In January of this year you probably set new goals for yourself. You thought about what you wanted to do personally and professionally. Businesses around the world introduced their 2020 goals to their teams. As we plunged into February the new year-smell was still in the air. Progress was being made. Then came March. COVID-19 forced us back into our caves. Suddenly it became much more difficult to make progress towards our goals. And even harder to choreograph new handshakes with friends.
As the Founder of the advertising and idea agency,The Weaponry, my career goal is to create the perfect advertising agency. Simple right? Or maybe not. Because attaining perfection is hard. And elusive. And a Milton Bradley board game that makes you feel as if you are racing the timer on a bomb in your rec room. But creating the perfect agency is my goal because it’s hard. And because achieving it would help make everyone involved (including my clients, my teammates and our families) happy, sought after and prosperous.
Pass The Test
If you are undertaking something hard, and I hope you are, it will test you, repeatedly. Like a diabetic tests their glucose. Your mission is like a boxing match. You step between the ropes and square off with whatever or whoever is standing between you and your goals. And you start throwing all you have at each other. Only one of you will win. It will be the one who wants it more.
Today, as you confront your own COVI9-19-era challenges, I have a quote that I want you to put in your pocket. As you fight for your dreams, your goals and your right to party, pull this quote out between rounds and use it as your smelling salts to help shake off the cobwebs and the fatigue.
‘Always bear in mind that your own resolution to success is more important than any other thing.’ -Abraham Lincoln
My friends, Abe Lincoln knew what he was talking about. Though he faced immense opposition, his personal resolution lead to the single most important victory in American history, both for our nation and for us as humans. He also used his unwavering resolve to achieve his other lofty life goals of getting his face on the penny, creating a popular log-based toy brand, and building a car company with Matthew McConaughey.
These are challenging times. We are all being tested. We are all experiencing setbacks. Things are hard, and may get even harder. But keep doing the hard things. Keep fighting. Keep your eyes on the prize. Remain resolute. And keep Lincoln’s quote close at hand.
*If you know someone who could benefit from this message, please share it with them.
Do you ever think about your motivational fuel source? It’s valuable to understand what encourages, inspires and pushes you. Because once you know what fuels your personal fire, you can stockpile kegs of it. Then ignite it whenever you need another boost.
I have been a heavy consumer of motivation fuel my entire life. When I was young I guzzled it to help me perform my best in school and athletics. After college I started using motivational fuel to enhance my career, personal fitness and financial success.
My Current Focus
In 2016 I made a strategic decision to push both my career and financial success to the next level. As a result I launched my own advertising and idea agency called The Weaponry. When I was in the planning stages of my entrepreneurial adventure I started this blog to document what I learned along the way. One of my key learnings is that you need to keep a steady stream of motivational fuel flowing into your system at all times.
Finding Your Fuel
Take some time to analyze what motivation fuel sources power your inner drive. Then acquire as much of it as you can. I find that I am inspired by many things. Which means that I have a lot of options when it comes to motivation propellents.
My 15 Sources Of Motivation Fuel
1. My Vision.
This is a major source, if not my primary source of motivation. I have a clear vision of the fully-formed Me. Unfortunately, it’s a lot better than the current Me. But I am already better than I used to be. Closing the Me vs Ideal Me gap is an always available fuel source.
2. Impressive And Successful People.
I love to see others have great success. When I see my friends crushing it, I want to crush it too. This is true in my career and in my personal life. I fancy myself successful, so I want to keep up with others I think are like me. It’s the most positive way to keep up with the Jones. Keep pace with their successes, not their expenditures.
Reading supplies me with steady, slow-burning motivation. I like to read biographies about successful people. I read How-To and Self-Helpy type stuff all the time. Book fuel is really a cocktail of numbers 1, 2, 3, 10, and 12.
Examples: See images above.
6. Motivational Speakers
If motivational speakers don’t fuel you up nothing will. Seek them out in person, or online. YouTube and Social Media platforms are thick with them.
Examples: Tony Robbins, Gary Vee, Zig Ziglar, my college coach Ed Nuttycombe’s spaghetti speech.
When I see others in poverty it propels me forward like the other side of a magnet.
Examples: Driving through a depressed part of town. India.
8. Unhealthy People
People who are obviously unhealthy are a constant reminder that I need to keep moving and eating right. I am thankful for them. And they are everywhere. Except the gym.
9. My family
Taking care of my wife, daughter and 2 sons is a major motivating factor. They are a constant source of motivation. But so are my parents, my 3 sisters and their families. Even broader, I am very proud to be a member of the Albrecht Family and The Sprau Family. (My Mom’s maiden name is Sprau. It’s fun to think of your Mom as a maiden.) I am always trying to be an asset to the family and enhance our brand reputation.
10. Financial Freedom
I am driven to acquire enough money to be able to choose how I spend my time. I want to be in control of my life. This is the way to maintain as much control as possible.
Examples: Hundred dollar bills. Fifty dollar bills. Twenty dollar bills
My goals provide constant motivation. They have big gaudy numbers on them. And they provide a constant measure of what I have left to accomplish in order to live up to my own standards. I really like raw, quantifiable number goals.
Examples of how I measure progress towards my goals: On my bathroom scale, In Quickbooks, Through my WordPress Blog Stats, the amount of weight I lift.
I think pride is the ultimate motivator. I look for it in employees. Because someone who values pride won’t let you down because they don’t want to let themselves down.
Examples: People who work at The Weaponry.
I never want to let others down. When I competed in athletics I never wanted to let my teammates down. As a business owner I am motivated to take care of my team and their families.
I like to compete. So when I see others do well, I want to do well. Your competitors are one of the best motivators you have. Use them.
Life and work can be hard. Motivation isn’t automatic. You need to seek it out. Stockpile it. Refine it. And consume it when you need a boost. Like the variety of foods in a well balanced diet, it’s best to keep a wide variety of fuel sources handy so you can quickly tap into the kind of motivation you need at any given moment. By understanding your motivational fuel sources you can ensure you will always have an abundant supply. And if you have an endless supply of motivational fuel your possibilities are endless too.
*If you know someone who could benefit from this post, please share it with them.
I don’t have any tattoos. I probably never will. But I do have an advertising and idea agency called The Weaponry. And ever since we moved into our new office space I can understand the passion for tattoos. Because The Weaponry office now offers a blank canvas to adorn with meaningful words and images that are profound to us. I find myself giddy over the new ink we could apply to our empty spaces. Yet I don’t worry that my Mom and Dad will keel over dead, wondering where they went wrong as parents. #winwin
Our Latest Sign
Every time we personalize our new space it feels even more like The Weaponry. More like home. More like us. Yesterday was really fun for me because we had a new sign added to the wall behind my desk.
I love this statement. It is a constant reminder of the power of the human mind. It offers us the power to create anything. It can solve any problem. And it is the greatest resource any of us will ever possess.
Here is a time-lapse video of our new sign being applied.
If you find this statement as powerful as I do let me know. I would be happy to share an image you could use as a lock screen on your phone or a background image for your computer. Maybe we’ll even put it on a sticker, poster, button, t-shirt or temporary tattoo. But if you want to turn it into a permanent tattoo, not only will I send you the artwork, I may pay for it myself.
*If you want to see the other sign we installed yesterday consider subscribing to this blog. I’m sure there will be a post about that soon too.