My new podcast interview is out. And we talk about everythang!

There are 2 main reasons that people want to hear you tell your story.

  1. You have experienced success and others want to hear how you did it.
  2. You have failed in a spectacular way and people want to hear how you did it.

I’m not sure which category I fall into.

But I was recently invited to sit down with the great Justin Honaman to record an episode of his ContenderCast Podcast. Justin interviews entrepreneurs and people doing interesting thangs. I either qualified or found a useful loophole.

Like you, I was not born an entrepreneur. In fact, I spent 19 years working for someone else. But in my early 40s, with a significant mortgage, 3 kids and a wife that I really wanted to keep, I switched from Team Employee to Team Entrepreneur when I launched the advertising and ideas agency, The Weaponry.

When I started the agency I also started writing the Adam Albrecht blog, which now has 775 published posts. Most recently, I published my first book called What Does Your Fortune Cookie Say? Did I mention I also juggle? (And jiggle.)

If you want to hear more, check out the podcast. I share my backstory that led to my front-story. I talk about a lot of different stuff. And Justin asks great questions.

Things I talk about on the podcast:

  • Growing up in Vermont
  • My track & field success, setbacks and comebacks
  • My college track & field experience at the University of Wisconsin
  • My advertising career
  • My real-life advanced degree in business
  • How the universe turned me into a mid-career entrepreneur
  • How you can become a mid-career entrepreneur
  • Launching The Weaponry, the advertising and idea agency
  • The inspiration behind the name The Weaponry
  • The technology we used that made us pandemic proof
  • Sharing financial information with our team
  • The No A-Hole Rule
  • How and why I started the Adam Albrecht Blog.
  • Why blogs are amazing platforms for sharing ideas
  • Recognizing the power of positive messages
  • How I wrote My new book What Does Your Fortune Cookie Say?
  • My next book on organizational culture with Jeff Hilimire
  • If you’ve read this far you might as well just listen to the whole podcast
  • How to continuously upgrade your thinking
  • Why I collect keys
  • The first thing I do every morning
  • The 2 questions my wife uses to inspire my career progress.
  • Much much more!

If you want a quick and entertaining recap of my story you can hear the podcast here. Or look for the ContenderCast Podcast from your favorite podcast dealer.

Have a great weekend!

-AA

The best first step to take to be highly successful.

Last week I was a guest on the ContenderCast Podcast with host Justin Honaman, Justin interviewed me about entrepreneurship, and the things I have learned by launching and running the advertising and idea agency, The Weaponry. We discussed lessons from my book, What Does Your Fortune Cookie Say? And we talked about his transition from Diet Coke to Coke Zero. (This paragraph has been brought to you by Coke Zero.)

I can’t wait for the podcast episode to drop. I expect it will change my life the way Sara Blakely’s life changed when she went on the Oprah Winfrey show. So don’t be surprised if the world starts wearing my undergarments too.

Advice

One of the great questions Justin asked me was, ‘What advice do you have for other people who want to start their own businesses?’

My answer was clear and instant:

Spend time with people who have already done it.

But that advice is not specifically for want-to-be entrepreneurs. Or wantrepreneurs.

It is the best advice I can share about any type of success and achievement.

The best way to achieve a massive goal is to spend time with people who have already done what you want to do.

When you spend time with superstars their mindset rubs off on you. Unlike tickets on the Polar Express, their mindset is transferrable.

Spending time with high achievers is like going to a Success Optometrist. They help you see success in much greater detail. You see the actions they take, the mindset they have adopted, and the relationships they develop and maintain.

When you see those things up close you realize that you can do all of those things too. Suddenly, your belief in what is possible expands. Your risk tolerance increases. Your view of money transforms. And your excuses fade away.

There is an intelligence that increases with increasing levels of success. It can appear mysterious or unattainable from a distance. But once you have a front-row seat to higher levels of success, it demystifies the process. It’s like seeing how magic tricks are actually performed. You quickly realize there is no magic. There are simply skills developed, practiced, and perfected until it looks like magic.

Key Takeaway

Seek out successful people. Step into their orbit and let their positive peer pressure propel you. Notice the way they act, read, and think. Modify their approaches to your needs and style. Soak up the education and inspiration. It will change your life like nothing else can. Because when you are close to those who model the behavior you want to see in yourself you can’t help but replicate it. It’s like a language immersion program. Only the language is success. Soon you’ll notice others who want to get close to you and learn how you do what you do. That’s when you know it works.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.