Month: December 2025

What Is Driving Your Decisions?

One of your greatest responsibilities is making good choices. (Just like your Mom and Dad used to say.)

Your choices are always based on your decision-making criteria, which are based on one of two drivers.

  1. Reaching a goal.
  2. Avoiding a negative.

Ever since I was in high school, I have been making decisions based on my most ambitious goals.

  • Breaking a state record
  • Going to a great college
  • Having a noteworthy career in advertising
  • Being a good husband and father
  • Starting a business
  • Creating a blog
  • Writing a book
  • Keeping my teeth in my mouth.

My goals have informed my decisions about what to eat, where I live, which flight I take home from business trips, what time I get up, how I invest my money and a thousand other things.

To live a great life, to enjoy a great career, and to craft an enviable story, make sure that you are making goal-oriented decisions.

Always choose the options that advance you towards your goals.

Pick things that propel you.

Opt for the path to fulfill your dreams.

It’s valuable to take on risks that take you towards the life, the results and the rewards you want.

Always pick the door that leads to growth and expansion.

Be wary of your decisions to avoid.

Avoiding the work.

Or the pain.

Or the sacrifice.

Or the awkward. (I always find awkward is an awkward word to spell. Wouldn’t ockword be less awkward?)

It’s far better to set your north star of purpose, goal achievement, and nonnegotiables.

Those propel, compel, expand and improve your life. They energize and enhance. They help you make your dreams a reality. And that is the hallmark of a life well lived.

Key Takeaway

A great life is built on great decisions. Once you decide what you want your life to be like, your vision should drive all your decisions. And the only things to avoid will be those things that hinder your progress towards your goals.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned, check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

There is always more work to do.

When I wrote my first book What Does Your Fortune Cookie Say? I quickly recognized that writing a book is like running 3 marathons.

  1. The Writing Marathon
  2. The Publishing Marathon.
  3. The Promotional Marathon.

The writing and publishing marathons are finite. You complete them and move on. (You should also shower and rehydrate.)

But the promotional marathon only ends when you stop. And when you stop promoting your book your book stops selling.

It’s a good reminder that when you have products or services to sell, you should never stop promoting them. Otherwise, they lose awareness and, in turn, lose value. Because they only have value when people see them, think about them, and value them.

Which means that more exposure leads to greater appreciation. Which leads to preference, desire and demand.

This is how you generate value for your organization.

It’s also how you generate more value for your personal brand.

People have to know you to know your value.

They have to desire what you have in order to give you their money, honey.

If you are unknown, you are also uncompensated.

If your offerings are invisible, they are inconsequential.

If potential customers and clients don’t see you, they won’t see value in you. Unless you sell Invisibility Cloaks. In which case, the opposite is true.

This is why advertising is so valuable.

It’s why trade shows are valuable.

And public relations.

And talking about your offering on social media.

And promotions of all sorts. Even the wacky stuff.

We created The Weaponry to help our clients with all of these activities.

Because the more people who know you, the more they help grow you.

Key Takeaway

Create products worthy of promotion. Offer services that people want. Then talk about them as much as you can. There are always more people who should know about you, your products and your services. You will reap the rewards until the talking stops. Which is why advertising is a never-ending discipline.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

How some people do so much more with their time.

We all know people who do more than everyone else.

They do the family things and the home things.

They do the friends things, the travel things, the work things, and the wild things.

And miraculously, they seem to be enjoying it all.

Like cyborgs. Or Stepford Wives.

They are creating things that interest them.

They are volunteering for causes they care about.

They are having success in their career, running their own business or leading their family.

They do the networking activities you would like to do.

They exercise.

And they get to worship, too, God bless them.

Plus, they coach or chaperone or team parent for the activities their kids do.

You wonder How do they do it all?

How are they involved in so many things? How do they fit it all in? And how do they not Chernobyl like it’s 1986?

The answer is simple.

Capacity is a state of mind.

You decide how much you can handle, how much you can take on, how much you can fit in.

You decide how much you can do with your hours, days and weeks.

When you decide you are full and overwhelmed, you stop. (Presumably in the name of love.)

People who do more believe they have a capacity to do more.

They see spaces to add things.

They find time in their schedule to make things happen.

They see opportunities that are worth their time and their energy.

And they recognize that at some point, they will run out of time, energy and opportunity.

So they go now.

The scarcity of time is precisely what drives them to see more capacity in their everyday.

Now is the time.

Now is the opportunity.

Now is the alternative to never.

Key Takeaway

If you want to fill your life with meaning, action and contribution, adjust your mindset to create capacity. Because when you want to find the time for more, you will find it. Or you will optimize, prioritize, reduce or eliminate things to make room. There is more space and time in your continuum for the things you really want to do. Find it. Enjoy it. Do more with it. And make others wonder how you do it all.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

The Ultimate Cure For Boredom.

Do you ever feel bored?

I never do.

Because the foolproof cure for boredom is to have big goals.

And I am the fool with the proof.

Big goals, and many of them, help fill your days with purpose.

I have so many goals that they govern my days. (In a non-political governing kind of way.)

From the moment I wake up, my routine is constructed to help me achieve my goals.

Because when you have a strong vision for your future, it shapes your now.

And you see time as a tool for you to use to achieve your goals.

Fitness goals inspire you to exercise. Even when you would rather TexMexercise.

Travel goals squash boredom with planning, adventure, reflection and memories.

Career goals inspire you to work harder, more focused, and with more zeal. (Or a more contemporary word for zeal.)

Financial goals drive you to save and invest. Even when you have the urge to splurge, Virg.

And your financial goals will inspire you to explore and discover smarter things to do with your money, honey.

Entrepreneurial goals mean you are never bored. Ever. Like ever, ever.

Reading goals mean that you always have a good reason to log off of electronics and fill your time with something that adds value to your life. (And increases your vocabularium.)

Writing goals drive you to sit down and write every day. And it is hard to be bored when you are creating. Just ask God. Or Tyler Perry.

Domestic goals around improving your home, and yard keep you busy and productive. Not bored.

Relationship goals influence the way you invest your time, the way you treat the important people in your life, and the hashtags you use on social media.

Your goals help you make decisions all day long about the things you should and shouldn’t do with your time. Which means that goals enhance productivity, decision making, time management, and relationships. Not to mention the positive impact they have on your happiness, adventurousness, and good old-fashioned usefulness. (Basically all the nesses.)

Key Takeaway

The next time you find yourself bored, think about the goals that you could be working towards. If you find that you don’t have any, set new ones that you can work towards right now. Boredom is a signal that you need more meaningful activity in your life. And goals are the greatest way to make that happen.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned, check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.