Here’s the most underrated influence on your growth and improvement.

Comfort vs Discomfort

It is one of the most interesting battles in the human experience.

We have an innate drive to seek comfort. To find safety. To avoid suffering, pain and awkwardness. Which is why we keep those pictures taken during puberty tucked safely away, only to resurface in wedding reception videos.

But if we give in to our desires for comfort our world shrinks. Our growth stops. And we squander our time on a couch, in bed, or on a lounger at the beach attempting to explain away our shrinkage.

But there is another epic force within all humans. The desire for growth. The yearning for self-improvement. The hunger for badassery. (Which science has proven to be even greater than the hunger for whatever you gave up for Lent. #peanutM&Ms)

The Power of Discomfort

Human growth is stimulated by discomfort.

That discomfort comes in many forms.

Putting yourself in new and novel situations.

Pushing your body physically to the bounds of your strength or stamina.

Trying new unnatural behaviors and responses.

Attempting techniques that feel foreign.

Applying the non-intuitive.

To become the best version of yourself, abandon the safe and face the threatening.

Because each time you do, you grow. You learn. You expand. You strengthen. You improve. And you increase in valuable ways.

Helen Keller, one of the greatest growth artists in human history (but a terrible driver) put it this way:

‘Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.’ -Helen Keller

Question for you:

How much time, energy and thought do you put into making yourself comfortable? Compare that to how much you focus on creating personal discomfort. As you change that ratio you will change your life.

Key Takeaway

To become the best version of yourself it is important to get comfortable with discomfort. Seek it out. Create it. Embrace it. Because discomfort is the condition that precedes all growth and improvement.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why you should be an Imperfectionist, like me.

A great business is simply a collection of great people running a great process. But what makes people great, and thus collectible, is certainly a topic of debate. I am sure you have your own trait that you think makes you a valuable addition to a team. You advertise this special trait in job interviews. You are organized. Or ENERGETIC! Or cReAtIve. Or not easily bored…

Throughout my career, I have spent a lot of time interviewing job candidates. And there’s one trait I have heard people brag about more than all others. I couldn’t possibly count how many times I’ve heard people proudly state, ‘I am a perfectionist.’ This proclamation makes me want to throw up. Because if you are looking for creative thinkers and problem solvers, perfection works against you.

That’s why I proudly consider myself an Imperfectionist. So what does that mean? It means I value progress in any form. I am quite comfortable dreaming up and then sharing half-baked ideas. Or writing a first draft and passing it around for a reaction. Why? Because unbaked and half-baked ideas are available faster than fully-baked ideas. And typically, a team simply needs a ‘for-instance’ to get moving in the right direction.

I enjoy sharing ideas that are still in a moldable state. (But not a moldy state.) Sharing wet-clay ideas enables others to help form, modify and improve them before they’re finished. As an Imperfectionist, I embrace the process of creating, testing, learning and improving.

Today, speed is king. In the advertising agency business, we need to act quickly to help our clients take advantage of short-lived opportunities and thwart threats. This puts a premium on quick thinking. It’s why I like swift action as much as Travis Kelce does.

We no longer live in an era that rewards you for sitting alone in your office, with your Swingline, making sure your ideas are bulletproof before you share them.

Now don’t get me wrong. Once our team has determined a direction and we move into the execution phase, every detail matters. (Because you hate to get an execution wrong…) I will question the kerning, analyze the delivery of a line, and poke at a transition in an edit until I’m convinced we have it right. There is a time and place for this type of scrutiny. And it’s at the end of the process.

Being an Imperfectionist is what enabled me to launch The Weaponry. It is what allowed me to start this blog. It was the key to writing my first book What Does Your Fortune Cookie Say? And it is the great enabler behind all of my creative and business projects yet to come.

Key Takeaway

Be an Imperfectionist. Explore more. Fail fast. And improve faster. Share what you think are good ideas earlier in the process so that others can contribute their good ideas too. Imperfectionism is the difference between doing and dreaming. Action and inaction. It is the key to entrepreneurial thinking. And it has the power to change the world.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The 2 key ingredients you need for a great year in 2024.

You have just over 2 weeks until you jump into 2024 like David Lee Roth. Which makes now the perfect time to prepare for a great year. It is important to realize that great years don’t just happen on their own. They are created by you, with a strong assist from God.

I have had a lot of great years. And I’ve come to recognize that great years consist of success in 2 key areas. The first area I call PSI, which stands for Productivity and Self-Improvement. The second area I call ME, which stands for Memories and Experiences. (Although you could easily call it EM if you wanted to.)

Your PSI comes from a great routine.

A great routine ensures that you are working, growing and maintaining your mind and body. This is how you build productivity, and self-improvement into your days, weeks and months. This is done by developing strong habits in the following areas:

  • A good sleep schedule
  • Exercise
  • A strong and productive work routine
  • Good eating habits
  • Reading
  • Reflection
  • Prayer
  • Church
  • Meditation
  • Hygiene
  • Laying off the drugs

If you want help developing your own great habits I strongly recommend the book Atomic Habits by James Clear.

Your ME success comes from breaking your routine.

If everything you did was within your routine you wouldn’t create special experiences. And special experiences are critical to developing memories and an interesting, well-flavored life. The routine breaks are where your great stories come from. Because no one wants to hear your story about that time you followed your routine, and things went the way you expected.

Your scheduled routine breaks include:

  • Travel
  • Shows
  • Parties
  • Vacation
  • Competitions
  • Parades
  • Concerts
  • Hikes
  • Romance
  • Practical Jokes
  • Non-required shopping
  • Group Dinners
  • Taking an elective class
  • Reindeer Games

Key Takeaway

As you prepare for a great 2024, make sure you have the ingredients you need for a great year. Develop a strong routine that will help drive strong and productive habits. But then regularly disrupt your routine with special events that will add to your life and your experiences with friends and family. These disruptions are what will create a well-balanced life. Because your success comes from what you do repeatedly. And your memories come from the novel experiences. Together, they provide you with everything you need for a great year and a great life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.