If you need encouragement here it is.

If you want to do great things find your Encouragers. They are the people who will listen to your crazy dreams and tell you that you should. Not that you shouldn’t.

Spend time with those who believe in you. It will make you believe in yourself. Find people who have bet on themselves and won. That mindset is contagious. Like the coronavirus. Only it’s good for you.

Too often when we have dreams, especially big crazy dreams, others see the problems and not the possibilities. They know it will be hard. They focus on the downside, the drawbacks and the pitfalls. But focusing on the downside doesn’t make dreams come true. Just ask Hall & Oates.

Don’t spend time or give credit to those who discourage you. They are quite literally trying to rob you of your courage.

Courage and effort are all you need in order to do hard things. Courage helps you get going. Courage helps you keep going. Courage is the bridge between believing and knowing. And it is the only way to get where you want to go.

Courage is a super fuel. It’s more valuable than gold, diamonds or oil. Because it propels humans. Courage is one of the most valuable resources you have because it helps you power past bumps, barriers and boundaries. You know, The Killer Bs.

Courage is the fuel to try. To dare. To do. Courage creates movement. Courage is what makes people take the leap, take on an enemy, speak up, speak out. And it’s what makes you throw a bucket of water on a wicked witch.

Increasing another human’s courage is one of the most valuable things we can do on this planet. When I told people that I wanted to start my own advertising agency no one told me not to. In fact, the response was quite the opposite. Everyone I talked to about my plan encouraged me to make it happen. So I did.

Now it’s your turn. Now is your time. And I’m happy to be your courage donor. I signed my card and everything.

Key Takeaway

If you have a dream you should follow it. If there is something you have always wanted to do, go do it. If you want to turn your passion into your profession don’t let anyone stop you. If you want to travel, volunteer or build something special you should make it happen. You can do it. And I encourage you to.

*If you know someone who could benefit from this message I encourage you to share it with them.

If you want to start a successful business find your one thing.

Yesterday I talked to a good friend of mine about his entrepreneurial ambitions. He is a rockstar who has held impressive positions with 5 elite brands that everyone in America knows. Thanks to COVID-19 he is now starting the next chapter of his career. This is an exciting opportunity for him to do something new and self-directed. Like a Spike Lee joint.

As he told me about all the things he has in the works right now I was impressed. There were interesting partnerships, licensing opportunities, consulting requests, new product development ideas and brand building thoughts. It was like a Thanksgiving table full of opportunities. And everything looked delicious.

A blessing and a curse

Having many options in front of you is a gift. It is also a recipe for entrepreneurial failure. Because entrepreneurship doesn’t require dabbling and exploring and nibbling at a number of interesting things. It requires you to focus your attention on one thing completely. Like a hitman.

Dreaming Vs Doing

When you have many opportunities available to you, you are still in the dreaming phase. You are considering the possibilities. It is exciting. But it is still fantasy. And there is a big difference between dreaming, dabbling and doing. Which sounds like a Fred Flinstone-ism.

The Weaponry

When I started my advertising and idea agency, The Weaponry, I was completely focused on my mission. I threw all other options aside. I put all my eggs in one basket and then focused on the basket as if nothing else mattered. Because it didn’t. That focus made all the difference.

Getting Obsessive

To be successful as an entrepreneur you have to become obsessive. You have to roll a rock up a hill to get started. Which is hard. And it can’t be done while texting. Or with one hand in your pocket. Unless maybe you are Alanis Morrisette.

If you are thinking about starting your own business, pick something you are really excited about and focus on that one thing completely. Think of it as your one nail to drive. Then hammer away at that one nail until the job is done. Don’t touch, tap or tickle another nail until the alpha nail is hammered home.

Once you have the business humming it will afford you new opportunities to do more. You can pour all that you learned bringing the first business to life into the next. A successful first business will also provide additional funds to deploy towards your next venture. You can repeat the process over and over, and make many great things happen. But start with one. Just like Brian McKnight.

Key Takeaway

If you are thinking of starting your own business, think singular, not plural. One business opportunity should step forward and take all of your attention. Find the one idea among the many that you are most excited about and feed it. Fuel it. Fixate on it. And force it to happen.

*If you know someone who could benefit from this message, please share it with them.

When was the last time you became a different person?

My family and I just returned home from a 4100-mile road trip. It was one of the great adventures of my life. I know that sounds dramatic. But the trip itself was dramatic. And I don’t just mean the dramatic splattering of bugs on the front of our car.

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Hiking at the Badlands National Park in South Dakota wasn’t bad at all.

We pulled into our driveway last night just before 6pm, parked and began unloading our Family Truckster. As my 10-year-old son Magnus and I were walking into our home for the first time in a week and a half he turned to me and said,

I feel like I am a different person now. -Magnus Albrecht (10 y/o)

I told him I felt the same way. Over the past 11 days we had seen and done too much to be unchanged. We had seen a Jolly Green Giant and the world’s largest Holstein cow. We had seen famous presidents’ faces carved on a mountainside, creating the greatest marketing tactic in the history of state marketing.

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Magnus didn’t get the memo that he was supposed to wear green.

We got an all-access tour of my cousin Rita and her husband Joe’s 2000 cow dairy where my kids got to pet wet and wobbly calves the moment they were born. If you want to follow a really great blog check out Rita’s blog So She Married A Farmer

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Me and my cousin Rita and a crop of kids.

We chased Lewis and Clark across the land and water they first navigated over 200 years ago. We saw fields of sunflowers, and I heard Post Malone every time.

We saw the world’s only Corn Palace. So there’s that.

We visited the Minuteman Missle National Historic Site and learned about all the nuclear missiles that dotted the Northern Great Plains, designed for peace, but ready to destroy the Earth and its inhabitants in just 30 minutes. Like a Dominoes pizza.

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Yellowstone blew Magnus’ mind.

We had close encounters with moose, mice, mountain goats, elk, bighorn sheep, a fisher, prairie dogs and a dead snake.

We were surrounded by a herd of buffalo at the Theodore Roosevelt National Park in North Dakota. We swam in glacier-fed streams in Montana. We went cliff jumping. We saw geysers and gal-sers, glaciers and bubbling mud volcanoes.

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Being among the buffalo at Theodore Roosevelt National Grasslands was wild.

We hiked to a lake fed by no less than 6 waterfalls. We hiked in badlands that looked like the moon, only closer, and less made of cheese. We camped just feet from where dinosaur fossils were found and can still be seen, and we lived to tell about it.

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My son Johann and a bit of scenery at Glacier National Park.

We connected the dots of 4100 miles of America. As a result, our brains, our lives, and our image of our country and our planet will never be the same. We developed new mental maps that showed the connections between previously unconnected places, experiences and ideas. Which is exactly why we adventure in the first place. To see, do, learn and grow.

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Me and Magnus at Avalanche Lake in Glacier National Park. We were both disappointed to not see any avalanches. #FalseAdvertising

Key Takeaway

Experience as much of life as you can. See the world. Understand it. It will help you grow and expand your views and thinking. It improves creativity and innovation. It will make you more compassionate and empathetic. It will help you relate to others. It helps you refuel and reset and come back smarter and more capable than before. You know, like a whole new you.