What my first boss said when he found out I was starting my own business.

While researching a longer post about key people who supported my entrepreneurial adventure I came across an email from my first boss in advertising, Neil Casey.

Neil was a partner at Cramer Krasselt and the Executive Creative Director. I started as a junior copywriter and thought I would get fired every day for the first 6 months. Neil and I were opposites in many ways. But I liked his style, and he tolerated mine. Neil is a really great swearer. I am not sure he knows this. He also taught me a lot about advertising, writing, strategy, creative thinking and how to stand up for your ideas.

The following email was from August 25, 2016. I had officially launched The Weaponry, an advertising and idea agency just a few months earlier. I was moving form Atlanta to Milwaukee for family reasons. Neil found out what I was doing and shared this note.

The note:

Hey Adam, Paul told me you were opening an ad agency in Milwaukee. ARE YOU NUTS?! Yeah, Paul had I went bonkers circa 1980 and opened Counsell & Casey. After melding back into C-K things turned out pretty well. Luck is always a component, bad or good. We were fortunate to have good luck.

Put yourself in situations and environments that foster good luck. Then add your unique talent and you’re on your way to fame and fortune. Oh yeah, I forgot about all the drudgery and long hours. Hang out with talented people. Keep the faith.

I always saw you as a Brand Enthusiast, Adam. Milk it for all you can.

Let’s have lunch sometime soon.

Neil

Key Takeaway

Support and encourage people whenever you can. Every bit helps.

Sidenote (actually below note): Neil hates the name The Weaponry. But I love it. And I have always enjoyed being the pea under Neil’s mattress.

*If you know someone who could benefit from this message please share it with them.

Why you should embrace the bumps and the resistance.

Humans are full of potential. We are loaded with more energy and ability than you can possibly imagine. Unless maybe you are John Lennon.

Thomas Edison said, “If we did all the things we are capable of, we would literally astound ourselves.” It was that type of enlightened thinking that enabled Edison to invent both the modern light bulb and the ‘How many does it take to screw in a light bulb?’ jokes.

As you work to become all that you can be, like the United States Army, you will encounter bumps and resistance along your journey. It is important to recognize the full value they provide. Because humans are like matchsticks. #RobThomas We are meant to be set on fire. It is the bumps and the friction we encounter that create the sparks and the heat that ignite us. It is the adversity and struggle that strengthen us and bring out our best. Like Budweiser in 1984.

Key Takeaway

Embrace the struggle. Value the resistance. Don’t avoid it. Go through it. It helps reveal all that you are capable of.

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***If you think 3 asterisks are too many, you are probably right.

Are you surrounding yourself with the best people?

If you are growing and developing at a rapid rate, you are likely to outgrow your peers. That means outperforming and outranking friends and co-workers who are your age. It means that the professional group you belong to will someday feel less stimulating and helpful. It’s what happened to Doogie Howser in daycare.

As you learn, grow, and advance you will need new peers to support, inspire and push you. Seek out those who are already at the next level. Or 2 levels up. Put the power of positive peer pressure to work for you.

Jim Rohn once said, ‘You are the average of the 5 people you spend the most time with.’ (Actually, I bet he said that a whole bunch of times because it’s a really good line.)

Attitudes and expectations are contagious. Surrounding yourself with ambitious and accelerating humans is like sharing a lollipop with someone who has Chicken Pox. (Or huffing with someone who has COVID-19.) You are likely to catch what they have. Which makes you more likely to do the things they do. Like UB40 said.

Key Takeaway

Pay close attention to your peer group. Seek out the best people to spend your time with. Find others who have been where you are going. Or people who are on their way now. You’ll travel farther and faster together.

*If you know someone who could benefit from this message please share it with them.

Laissez Les Bon Temps Rouler!

I am in New Orleans right now. I love this city. There is nothing else like it. Not even Old Orleans. The combination of architecture, music, history, food, geography, climate, and culture makes New Orleans both a truly unique city and a distinct brand.

Every time I am in NOLA I see the saying Laissez Les Bon Temps Rouler. I’m not sure if it is the official or unofficial motto of the city. But it means Lazy The Bones Temporarily 12-inch Wooden Stick. No. Wait. That is what I told my kids it means.

The real translation of this French phrase (for those who have never dated anyone from New Orleans, France, Quebec, or Haiti) is Let The Good Times Roll.

I love this phrase. It is a great motto for a night out, a vacation, a celebration, or a life well-lived. It represents such a fun-loving, positive attitude that the saying and the mindset it creates helps manifest more good times. Like Jimmie Walker, which is dyn-o-mite!

Me and my muffuletta at Napoleon House, right before the guy in the tank top asked me to dance.

We as a planet now have a variety pack of COVID-19 vaccines to get the corona-cooties under control. So let’s all do our part. And put this pandemic behind us. Let’s get back to full business and full employment. Let’s all enjoy the prosperity available in the 21st century. Let’s enjoy our time together, our sense of freedom, and all the social pleasures we now realize we too often taken for granted. Let’s put down our little digital devices and enjoy being with other humans. Let’s eat, drink, play, create, explore and experience the best life has to offer. And like they say in New Orleans, Louisiana, let’s let the good times roll!

*If you know someone who could benefit from this message please share it with them.

How habits help you do things you don’t feel like doing.

Excuses are easy to find. They are everywhere. Like Subway sandwich shops. And they can get you out of doing just about anything if you let them. But like James Taylor said, don’t you let them.

For years now I have committed to writing and sharing 3 blog posts per week, every week, for however many weeks there are in a year. (Which is like, 76 right? Or is that how many trombones lead the big parade?)

But today is Easter. And it’s a Sunday. (It seems like Easter falls on a Sunday a lot. Like Chick-fil-A cravings.)

Plus, I am on vacation. And I have a hundred other things I could be doing.

But, here I am, writing anyway. And you’re reading my Easter morning post. (Thank you!) Because I’ve developed a habit.

Habits destroy excuses. Because habits make actions automatic. They help you build momentum. Because once you get the flywheel turning you don’t need willpower, or discipline. You just do it. Like Nike. Or like one of Pavlov’s drooling dogs.

Key Takeaway

Turn your most important actions into habits. Science shows that by the 60th repetition an action becomes a habit. After that it is easy to keep your commitment. So develop your habits. Keep showing up. Keep coming back. Keep working, or writing, or exercising, or chopping wood, or whatever you have committed to do.

And special thanks today to my man Jesus. I appreciate you Bro! I’ve been using the Forgiveness of Sins you gave me everyday too.

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How to turn your setbacks into success.

Progress is not linear. It zigs and zags. It stalls. It reverses. In fact, progress moves like a good 1980s breakdancer. It often leaves you spinning on your head. And wondering why you are carrying around a large piece of cardboard, and a boombox.

But don’t fear the setback. Setbacks are a profit center. Because, like Alanis Morissette said, every time you lose, you learn. Which means that setbacks are full of education, growth and things you, you, you oughta know. They make you smarter and stronger if you let them.

Obstacles, challenges, and losses provide game film to study. They reveal weaknesses, vulnerabilities, and flaws. And they teach you how to strengthen your weaknesses so you can overcome challenges the next time you face them. Luckily, life supplies a Hong Kong Buffet of challenges to overcome. So you will always have more opportunities to put your loss-based learnings to good use.

Key Takeaway

Don’t lament the setback. Embrace it. Dissect it. It provides a very specific, high level course in personal or professional development. Enroll in that class. Take good notes. You’re sure to come out smarter and more prepared than you started.

*If you know someone who could benefit from this message, please share it with them.

Why it is so darn important to be patient with yourself.

When I was a little boy I had a piece of needlepoint art hanging on my wall. It featured a simple image of a little cowboy and his broomstick horse. On the needlepoint were the words, Please be patient… God isn’t finished with me yet… It was a daily reminder to a growing boy that I was a work in progress.

My art looked a lot like this. Except it had a wooden frame. And both of my ellipses had 3 dots.

Today, most people would consider me a full-grown man. After all, I can grow a full beard and mustache. I am over 6 feet tall and can reach the highest shelves on my tippy toes. I am married with 3 children. I own my own business. I can legally drive a car, vote, and drink alcohol. Although I vote not to drink alcohol because my tastebuds stopped maturing when I was 13, right in the middle of my chocolate milk/ Fun Dip/ Pop Rocks phase.

Despite the fact that I have been wearing the same shoe, pant, and shirt size for multiple decades now, I can proudly say that I am still growing. I am still learning new things every day. I ask questions. I read books and magazines. I listen to audiobooks and podcasts when I drive. And I watch a lot of hilarious videos that teach me things, like how much human weight is too much for a porch swing.

Plus, I still make mistakes. A lot of mistakes. But I learn from them. In fact, I get better by making mistakes. Because my mistakes help me discover more things I didn’t know. Like the fact that dickssportinggoods.com is a better place to find running shoes than dicks.com.

I am willing to bet that you are still learning and growing and making mistakes too. I hope you are. It is how the human machine continuously improves itself. It is the hallmark of intelligent life. And it is how we can all end each day a little better than we were when we woke up.

Key Takeaway

Let’s all remember that we are all still works in progress. Let’s be patient with ourselves and with each other. Because as I was reminded daily when I was a boy, God isn’t finished with me yet. And he isn’t finished with you either.

*If you know someone who could benefit from this message, please share it with them.

20 things I learned from the most unique year of my life.

One year ago today, on Monday, March 16th, 2020, I began the strangest, most interesting year of my life. My team at The Weaponry, an advertising and idea agency, abandoned our perfectly good offices in Milwaukee and Columbus and began working from home.

I had no idea what the future would hold. We were facing a mandatory government-enforced quarantine. In an unprecedented move, healthy people were being forced to quarantine at home in an attempt to prevent the relentless spread of a novel coronavirus called covid-19. Schools and businesses were closed. Everything imaginable was canceled. And hair began to grow wild and un-colored.

It was clear we were facing a historic global event. But I would have been shocked to know that one year later we would all be wearing masks in public and that we would be just beginning to crawl out of our year-long covid-induced hibernation.

The past 365 days have been fascinating. To mark the anniversary I sat down to reflect on what I have learned from this experience. Here’s what I came up with.

20 things I learned from the year of covid.

  1. Always have a rainy day fund. You can sleep easier at night knowing you are financially prepared for the unknown Whether it’s a rainy day fund or a virusy day fund, surprises can happen at any time. So have money on hand. (Well, not literally on your hand.) Because you never know when your income is going to stop coming in.

2. Crisis is full of opportunity. The past year presented an incredible opportunity for thinkers, inventors, problem solvers, and risk-takers. It has been a time for leaders to lead. It has been a golden era for innovation, upheaval, and for hand sanitizer salesmen. It has provided a great reminder to not stare at the problem. But instead, look at the new options available.

3. Good teammates are good teammates. Surround yourself with good people in good times, and you’ll appreciate them even more when things go bad like LL Cool J or Michael Jackson. #shamone. Even when my team was working from home they were accountable, responsible, dedicated and proud of the work they put out.

4. Adversity brings people closer. Despite the social distancing, we now have a tighter bond with our clients. It feels as if we went to war together and we were all fighting for our businesses. And for our right to party.

5. Marry someone you love spending time with. My wife and I got to spend more time together over the past year than ever before in our 20-year relationship. I loved all the extra time with her. Throw in my 3 kids and we had a great Quaranteam. There is a lot I will miss about our bonus time together.

6. Good advice is priceless. In tough times people need advice. Those who offer good counsel will always be sought after. Side note: Those who storm the Capitol will also be sought after. So don’t wear a distinct horned -helmet and face paint that draws additional attention.

7. We are all more adaptable than we thought. Things we thought we couldn’t do without we can do without. There is a huge difference between wants and needs. And we can all get used to new conditions quicker than any of us like to admit.

8. Toilet paper is super important Absence makes the heart grow fonder. But it makes the bum feel more bummed out. The toilet paper crisis of 2020 made us all reconsider the role these valuable rolls of squeezable softness play in our daily lives.

9. I am more productive without spectator sports. When all sports were halted I found a lot of other valuable things to do with my time. Remember to spend more time playing your own game. Because life is not a spectator sport. (But it is a board game from Milton Bradley. Batteries not included. Or necessary.)

10. A mask mandate is better than a mask suggestion. I was much happier wearing a mask when it became a requirement than I was when it was an elective. I appreciated us all looking dorky together. Thanks for making it non-negotiable, so I could negotiate other things.

11. Awards shows are not the same without the crowds. I have now watched parts of several different awards shows over the past couple of months. And they have all disappointed me. They are just not the same without playing to large crowds of famous people. Because I can see a small crowd of non-famous people in my own family room anytime.

12. We need to watch out for each other. I did a lot of Zoom socializing over the past year. I wanted to check in on my family and friends. I organized a lot of online events to make sure people knew they were not alone. We should keep doing that. Because technology will enable us to continue to stay connected to our friends who don’t live nearby. At least our non-Amish friends.

13. I miss almost everyone. Everyone I interact with is like a character in the play that is my life. When I don’t see you, my play feels less interesting. All of the characters together help make my life the rich story that it is. I can’t wait to see everyone regularly again.

14. I am happy to have a nice yard. When you are confined to just your home and your yard it is nice to have a nice yard. For a couple of months in the spring and early summer, it was like we were in prison. But if your prison yard is a full acre on a pond full of largemouth bass you feel like you are doing time like Martha Stewart. And it’s a good thing.

15. Isolation is great for accomplishing personal goals. When the initial lockdown was announced I began working on my first book. I now have a 50,000-word manuscript. I’m hoping to get it published without the need for more quarantining.

16. Rules are only rules under current conditions. All kinds of hard and fast rules changed during covid. Heck, even taxes weren’t due until mid-summer. I hope we remember this and remain more flexible moving forward.

17. Church from home offers larger communion portions. St. Albrechts Couchthedral serves up some tasty and abundant body of Christ that tastes remarkably like caramel rolls. And we have bottomless blood of Christ in whatever flavor you prefer. But nothing else about church from home is better. In-person church services are among the things I miss most.

18. There is light at the end of the tunnel. Over the past month, it is finally looking like we are closer to the end than the beginning. I can now imagine life returning to normal-ish by this summer.

19. We all have different tolerances. We all respond to crises in different ways. We all have different rules and risk tolerances. Don’t force people to conform to yours. We are all running our own race. Even if we are running it from the couch.

20. Humans are amazing. The fact that we whipped up these vaccines in less than a year and got them thumbed up by the approvers is incredible. Once again we have proven that the human mind is the most powerful weapon on Earth.

*If you know someone who could benefit from this message, please share it with them.

Welcome to the best day of the year!

There are a lot of great days in the year. In each 365-pack there are 52 Fridays, 52 Saturdays, and 52 Sundays to enjoy. Which means you have 156 golden days before you throw in banner days like Memorial Day, 4th of July, Labor Day, and the days you get free stuff from stores.

Then there are your personal vacation days, which are diamond days that enable you to live your best life. Add blockbuster days like Christmas, Easter, Thanksgiving, New Year’s, and Taco Tuesday, and there is a lot to look forward to each year. (Note: substitute your favorite religious, national, and food holidays for any days mentioned above that mean nothing to you.)

Daylight Saving Day!

Today is among my very favorite days of the year. Because there is nothing quite like Daylight Saving Day. I think of today as the day that the house landed on The End-Of-Daylight-Saving Day. And now all the Sunchkins are dancing and singing and slathering on more SPF.

Today the sun sets an hour later than yesterday. This simple shift of an hour of sunlight makes everything better. Starting today, we have more light in our lives. Which means more useful, productive and enjoyable time. It means you will still have daylight to enjoy when you get home from work, school or jury duty.

Sunshine is a gift. It illuminates and provides hope. It energizes. It makes the world feel more positive. With an extra hour of sun gold, we are all able to do more. Live more. And see more.

Today is a day for us all to recalibrate too. Take a moment to enjoy and appreciate the extra light. There is much more good ahead. And there is a little less darkness every day.

Key Takeaway

Today is a great day to recognize the power of sunshine. Sunshine is gold. It energizes us. It provides hope. It makes everything better. But remember, you have the power to provide sunshine every day too. Share your energy and positivity with others. Never forget that you have the ability to make every day the best day of the year.

*If you know someone who could benefit from this message, please share it with them.

The great value of reading through your old notebooks today.

I love great books. I have several of them lately. So far in 2021, I have read The Cashflow Quadrant by Robert Kiyosaki (again), Pitch Anything by Oren Klaff, Titan: The Life of John D. Rockefeller Sr. by Ron Chernow, and The Magic of Thinking Big by Daniel Schwartz. I highly recommend all of them. Although Titan is 832 pages. So if you are low on time you may prefer to ready about someone poorer.

What I’m Digging Now

However, I have also been into another fascinating series recently. These books are not by a well-known author. They are not flying off the shelf. In fact, they have never even been published. Because the other great books I have been reading lately are my own notebooks. Like James Garner, but without the nursing home and the dementia.

I have a shelf of old notebooks. They are filled with notes, quotes, ideas and doodles. There is humor and profound thought. Lessons and charts. There are business ideas T-shirt designs. And there are inappropriate comments I had in meetings that I wrote down and nudged over to the person sitting next to me to read.

Pro Tip: Always sit next to me in boring meetings for the notebook nudge.

Each time I crack open an old notebook I feel like I am transported to a day of discovery and creation in my past. I find so much inspiration in these books that I regret not looking at them more frequently. I also appreciate the really boring meetings more in hindsight because they filled pages with doodles and funnies.

Plan A Revisit

Make sure to find time to read YOUR old notebooks. There is gold in them thar quills! And it is waiting to be cashed in by you.

Whether you keep notebooks, sketchpads, journals, diaries, or even notes on your phone, make sure to revisit them regularly. Because once you begin filling the blank pages, they are transformed into books you have written.

Your notebooks are full of inspiration, reminders, lessons, and quotes. They are sprinkled with great ideas you’ve had, or heard. The ideas captured in your notebooks are likely your most powerful, memorable, and important. They spring from your greatest moments of inspiration, and the depths of boredom. And either will do.

They may contain plans you’ve had, strategies you’ve considered, or challenges you faced. They may hold the schedules of days in the past, that you can look back on and see when important steps were taken that positively impacted your path. They may serve as your personal history books of dates, plans, tasks, priorities, meetings and obligations. With the gift of hindsight you can determine the value of your actions, and perhaps the cost of your inaction.

Notebooks from talks, presentations, seminars are particularly useful. Because at those time you were exposed to new people, ideas, lessons, methods, and insights. Often times the value we reaped in such situations goes unrealized until we revisit our notes again.

Only You Can Think That Thought

Your life experience and perspective create thoughts that only you could have. Which is why they are so valuable. But you are also so busy that a fleeting thought is often gone forever if not captured in your notebooks. Which means that your notebooks are often full of gems you never would have rediscovered any other way.

Key Takeaway

Some of the best ideas you have ever had are found in your old notebooks. Make sure to revisit them. Remind yourself of your best lessons, thoughts, and plans. They can serve as inspiration, comfort, or humor. Of all the books that you should reread, the books you’ve written yourself often hold the most value. Keep them close. Read them often. And profit from the rediscovery.

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