The best thing about our new stickers is hidden on the back.

There are some business secrets they don’t teach you at Harvard Business School. Like the fact that every great business needs a great sticker. The Weaponry, my advertising and idea agency, now has a great sticker. It comes from Sticker Robot.  Which I think is where The Jetsons and R2-D2 get their sticker supplies.

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Sticker Robot makes the best silkscreened stickers in the business. But if you want some for your business you should order them the same day you establish your legal business entity. Because they take a loooong time to produce. We ordered ours back in November.  They finally arrived on January 16th.

A video on how Sticker Robot make their world-famous stickers.

The Modern Branding Iron.

The whole concept of branding originated from ranchers who branded their livestock with a hot iron to identify their little dogies. Today I find very few people who will let me sear them with a red-hot iron. So we use these 2.5 inch X 2.5 inch vinyl stickers instead. I have already placed one on my computer, my Yeti tumbler, my car and all three of my children.

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We ordered 1000 stickers and got 500 free.
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I’ll tumbler for you.

Check out that backside… (It’s stickerlicious!)

But what I really love about them is their backside. Sticker Robot allows you to print a message or design on the back of the sticker. So we added some of our philosophy. And some of our philosophy about our philosophy. And we added a call to confusion. Which is like a call to action, if the action actually leads to more confusion, like our website does. Visit theweaponry.com to see what I mean.

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I love sharing our philosophy on the back of our sticker. Don’t overlook the little opportunities to share your brand message in unexpected places.

Then we also added a note about the importance of proofreading.  See the *note below? I’ll wait while you review.

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Did you find the typo? Did you look carefully?

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The Typo

If you didn’t find the typo it is probably because there is no typo. We just thought it was a funny addition. And perhaps it would increase engagement. Who reads the back of a sticker two or three times?  Well, if it’s a sticker from The Weaponry, and you feel challenged, maybe you will. Then, maybe you walk away with a story about how you spent 60 seconds looking for a typo that wasn’t really there.

This sticker sums up The Weaponry pretty well.

  1. We believe in the power of a consistent brand look.
  2. Red reflects our enthusiasm.
  3. We believe the most powerful weapon on Earth is the human mind.
  4. We believe that business is war.
  5. We believe we shouldn’t take ourselves too seriously.
  6. And we believe in finding fun ways to increase engagement.

Your takeaway.

If you would like a sticker just ask (I now carry them with me everywhere). Or leave a request in the comment section below. You can also stop by The Weaponry to pick one up (1661 N. Water Street In Milwaukee). If you are looking for a job, an internship, a chance to network or just a good excuse to come for a grand tour of The Weaponry’s World Headquarters, a sticker request is a good in. And we have a sticker with your name on it. Well, actually our name is on it. That was just a figure or speech.

*If you would like to stick around to learn more about The Weaponry and my entrepreneurial journey please subscribe to this blog. You may even find some real typos.

 

The writing is on the wall, and I love it.

I don’t have any tattoos. I probably never will.  But I do have an advertising and idea agency called The Weaponry. And ever since we moved into our new office space I can understand the passion for tattoos. Because The Weaponry office now offers a blank canvas to adorn with meaningful words and images that are profound to us. I find myself giddy over the new ink we could apply to our empty spaces. Yet I don’t worry that my Mom and Dad will keel over dead, wondering where they went wrong as parents. #winwin

Our Latest Sign

Every time we personalize our new space it feels even more like The Weaponry.  More like home. More like us. Yesterday was really fun for me because we had a new sign added to the wall behind my desk.

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I love having this statement in my office as a constant reminder as I work. I also love the white wall and the Cream City Brick in our office. Fine, I love everything about working at The Weaponry. There, I said it.

I love this statement. It is a constant reminder of the power of the human mind. It offers us the power to create anything. It can solve any problem. And it is the greatest resource any of us will ever possess.

Here is a time-lapse video of our new sign being applied.

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I love this wall. And I love The Weaponry shield as the punctuation at the end of the statement.

Your Takeaway 

If you find this statement as powerful as I do let me know. I would be happy to share an image you could use as a lock screen on your phone or a background image for your computer. Maybe we’ll even put it on a sticker, poster, button, t-shirt or temporary tattoo. But if you want to turn it into a permanent tattoo, not only will I send you the artwork,  I may pay for it myself.

*If you want to see the other sign we installed yesterday consider subscribing to this blog. I’m sure there will be a post about that soon too.

Focus more on the things you love.

My business plays in a fun sandbox. Brands across the United States and Canada come to my advertising and idea agency, The Weaponry, looking for smart new ideas. Our team of strategic and creative thinkers explore ideas that extend far beyond what most clients could create on their own. Clients love us because we reveal new possibilities. And because we do ridiculous things that make them laugh a lot in meetings.

Exploring the Possibilities

Clients often hire us to help them reimagine their brand. On a recent project our team presented our client with 40 new logo options to choose from. Yes, 40. We pride ourselves on offering a great range of thinking so that everyone can find something they like. You know, like a buffet. Or a boy band.

Once we concluded the share of new logos and opened the floor for discussion (ok, so the floor didn’t really open), I was surprised by the very first comments that followed. One of the clients said, “I REALLY don’t like option 9.” Then he spent several minutes elaborating on why he didn’t like option 9. After several others shared their favorites, this client spoke up again and said, ‘Did anyone else dislike option 9 as much as I did?’

The Weaponry Way

Let me let you in on one of The Weaponry’s secrets. The reason we show multiple ideas is because our clients might not like them all. I’m fine with that. My friends at Coca Cola sell a wide range of drink options so that we can all find something we like. I love Coke and Gold Peak Tea. I don’t focus on the fact that Diet Coke tastes like liquid bike tires.

It is a waste of time to focus on the things that we don’t like. Or the things that don’t work. I think of the creative process like finding your way through a maze. Once you find yourself at a dead end, immediately turn around and start exploring another option. To stop and focus on that dead end, or worse, go back to the dead end to see it again, and think about how dead that end really is, is a waste of time.

Maximizing

A few years ago I did a Strength Finders analysis. The test concluded that I am a Maximizer. Which means I don’t spend any time focusing on what happened in the past, or what can’t be changed. I focus on the possibilities in front of me and how to make something good into something great. Which is a good construct to have when you are a professional creative. Or an entrepreneur. I help my team and my clients find ideas with a lot of potential, then bring out the maximum potential in each of them.

The Take Away

Focus on the things you love most. Spend your time looking for the solutions, the answers, the wows. The beautiful building, the kind act, the smart idea, the great looking jacket, the blog post about focusing on the things you love (that you loved enough to like and share). When you see something that doesn’t work for you, move on. Focus on the great, the exciting possibilities, the things that make you happiest. You will find more good in the world. Let’s all let go of our own option #9. The other 31 options are better anyway.

*If you found anything in this post worth reading please subscribe to see more.

Why I embrace last-minute requests and ridiculous deadlines.

Wouldn’t it be nice if everything in life worked according to your schedule?  You simply set the amount of time you need to handle anything, personal or professional. Then nothing ever challenged your pre-established timeline. That would be pleasant. And it would bore me to tears.

The world doesn’t conform to your schedule. Business, and life, are far too unpredictable. As Nationwide Insurance used to say, life comes at you fast. Really fast. Opportunities and threats appear in a blink. In the social era you need to respond before your opportunities become yesterday’s tweets. You must be able to thwart threats before they become Napa-sized wildfires, engulfing your home and vineyard.

Get Creative

But opportunities abound in the imperfect schedule. As the Founder of the Advertising and idea agency, The Weaponry, I am always thrilled by quick deadlines. They add excitement to the work. They test our abilities. They push us to learn what we can do without.

Ridiculous deadlines present favorable conditions for creativity too. When time is short the approval process is also short. You run through fewer approvers, who tend to be more accepting of really great creative solutions. So better ideas are often produced under tight timelines, because the client has less time for second guessing.

Walt Disney’s Magic

Recently I read about a crazy request Walt Disney received from Pepsi in 1963. Pepsi had been working on a collaboration with UNICEF for the World’s Fair, but had failed to come up with a worthwhile idea. So they approached Disney with the daunting task of creating an exhibit to fill their 94,000 square foot exhibit space. But they had far too little time and far too little money for the challenge. So Joe Fowler, the supervisor at Disneyland, turned down their request.

When Walt Disney heard this he was furious. He said, ‘I’ll make those decisions,’ and then informed his team that they would indeed take on the Pepsi project. To solve for the time, space and money challenges, Disney devised a boat ride through a canal, surrounded by animated dolls from around the world. The dolls sang a song that Disney commissioned the Sherman brothers to write. As Disney described the concept of the exhibit to the Shermans, he explained ‘It’s a small world after all.’  That, of course, became the name of the song, and the ride itself.

The World’s Fair exhibit was a resounding success for Pepsi and UNICEF. Today, almost 55 years later, that boat ride is still one of the most popular attractions at Disney World.  And its theme song is known around the world.

Conclusion

Your next great opportunity may show up at your doorstep wearing a really short deadline. But don’t be too quick to shoo it away. Don’t focus on all the reasons you can’t take on the challenge. Focus on the possibilities. That opportunity just may turn into the greatest thing you’ve ever done. But if you truly can’t find a way to make it work, send it my way. I love a short deadline after all.

The 2 Things You Can’t Google.

Do you remember life before the internet? Back in the day, when you had a question, you just had to guess what the answer was. Or you could spend a lot of time searching for answers with primitive tools. Like books and microfiche.

Now, the detailed answers to our most random questions are literally everywhere. We have harvested all human knowledge and loaded it onto the internet like stacking hay in a barn. Anyone with a smart phone has access to that barn and all the information in it anywhere, anytime. Yes, the barn door is always open.

The Google

Today, if you have a question you simply google it. Where did Humphrey Bogart and Lauren Bacall get married? (Lucas, Ohio). What was the first interstate school district in America? (Norwich, Vermont and Hanover, New Hampshire). What is the air-speed velocity of an unladen swallow? (African or European?) Curiosity, and the ability to satisfy it, is the driving force behind Google’s success.

Curious Mind

I recently read Brian Grazer’s book, A Curious Mind. He positions himself as a modern-day Curious George (my words, not his). The Graze (my word, not his) credits his curiosity, not his creativity, as the driving force behind his Hollywood success. His curiosity lead him to interesting stories that turned into blockbuster movies like A Beautiful Mind, Backdraft, 8 Mile and The Da Vinci Code.

Curiosity also led him to push the limits of what hair gel can do. He talks about that in the book too. But you can just look at the picture below to find the answer.410161296_hr

However, one of the most interesting elements of the book was Grazer’s, statement about where Google’s supreme powers stop. He writes:

There are two things you cannot google.

  1. Answers to questions that have not been asked.
  2. New ideas.

Unasked Questions

If you are the first person to ask a question, the best search engine to find the answer is you. Don’t stop because the answer doesn’t exist. These are the most important questions to answer. And once you do, you get to pitch the answer into the haymow of knowledge to benefit the rest of humankind.

New Ideas 

You can’t google a new idea. You have to invent it. You have to do the work, the thinking, the ideation yourself. Only the human brain can come up with valuable new ideas. There will always be a great need and great value for those who can create a new idea, not simply blow the dust off of an old one.

More importantly, there are new ideas that can only be created in your mind. Yes you. The person reading this. Just like no two snowflakes are alike, no two minds are alike either. Your mind is formed by your unique combination of thoughts, perspectives, experiences, readings, learnings, language, friends, physiology and chemistry. Which means that despite the fact that there are 8 billion people on this planet, there are ideas that could only possibly come from you.

As the Founder of the advertising and idea agency, The Weaponry, I am constantly wowed by the power of the human mind. The power of the new idea. The power to create new things, new thoughts, new connections. There is so much still to come.

It is up to us to create new innovations, new stories, new humor, new lessons, new solutions to old and new problems alike. Stay curious and you will discover the new ideas yourself. Those ideas, your ideas, have the power to change the world. Which means the world may soon be googling you.

What’s even better than saying ‘No!’

Ever since I started the advertising and idea agency, The Weaponry, the comment I hear most often is:

It must be nice to be in a position to say “No”.

As employees, most of us feel we don’t have the right to say things like:

  • No, I don’t want to work on that project.
  • No, I don’t want to work those hours.
  • No, I don’t want to work with that client.
  • No, I don’t want to go on that business trip to Newark, again.
  • No, I don’t want to partner with Stinky Frank the close-talker.

There are plenty of benefits to being an employee. But you have to do what the job requires.

However, now that I am a business owner, the ability to say ‘No’ never crosses my mind.  Sure, I’ve heard in-demand artists, actors and musicians talk about being able to say no to opportunities. I know doctors that no longer take new patients (and I kind of hate them for it).

I like having more control over the work my team does. But I approach the opportunity from the opposite direction.

Saying YES!

The best thing about owning your own business is being able to say ‘Yes!’  I like to help people as much as I can. So now I say Yes! more than Meg Ryan in the diner scene in When Harry Met Sally. (I’ll have what she’s having).

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  1. I  get to say Yes! to obscure requests.
  2. I get to say Yes! to small projects.
  3. I get to say Yes! to huge projects.
  4. I get to say Yes! to ultra-fast turnaround projects.
  5. I get to say Yes! to demanding celebrities who have unique pet projects.
  6. I get to say Yes! to startups who don’t yet have the money our work is truly worth.
  7. I get to say Yes! to novel partnerships with other agencies and organizations so that we can both take on bigger challenges together.
  8. I get to say Yes! to clients who have never worked with a team like The Weaponry and have no idea how to get started.
  9. I get to say Yes! when The Weaponry is the mistress agency that gets involved when the client’s lead agency can’t or won’t do what they need.
  10. I get to say yes to projects that are less that $2 million, less that $200,000, less than $20,000 and less than $2000.

Saying Yes! makes me happy. It makes me feel empowered to help. It allows me to work with the people I want to work with, and make decisions that are not driven first and foremost by the income I receive today.  It allows me to think about long-term benefits. It allows me to find creative ways to get important work made. It forces me to think creatively. Which is what people come to The Weaponry for in the first place.

If you are looking for more happiness, find more ways to say yes. Help more. Enable more. Get creative more. The world looks better when you are looking for possibilities.

Thanks for reading. If you found any value in this post please consider subscribing to this blog.

How Walt Disney saved his best for last. And you can too.

I have finally finished reading Walt Disney. The Triumph of the American Imagination.  It was not a small book after all. To the contrary, it was large, dense and fascinating. Author, Neal Gabler, is an enviable writer who pulls back the curtain to reveal Disney as a complex, chain-smoking, reluctant American icon.

What I learned.

I picked up this book because I wanted to understand the formula behind Disney’s magic.  I wanted to know how he made all those great movies and cartoons. How he got us to put on those silly mouse-ear hats and think we looked cool. And how he got us to pay $100 a noggin to visit his Land or World.

As Founder of the advertising and idea agency, The Weaponry, I am always looking for insights from other great creative businesses. So I’ve been studying organizations like Disney, Pixar, The Wright Brothers Workshop, Andy Warhol’s Factory and North Korea’s Vacation and Tourism Board.

I expected Walt Disney would be a book about creativity. Certainly there is a lot of creativity and imagineering in the book. Walt was a visionary who had a crystal clear picture in his head of everything he set out to create. But the reason everyone should read this book is to see how hard his journey really was.

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For almost 500 pages of the biography you wonder when Walt Disney will finally catch a break. Seriously. The classic movies we know and love today were largely box office flops, failing to make enough money to pay for production. Disney was a half-step ahead of the Financial Grim Reaper for what seemed like the bulk of his career. In the 1940s he narrowly avoided bankruptcy thanks to government film contracts during WWII. He just kept doing what he had to do to keep his mouse ears above water.

The next time you are working on unsexy projects for tough clients, take comfort in knowing that Walt Disney did the same thing to keep his dreams alive too.

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Saving The Best For Last

But the most fascinating thing about the book was that the greatest achievement of his career didn’t come until the very end. In fact, it wasn’t even mentioned until page 603 of the 633 page book. That’s right, Disney World, the 40 square mile resort the size of San Francisco, was his best and last chapter.

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When Walt told his wife about his plans for Disney World she was aghast, asking him, ‘What do you want to do that for?’  He replied,

I would get stagnant if I didn’t do new things.

Today Disney World employs 62,000 people, making it the largest single-site employer in the country.

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What it means to you and me.

It is never too late in your career to have your biggest and best chapter. If you are willing to keep growing and pushing and driving yourself, the best is still in front of you. Employ all of your accumulated experiences, insights and know-how to create bigger and better chapters of your own story.  Keep doing new things until you are done. Like done, done.

Thanks for reading.

See you real soon.

The End.

The creative thing you should do every time you stay at a hotel.

How to warm up your brain before you work, and why.

Your brain is the most powerful muscle in your body. Ok, your brain isn’t really a muscle. But it is so powerful it KNOWS that it’s not a muscle! Your most powerful muscles are actually your glutes or your quadriceps, depending on who you ask. And depending on whether or not you are keeping up with Kim Kardashian. You can strengthen these leg muscles doing squats, leg presses, lunges, deadlifts and by delivering refrigerators.

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This is what your legs looks like when they are more naked than regular naked.

Warming up.

However, you should never perform these leg exercises without warming up first. For two reasons.

  1. You could shred your muscles like pulled pork.
  2. You will not perform at your best.

You should warm up your muscles to recruit as many fibers and synapses as possible for the mission. It also loosens the muscles, gets blood flowing through the area and prepares them for action.

Your Brain

Your brain works the same way. When your alarm clock detonates in the morning your brain is cold.  That’s why so many people try to stoke some brainial heat with coffee or tea. But it takes actual mental activity to get your brain primed and ready for work.

I have a trick I use to get my brain ready to perform in the morning. It’s not a drink, a dish or a pill. It doesn’t make you sweaty, stinky or even raise your heart rate.

A great way to warm up you brain.

I am a professional creative thinker. I own an advertising and idea agency, called The Weaponry, where we try to stretch our thinking as far as possible every day. To prepare for creative thinking, I use several different techniques to get my brain warmed up. One of my favorite techniques is to spend a few minutes working on brain games.

I like a challenge that forces me to think through questions from multiple angles, spot interesting connections, or evaluate at a level that goes beyond the obvious. I do this in a variety of ways. Here are 5 options that you can try tomorrow morning before work.

5 Warm up techniques that recruit your brain cells.

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This is a picture of two books on a table. Sorry this caption wasted your time.

Brain Challenges: My go-to morning stimuli are my Mensa Mind Challenge books. (I’m not a member of Mensa. I just play one at the bookstore.) They contain a range of
puzzles, math problems and brain teasers. Discovering the answers opens my mind and helps me view the problem, and thus the world, through a different lens.

Soduko  Puzzles:  These number sequencing puzzles are moronically simple, yet complex at the same time (like me). I really like the fact that I can keep switching my focus to get to the ultimate solve. I’ll hone in on a single number for a while. Then I might focus on a small box. Then a line. I like the fact that I never guess at Soduko. I focus on one small point until I know the answer with certainty before a I declare an answer. This works differently than the Mensa challenges because there is one simple, clear answer for each box, hiding in plain sight. I simply have to force it into focus.

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Great question.  Probably the same person who let the dogs out.

Mazes: These were my childhood favorites. I love the fact that you can think you know where you are going and suddenly you come to a dead-end and have to look in another direction. Many of our life challenges are like this. We think we are on the right path until we know we are not. Then we have no choice but to reevaluate our choices and perspectives. Someone should write a book about this phenomenon. Oh wait they did. (Who moved my cheese?)

 

 

Crosswords: These classics are great because they force you to dig into your broad knowledge base. But they also enable you to employ strategy and technique to help you fill in your knowledge gaps, using what you know to offer clues about the things you don’t know.  Here you can guess the answers without inducing catastrophic failure (see Soduko). I appreciate that they let you develop increasing levels of certainty on your hypothesis as you progress. They also reward you for knowing Tom Jones songs. So there’s that.

Memory Games: I have become increasingly interested in memory challenges. I come from long-lived people (I currently have 198 years worth of grandmothers). So maintaining my memory is going to be an important life skill. The power of the mind to develop visual codes to remember number sequences is fascinating to me. Over the coming years I expect memory games to become a larger part of my routine as I work to fight off dementia (I was born with as much dementia as I will ever need).

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There are many types of great brain games to warm up your thinking. Even ones with pixelated puppies.

The benefit of a warm brain.

Puzzles in the morning get your brain firing. You will feel like you have recruited more brain cells. You will feel alert and ready to think better, faster, stronger, and probably for longer. It’s like Viagra for the brain. Kinda.

Even though I am a naturally creative thinker, these puzzles, games and challenges help me stimulate my brain in a way that reduces creative blind spots. It is easy to fall into a mental rut and use the same type of creative processes, tools and paths over and over again. The morning puzzles can be like opening a mental tool box of problem solving devices. When you see the tools you could use, the tools themselves reveal the paths to various solutions.

Conclusion

I like the way the puzzles stretch your thinking. They help you see different angles and perspectives.  This pays off as you try to solve other business (or life) challenges the rest of the day. The puzzles and mind challenges ensure that your mind is alert, stretched, primed and fully powered to find new possibilities.

These puzzles are also fun. Starting your morning with a bit of fun and play makes your morning more enjoyable. That mood state alone contributes to more creative thinking.

If you are more math oriented consider this: if you could expand the power of your problem solving or creative thinking by just 10% by readying your mind, you will significantly expand the circle of solutions you can uncover.

Try warming up with some puzzles this week. Let me know how you feel afterwards. If you have a type of puzzle, quiz or test you use to keep yourself sharp please share it here. I could use all the help I can get. Especially in the morning, when I am delivering refrigerators.

The 12 most popular birthday wishes on Facebook.

Today is my birthday! I have always loved my big day. But technology has made birthdays even more fun. Remember the pre-Friendsterspacebookgram era? You might have gotten a couple of calls from your closest, most thoughtful friends, on your land line, or flip phone. You may have received a few cards via snail mail. Which was kinda like the Pony Express. Only it useds snails. In total, 5-7 people remembered your day. Most of them were blood relatives.

Today, birthdays are way better. Facebook makes you feel like the most popular kid in cyberspace on your birthday. Friends come out of the digital woodwork to send you a birthday wish. Even friends you forgot were on Facebook surface like narwhals to deliver birthday wishes. Perhaps this is because Facebook makes you feel guilty for knowing about a birthday and not acting on it. After all, if we don’t have anything to say to a friend on their birthday, we have no reason to ever interact.

Which raises the question, how do you wish a friend or family member a happy birthday on social media? I’ve been studying birthday trends over the past 10 years. Here is a list of the most common birthday wishes on Facebook.

Top 12 Facebook birthday wishes.

1. The Be-Earlied Birthday wish.  This is the first wish you receive. It comes from a friend who is eager to be your first and most thoughtful FB friend. This can arrive anywhere from a couple of hours to a couple of days early. Sometimes the be-earlied birthday comes from a friend who is confused, or forgot your actual birthday, or is incarcertated and only has internet access for one day per week. Or, perhaps this friend is in a different part of the world where it is already May 25th, even though it is still May 24th where you live (substitute your birthday and birthday eve for May 25th and May 24th).

2. The Happy Birthday wish. As the name implies, this wish simply says Happy Birthday. It is the most common. It is the vanilla. The Chevrolet. But this hardworking message gets the job done without controversy.

3. The Happy Birthday! wish. This message ads an exclamation point to Happy Birthday. It has more energy. More pixel pop on your screen. It is like adding a cherry to your vanilla. Or honking the horn on your Chevy.

4. The Happy Birthday Name wish: Here the Wisher adds your name. This message is nice because it feels custom-made for you. It’s not like your friend cut and pasted the same Happy Birthday message they post on everyone else’s birthday wall.  They took the time to type your name. I like this touch. It’s like a captcha check that ensures your friend is not a robot.

5. The Exclaimed wish For some people, one exclamation point is just not enough. They need more. But 2 and even 3 exclamation points can still fall within the normal range. The Exclaimer has a more-is-better mentality. Like a cat lady. You need 4 or more !s to qualify. I like my crazy cat lady friends. And I love the enthusiasm of my Exclaimer friends!!!!!!!! Seriouosly!!!!!!!

6. The Heart wish.  Some people send you a heart on your birthday. Special friends do this. So do creepy friends.

7. The Birthday Emoji wish. This is a throwback to cave dwelling. This message may include an image of a birthday cake, balloon, streamers, champagne or party hat. Sometimes all of these, and more. Make a note of your friends who are good at emoji stories. You will want them on your team the next time you play Pictionary, or rendezvous with Martians.

8. The Birthday GIF wish.  This quick, humorous wish often adds both energy and humor to your birthday wall. Like a snake jumping out of a can. Or silly string to the face. Keep these coming. They make it feel like a party, 

9. The Birthday Meme wish: These are fun. Or thoughtful. Or both. They often say a lot about the friend who posted them. They are the modern equivalent to the Hallmark card. When I get one of these I imagine my friend spending an hour or so in the meme aisle at digital Walgreen’s, carefully picking out just the right birthday meme for me. Then walking out without paying.

10. The Personalized Message wish. This wish is really nice. Some friends post this wish to your wall. Others send it via messenger. It is a thoughtful birthday wish, tailored just for you. It could be funny or sincere. The key is that it makes your feel like the Wisher couldn’t send this wish to anyone but you. I try to send this kind of wish. But I often send number 11.

11. The Last Train wish.  According to Emily Facebook-Post, it is proper etiquette for you to post a Thank You message for all the birthday wishes you’ve received on the night of your birthday. 10pm or later, local time, is a good time to post your thank you. You will always have friends who failed to post anything before this, who will jump on the chance to attach their message to your thank you. They are kinda like a hobo jumping on the last train outta Cleveland.

12. The Belated Birthday wish.  This is the last hurrah. It’s the birthday wish that comes after your birthday is over. It’s a Lucky Strike extra. Like the firework that goes off after the grand finale ends, while you are walking to your car.

I am excited about my birthday. I plan to spend some time with my family, go fishing, workout, and go for a bike ride. I will also do a little wish-watching on Facebook to see how many different species of birthday wishes I spot.

Birthday Request

If you would like to give me a birthday gift that doesn’t cost you anything, and only takes a few seconds to give, I would love to have you subscribe to this blog. I write about my experiences as Founder of the advertsing agency, The Weaponry. I often write about life lessons and self improvement. But sometimes I write super useless helpful stuff like this.