This whole book-writing thing is getting realer every day. I am close to publishing my first book called What Does Your Fortune Cookie Say? with Ripples Media. And I am learning a lot in the process. It turns out that you can’t just throw 200 pieces of paper on a shelf and call it a book. To be ‘official’ you have to put a cover on it and bind the pages together. Rules…
So rather than try to disrupt the entire book publishing industry with an innovative loose-leaf style book, I have decided to cave in and create a cover for my book. Boring, I know. But you have to pick your battles.
Here are 5 book covers I am considering. Now, I’d love to have your help. Take a look and respond in the comments section with the book cover you prefer. You could either describe your favorite option in great detail, or simply use the letter that goes with the cover design. Your choice.
Here they are at a glance.
What do you like?
Please share your favorite in the comments section. If your favorite cover gets chosen there is a big high five coming your way the next time I see you.
On New Year’s Eve, I sat down and reflected on the year gone by. The last day of the year is always a good time to look back and learn what worked and what didn’t. In 2020 I didn’t eat any bats. I didn’t break any windows that didn’t belong to me. And I didn’t act like a cranky baby during a nationally televised debate. I like to focus on the positive. So here are 20 things I am glad I did do last year.
Things I am glad I did in 2020.
1. I wore a mask a lot. It’s really easy to wear a mask. And it helps you and the people around you not get sick and die. That’s why Batman and The Lone Ranger both wore one. And they both saved a lot of people.
2. I saved for a rainy day. I have been fiscally conservative with my business, The Weaponry. Which means that I left money (my fiscals) in the business to make sure it could weather challenging times. So when the economy went sideways in March I didn’t panic. Not worrying whether we would be open to see 2021 allowed me to focus on opportunities instead. And opportunities kept coming.
3. I played foosball. During the March-May lockdown, my 3 kids and I played foosball together every night. It was something fun to look forward to each day. It was the only competitive sport we saw during that time. All 4 of us got much better at the game as we bonded and created foosy memories.
4. I went to the beach. In June my family and I went to Hilton Head Island for a week. While traveling and hoteling has some inherent risks, we were cautious, wore masks around others and socially distanced. But the change of scenery was valuable to our mental health. And the beach itself made us forget about life for a while (like in that Billy Joel song, with Davy, who is still in the Navy).
5. I bought lobster. While we were in Hilton Head my kids asked what lobster tasted like. As a New Englander, I have had a lot of lobstah. It was surprising to realize that my kids had never had it. So one night at dinner I allowed my kids to order the lobster, the most expensive thing on the menu. They loved it, and greatly appreciated the splurge. Remember, sometimes you’ve gotta splurge for the lobster.
6. I organized Zoom calls with friends. I probably had 1000 Zoom calls in 2020. After spending hours each day Zooming with clients and coworkers, I thought Zoom would be a great way to see my friends and family too. My sisters coordinated our family Zooms. But I organized calls with my college track teammates from The University of Wisconsin. I had calls with my high school football teammates. I had many calls with friends from New England, Georgia, California, Minnesota, Ohio, Texas, Florida and on and on. It was a lot like having friends over for beverages. It simply required someone to take the lead.
7. I kept exercising. During the lockdown, I relocated our home exercise equipment to a more prominent place in our basement and started exercising at home with my family. Now, as my daughter Ava and son Magnus play basketball, my son Johann and I go to the gym and lift weights together several times each week. As a result, I am stronger now than I was 30 years ago. And I am way stronger than I was 40 years ago. (This sounds good until you realize how young I was 40 years ago.)
8. I rode my bike a lot. Bike riding during the pandemic was like going to therapy. (It was also like a song by Queen.) Most nights during the summer I would ride for 30-90 minutes. Not only was it good exercise, it was freeing in a time that didn’t feel so free.
9. We took an epic road trip. At the end of July, my family and I went on one of the 3 greatest road trips of my life. We took 11 days and drove from Wisconsin to Idaho. We visited several national parks, including The Badlands, Yellowstone, Glacier, and Theodore Roosevelt. The trip was an educational and inspirational adventure. It was the highlight of 2020.
10. I sent an email saying we were ready to help. On March 16th, I sent all of our clients an email saying we were up and ready to work remotely. We were fully functional from home on day one of The Lockdown. Our clients were ready to roll with us. We just kept on crushing it throughout the lockdown and the rest of the year. Not only did we pick up more work from agencies that didn’t make it, we ended up having our best year ever by 25%.
11. I gave blood. Giving blood has been something I always wanted to do, but just never started. I come from a family of blood donors. My Dad has given so much blood that I expect he looks like dehydrated fruit on the inside. I finally donated blood this fall. And I will definitely do it again. It is not difficult to do. And I am very proud to have finally checked the box on this oddly elusive life goal.
12. I spoke to college students at 4 different schools. In 2020 I spoke to students at The University of Wisconsin, Marquette University, Concordia University of Wisconsin and Carroll University. Yet I never set foot on any of the campuses. I spoke about advertising, marketing, creativity, business, entrepreneurship and leadership. But I was also able to develop stronger relationships with the professors, lecturers and other school staff members. The academic and business world should be more closely linked. Because we need each other (not knead each other, or kneed each other).
13. I gave bonuses. Throughout the year I was very open with my team about our goals for the year, both before and after we knew anything about covid-19. My team worked very hard to not only keep our business going and growing, but to keep our clients thriving during a very unpredictable time. And when a company does well the team should benefit too. So I was extremely proud to hand out bonus checks on December 30th. Because when the whole team shares in the success you experience more success.
14. I wrote 151 blog posts. I maintained my 3-post-a-week habit throughout the year. I tried to share good news and an upbeat, positive perspective throughout 2020. I hope it helped provide a little light and a little levity in brevity during the unique challenges of the year.
15. I became even more adaptable. The great gift of 2020 was adaptability. It was not an option to reject the opportunity to learn to adapt. It was a requirement. As a result, I learned how to function with new rules, under new conditions, in new settings. I learned what I could live and work without. I became more inventive and open-minded. I saw my children take classes, music lessons, and even athletic practice via Zoom. As they say at Progressive Insurance, you have to be able to go with the flow.
16. I helped people who needed help. I tried to help people who needed the kind of help I could offer in 2020. Sometimes it was encouragement. Sometimes it was business, marketing and entrepreneurial advice. Sometimes it was a bit of work for those who were having a hard time finding work and making money. Because we all need a little help from time to time.
17. I wrote a book. In 2020 I wrote a book. My goal in 2021 is to get it published. In 2022 my goal will be to have someone who is not related to me actually buy the book. More on this in a later post.
18. I read Rich Dad. Poor Dad. to my kids. I have now read the book to all 3 of my kids. The financial literacy the book teaches is simply not taught anywhere else. In fact, the first two kids I read the book to this spring both asked to buy stocks and have done extremely well with their investments. I highly recommend that you read this book if you haven’t. Read it to your kids if you have kids. And if you don’t have kids, don’t have kids! They are expensive. Especially if they like lobster.
19. I switched dentist. My former dentist was fine. The kind of fine that will lull you into accepting a lesser experience for a long time. But our delayed dental care of 2020 encouraged my wife Dawn and me to reconsider the dentist we have seen for the past 3 or 4 years. We love the new dental practice we found. In fact, I had a chipped crown replaced and I literally didn’t have a moment of discomfort. Don’t settle for fine. Seek outstanding. And get your teeth right.
20. I said yes a lot. I had many requests for my time and talent in 2020. I was asked to help, to get involved, to serve and to contribute in many different ways. Yes was my default. I felt like the world needed more yeses in 2020. Perhaps I did too. Yeses help you grow and make the world a better place. Yes, even if you are the owner of a lonely heart.
It is important to reflect on your year, your actions and your attitudes. Note what is working for you and what is not. Learn and grow as you go. Be deliberate in your actions. Embrace a life of continuous improvement. It’s the best path to the best you.
*If you know someone who could benefit from this message, please share it with them.