The best way to connect with your people this holiday season.

I am good at staying in touch with people. In fact, I make a sport of it. I like to see how many friends, family and professional connections I can interact with each year. Because like volcanoes, an active relationship is more interesting than a dormant one. And the recency of your last interaction has a major impact on both the real and perceived value of a relationship.

Social Media

Social media makes it easy to stay in touch. Likes, hearts and thumbs-up offer us a way to say, ‘I see you baby…’ But they are not really staying in touch. They are kind of like making eye contact and waving at a party. There is very little social investment, and little long-term value.

Next Level Interactions

As we barrel into Christmas and Hanukkah with our noses glowing, one of the greatest gifts we can give one another is the gift of human interactions. Making time for coffee meet-ups, lunches, dinners and drop-bys are great. But they are hard to do this time of year. Those in-person interactions are also limited by geography, and hard to scale (meaning hard to do in large numbers, not hard to put on a scale, or to remove the scales from the body).

My Secret Social Weapon

But there is one social interaction tool that I really love. It is great at keeping people in touch. It works regardless of geography. It is infinitely scaleable. And it is always at your fingertips.

The Group Text

I love staying connected with groups texts. If you don’t know what a group text is, it is a text interaction with a group of 3 or more people. The French call it a Mobile A Trois. And it is an easy way to create your own micro-social networking platform.

My Groups

I have created an eclectic variety of social groups via texts. For example:

  • I have a group text with my parents and my 3 sisters. It enables my original homies and I to reconnect quickly from anywhere. Our group text conversations are like our conversations at the dinner table in my childhood home in Norwich, Vermont. Only now we can’t see each other snarf.
  • I have a group text with my high school football teammates. This group text is a little like the banter on a bus ride home after a road win, sans mooning. This text group includes people in Vermont, New Hampshire, Connecticut, California, Colorado, Illinois and Wisconsin. But we can still huddle together anytime we text.
  • I have a group text with my neighbors from our Madison Hall subdivision in Atlanta. The interactions here are often about planning our next get-together, funny memories or pics from a past get-together, or theories about who called the police with a noise complaint (I always blame you Vickie).
  • I have a group text with the advertising creatives who I worked with at my first job out of college. These texts are so full of inside jokes that military communications seem less encrypted.

Creation

By creating a group text you can instantly reunite and rekindle a social group from the past. But you also have the power to create a totally new social group. You have the ability to huddle up a select group of people like a team, a club, a society or a telephonic gang. And that is a fun gift to give.

Text Me Maybe

We could all use more positive human connections. Especially this time of year. So between now and New Year’s Day I encourage you to create a new group text to help bring people together, or bring people back together again. Just remember, my mobile number is 614-256-2850.

Key Takeaway

It is important for us to invest in our relationships. Creating a group text is an easy way to stay in touch. But it also has the power to make other people feel special. Because being included in a group text means you are considered a member of a special group, team, family or community. It is easy to do. It’s fun. And there is someone in your network who needs it now more than you know.

*If you know someone who could benefit from this story, please share it with them. Or maybe text it to them to start you own group.

 

Do you know your Social Value?

The true measure of your financial success is your net worth. I calculate my net worth regularly. I track it month over month. I set goals for growing it over the near, mid and long term. It’s a fun game to play. One that pays long term dividends. Literally.

However, your net worth, or financial assets, don’t represent your true value. Lately I have been thinking about another way to measure my worth that is even more meaningful. A way to not simply tally the money I have accumulated. But to measure the value I bring to other people. 

Social Value

Your Social Value is important for several reasons. At the end of your days the only thing that really matters is the impact you have had on other people. But offering a great deal of social value is also a leading indicator of your financial well-being. Because when you help others you are always helping yourself.  And if you are finding yourself poor and alone, chances are you are not offering much social value. And your situation is a result. 

To determine your social value ask yourself this simple question:

How valuable am I to the people I know?

Know Your Social Value

I have been asking myself this question a lot lately. Because I am evaluating how much I contribute to those around me. It is easy to focus on what you are receiving, or what you are accumulating. But I have a sneaking suspicion that when I get to the Peary Gates the entrance criteria might not be financial. Unless Heaven is more like Disney World than we realized.

Evaluate Yourself

There are many ways to add value to others. Here are some of them. Evaluate yourself on the following 20 areas.

  • Give yourself 3 points for each element that you give generously.
  • Give yourself a 1 if you give it occasionally.
  • Give yourself a zero if it is simply not something you offer others.

Here we go.

1. Smiles Do you give away a lot of smiles every day? Could you give more?  This small investment pays big dividends for others who need a smile the most.

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2. Help  Do you offer others help? When people need it do they turn to you? Or do they write you off as a dead end when they are in need?

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3. Entertainment:  Are you entertaining to be around? Do you do and say things that other find interesting, amusing or amazing? Will people put down their mobile device around you because you are likely to serve up something more compelling than a cat in  sweater or a football-to-the-groin video?

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4. Education: Do you teach people what you know? Do you have knowledge to share? 

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5. Wisdom: Do you have valuable experience to share? Have you made mistakes, overcome obstacles and come out smarter, and with better perspective that you are willing to talk about?

6. Encouragement When people are down do you help pick them back up?  When others face great challenges do you become a cheerleader?

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7. Positive Peer Pressure We talk a lot about peer pressure as being negative. But peer pressure comes in 2 flavors. Do you exert positive peer pressure to keep people between the ditches? To help force people to make positive choices or overcome bad habits?

8. Role Model  We all could use a positive role model to serve as an example of what is possible. Are you doing that for others? Or are you more Charles Barkley-ish

9. Humor Laughter is the best medicine. Are you serving up large doses of it, like doctors serve up opioids?

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10. Listening  At the end of the day, most people just want to be heard. Are you known as a listener? As someone others can talk to, even without offering brilliant advice? Often others are not looking for you to solve their problems. They just need to talk to someone who will listen as they try to work out their own challenges. #justnod

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11. Connections Do you have strong connections? Do you know other people with high Social Value scores? The more you know and can tap into, the more value you offer.

12. Action: Are you a person of action? Do you do? Do you throw water on a fire or do you tell someone else there is a fire? Do you help when you see it is needed? Or do you leave it to others?

13. Remembering Names: Do you make a point of remembering names? We’re not real friends until we remember each others’ names. Because you can’t properly greet, contact or introduce another person unless you know their name. And nothing in life is sweeter than the sound of your own name being positively called. Except maybe sweet tea. That stuff is super sweet.

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14. Showing Up: Do you show up when people are in need? When there is an event, activity or funeral do you make a point of being there whenever you can? 

15. Promises: Do you keep yours? Is your word good? Are you trustworthy? Can people count on you to come through when they need you?

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16. Influence: Do you have influence on people, situations and decisions? People who have influence over decisions, other people, and outcomes are valuable to know. Just ask any politician, lobbyist or mobster.

17. Positivity: Do you bring a positive outlook with you? Do you help encourage positivity in others? Seeing things in a positive light and expecting positive results helps you shape the world positively. I am positive about this.

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18. Inclusive: Do you include others? Do you look for ways to bring more people into the fold? Do you make people feel like part of a group, activity or movement? #notbowelmovement 

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19. Introductory: Do you introduce people to each other? Do you help increase connections, create larger, more powerful social groups? Do you see that as part of your responsibility, or do you let others fend for themselves?

20. Initiating: Do you initiate social interactions? Do you call, email or text first? Do you organize events, coffees, beers, lunches, or hangouts? In all social interactions someone needs to make the first move. If you aren’t doing your fair share the relationship will start to feel one sided. Which is simply a less valuable relationship.

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Tally Your Score

  • If you got a 60 you are amazingly valuable to know.
  • If you got a 0 you are worthless to others, like a social Ebenezer Scrooge.
  • If you are closer to 60 than 0 you are doing pretty good.
  • If you are closer to 0 than 60 you have a lot of room for improvement. But you can do it. I know you can.

Key Takeaway

If you are interested in self improvement start with increasing your Social Value. It will have the greatest positive impact on others. And when you positively impact others it will lead to more positive outcomes for you. Offering strong Social Value means that people will be drawn to you, seek you out, and think of you when they are in need. Which means that your Social Value makes you more popular and move valuable than your net worth ever could.

*If you know someone who could benefit from this message, please share it with them. 

15 Things I am thankful for in 2019.

2019 has been great to me. My health is great. My relationships are great. My family is great. My prospects are great. And my go to word is apparently great. As I reflect on all that I am thankful for this is what I found.

15 Things I am Thankful For This Thanksgiving

1. The first laugh of the day.  My friend Diana Keough, whom I share Milwaukee, Ohio, Atlanta and Columbia, Missouri connections with, introduced me to the concept of the first belly laugh of the day. I have since noted the first laugh of the day. It is something I am grateful for every day. And I try not to think too much about my belly.

2. Laughing until I cry.  This is one of my favorite experiences in life. I have done it twice in the past 2 weeks. One of the times was when I found out that the number one song in America when my co-worker Sarah was conceived was Boys 2 Men’s smash hit, I’ll make love to you. (Thanks Paul and Debbie) You can find your own conception song here.

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Laughing until you cry is better that pumpkin pie.

 

3. Travel. Travel is my favorite. It opens the mind, enhances creativity and empathy. And it creates life long memories. Or at least until the dementia sets in. My family and I did some really fun travel this year. Including a road trip that took us from Wisconsin to San Antonio, where I wanted to start a pie shop called Pie Alamo. We went to the Pacific Northwest. We visited British Columbia. Which I would have named Canadian Columbia, but nobody asked me.

4. Randomly seeing people I know far from home. I love running into people I know randomly. It makes the world feel smaller and full of surprises. This year I ran into friends totally randomly and unplanned in Seattle (Andy Bosley), Fort Worth (The Smith Family of Mequon), at basketball tournaments (college teammates Bobby Smith and Bobby Myers), at a hotel in Chicago (PJ Cannon) and at Ikea (Terry Schmitt).

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My college teammate Andy Bosley ran himself into me in Seattle. We live a mile apart in Mequon, Wisconsin.
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I saw my freshman year college roommate, Terry Schmitt, for the first time in 25 years at an Ikea.

5. Great new books.  I love to read and learn. I am thankful to authors who write great books. And I am thankful to discover those books. This year I have added some really great reads to my library.

 

6. Seeing my two oldest friends in the world.  My first memories in life were when I lived on a farm near the shore in Lincroft, New Jersey. My bestest friend was Steve Withycombe. I saw Steve in Seattle this summer for the first time since 2002.

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Me and Steve have known each other since we were about 3 years old.

My actual oldest, oldest friend in the world, is Andy Shirk who lives in Dallas. I thought we met on our own in Columbus, Ohio in 2010. However, soon after we met our parents dropped the bomb on us that we actually have known each other since I was born. Our parents lived in the same apartment complex at the time in Mansfield, Ohio, back in the 1970s. And they had pictures to prove it. I saw Andy and his hilarious wife, Megan in Dallas this spring. I am super thankful to have friendships that have lasted over 40 years.

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Me and Andy on the day I was baptized. I was practicing my swim strokes because I thought there would be more water.

7. The Weaponry The advertising and idea agency that I started in 2016 continues to be one of the greatest chapters in my life. I love our team of Adam (Henry), Kristyn (K-Lil), Kevin (Lower Kayse), Sarah (Ice), Simon (The Harper), Jeanne (Genie), Calla (Super) and Sally (Eggs). Plus our like-family-members Diana, Sue, Gary, Julie, Monica, Tony, John and Todd.

All Rights Reserved

 

8. Clients It’s awfully hard to play advertising agency if you don’t have clients. I am a volcano of thankful lava for everyone who has trusted us enough to work with us in 2019.

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Nicole Hallada has been an amazing client and advocate of The Weaponry since the beginning. Here we are in 97 degree heat, 100 feet over Louisville, in a bucket.

 

9. My Family  I am endlessly thankful for my wife Dawn and kids Ava, Johann and Magnus. I am at truly at home any place where the 5 of us are all together.

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But wait, there’s more!

My parents, Robert and Jill, and my sisters Heather, Alison, Donielle and their families are amazing, and I got to see everyone this year.

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We are family.

But it doesn’t stop there!

My Mom is one of 9 kids (The Spraus) and my dad is one of 12 (The Albrechts). And I am extremely thankful to have so much family to call my own. Heck, I am even thankful that my Grandma Albrecht passed aways this year at 99 years old, because it gave my family a great reason to get together, and let’s face it, she was really old.

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My Dad, far left and his siblings and parents.
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This pic is of me and my Albrecht cousins (3 are missing) after my Grandma Judy’s funeral service, which tells you everything you need to know about my family.

10. My friends  I am lucky to have wonderful friends from many different chapters of my life. I am thankful for how they have all added to my story. Here are just some of my special friend groups.

  • High School friends (Hanover High School, Hanover, New Hampshire)
  • Vermont and New Hampshire Friends
  • New Jersey friends
  • College friends and roommates from the University of Wisconsin
  • College track teammates
  • W-Club members
  • Milwaukee friends
  • Atlanta friends
  • Columbus Friends
  • Work Friends
  • People I met on airplanes
  • Quebec Friends
  • Dionne and Friends

 

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College Roommates
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Childhood Friend Greg Rozycki
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College Track Teammates and Families
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Atlanta Neighbors

11. Enthusiasm  I am extremely thankful that I have as much enthusiasm for life and its mysteries, adventures and challenges as I ever have. Sometimes I think I have too much. And so does Dawn.

 

12.  Faith  This has been a wonderful year of faith for me and my family. My daughter Ava and son Johann took their first communion this year. Ava is in Confirmation class. Dawn and I have taught Sunday School and generally feel both the joy of giving and receiving in our church community.

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13. Entrepreneurs  I am extremely grateful for all the entrepreneurs who have supported and advised me. Entrepreneurship can be isolating or it can be uniting. I am thankful to be united with so many talented, experienced and sharing entrepreneurs. I belong to a great CEO roundtable group through the Metro Milwaukee Area Chamber (MMAC). And I have a strong tribe of entrepreneurs who I lean on regularly (Richards, Hilimire, Bandy, Florsheim, Salamone, Wong). And I am always open to adding more.

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Dan Richards is one of my best friends in the world. We grew up together in Norwich, Vermont. His company, Global Rescue, became The Weaponry’s first client. And he has been an important advisor to me on business ever since.

 

14. A Comfortable Home As the weather has turned colder, and the winter wind and snow have arrived in Wisconsin, I am extremely thankful for a warm and comfortable home. As Maslow’s knows, a comfortable home enables you to enjoy more joy in life.

15. Blog Readers Thank you to all of you who take time out of your busy day to read my blog. I appreciate your time, likes, comments and shares more than you will ever know.

Key Takeaway

There is a lot to be thankful for this Thanksgiving. The people in your life, laughter, knowledge and magical accidents are amazing gifts. If you have those things you can count yourself among the richest people on Earth. Happy Thanksgiving everyone!

Why requests to pick my brain hurt my head.

When I was a kid I collected baseball and football cards. Today I collect something far more valuable: knowledge. I add to my collection every day by reading, listening to audio books and podcasts, and talking to experts. I tap into my inner Oprah, and ask questions to try to expand my knowledge, my abilities and effectiveness. Which is why every night I go to bed a little wiser than I was when I woke up.

Pass It On

To return the favor to all those who have shared with me, I try to share what I know with others. That’s why I write this blog. It’s why I guest lecture to college students and why I try to make myself available to those who want to meet with me one-on-one, like Hall & Oates.

Johnny Requests

Because I have openly demonstrated a willingness to talk about the things I know, I get a steady stream of requests to discuss a wide variety of topics. I am happy to share what I know. However, there is one question I really dislike being asked when people want me to share my knowledge with them.

‘Can I pick your brain?’

Newsflash

No one wants to have their brain picked. The idea of brain picking conjures a variety of unpleasant images in my head, of my head. I see graphic depictions of ice picks to the cranium. And vultures picking at my lobes of squishy gray matter. I imagine someone picking my nose and really, really getting up there.

Brain picking makes me think of picking at zits and picking scabs. In other words, asking to pick my brain is not an intellectually enticing pick up line.

Reframe In The Membrane

Brain picking is really focused on the person trying to extract value. Not the person offering the value. Which makes it sound like a selfish request. So let’s not use this phrase anymore.

Pick Your Pick-Your-Brain Substitute.

The next time you want to pick up on someone else’s knowledge try one of the following pick up lines:

  • I would love to learn more about __________. And I don’t know anyone who knows more about it than you.
  • I would love to hear your philosophy on _________.
  • You are the smartest person I know when it comes to _______. Can I ask you some questions?
  • You are the Queen/King of ____________ and I would like to be your subject, of this subject.
  • If I bought you a Butterfinger would you drop some of your knowledge on me?
  • I am extremely impressed by how much you know about __________. Would you consider acting like Sonny, and share?
  • I want to learn how you _______________ because no one does it better. (Baby, your the best.)

Note: you are suppose to replace the ________ with the topic you want to discuss. So don’t actually say, ‘I would love to learn about line from you.’ Unless you want to learn about line dancing.

Key Takeaway

Think about what you are saying before you ask someone if you can pick their brain. There are much better ways to ask those you admire to share their knowledge, guidance and perspective. Including asking someone to share their valuable knowledge, guidance and perspective. Be empathetic. Put yourself in their shoes. Flatter, praise and respect those you would like to learn from. You will be sure to create a mutually beneficial exchange that leaves all brains better than ever. And potentially better than Ezra.

*If you know someone who could benefit from this message, please share it with them.

You can change your life in one day.

Earlier this week I filmed a video with a group of very talented health and wellness coaches. The work was for my client, StayWell, which pioneered corporate wellness programs more than 40 years ago. Today StayWell works with many of best companies in America, where they help improve lives every day. (Unlike Chick-Fil-a, who will not improve my life with a delicious Spicy Chicken Deluxe sandwich on Sundays.)

During the video shoot I heard inspiring story after story of how the coaches had a transformational impact on the lives of those they coached. But there was one particular story that really hit me in my profunditude receptors.

The Story

The last coach of the day told us a story about a man who she coached who had a variety of health and lifestyle issues to address. One of which was that he was an enthusiastic smoker. Which I translate to mean that he really liked standing outside, alone, by a backdoor that no one else uses.

The man knew he should quit. The warning labels on the cigarettes packs that told him that he was going to die if he actually smoked the cigarettes made that clear. But he had not yet summoned the resolve and a master plan to make it happen.

The coach suggested that he try  just one day without cigarettes. It was a pretty small challenge. Much easier than really quitting. The man tried it. And succeeded.

At the end of the day he realized that it had been several decades since he had gone a full day without a cigarette. He was very excited about his big day. And he wondered if he could do it again the next day.

That was 2 years ago. And he hasn’t smoked a cigarette since.

Easy Does It

Too often we think we have to do something monumental to get results. But that is poppycock. All you have to do is start. Do something. Anything. The littlest step in the right direction is progress. It helps you build momentum. Because success builds like a snowball. It always starts small. But as it rolls it can become massive.

It Worked For Me.

I always wanted to start my own advertising agency. But entrepreneurship seemed daunting. Until I broke it down into small, simple steps. Then I simply started taking one small step after another. Today I’m the Founder and CEO of The Weaponry. Which sounds like a pretty cool title. Because when you start your own business you get to give yourself any title you want. The Weaponry now has 2 offices, 17 clients from coast to coast, and more on the way.

Key Takeaway

Big accomplishments start with small steps. So take the smallest, easiest step forward you can. You’ll find that it is so easy that you can’t help but take another step forward. When you do, the next step will reveal itself. When it does, you take that step too. You don’t have to be prepared for the whole journey. You just have to be prepared for the next small step. Knowing and believing this secret is the first and most important step of all.

*If you know someone who could benefit from this story, please share it with them.

Are you prepared to think quickly in an emergency?

On Sunday afternoon my wife and I went on a rare date to the grocery store. It must have been a thing that day because we ran into our friends Tricia and Dan Kane who were also on a grocery date. The four of us talked for a few minutes until we were interrupted by some grocery store drama.

The Incident

Another couple, apparently on their own grocery store date, was walking down the aisle, when one of them knocked a large bottle of cooking oil off of the shelf and onto the floor. True to its name, the shatterproof bottle did not shatter. But when the bottle hit the floor (let the bottle hit the floor), the flip cap lid flipped open.

Suddenly, cooking oil, in all of its golden glory, glugged onto the floor in the grocery store’s busiest intersection. It was like the grocery store equivalent of the Deepwater Horizon well spewing oil into the Gulf of Mexico.

A crowd of Sunday shoppers stopped to watch the drama unfold.

As the oil continued to pulse out of the bottle, the corn oil slick grew larger and larger. You could practically hear Florence Henderson’s heart breaking over this loss of perfectly good Wesson. Would it ever stop?

Paralyzed

The couple that caused the oilcident stood motionless over the oozing mess. Then the man said, ‘We need to tell them there has been a spill.’  Then he repeated with more concern and more volume, ‘We need to tell them there has been a spill!’ As the corn oil continued to flow like midwestern lava across the grocery store floor.

After the man shouted the second time that a report had to be made, I realized he was not in a state of mind to be able to put an end to this crisis. Visions of the Exxon Valdez disaster filled my head. I thought, not on my watch…

Taking Action

I was standing 20 feet away from the epicenter of the oil spill when I lightly sprang into action. Where others may have fled from the disaster, thinking only of their own safety and cleanliness, I walked toward the expanding oil spill. I was running on instinct and adrenaline. When I reached ground zero, I reached down, grabbed the bottle, and set it upright.

Suddenly, the oil stopped spilling. The disaster was contained. And shoppers resumed shopping. It was the simplest and most effective thing anyone could have done to mitigate the issue. A toddler could have recognized the solution and had the mental capacity to upright that fallen bottle to stop the flow of corn oil.

Yet the adult male at the center of the crisis could only think that someone needed to be told there was a problem. While the woman stared, motionless, unable to process her next move.

Responsibility

When you see a problem, or create a problem, don’t just pass it along to someone else. Act to solve it. Work to reduce it. Do what you can to prevent it from getting worse. To watch a preventable problem spread without lifting a finger to stop it is irresponsible. Don’t simply announce that there is a fire. Throw some water on it.

Take responsibility for the problems you face. Imagine you are the only one who can address them. Then do so. Develop a bias towards decision making and action. Those biases get things done. They solve problems. And they make you a more valuable employee, friend and neighbor.

Key Takeaway

When things go wrong, don’t just report the problem. Be part of the solution. Diagnose quickly. Think quickly. Act quickly. Focus on what you can do. Then do it without delay. It will help prevent a small mishap from becoming a massive problem.

*If you know someone who could benefit from this story, please share it with them.

Sometimes the universe hijacks your life for a reason.

Life doesn’t always go according to plan. As frustrating as that may seem, sometimes we just need to go with the flow and see where it takes us. I was reminded of this lesson on an ordinary Saturday last winter. Here’s the story.

The Plan

On January 19th, 2019, my family and I had our day all planned out. We were craving some Swedish meatballs and snap-together furniture. So we decided to check out the new IKEA in Milwaukee. We would do some shopping and eat lunch at the big blue and yellow box. Afterward we would head to my daughter’s basketball tournament in nearby Oak Creek, Wisconsin and watch 3 basketball games for just 3$ per person!

Tossing Wrenches Into Plans

Right out of the gate our plan started to fall apart. First, we got bit by a serious overnight snowfall. I had to pull out our snow blower and clear the driveway before we could get our car out.

Then, as we got into the car, my kids started arguing over who was sitting in which seat. For context, there were 5 seat options for 3 kids. If we had been playing musical chairs no one would have ever been eliminated with our bountiful collection of automotive seating options. And there was no backseat middle hump to avoid like when I was a kid. Yet, they argued.

In a moment of parental frustration, I told everyone to go back inside. There would be no saucy meatballs, no lingonberries and no Swedish Fish for the Albrecht family today. We were not going out for lunch, shopping or to a basketball tournament acting like this. #MeanDad

Compromising

An hour or so later, with our plans for the day blown, we decided that we would take my daughter to the basketball tournament, but we wouldn’t stay to watch it. Instead, the rest of the family would go to Ikea.

We drove slowly over the 25 miles of snow covered highway to the school where her games would be held. We dropped my daughter off in front of the school, and I cooly told her good luck. But before pulling alway, my wife couldn’t bare to have her baby girl feel athletically abandoned. Because Dawn is nicer than I am.

So we changed our changed plans, again. We parked and went into the school to watch her play her first of 3 games. Following the first game, Dawn and I decided to drive to the IKEA with our two sons.

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Yikeskea!

At IKEA we got seriously turned around a few times. I think we were visiting before they had put up all their wayfinding signage. Then again, IKEA is Swedish for the devil’s maze. So we were doomed either way. Eventually, with an employee escort, we found the restaurant, which was tucked at the far back of the store. The whole Ikea experience took far longer than expected.

As we approached the checkout lines to purchase some souvenir frozen meatballs, a crush of shoppers appeared out of nowhere and jumped in line in front of us. It was like an episode of Punk’d. And I was ready to pop Ashton Kutcher in the beak.

The Shortest Long Line

We picked what looked like the shortest line, but it wasn’t moving. At all. So we left the line and moved to another line, which moved faster. That is until the people right in front of us got to the cashier with what looked like hundreds of pieces of shelving. Their checkout process took forever. Like forever-ever.

Frustrated and late for Ava’s next game, I put our merchandise on the conveyor belt and asked Dawn, my wife, to pay for it. I was going to get the car, and pick up Dawn and my 2 sons by the front door.

I started off in a rush. But I only got 10 feet beyond the end of the checkout stations when I heard someone yell, ‘Adam Albrecht!’

Surprise!

I turned to see who was calling my name. And standing just a few feet away was Terry Schmitt, my college roommate from my freshman year at the University of Wisconsin. I hadn’t seen Terry in 25 years! Terry doesn’t live in Milwaukee. He lives in his hometown of Kaukauna, Wisconsin, near Green Bay, which is 2 hours away from the Swedish Meatball Palace we were standing in. He had driven down to Milwaukee for a spur of the moment shelf project purchase.

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Me and my original roomie, Terry, whom I hadn’t seen in a quarter century.

What Are The Chances?

Somehow, with my totally fouled up day, and his random Ikea road trip, we ended up in exactly the same place at the exact same time. Each one of my delays throughout the day helped make this happen – his random run to Milwaukee to avoid a significant shipping charge, the snowstorm, my kids arguing about the seats they were sitting in, the line that built while I picked up the meatballs, the extreme shelfers in front of us in line, and my decision to run ahead to get the car and meet my family at the front door. All of the unfortunate events, turned into good fortune when I got to see Terry in real life for the first time in 25 years.

The Alchemist

In 2015 I read the book The Alchemist by Paulo Coelho. It taught me that the universe conspires to give us what we want in life. It taught me to listen and watch for the signals and messages that the universe sends me.

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The universe wants you to read this book. And no, it is not about a chemist named Al.

Prepare Yourself

Because I read The Alchemist, I was ready the day in August of 2015 when 2 former clients called me and asked me if I would consider starting my own advertising agency. Just months later The Weaponry was open for business.

And on a snowy day in the winter of 2019 the universe conspired, through a seemingly random collection of signals, to reunite me with my college roommate, Terry Schmidt. And I was suddenly thankful for all those little things that had gone wrong throughout the day.

Key Takeaway

There are forces at work that are far beyond our control and our comprehension. Whether you are suddenly put in just the right place at the right time, or oblivious to how a delay or a mistake kept you out of other trouble, there are forces that contribute mightily to the course and story of our lives. Maybe it’s magic. Maybe it’s God (of course it is), and maybe it’s fate. But it helps create your adventure. And sometimes, like a lazy tube ride down a river, you just need to relax and enjoy the ride.

*If you know someone who could benefit from this story, please share it with them.

Fun Extra:  Terry said that he saw my wife Dawn first. He had never met her before, but he had seen her in my social media posts. So when he recognized her at the cash register he immediately began looking for me. Which means a small thanks for this Swedish reunion also goes to Mark Zuckerberg.

The poem that brought my Grandfather to tears.

My Grampy, Kenneth Adam Sprau was born in 1916 in Meservey, Iowa. Meservey was a small farm town that mostly consisted of the 12 Sprau children in Grampy’s family, and sounded like someone was trying to say Missouri after too much Wild Turkey.

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Grampy served in the Navy in the Pacific fleet during World War II. He came home (Thank God), married my Grammy, and they raised 9 kids in Southern, Minnesota. They also raised beef cattle, hogs, corn and soybean. He farmed well into his 80s when they finally decided to retire and move to town.

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Over the course of Grampy’s life he saw the world transform in unfathomable ways. When I once commented on all of the change he and my other grandparents had witnessed he said to me, ‘Adam, you could never understand what it was like to be us. We went from horse and buggy to putting a man on the moon.’ Grampy was my witness to the greatest century of change in human history. He also taught me 98% of the swear words I know today.

The Library

Grampy was a library of interesting sayings, songs, jokes and poems. Some of it was purely silly. (I’ve got a dog his name is Rover. He is nothing but a pup. He will stand up on his hind legs. If you hold his front legs up.) And some of it was serious and profound.

The Poem

At a family gathering in Dublin, Ohio, when Grampy was much closer to the end of his 92 years than the beginning, my uncle Jon Sprau asked Grampy to share ‘the poem about the 2 Ships’. I had never heard the 2 Ships poem. And I bet Grampy hadn’t recited the poem in the past couple of decades. But Grampy immediately accessed 2 Ships in the jukebox in his head and performed it for our family.

Here is the poem:


Tis The Set Of The Sail — Or — One Ship Sails East

by Ella Wheeler Wilcox

But to every mind there openeth,

A way, and way, and away,

A high soul climbs the highway,

And the low soul gropes the low,

And in between on the misty flats,

The rest drift to and fro.

But to every man there openeth,

A high way and a low,

And every mind decideth,

The way his soul shall go.

One ship sails East,

And another West,

By the self-same winds that blow,

‘Tis the set of the sails

And not the gales,

That tells the way we go.

Like the winds of the sea

Are the waves of time,

As we journey along through life,

‘Tis the set of the soul,

That determines the goal,

And not the calm or the strife.


Grampy and Grammy

The Response

Hearing this poem was one of the most profound moments of my life. Not just because the poem itself is profound, and inspiring. But after Grampy recited the following passage, he broke down in tears:

One ship sails East,

And another West,

By the self-same winds that blow,

‘Tis the set of the sails

And not the gales,

That tells the way we go.

The Life Lesson.

When a man who has experienced more than 8-decades of life on a farm, witnessed the greatest evolution in human history, enjoyed more than 60-years of marriage and participated in a worldwide war breaks down while reciting these words, you know these words are important. It was the first and only time in my life I ever saw Grampy cry. And I still think about that moment and that message when making important life decisions.

Key Takeaway 

Tis the set of the sails, and not the gales, that tells the way we go.

*Check out the background image on the featured picture for this post.

What will you do with your bonus hour?

There are not enough hours in a day to do all of the things you would like to do. That is just a fact. Time is the most precious commodity on Earth. It’s worth more than diamonds, helium and CBD. At the end of your days you won’t wish for more money, a nicer car or a fancier home. You would trade all your worldly possessions (and some of your purely regional possessions) for more time.

Bonus Hour

Today marks the end of Daylight Saving Time. Most people focus on the negative fact that the sun now sets earlier. But don’t be a Debbie Sundowner. Today is a great day. It is the one day a year when the universe, Father Time, and the American Clocker’s Panel give you a bonus hour.

At 2am local time you received your annual 1-hour time bonus. With that additional hour the universe also handed you an important question:

‘What will you do with your bonus hour?’ -Universe

When you receive a work bonus, a tax refund or a lottery payout, you spend a lot of time thinking about what you will do with the money. But have you spent any time thinking about what you will do with your extra hour? You should. Because until you can buy a time machine from Marty McFly, your hour is more valuable and more precious than any monetary bonus you will ever receive. 

Invest Your Time

Take a moment today to think about how you will invest your bonus hour. If you came to Albrecht Time Investment Advisors LLC, we would encourage you to invest your time in one of the following areas:

  • Your health
  • Your family
  • Your faith
  • Your friendships
  • Your personal growth
  • Your peace of mind
  • Your community
  • Your future
  • Your career
  • Your hobbies
  • Your bucket list
  • Your experiences
  • Your personal legend
  • Anything that will make you laugh.

Key Takeaway

Don’t waste time. Invest it in the most important areas of your life. By spending your time wisely you will enjoy a richer, more fulfilling and more impactful experience on Earth. Remember, you will be dead sooner than you want to be. So take advantage of all the time you can get while you are still here.

*If you know someone who could benefit from this message, please share it with them.

How your spouse can be your greatest career coach.

There are many amazing people who have had a significant impact on my career. There have been CEOs I admire. Entrepreneurs that inspired me. Creative Directors who have guided me. And successful marketers of all sorts that have provided me with important lessons and insights.

My Wife

But there is one person who has had the greatest positive influence on my career, by far. My wife, Dawn Albrecht. Dawn and I have a special relationship. I fell in love with her at first sight. Then, just seconds later I realized that she was actually my new coworker. It was a little like the moment Kelly McGillis walked into Tom Cruise’s classroom in Top Gun. #SoYoureTheOne

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My wife Dawn serves up career magic.

The Downside

Initially the fact that we worked together was a negative. It made it awfully hard to ask her out. Because a failed office romance provides a constant reminder of your failed office romance until one of you quits or gets fired.

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The last picture of us before we became BF &GF.

The Upside

But once we became an actual couple, not just a couple in my imagination system, the fact that we worked together became a major advantage. Dawn fully understood my job, my industry and my career path. She understood the workplace dynamics I faced. She saw my untapped potential. And she knew just how to push me forward.

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Dawn always coordinates her shirt with seasonal gourds. #nextlevel

You know I thought I had it so good.

When we first met I was just 4 years into my career. I thought I had a great title. And I was very proud of my salary. But I didn’t know what I didn’t know. Dawn, on the other hand, had spent 7 years working for great companies in New York City and Chicago, including the Lifetime Channel (television for women), Times Mirror Publications, Discovery Networks and Cars.com.

Simply put, Dawn knew more than me. She recognized my growth potential and she pushed me to realize it.

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Our wedding day. (You knew it was either that or Halloween, right?)

Here We Go

Over the course of the next 10 years Dawn went from my coworker, to my wife and best friend, to the mother of my 3 children. But she also became my career coach. And my personal motivator. She made me think about whether I was stretching and growing. She made me think about my professional skills and abilities. She taught me about the true value I brought to my clients and employers. And she called me out when she thought I had grown too comfortable. And she was always right.

An Endorsement For Coaching

Dawn taught me the value of having a strong career coach. And over the first 10 years of our relationship my title grew from Senior Writer at Cramer Krasselt to Chief Creative Officer at Engauge, an agency with 4 office locations and 275 people in Atlanta, Columbus, Pittsburgh and Orlando.

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The Agency Takes Off

13 years after Dawn and I met, Halyard Capital, the private investment firm that owned Engauge, decided the agency was on the right trajectory to sell. I was part of the 4-person leadership team that represented Engauge as we met with 15 potential buyers. In August of 2013 the agency was bought by Publicis, the world renowned ad agency holding company in Paris. And I was ready for my next chapter.

Entrepreneurship

I always wanted to start my own business. And just 2 years later I began plans to launch my own advertising agency. Despite the fact that I would be trading in a nice salary, and comfortable benefits, Dawn was 100% behind the plan. She never questioned or doubted that an agency I created would be successful. Her total confidence in me added to my healthy confidence in myself.

The Weaponry

I launched The Weaponry, my advertising and idea agency, when I was 42 years old. Today, I am frequently asked what the scariest moment of my entrepreneurial experience has been. But I really haven’t been scared at all. I credit much of that to Dawn. Because she has had full confidence that this would work out exactly as planned. And if Mama’s not worried, nobody’s worried.

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Our tribe at The Weaponry.

Birthday Girl!

Today is Dawn’s birthday (at least it is if you are reading this on October 29th). I will take the day off, just like I do every year. We will spend the day together. And I’ll reflect on how I wouldn’t have made it this far down my path this fast if it wasn’t for her. She has encouraged me, inspired me and challenged me. She has put her complete faith in me (and maybe my life insurance policy).

She has fully supported the decision to walk away from a comfortable life in search of an adventurous and even more rewarding experience. Dawn is like the Jelly of The Month Club. Because she’s the gift that keeps on giving the whole year. In friendship. In family. And yes, even in business.

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Key Takeaway

If you want to be do great things, find someone great to go with you. Someone who believes in you. Someone fun and funny. Someone who won’t let you get comfortable. Someone who challenges you to grow and become all that you were supposed to be. If you find someone like that never let them go. Never take them for granted. And if you can take their birthday off every year and spend it with them, do it. You’ll never regret it.

If you liked this I also wrote about the first time ever I saw Dawn’s face in the post It was an ordinary day until I got on that elevator.