The valuable life lesson you can learn from chewing gum.

When I was a kid, I liked chewing gum. I found the whole process fascinating. And when I say the whole process, I mean the whole process. I discovered that human effort can transform gum. And through the same process, we can learn to transform ourselves. Which is getting pretty deep for a story about chewing gum. But let’s go with it and see what we land.

Chew, Chew!

Gum starts as a solid form. It’s typically a stick or a small blocky nugget of some sort. Although it could be shaped like tape or rope. It could be a primary-colored ball. (I always call gumballs Bryant or Greg.) Or your gum may be shredded like cheese if you are into Big League Chew. And I am into Big League Chew.

As you begin to chew, your gum changes form under your direction. It softens as you mash it and mold it with your molars.

During the chewing process, gum releases its embedded flavor into your mouth. Gumtastic flavors include mint, peppermint, spearmint, experiment, wintergreen, cinnamon, grape, orange, watermelon, sour apple, lemon, strawberry, blueberry and the elusive juicy fruit, the Sasquatch of fruit.

Despite the wide range of interesting flavors that are used to create and market gum, shortly after you start chewing, the flavor disappears. And when it does, the most enjoyable part of the experience is over. Boo.

Then, not long after that, the gum begins to harden. Double Boo.

At this point, the fun part of chewing gum is over for most people. In fact, most people spit their gum out somewhere between the flavor dissipation and the great hardening.

But my favorite part of chewing gum comes after most people quit it, spit it and forget it.

At that point, most people feel they have extracted all the value they could get from gum. Other than maybe sticking the hard, flavorless wad to the underside of a desk or a railing for Buddy Elf.

Most people have no idea what happens after chewing gum loses flavor and hardens.

But I know.

Because when I was a kid, I loved to keep mashing away after the thrill was gone for most kids. I felt like the gum became an opponent to beat. I felt the gum was challenging me to a showdown on the playground at high noon. And the formerly fruity gum thought it was tougher than me.

But I wouldn’t wave the white flag.

I kept chewing and chomping. Like a cow chewing cud. Or Hubba Bubba. Or Bazooka.

Then, an interesting thing happened.

The gum gave up.

The wad of gum that became so tough to chew threw in its tiny little gum towel. It softened again. And then it fell apart. It lost all shape. It lost its will to gum. It stopped resisting. And it literally liquefied.

The formerly proud gum became a runny puddle of nothingness. No flavor. No form. No function. In fact, you could no longer even hold it in your mouth. If you didn’t spit the puddle out it would leak out of your face.

I loved getting to that point. It always made me feel like I had won. I felt like I took on a difficult challenge and completed it. I felt like I took on a difficult opponent, and I beat it. Like Michael Jackson.

The Lesson

Gum chewing taught me I could do hard things. That I could push through the unrewarding muddy middle of a long process. And that if I just kept going, even when it wasn’t fun. I would win.

I have applied the gum-chewing lesson countless times throughout my life. I found the approach useful as a track and field athlete when the work felt hard and the rewards felt small. It was helpful as an entrepreneur when I started The Weaponry and found that you just have to keep chewing no matter what. The lesson served me well when I wrote What Does Your Fortune Cookie Say? and the work seemed long and the finish line was nowhere in sight. And as I faced the hard and unrewarding parts of parenthood, employment and yard maintenance I reminded myself that the key to getting through tough times and past challenging obstacles it to just keep chewing.

Key Takeaway


Success and accomplishment is like chewing gum. Everyone enjoys the beginning. It’s full of flavor and quick rewards. But when those immediate rewards disappear, it’s easy to quit. You lose interest and motivation. And when things get hard, it’s easy to get soft. But if you just keep going, keep doing and chewing, you will win. You will get the ultimate reward of knowing that you are tougher than the things you face. It’s an incredibly valuable lesson to learn from a stick of Big Red or Juicy Fruit. It’s a lesson that is more valuable than the fun, the flavor or the freshening the gum provides. But you only learn that lesson by sticking around when things get hard, and chewing to the very end.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

If you really want to be inspired look for these amazing people.

When you don’t perform well there are always excuses available. Something about the situation or the conditions can be called on to explain away your subpar results. And often times those excuses sound really good. Like Zooey Deschanel singing in the shower in Elf.

But there will also be people who could have used the same excuse but didn’t. People who could blame the weather, the short prep time, lack of sleep, the economy, or their plantar fasciitis. But the people in question didn’t need to use any of the available excuses. Because they performed at or above the expected standard anyway.

One of the best habits you can create is to surround yourself with the people who perform anyway.

The people who perform anyway are those who experienced challenges and setbacks, were thrown curveballs, had additional constraints, or deficiencies. They had all the same excuses that the excuse-makers had. Yet they performed anyway. They achieved anyway. They succeeded anyway. They finished the job. Even if they weren’t Finnish.

When you train yourself to see the people who performed anyway, you will find a winner’s mindset. You’ll discover people who rise to the occasion, not sink to the condition. These people are found in every area of life. In every corner of the globe, in every sport, business and school. They are found in every economic class. And they will inspire you to perform at your best despite the challenges you face.

Key Takeaway

Excuses are always available. But never necessary. Rise to the occasion. Don’t settle for the situation. Do what you set out to do, regardless of the challenges you face. You will not always be a person who performs anyway. But by looking for those who succeed despite their challenges you will change your view of what’s possible. It will raise your expectations. And you will dramatically increase the percentage of times you perform anyway. That shift will transform your life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why your talent alone is never enough to be successful.

There are talented people everywhere.

There is talent in the richest neighborhoods.

And in dirty tent villages.

There is talent in the best schools.

And in maximum security prisons.

Don’t ask me how I know…

Talent is not a rare gem.

It is as common as stone. Just ask Cold Steve Austin.

The great rarity is the will to invest time and energy to develop your talent.

The will to work, sacrifice, and stay the course over a prolonged period makes all the difference. It transforms your talent into valuable skills and desired results. It is that investment that separates the masses from the wildly successful.

Key Takeaway

Everyone has talent. It is what you are willing to invest to develop your talent that makes all the difference.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The best thing to do when you don’t feel ready to face a daunting task.

Earlier this week my daughter Ava and I were at the gym lifting weights. She is hyper-focused on smashing her high school’s 44-year-old discus record next spring. (She was only 2 feet off the record as a junior.) I was in the gym because I don’t want Hans and Frans to pick on me.

Ava had a leg day workout, and she had reached the most challenging part of her training week. She had already done 3 sets of power cleans and had finished 2 sets of squats. Which meant that her last and heaviest set of squats was next. If you are the type to throw up while working out, this is a good time to have a garbage can within spewing distance.

At this point in your leg day workout, you are as tired as you ever feel in the gym. Yet you still have one more set to go. It’s the toughest part of the day. The toughest part of the week. It’s when you search your music playlist for your most Eye-Of-The-Tigerish song to help you Rocky up.

I asked Ava, ‘Are you ready for your last set?’

She shot back, ‘No, but I’m going to do it anyway.’

As Ava’s Dad-Coach, I swelled with pride. Because that comment, those 8 simple words, demonstrate that Ava has the mindset required for great success.

Go Anyway

Life does not often present ideal conditions. And when you’re trying to do hard things, you often put yourself in positions where you feel not yet ready for the next task. But to be successful you have to go anyway.

I know that mindset. I had to rely on it in athletics when I entered major competitions after a rough week of practice. When I was fatigued, sore or mentally drained.

I have tapped into that mindset at work after promotions that stretched my skills and abilities. And when I was about to undertake a daunting Blair Witch-type project.

I embraced that mindset when I wrote my first book, What Does Your Fortune Cookie Say? Because I didn’t know anything about writing books, or how to get a tiny printer inside a fortune cookie.

And I certainly adopted the not-ready-but-I’m-going-to-do-it-anyway mindset when I launched The Weaponry, the adverting and ideas agency I started in 2016. Because the key to entrepreneurship is taking action even when you don’t feel ready to entre or preneur.

The secret to success is not to be fully prepared. It is to be fully prepared to go anyway. To go when you don’t feel good, informed or ready.

Simply stepping into the arena, conference room, or squat rack will force you to focus and summon your best effort.

Remember, it isn’t always Ready, Set, Go. Sometimes it is Set, Go, Ready.

Oh, and not only did Ava crush her last set of squats, she added extra reps too. Because big goals and strong desires are great fuel. Especially when you are running on fumes.

Key Takeaway

You won’t always feel totally ready for the challenge in front of you. Go anyway. The challenge of the moment will often ready you as you go.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How highly successful people win even when they are tired.

Sunday was the first day of Daylight Saving Time in America. We all gained an hour of sunshine but lost an hour of sleep. Which is a pretty good trade, unless you are a vampire.

Late Sunday afternoon I told my 14-year old son Johann that it was time for us to go to the gym. Not surprisingly, he told me he didn’t want to go. He said he was tired. I told him that I was too. But that we were going to go lift weights anyway.

When we got into the Jeep I knew it was time for a Father-Son talk. Thankfully, it wasn’t going to be one of those Father-Son talks where you have to use all the anatomically correct language and try not to giggle.

Me and Johann the moment I first held my book.

As we pulled out of our neighborhood and headed towards the gym I told Johann that I was about to share one of the most important lessons I would ever share with him. And I wanted him to listen closely. Here is what I said:

The Daylight Saving Day Lesson

You will always be tired. For the rest of your life, you will be tired every frick’n day. And being tired will always be an excuse you can use to get out of doing anything.

But if you use the I’m tired’ excuse you will never accomplish great things. You will never have big successes. You will never break away from the massive pack of average.

When you are tired, you have to go anyway. Work anyway. Compete anyway. Exercise anyway. Maintain your best habits anyway.

Become the type of person who does things despite being tired. And you will build momentum. You will separate yourself from others who use being tired as an excuse to not do what they know they should do.

You will do special things. You will make something great of yourself. You will make your parents proud. You will make yourself proud. And you will know that you are a badass. A badass who gets tired, like everyone else. But when you are tired and don’t feel like doing hard work you do it anyway. That’s how you win at life.

-Dad

Key Takeaway

You will always be tired. Don’t use it as an excuse. Go anyway. And use it as proof that you are a tough mofo who does the necessary work, even when you are tired. Because that’s what great people do.

*If you know someone who could benefit from this message, please share it with them.

+If we are on the same frequency, you’ll also enjoy my new book What Does Your Fortune Cookie Say? from Ripples Media.