How to get really smart by playing dumb.

I am no longer a beginner. Far from it. I have now amassed 23 years of experience in advertising and marketing. I have worked for several great agencies. And in 2016 I launched my own agency called The Weaponry and gave myself a title that sounds way more important than I will ever be.

Experience

I have worked with hundreds of different brands, including Nike, Reddi-Wip, UPS, Hertz and Wells Fargo. And I have experience in more industries than I knew existed 20 years ago. Including nacho cheese dispensers and rubber chicken feather plucking fingers. #whattheflock

What I have learned.

But the greatest thing I have learned is that I don’t know nearly as much as I could. In fact, there is a never ending supply of new things to know. Because life is an all-you-can-learn buffet.

To continue to grow, learn and improve think of yourself as a glass-half full. Focus on what you don’t know or don’t understand. Focus on the tools you haven’t learned to use yet. Set your sights on the techniques you don’t know or haven’t mastered.

portrait of a man in corporate attire

The Apprentice Mindset

Rather than build a veteran’s false fortress of credibility and experience adopt the expandable mindset of the apprentice. The apprentice mindset is the secret to growth in  entrepreneurship and business. It is they key to improvement in marriage, parenthood and teaching. The apprentice mindset leads to growth in the kitchen and in other rooms in the home too… #brownchickenbrowncow

I have published 440 blog posts. But I feel as if I know very little about blogging compared to what I don’t know. I marvel at others who create posts faster than me. Who have developed massive audiences. Who blog for a living. That’s crazy to me. I am like a kindergartener among graduate students. But the sky is the limit. As long as I stay open minded.

Key Takeaway

Adopting, maintaining or reverting to an apprentice mindset keeps you seeking and learning. It’s the only way to become outstanding. Don’t place a premium on what you already know. Place a premium on the rate at which you accumulate new techniques, approaches, tricks and perspectives. Because the most valuable way to become a valuable expert at anything is knowing that you’re not there yet.

*If you know someone who could benefit from this reminder, please share it with them.

Are you listening to the right people right now?

When we were young we learned about proper nutrition in school. We learned about nutrients like vitamins, proteins and calcium. Foods were sorted into cliques called food groups. We discovered that our favorite foods like cotton candy, donuts and Cheez Whiz were nutritional ghost towns. While spinach, which was among the un-coolest foods, were the nutritional equivalent to Times Square on New Year’s Eve. Cue the Mariah Carey meltdown.

Eating the right things has a major impact on how we feel. As adults we know which foods we should and shouldn’t eat. We know which foods help us feel good, and which ones make us feel bad. #waferthinmint

But it is just as important to recognize the nutritional value of what you listen to. The music you listen to while lying in a hammock is different from the music on your workout playlist. Because what you listen to has a major impact on how you feel.

We all get to choose what we listen to. And who we listen to. And how much we consume.

Take a moment to evaluate your listening habits.

  • Are you listening to the right things right now?
  • Are you listening to the right people?
  • Are you hearing things that make you feel better or worse?
  • Is it helping or hurting your fortitude?
  • Is it positively impacting your mood?
  • Is it making you want to charge the hill or crawl in hole?
  • It is providing answers?
  • Is it inspiring good ideas?
  • Is it calming?
  • It is me you’re looking for? (Lionel Richie wants to know)

Selective Hearing

I have developed highly selective hearing. I have a hard time hearing that which doesn’t help. That which doesn’t get me closer to the answers, make me feel better, or give me something actionable to do. You can do the same thing. And it extremely helpful during challenging times like these.

Key Takeaway

Pay close attention to what you are listening to right now. And who you are listening to. Become a picky listener. Listen to learn. Listen to become energized and inspired. Listen for the good stories. Listen for the positive outlook and the great advice. Remember, You get to choose what you tune in and what you tune out. And the results are significant.

*If you know someone who could benefit from this message, please share it with them.

I fancy myself a badass. And you should too.

I fancy myself a badass. A bull rider. A street fighter. A come-back-here-and-I’ll-bite-your-kneecaps-off type. A finger-waving, head-shaking Hulkimaniac who won’t stay on the mat, even when the rest of the world is saying, ‘Stay on the mat!’ (I was also an impressionable boy in the 1980’s).

The Truth

Am I really a badass? I don’t know.  And I don’t care.

The Value

This self concept, false or real, has helped me more than anything in my personal weaponry. It helps when I have to work long, sleep little, stand my ground, or attack. It prevents me from being intimidated, or from feeling that I am ever not good enough.

I Use My Inside Voice.

It is important to note that I would never tell anyone but myself that I am a badass. It’s like telling people you are cool. The moment you do, you are decidedly uncool. Which perhaps means that when you call yourself a badass, people think of you as a good ass, (which is interesting reverse psychology).

I am simply sharing my mindset here. Because it might help you the way it helps me.

Key Takeaway

Think of yourself as a badass. It helps you do hard things.


*If you know someone who could benefit from this message, please share it with them.

**I had a really hard time finding a picture of myself where I am not smiling. Which perhaps means that I am a very smiley badass, if there is such a thing. Which there probably isn’t. #selfperceptioniseverything

How to write my favorite word the way I do it.

Do you have a favorite word to write? I do. I have written a library’s worth of words in my lifetime. But for fun and flair, there is one word that beats them all by a cursive mile.

Attitude

Here’s how to write it the way I do.

  1. Grab your favorite pen.
  2. Prepare to write in your flowiest cursive.
  3. Draw a looping lowercase ‘a’ like you are circling the key point on the page.
  4. Let each of the next letters flow like you are sketching a roller coaster.
  5. After you finish the ‘e’, cross all three of the ‘t’s with one stroke. Do it as if you were crossing the most important task off your to-do list.
  6. Dot the ‘i’ like you are an orchestra conductor hitting the final note in the final song of the final concert of your career.
  7. Look at the word you have just written and realize that it means everything in life.
  8. Write the word again and again and again, until the ink in your pen runs dry.

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