work to re-win them every day. Even after you put a ring on it.
Thanks for the wise advice, Grampy.
*If you know someone who could benefit from this message, please share it with them.
+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.
Adam Albrecht Blog 