One of the unfortunate realities of life is that we don’t get to see the full impact of our actions during our lifetime. A life well lived not only creates a positive influence on friends, families and communities, but that influence can be felt for years if not generations after we are gone.
Steven Schreibman
One year ago today on May 17, 2018, I published a blog post about the unexpected passing of my great friend and former client, Steven Schreibman. I had no idea when I wrote the post that it would become the most popular post I ever published (and far more popular than the posts I haven’t published).
If Steven were here today he would have said, ‘Oh Adam, the reason it was the most popular is because today you went from one reader to two!’ And we would have had a big, loud laugh about it. But Steven’s good natured math joke would not have been true. Last year my blog was read in 105 different countries by tens of thousands of people. Yet the post about Steven was still the most popular. In fact, the first 3 days after I published the SS post represent 3 of the 5 highest traffic days my blog has seen in the 3.5 years I’ve been writing. Which means Steven was responsible for generating Los Angeles, Atlanta and Boston levels of traffic.
The Feedback
The quantity and quality of the comments, texts, calls and emails I got about that post also surpassed all others. Because Steven had touched so many lives. What I shared in my post turned out to be not just my experience, but the universal experience of everyone who had the good fortune of crossing paths with Steven.
Key Takeaway
There is nothing more important than the positive impact we have on other people. This is true at work, at play, at home and around the world. Steven had a profound impact on everyone he encountered. He showed us that we all can in our own unique way. Thanks again Steven for all the laughs, the kindness and intelligence you shared with us. Thanks for your over-the-top delivery. And most of all, thank you for being you.
If you’d like to read or re-read the original Steven Schreibman post, here it is:
Your network is one of your most valuable assets. But how much work should you put into building and maintaining your network? It’s an even more important question to ask than how much wood could a woodchuck chuck if a woodchuck could chuck would. But I bet you don’t have a good answer to either question. And neither did I. Until now.
Gary Keller
Recently I bought a couple of books by Gary Keller. In addition to being a best selling author, Keller is the co-founder of Keller Williams Realty. Which, my Spidey Sense tells me, is how the company got its first name.
In The Millionaire Real Estate Investor Keller writes a lot about Your Work Network. He breaks this network down into 3 concentric circles:
Your Inner Circle,
Your Support Circle
Your Service Circle
The inner circle is comprised of your mentors, partners and consultants. The support circle is comprised of the core people you need to support and advise you on specific work transactions. The service circle consists of all the people that you may need to perform specialized tasks with a limited scope.
Your 3 Rings
Regardless of whether you are involved in real estate or a stay at home mom or dad, you have a network with a similar 3-ring structure. Which is not to be confused with the 3-ring circus, 3-ring binder or the 3-ring rule when answering a call after a first date.
The Aha
Envisioning your network as concentric circles is useful, but not not mind blowing. However, I found Keller’s recommendation on how to maintain your network relationships thought provoking.
Maintaining Your Network
Keller writes that to maintain your work relationships you should:
Call Them Every Month
Mail Them Something of Interest Every Month
Meet With The Members of Your Inner Circle Every Month
This is a great rule of thumb. Most of us probably fall nowhere near this level of contact with our network. But we should. Calling is easy. If you broaden the term mailing to include email and texting you can certainly do a whole lot of #2 (#snickering). And meeting with the members of your inner circle once a month should be a no brainer, scarecrow.
You get out of your network what you put into it. Try Keller’s advice to stay connected to those in your network once a month. Start with your inner rings. We should all fully invest in our inner circle on a monthly basis. However, increasing your investment in your middle, or even your outer ring could pay huge dividends for you both personally and professionally. So as Rhianna said, work, work, work, work, work on putting more work into your network. And you are sure to draw more great things your way.
*If you know someone who could benefit from this idea, please share it with them.
I have had many great opportunities throughout my career. The kind of opportunities most people who work in advertising never get. I’ve never taken any of it for granted. But when I started my own advertising agency, I wondered if I would be able to create the same kind of opportunities for my own agency. Or if we would spend most of our time creating coupons for gerbil food and pro bono flyers for Book-A-Roo at my kid’s school.
Today I am thrilled to say The Weaponry, my advertising and idea agency, has worked with an American president (Jimmy Carter), an innovative sport aircraft brand (Icon Aircraft) and the people who rescue climbers on Mt. Everest (Global Rescue). We’ve worked with fun brands from Quebec (SeaDoo, BRP, Prevost & Volvo Bus) to California (Sunrun). And since 2016 we have worked with the international sporting goods powerhouse, Mizuno.
Mizuno
Mizuno is a Japanese sports equipment and sportswear company. It was founded in Osaka in 1906 by Rihachi Mizuno (who is on my all-name team, along with my college buddy, Azree Commander). Today, Mizuno is a major player in baseball, softball and volleyball around the world.
Adam ‘Henry’ Emery clubbing every minute of our recent shoot.
If you are a serious golfer you know that Mizuno makes the best irons in the business. Mizuno makes the best racing suit for competitive swimmers. They also make amazing running shoes. Including my favorites, the Wave Riders. I currently have them in Badger Red and Anatomy Gray. (Ok, maybe I just made up those color names.)
Guys from The Weaponry and swimmer Blake Pieroni.
Reach Beyond
In the fall of 2018 The Weaponry began work on a really fun new project for Mizuno North America. Mizuno had already introduced their new Reach Beyond tagline internationally. But they wanted our help to determine how the theme should be adapted for the US Market.
Exploring Like Dora
We explored a broad range of options for Mizuno. We shared 7 different campaign angles. Each direction brought the brand message to life in its own unique way. In the creative process we always explore a wide variety of looks, language and tones. It’s a hallmark of The Weaponry Way. Which is why clients turn to us when they want a fresh new perspective and a variety of creative options.
Beyond Training
There was one brand direction that Mizuno especially liked. It was not about winning and losing. Or being the best in the world. It was about the training you do to compete with yourself. We call it Beyond Training.
This commercial features Olympic swimmer Blake Pieroni. And a lot of bubbles.
Here’s a look at some of the outdoor billboards you may see this year.
Beyond Training is about putting in the work to set new personal records. It is about you reaching beyond your own previous bests. I think this is the greatest mission in life. And one of the greatest elements, if not the greatest element of sports.
Push Yourself
We believe that Reaching Beyond is about continuously pushing yourself to see just how much you are capable of. I love that this idea accommodates for athletes at all stages of life. It allows us all to frame our best in whatever way is most relevant and most motivating today. As an athlete in my 40s I am encouraged to reach beyond the best I have done this year, or this decade. That idea is exciting to me, and keeps me pushing myself.
Self Improvement
We found that athletes are good at creating a relevant frame of reference for self improvement. This is true whether you are a world class swimmer at the top of your game, a 70-year old golfer who wants to be the very best they can be this year, or a 7th grade track athlete just getting started. The key is to continuously work to better yourself. And that is the spirit the Mizuno Reach Beyond brand campaign captures.
If you went to The Masters you may have seen this billboard along the way.Cant you spot the golf tee in this pic? (hint: it’s above the space between ‘is’ and ‘your’)
The Goods
We have created a series of brand commercials that will run both online and on TV. We have also created a billboard campaign that we will roll out throughout this year.
The Athletes
We worked with Olympic gold medal swimmer Blake Pieroni in Atlanta. We filmed professional baseball player Austin Riley at the Atlanta Braves spring training facility in Orlando. We filmed runners Ali Ritter and Alexa Crow, on urban trails in Atlanta before dawn. And we shot golfers Jackson Kemper and Todd Ormsby at a driving range at night, in the rain. (Sorry guys.)
One of several commercials that are part of the Mizuno brand campaign. This one features pro baseball player Austin Riley.
The Photographer
To create this work we hired a phenomenal Milwaukee-based photographer, Lucian McAfee. He’s a great shooter. But more importantly, he is a really fun and nice guy. Fun fact, Lucian’s brother Jesse was a track teammate of mine at the University of Wisconsin. Go Badgers!
Lucian and Blake, each bringing it the best they can.
The Production Company
We worked with Proper Medium out of Atlanta for all of the video. We have worked with this team on great projects for UPS, Fifth Third Bank, and Global Rescue, and they always hit it out of the park. Unless we are shooting swimmers. In which case they hit it out of the pool. Proper Medium and Lucian are both really great at what they do. Plus they worked really well together. Like peas and carrots.
This spot tells you why should not reach your potential.
The Great Clients!
Big thanks to our clients Harper Cornell and Tomohiro Ota at Mizuno for leading this work and letting us collaborate with them. Thanks to Shelby Novak and to Clint Sammons at Mizuno for all your help pulling off the swimming and baseball shoots.
I am extremely thankful to The Weapons that worked on this project, including Adam Emery, Kevin Kayse, Jeanne Mayer, and Tony Sharpe. You guys crush things.
Austin Riley with agents Bryan Figueroa (in pink) and Brian Hannaford (also in pink), looking sick! (In a good way.)
Key Takeaway
Self improvement is about reaching beyond your previous best. It’s what we should strive for ever day. Whether we are Olympians, office workers or stay at home Moms, we can all get better at what we do. Reaching beyond your previous best in any endeavor is more meaningful and more rewarding than winning. Because it is all about your journey and your personal performance. Reaching Beyond is what I am trying to do in my career and my athletics. I hope you are too. Because as Eminem said, ‘You only get one shot, do not miss your chance to blow. This opportunity comes once in a lifetime.’
There are conversations that stay with you forever. Today I am reflecting on a conversation that I had two decades ago. I was at the house of my high school track coach, Jude Dutille, in New Hampshire. Jude’s wife, Val made a comment that I will never forget. It was about my Mom.
Val observed that there was something unique about the kids in my family. It wasn’t that she thought me and my sisters Heather, Alison and Donielle were smart, funny, or kind. It wasn’t that we were hard working, well mannered or good looking. It wasn’t even the crazy thing I wrote about it the post, What makes these siblings freakishly unique. (Which is worth the read.) There was one noteworthy trait that Val recognized in me and my sisters. And she gave my Mom all the credit for it. It was our confidence.
My parents and sisters.
Confidence
Val wondered what my Mom, Jill Albrecht had done to create such confidence in her children. I am not sure I had the answer in that moment 20 years ago. But today I do.
We felt confident because we knew were loved unconditionally. We felt confident because we trusted our Mom and our Dad. We always felt supported. Our Mom always made sure we were prepared. Because preparation is a major ingredient in the confidence recipe.
My Mom designed her home to feel safe. I had lived in 5 states by the time I started 7th grade. And despite the changes, or perhaps because of them, I always felt the stability of home, no matter what state, city or time zone we were in.
My Mom and Dad at The Weaponry, my advertising and idea agency.
My Personal Success
Today I recognize the confidence my Mom developed in me as a key factor in my personal success. I have always believed in myself. Even when the odds were long and the path was uncertain. My confidence has played a major role in my career success. And it was my confidence that things would turn out well that allowed me to launch my own business 3 years ago, when there was really no proof that I could pull it off.
My Wife
Today, my wife Dawn provides our 3 children with the same type of support, security and preparation that I enjoyed as a child. While you can’t give someone else confidence, you can create the perfect environment for confidence to flourish. That’s exactly what Dawn is doing.
Dawn and her mom, Cynthia Zabel.
Dawn continues to bolster my confidence too. When I told her I wanted to leave my job and start my own advertising agency, she was 100% behind it. Her unwavering belief in me made me believe in myself. Launching a startup can be extremely scary. But the truth is I wasn’t scared at all. A major reason was that Dawn, who had the most to lose, never doubted that the business would be successful. And she was right.
Dawn teaches our children to aim high.
The Power Of Self Worth
Lately, I have been studying the lessons of vulnerability expert Brene Brown. Brown, a famed vulnerability and shame researcher at the University of Houston, says there is one key indicator that helps people stick their neck out and feel comfortable with vulnerability. That key factor is worthiness. That’s exactly what my Mom always made me feel. I felt worthy of good things. I felt worthy of love, friendship, of career success, and high achievement. And that self worth has fueled my confidence, motivation and posture my entire adult life.
Key Takeaway
The greatest gift we can give each other are the building blocks of confidence and the self worth that comes as a result. My mother made confidence development a priority. My wife is building it into our children. Confidence is the fuel and the foundation for success. There is no greater source of confidence than our mothers.
Happy Mother’s Day to my Mom, Dawn, my mother in law, Cynthia Zabel, and to Val Dutille. Happy Mother’s Day to all the Mom’s who have worked hard to build confidence and self worth in their children. Your job is the most important of all jobs on the planet. The results of your work will not only last a lifetime, it will be passed along for generations to come.
*If you know a mother who deserves to hear this message, please share it with her.
Earlier this week I faced a problem. And the problem was on my face. On Sunday night I noticed that a blood vessel had burst in my left eye. It didn’t hurt me, but it hurt anyone who had to look at me. Unfortunately, my advertising and idea agency, The Weaponry, had a significant first meeting scheduled with a brand new client’s executive team.
Naturally, I was concerned about making an unnaturally gross first impression. So I wrote a blog post called, I have a strange problem I don’t know how to solve. And I want your help. I solicited advice on my best course of action. Readers like you, and maybe including you, offered great feedback.
If you haven’t already read that post, you may want to take a look at it before proceeding with chapter 2. Or you could be a rebel and read them in reverse order. You so crazy…
Here’s What Happened
In addition to writing the blog post, I called Calla Stanford, the Account Leader on the business. I told her about my eye. And then the plot thickened… It turns out that Calla was extremely sick and was about to go see her doctor. UFDA! (Ufda is not a text-cronym. It’s Norwegian for whatever you need it to mean.)
I sent a message to our client explaining that my eye had suddenly gone Red Rum, and that Calla was sick and would not be able to attend the meeting. I inquired about the possibility of moving the meeting. But I added that I was still willing to attend alone, and wear something that would protect their team from my evil eye. Like sunglasses, a grocery bag or a 1920’s dive helmet.
A few minutes later they called to tell me that they were looking for another meeting time. They called back again within the hour to say that it would be weeks before the same team could assemble. So they preferred to proceed with our original meeting time. And they were mentally preparing themselves for Eyemageddon.
Let’s Do This
I prepared to handle the meeting solo. Meanwhile, helpful friends, family and blog readers were offering great advice. Many people encouraged me to proceed as if there were no problem. Others said call the client to explain the situation and ask them how they want to proceed. Which, of course, is what I did.
However, the most popular advice I received was to proceed with the meeting as planned, but rock an eyepatch to cover up the offending eye. Several people encouraged me to take it one step further and brand the eyepatch with The Weaponry logo. Surprisingly, no one encouraged me to guzzle Visine.
Looking For An Eyepatch
As I was getting ready for work on the morning of the meeting, I asked my wife where we might have an eye patch. She told me to check our 8-year old son Magnus’ room. I went to his room, opened the drawer in his night stand, and within 5 seconds found an eyepatch! Yay! But a minute later, when I tried to put it on, I realized the elastic band was way too small to circumnavigate my head. Boo!
So I went back to the same drawer in Magnus’ room to see if there was any chance that there was another eyepatch that fit a more mature cranium. Sure enough, within 10 seconds of searching I found another eyepatch! And this one was big enough to fit Jack Sparrow’s head after a full day of compliments.
Me and eyepatch number 2, looking like Eye Patch Adam.
The Meeting
I went to the meeting, solo, as planned. And it was great. I had properly warned them about my issue. I had given them the ability to choose how they wanted to proceed. So there was no surprise. And no disappointment. (That I know of.)
The issue created a great topic of conversation at both the beginning and the end of the meeting. But the eye was a non-issue in between. Instead, we focused on the business at hand. I also positioned myself at the front, on the left side of the room. This meant that the team primarily saw Righty Winksalot, (my nickname for my good eye).
After we wrapped up the business end of the meeting we all gathered for a photo. I always enjoy a good group photo op. But under normal circumstances I would not have taken a pic after a kickoff meeting. But then again, this wasn’t a normal circumstance.
Me and 5 of the 7 clients who didn’t run from the meeting screaming.
Key Takeaways
Ask and Ye Shall Receive. I received a lot of good, supportive and humorous feedback from my people that helped me make my decision. Thank you all.
Honesty is the best policy. I shared my challenge with the new client and let them decide how they wanted to proceed. And they said Let’s Roll! So we rolled.
Everyone loves an eyepatch. The amount of love shown for the eyepatch was a significant surprise. Then again, eyepatches are intriguing. Like a good ad, the eyepatch makes you stand out from the crowd, and makes people want to know more.
Things go wrong all the time. You will never be able to avoid all problems. Learning how to deal with whatever comes your way is one of the most valuable skills you will ever develop.
*If you know someone with a bad eye, a nasty rash or simple chronic halitosis, who you think could benefit from this story, please share it with them.
**For those of you paying close attention to the details, the photo used as the featured image for this post was taken as a selfie, using Instagram. Instagram doesn’t un-reverse a reversed image. Therefore it looks like it was my right eye. But it is my left.
There are some business problems they don’t teach you how to solve in business school. They are too odd and too unlikely to happen to spend time discussing. So today, I am going to serve up an odd, real-life scenario to see how you would respond. Because I am not sure what the right answer is. Or even if there is a right answer. So let’s try to figure this out together.
The Setup
Last night, just before dinner, I went into the bathroom at my home to wash my hands. As I was washing I looked at myself in the mirror and noticed a problem. My left eyeball was completely red. Not as if it was irritated. Or as if I had taken a red eye flight. It was red like a blood vessel had burst in my eye. And it looked disgusting. Like an eye I never want to make eye contact with. Like ever.
When I returned to the table and shared my problem with my family the reaction was not good. My 11-year old son thought I looked hideous and demanded that I not look at him again. My 8-year old son was fascinated, the way a boy may be fascinated by road kill. My 13-year old daughter was greatly concerned for me. (Everyone should have a daughter). And wife Dawn immediately asked if I had any important client meetings this week. The answer was yes.
The Problem
I have an important meeting with a brand new client that is scheduled to start 24 hours from now. The Weaponry, my advertising and idea agency, was just awarded a significant project with this client after an agency review. During the review process we met 3 members of the marketing and sales team, whom we liked very, very, very much. #IThinkTheyWillReadThis
The upcoming meeting is for us to meet the client’s executive team, a team we will be working closely with throughout this project. The purpose of the meeting is to introduce ourselves and take them through the proposal with our color commentary.
The most important outcome from this meeting is for us to make a great first impression on our new client’s senior team. That’s hard to do when you have a horror film eye ball. What makes this worse is that I have had a burst blood vessel in my eye before. It was many years ago. During that red period I had multiple client meetings. And my clients were undeniably grossed out by my gore eye. Sorry clients.
Seeking a Solution
This is where I need your help figuring out what I should do next. There are a couple of details you should know before offering your advice. 1. This problem usually takes 5 to 7 days to clear up. There are only 2 people from my team scheduled to attend this meeting, Just me and the account leader. There was a 3rd member of our team who would have attended if she wasn’t on vacation in Europe. It’s amazing the lengths some people will go to in order to avoid seeing my eye.
The Options As I See Them (through my bloody eye).
Reveal the problem and ask to reschedule the meeting for 1 week later.
Send the account leader alone.
Proceed as if there was no problem.
Make the meeting a phone call or video conference.
Attend the meeting, but wear sunglasses
Attend the meeting but wear an eye patch (Arrrr Matey!)
Attend the meeting but wear a welder’s mask.
Attend the meeting but avoid all eye contact, like Rain Man.
Call the client, explain the situation, and ask them how they want to proceed.
What would you do?
Which of the options do you think I should choose? Or do you have a good solution that is not on the list? I appreciate you sharing your opinion. If you know a wise owl who-who offers good advice, please pass this along to them too. Me and my eye look forward to hearing from you.
My family and I went for our first bike ride of the year yesterday. It was amazing. I was once again reminded that bicycles are magical. They are The Two-Wheeled Fountain of Youth. Because the instant you start riding a bike you feel like a kid again. They make exercise fun. They allow you you to travel much faster and farther than any other human powered form of locomotion. And unlike swinging a golf club, once you learn how to ride a bike you never forget.
Revelation
As I rode yesterday I thought about how friends are like bicycles. How? I’m glad I asked for you. And for simplicity’s sake, I am rolling the terms coworker, business associate, and family into the word friend. It will save us a lot of verbosity between here and the end of the post. Let’s ride…
A bike is a great thing. But it needs a person to make it work.
5 Ways Friends Are Like Bicycles
1. Sometimes you need to prop them up. Recognize when a friend needs a kickstand to lean on. And be that kickstand.
2. Sometimes you need to help them balance. Life constantly throws challenges at us. Knowing how to handle it all can be overwhelming. Notice when a friend is struggling to find their own balance. And help them stabilize. Lend a helping hand or prioritizing advice. Sometimes you just need someone else to show you how to shift your load so you’re not constantly fighting with it.
My wife Dawn and son Magnus spinning some quality miles together on Hilton Head Island in South Carolina.
3. Sometimes you need to help them steer. We don’t always know which way to go. This is a simple fact of life. We need help when we come to crossroads. We need help navigating around obstacles. So help your friends make those challenging decisions they will inevitably encounter along their journey.
4. Sometimes you need to help them pedal faster. It is easy to fall off your personal pace. Apply constant, gentle pressure on your friends when you know they should be moving faster than they are.
My son Johann taking on the world on his Little Orangey.
5. Sometimes you need to help them stop. We can often see that our friends are heading towards a cliff, a tree or a car before they notice. In those moments, help your friends pump the brakes. Or slam on the brakes. Or remind them that they have brakes. Helping your friends recognize and stop bad behavior is one of the most valuable things you can do for them.
Key Takeaway
Your friends, family, and coworkers need you just as much as your bicycle does. Learn to recognize what inputs would be most beneficial. It could be encouragement, stability, direction or warnings. Remember, life is challenging. And we all benefit from having someone else along for the ride.
*If you know someone who could benefit from this message, please share it with them.
I talk to people all the time who want to know how write a blog, podcast or book. A major writing project can seem attractive but intimidating. Because it isn’t easy to find time to write. You probably don’t have large empty spaces of time just waiting to be filled. Unless, of course, you live in a penitentiary or a nursing home.
Routine-ager
I have found that writing requires a regular routine. You have to find a time and an approach that work on a daily basis. My regular writing time is in the mornings between 6 and 7am.
Fast Draft Friday
Whether you are a regular writer already, or you are looking to get into a good habit, try adding a Fast Draft Friday to your routine. Fast Draft Friday or FDF helps you pump out several quick drafts to build on later.
Don’t use a typewriter unless you have too.
How It Works
I give myself a 10 minute max to write on a given topic. Then I save what I have written after 10 minutes, and start a draft of another topic. By the end of an hour I have a minimum of 6 new posts to come back to later.
This is important because publishing blog posts, podcasts, articles or editorials regularly can be hard. (It can also be hard to publish if you are irregular.) It is much easier to polish something you have already started than it is to create a great post from pixel dust. And for clarity, I mean polish, as in polish the silver, or polish off the donuts. Not Polish Sausage, Polish Festival or Lech Welesa.
Lech Welesa, former President of Poland, endorses Fast Draft Friday.
Also, my writings get better with multiple drafts. The more times I go over them the cleaner and clearer they get. I am more likely to add a relevant quote, an interest-enhancing image and humor. All of which make the final product more enjoyable for the reader. So having a quick first draft of 6 or more posts created on one day has a positive impact on my blog brand for months.
Key Takeaway
The key to great writing is getting started. I currently have 252 drafts of new posts. But I started with zero. I got into a good routine, and now publish 3 posts per week. I get a little bit smarter about it all the time. You can do the same. Make today a Fast Draft Friday. You’ll be surprised by how much progress you can make in 1 hour.
Happy Friday!
*If you know someone who wants to write more, consider sharing this story with them.
Planning the launch of your own business is one of life’s most enjoyable experiences. From the day you first start thinking about your new company until you actually open for business you are living on Fantasy Island with Tattoo and Mr. Roarke. On the island you create an ideal vision of your fully formed business. You should dream big. Because ginormous dreams cost exactly the same as itsy bitsy teeny weeny yellow polka dot dreams. And that dream you create during the planning phase is the blueprint for the reality.
Everything changes when you leave Fantasy Island on da plane.
Reality
But the moment you open for realsies, your business will face an unavoidable limitation. And that limitation is You. When you are an entrepreneur your business is only as good as you are.
I have been thinking about that since 2016 when I first launched The Weaponry, my advertising and idea agency. Knowing that you are the great limiter is a scary motivator. It means your business will either be forever limited by who you were and what you knew when you first launched. Or it means you have to continuously push yourself to get better so that your business can too. I have chosen the second option.
Let It Grow. Let it Grow.
I have chosen to grow. As a result, I am on a high knowledge diet. I am constantly seeking books, magazines and blogs that grow my knowledge and perspective. I am listening to podcasts. I am meeting with other entrepreneurs, both informally and in formal meet ups (although never in formal wear).
I’m trying to grow my brain. (Extra points for anyone who knows where this pic was taken).
I am learning. And getting better. Although I feel as if I have no choice. Because only the growing entrepreneur can grow a business. And as Andy Grove, the famed CEO of Intel once said, ‘Only the paranoid survive.’ (But remember, you need 2 noids to be considered paranoidal).
Righting Wrongs
I am also learning from my mistakes. I am identifying flaws in my thinking, and gaps in my knowledge, and addressing them like Gettysburg. It forces me to be both honest and self aware (but not a werewolf #MichaelJFox). You have to know your strengths and use them. You have to know your weaknesses, and hire great people with strengths you don’t have.
Key Takeaway
You are your own greatest limitation. This is true for entrepreneurship, relationships and most other kinds of ships. But you have an endless opportunity for improvement. It simply takes a growth mindset. Read, ask questions, study and learn. End each day a little smarter than you started. Seek feedback. And use that to help create a better plan, a better business and a better you. Because once you leave the fantasy world your success depends on it.
*If you know someone who could benefit from this story, please share it with them.
Time is the world’s most precious resource. That’s why great success requires great time management. In fact, knowing how to properly budget and invest your time is even more important to your ultimate success than budgeting and investing your money.
When I began planning to launch The Weaponry, my advertising and ideas agency, there was a tremendous amount of work to be done. I knew that how I spent my time during that first year would determine the fate of my startup. As I neared the end of each work week I noticed something interesting about my progress. I repeatedly saw how the activities on one particular day were making all the difference.
The Most Important Day
There are at least 7 different opinions on which day is the most important. Elton John thinks it is Saturday. Mick Jagger is a Tuesday guy. The Mamas and Papas all say Monday, repeatedly. However, 3 years into my entrepreneurial journey I know Paul McCartney was right. That’s why I can state wth great confidence that the most important day for achieving great things is yesterday.
McCartney was McRight.
Yesterday
All of your success comes from what you did yesterday. The relationships you developed yesterday strengthen your support system today. The progress you made yesterday becomes momentum today. The exercise you performed yesterday creates today’s strength, endurance and health. The time you invested yesterday becomes the time you saved today.
The reading you did yesterday creates the knowledge you have today. The travel you did yesterday becomes today’s memories and experience. Your preparation yesterday makes you ready today.
Yesterday At Work
As a business owner I know that today’s workload comes from yesterday’s business development efforts. As a professional ideator I know that my creativity springs from what I absorbed yesterday. As a capable human, I know that my confidence grows based on both the successes and failures I experienced yesterday. And the eviction notice I didn’t get comes from the rent I paid yesterday.
Reflecting on yesterday.
Gratefulness
One of the things I am most grateful for are those activities I had the foresight and energy to do yesterday. The workout I completed. The process I created. The book I read. The research I performed. The relationship I fostered. In the moment procrastination often feels like the easier route. Which is why it is so valuable to view the moment as if it were yesterday.
Chinese Proverb
There is a great Chinese proverb I think about often.
The best time to plant a tree was 20 years ago. The second best time is right now. -Chinese proverb
The truth is that in less than 24 hours today will be yesterday. And when the clock strikes midnight you will either be smarter, stronger and more prepared, or you will be in the exact same position you are in today.
Key Takeaway
Big success is a result of the accumulation of small actions. The To-Do list you complete today will become tomorrow’s momentum. That momentum will help you power past barriers that would have previously stopped you.
Today will soon be gone. Tomorrow is a mystery. But yesterday is your library, your museum, your toolbox and your bonding agent. Yesterday is where the wind in your sails comes from. And the winds of yesterday determine both the direction and the speed at which you travel today.
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Adam Albrecht Blog 