8 Great Books I Have Read In 2025.

If you want to have a great year of growth, create a great year of reading. That’s because the books you read change you. They change your thinking and your expectations. They increase the number of tools, tips and tricks you can tap into. They alter your perspective and add to your experience, knowledge and wisdom. They increase your inspiration and motivation and various other forms of ation.

I keep a reading log of the books I read each year. I try to add 2 to 4 books per month to the list. I am extremely happy with both the quality and quantity of books I have read over the first 2 months of 2025. Which means I can’t just keep these to myself. So here are the books I have read this year, in the order I read them.

The Right Thing Right Now: Good Values. Good Character. Good Deeds. By Ryan Holiday

This is a good book full of stories about good people doing the right thing. Even when it was really hard or unpopular. Holiday says that of all the books he has written, this is the one he most wants his kids to read. I agree. It’s a top shelf book. (If being on the top shelf was a good thing in books, like it is in hard liquor. But being top shelf in books may mean inappropriate for kids, or short adults. And that’s not what I mean.)

Supercommunicators: How to Unlock the Secret Language of Connection by Charles Duhigg

I learned about this super book because my wife Dawn is reading it with her Mahjong Crew, Laura, Maria and Molly. The title of the book intrigued me. So I listened to the audio version on a road trip. It was full of good lessons, examples, tips and tricks about communication, persuasion and deepening relationships. A highlight was an analysis of the difference between the way that happy and unhappily married couples fight. And yes, they both fight, and they fight about the same things. But the subtle difference in the way they fight makes a huge difference. I am supercurious to know who at this point in the paragraph has decided that they don’t need better communications skills. I superrecommend.

Genghis Khan and the Making of the Modern World by Jack Weatherford

Wow! Not only did this book open my eyes to one of the great figures in world history, it reminded me of how little I know about world history that takes place outside of the United States or Western Europe. Khan’s is the ultimate rags to riches story. He was a brutal warrior and conqueror, but an open-minded and inclusive leader who ruled over a larger empire than any other conqueror on the planet. It was also interesting to note that he changed his name a couple of times. Kinda like Yvette Marie Stevens, who you now know as Chaka Khan. It must be a Khan thing. Another Top Shelf book.

Small Things Like These by Claire Keegan

I saw this book on the list of 100 most important books of the 21st Century. And I knew it had recently been turned into a motion picture. Both of which are good indicators that it’s a worthwhile read. This short book, about 114 pages, was as well written as any book I have read. Packed with imagery-evoking description, but easy to digest, the book flew by like Maverick and Goose buzzing the control tower. For three quarters of the book I wondered where we were going to land. Then, like a good Seinfeld episode, all the pieces came together in a real wow in the last quarter. And I learned about another dark corner of history I knew nothing about. Everyone in your household should read this.

The New One Minute Manager by Ken Blanchard & Spencer Johnson

I re-read this helpful management guide for the first time in several years. I love how it simplifies management into a few very simple steps that are easy to understand and implement. A great read for any manager of other humans. Including parents, coaches and parole officers.

Foster by Claire Keegan

When I dug deeper into Keegan’s body of work, Foster surfaced as another fan favorite. It was another quick and enjoyable read. Descriptive. Simple. With interesting situations hiding in the shadows throughout. And a great reminder how different people are. And how much influence we can all have on another human’s experience. Spoiler alert: the book is not about the guys who invented the banana dessert. It’s a good read.

Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life by Jim Murphy

I couldn’t get enough of this book. I discovered it during the NFL playoffs, when A.J. Brown of the Philadelphia Eagles was spotted on the sideline reading the book during a game. I immediately ordered the book to see what might be so valuable that you would keep in next to the Gatorade during a competition. I quickly found out. The book is a must read for athletes and coaches. It introduces a healthier and more empowering way to think about competition and performance than I had ever heard before. And I have been a highly involved is athletics as an athlete and a coach for a large part of my life. I can’t wait for the sequel, Outer Excellence, to help me with my hair, nail and skin care routine, and to teach me how to dress snazzy. This gets my top shelf AA rating.

The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel, John Seely Brown and Lang Davison

I read a lot, and am always looking for the graduate level books on the subjects I care most about. This was definitely a graduate-level book on the powerful transformation of markets, industries, growth and relationships. As soon as I finished the book, I wanted to begin again, like Poor Old Michael Finnegan. I don’t remember the last time I dog-eared so many pages in a book or noted so many sections. I found this book incredibly inspiring and empowering. Perhaps one of my all-time top 10 books. I recommend this for business and economics geeks. And for people with deep passions. And anyone who wants to know how the world really works.

Key Takeaway

Books are powerful tools for self-improvement. I am amazed by how much I have added to my body of knowledge in the past 2 months alone. Make sure to constantly seek out great and important books that increase your knowledge, expand your view, and add to your skills and decision-making abilities. Remember, life is short. So read the good books first. And remember that short books are great for building your reading muscles.

If you have read some great books you think that I would enjoy, please send them my way. I can be reached at adam@theweaponry.com or 614-256-2850.


*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

A great adventure book that will help toughen you up.

Yesterday afternoon was chilly in Wisconsin. The mid-October temperature dropped throughout the day. Dark clouds rolled in. The wind picked up. And I was outside mowing my 1.7 acre lawn in Mequon on my John Deere lawn tractor.

Suddenly the clouds burst open with rain. Big fat, cold drops quickly soaked my clothing. The wind whipped at my face. The obvious discomfort brought a big broad smile to my face, and I just kept on mowing.

You see, as I was mowing I was also listening to the tail end of the audiobook Astoria by Peter Stark. This amazing book tells the epic tale of the men and one woman who set off to establish the first American settlement in the northwestern United States in 1811 at what is now Astoria, Oregon. You may know Astoria better as the location where The Goonies was filmed. #pinchersofperil

This adventure had huge influences on the development of the Pacific Northwest, including the discovery of what would become the Oregon Trail and fertile ground to grow grunge music.

Astoria was the vision of famed fur mogul and real estate hoarder John Jacob Astor. Astor wanted to establish Astoria at the northwestern hub of his transcontinental fur trade where the great Columbia River meets the Pacific Ocean with a roiling fist bump. This is just down the block from where the Lewis and Clark expedition spent a miserable winter once they reached the Pacific Ocean at Cape Disappointment. (Note to self: Don’t move anywhere that has the name Disappointment.)

The expedition dealt with unfathomable challenges as the overland party trudged across the continent with resistance at every turn. While others experienced the worst the sea has to offer as they sailed from New York City, south around Cape Horn, to Hawaii, and on to Vancouver Island. Things went bad. Really bad. Which is part of the reason this story hasn’t endured as a great American tale. But it is also the reason the story is so fascinating to read now.

Astoria is one of the top 3 adventure books I have ever read. It ranks up there with Stephen Ambrose’s Undaunted Courage about the Lewis and Clark’s adventure, and Endurance, about the fateful voyage of Ernest Shackleton’s crew to Antarctica.

Key Takeaway

If you like stories of survival, adventure, drama, business, or history you will love Astoria. This instant classic will also remind you that things could always be worse and that you can endure far more than you think you can. All of which makes a little cold rain on your lawn tractor feel like no problem at all.

*If you know someone who might enjoy this book, please share this review with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

What happened when my seatmate read 4 pages of my book.

Last week I had a work trip to Columbus. People will often refer to the city as Columbus, Ohio. But because C-Bus is the 14th largest city in the U.S., I go first name only. Like LeBron. Or Covid.

On my flight back to Milwaukee I sat next to a real Yinzer from Pittsburgh named Nicole. (She was actually wearing a Yinzer t-shirt. That’s representing!)

Nicole Bakewell is an engineer and was traveling to Milwaukee for work, to meet with a client about some robotic warehouse improvements. That’s some cool stuff, Mrs. Roboto!

Nicole asked me what I did for work. I told her I led the advertising and ideas agency The Weaponry. Then she asked what I was doing in Columbus. Which was a fun question to be asked. Because I had a story.

I asked Nicole if she had heard of the new bar in Pittsburgh called Pins Mechanical. She replied, “I love that place!’

I continued, ‘Well, I am also an author, and wrote a book. (Which is required to be called an author.) And I was invited to be the keynote speaker at Pins Mechanical’s parent company’s annual meeting.’

She said that sounded cool. Then she asked what my book was about. But instead of telling her about it I pulled a copy of What Does Your Fortune Cookie Say? out of my backpack and handed it to her to see for herself.

She read the front and back covers. She said she thought it sounded really interesting. So I flipped the book open to chapter 12 and invited her to read that 4-page chapter, titled, Never Give Up.

A few minutes later she finished the chapter, turned to me, and said, ‘Wow, I feel really inspired!’ Can I buy this on Amazon? I said yes. But I can share a payment link to buy the copy in your hands right now.

She said, let’s do that!

She bought the copy and has emailed me that she has been reading and enjoying the book. And Nicole and I are friends now. Which is the real win.

But I also enjoyed the opportunity to share my book with her. I loved that I was able to serve up a small taste test of the book. One chapter. 4 pages. Make or break. Thumbs up or thumbs down. Win or lose. And 4 pages in, Nicole told me she felt inspired. That was extremely rewarding. Thanks for the feedback, Nicole.

Key Takeaway

When creating a product or service, make sure you create something so great that it performs well when sampled. If so, you have a winner. And you will sell as much of your offering as you can get people to try. If not, go back to the lab again and keep working until your taste test wins every time.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Need a great book for spring break?

It’s March. Which in the Northern Hemisphere means spring. It’s time for us Northern Hemis to get out of the cold and into some warmth and sunshine before we become the inspiration for the movie Frozen 3: Cold and Pasty.

Spring Break is the perfect time for a great book. The right book makes time fly on the airplane. (Ok, so technically everything flies on an airplane. But you know what I mean.) If you are road tripping, a great book pairs perfectly with Funyuns and a Squishy.

Books are great at the pool because they can make you feel like you are doing something productive while you lie in the sun, doing nothing productive. Books are magical because not only are they great conversation starters, they also help defend you from unwanted conversations. And a good spring break book will send you home smarter and more motivated than when you left.

Need A Good Book To Pack?

What Does Your Fortune Cookie Say? from Ripples Media is the perfect spring break book. It is a personal growth book that shares 80 valuable life lessons the universe is trying to teach you. Like the fortune cookies referenced in its title, the book offers a quick, positive and inspiring look at your future. The bite-sized and actionable insights will help you look at your life through a new lens of expanding possibilities. And you will be able to put the lessons you learn in the book to good use before you even have to reapply sunscreen.

Adam Emery enjoying What Does Your Fortune Cookie Say? in Saint Croix. (If someone saint me there I wouldn’t croix.)

But don’t just take my word for it. Here is what other readers are saying About What Does Your Fortune Cookie Say? I have linked the reviews below to the actual reviews on Amazon so you know they are totes legit.


Want to be motivated and inspired? Read this book!

‘How can I adequately describe this book other than I keep it with me at all times and send its special messages to friends and family. Adam’s gift of telling a story, making you laugh and possibly cry, but always encouraging you to be your best and do all you can to “win at life” is why this book is magical. Thank you, Adam!’ –Karri Schildmeyer

Karri took her book on a ski trip to West Virginia. Yes, that is really a thing.

 Brilliant!! A total game changer!!

‘If you’re looking for inspiration and humor, this book has it all! This will be my go-to gift for graduates! Relatable pearls of wisdom and funny anecdotes that will open your mind and your heart! Well done Adam Albrecht!’ –Amy Urowksy

Amy reading cuddled up with her book by Dam Albrecht! (Was that on purpose, Amy?)

 Great Self-Help Book Re: Moving Forward in Life.

‘I just finished reading this fantastic book written by Adam Albrecht, a local author near Milwaukee, Wisconsin. It is chock-full of excellent, thought-provoking, helpful, and inspiring, practical lessons for moving forward in life. It’s the best self-help type book I’ve read in a long time.’ –Heidi Hilby

Genie Sprau sent this picture of her book in Golden Canyon, Arizona. Which sounds like Golden Crayon to me.

 Thought-provoking, easily digestible

‘As an Olympian and Marriage and Family Therapist, this book checked all the boxes for me. Love the motivation and accountability this inspires, as well as the upbeat tone to the fortune cookie concept. Can be read straight through in the easy-to-absorb format, or flip through randomly for nuggets as you are able! Recommending to teammates, clients, and friends!’ –Kesley Card

2 time Olympian Kelsey Card with her book in Arizona by a non-Olympic sized pool.


 The new age Bible

‘I absolutely love this book. Funny, motivational, sensitive and grabs your attention from page one. A book you can open daily and reread to discover a deeper meaning of your life through your own interpretation of each chapter. You are able to rediscover your own connection to inner spirit through the messages. Canada truly needs this book in each home.’ -Rosie Patterson

Rose Patterson with her Canadian copy of What Does Your Fortune Cookie Say, Eh?

College Student Approved!

‘I’m currently reading What Does Your Fortune Cookie Say? and it’s really good! It’s the first book I’ve read that wasn’t required for school since 7th grade and as a college student I’ve found it inspirational’. – Abbie Ravanelli

That’s Abbie on the left, nailing the selfie, which is an essential spring break move.

Key Takeaway

Spring break is a great time to catch up on your personal reading with a great book. So pick up a copy of What Does Your Fortune Cookie Say? It will make you laugh. It will inspire you to do more with your free time. And the lessons learned from this book may be the most valuable souvenir from your vacation.

*If you know someone who could use a good spring break book, please share this with them.

+To order your copy today simply visit this Amazon link. If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, shoot me a message and I’ll get you a book for your trip.

Need some inspiration? I have two people I would like you to meet.

Hugh Hefner always had multiple girlfriends. I can relate to Hugh. I don’t have multiple lady friends. But I always have several books in motion, simultaneously. I wish I could commit to just one at a time. But once an intriguing new book catches my eye, I can’t keep my hands off of it.

In October I read two books with a unique connection. They were both about men who lost use of their legs. This was purely coincidental. It wasn’t as if I was browsing the No Leg Function section of the library. But they were both great, inspirational stories that demonstrated that a strong mind is more important than an able body.

Stronger

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The first book I read was Stronger, by Jeff Bauman. Jeff had both of his legs blown off in the Boston Marathon bombing. But instead of letting the loss of his legs destroy him, as the title indicates, it made him stronger.

He was the key figure who helped the FBI identify the bombers. Even days after the bombing nobody knew who was behind it. Except Jeff.  Following his life-saving surgeries he described Tamerlan Tsarnaev in amazing detail. He had stood next to Jeff, near the finish line of the marathon. They stared at each other for a moment. Jeff knew he was a bad dude. Tsarnaev soon disappeared, but he left his backpack at Jeff’s feet. Jeff noticed it a moment before it exploded, taking his legs with it.

Within just months of the bombing Jeff learned to walk again with artificial legs. He has become a hero in Boston. And his inspiring story was turned into a book (obviously) and a movie, in which he is played by Jake Gyllenhaal.

The Impossible Just Takes A Little Longer 

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The second book was The Impossible Just Takes A Little Longer by Art Berg. Art was in a car accident when he was 21 years old that left him a quadriplegic. No one would have faulted him for living a small life after the accident. But Art had other plans.

  1. He got married.
  2. He had three children.
  3. He started several businesses.
  4. He played wheelchair rugby.
  5. He became a highly sought after motivational speaker, giving 150 speeches a year.
  6. He was inducted into the prestigious National Speakers Hall of Fame.
  7. He completed a grueling, 7 day, 350 mile ultramarathon from Salt Lake City to St. George, Utah, in July, despite the fact that he can not sweat to cool himself. Oh, and he set the world record in the process.
  8. He wrote several books.
  9. He won a Super Bowl Ring for his motivational efforts with the Baltimore Ravens

In the final pages of the book Art recounts a profound recent event in his life. He was on a plane with landing gear problems. As the plane circled to burn off fuel before attempting a dangerous landing, he reflected on his life and all that had happened since the accident. He realized that his accident had pushed him to become a stronger, more motivated person. He did more with his life because of the accident than he would have, had he not faced such a challenge (you’ll have to read the book to learn what happened when the plane touched down).

I loved his attitude. As I finished the book I noticed his website listed on the back jacket of the book (www.artberg.com). I typed the site address into my browser, but got an error message. So I googled Art Berg. The top result was his obituary. He died in February of 2002. The same year the book came out. He was 39 years old.

Conclusion

As you think about the obstacles that stand in your way, and the hardships you face, think about Jeff Bauman and Art Berg. I have faced setbacks. But nothing like losing my legs like Jeff did.  I have started my own business, I am married and have three kids. But I am not in a wheelchair with only partial use of my upper extremities like Art.

Both Jeff and Art used their adversity to make them stronger.  That’s what I am trying to do everyday. That’s why I started the advertising and idea agency, The Weaponry. I wanted to try something hard. Because the harder something is to do the greater the reward.

If life doesn’t throw any adversity your way, find it yourself. Take on challenges that stretch, test or torture you. They’ll make you stronger. They’ll keep you growing. Growth and progress towards your goals, even if there is significant suffering as a result, will lead to a happier life.