You are going to make mistakes. And when you do, make sure to forgive yourself.

To be successful at anything you have to try. Trying is the requirement that proceeds all progress and growth. But when you try, things don’t always work out the way you planned. Sometimes you fail. Sometimes you make mistakes. And sometimes you have an epic wardrobe malfunction.

Failure and mistakes come in all shapes and denominations. I have made a frajillion mistakes as an entrepreneur, writer, speaker, coach, parent, husband, son, brother, friend, neighbor and driver. Heck, I once dropped my 6-month-old over a railing at a Zoo. I have made so many mistakes you could fill a museum with them. But if you do, make sure to put it on a large piece of land. Because like Boeing, you will need to keep adding wings for all the mistakes I still have in store.

While I certainly make mistakes and get things wrong on my self-improvement journey, I also do something right. I recognize that making mistakes is part of the process. So I don’t beat myself up over them.* In fact, I am quick to forgive myself for my mistakes and move on. (*When Dr. Dre wears Beats by Dre headphones, does he feel like he is beating himself up?)

Because I am quick to forgive my mistakes, they don’t eat away at my confidence. I expect mistakes and recognize that I am nowhere near perfect. So the blemishes and shortcomings and missteps don’t damage my self-construct. Conversely, I expect to learn from my mistakes. And I expect to steadily improve as a result. Because that’s what I was born to do. #warmitupchris

Easter had me thinking a lot about forgiveness. In fact, once you get past the bonnets, bunnies and brunch, you remember that Easter is all about the forgiveness of sins. And sin is just a short biblical word for mistake. In the Christian faith, Jesus was the ultimate forgiver. (That guy was dying to forgive people.) That was really his main thing. Plus, he invented a very popular necklace. You’ve probably seen it.

Holding on to your mistakes and focusing on them is the biggest mistake you can make. The best thing to do is acknowledge your mistakes, study their causes, learn from them, and put systems and processes in place to prevent them from happening again. Then move on. Recognize the value in your mistakes. Profit from them. Even thank them for the lesson. And then leave them behind. You are not your mistakes. They are simply a byproduct of having a human experience.

Key Takeaway

Mistakes are an unavoidable result of trying. It’s hard to get things right all the time. Especially when you are interacting with other complicated humans. But the big mistake is dwelling on your mistakes too long. Learn the lesson. Let them help you grow and improve. Then forgive yourself. It will lighten your load and prevent you from becoming a problem to yourself. Remember, you have to be your own greatest advocate. That includes giving yourself permission to get things wrong, forgiving your mistakes, and always believing that tomorrow you will be better than you are today.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The reason you make mistakes is because you are human.

Easter is not about eggs.

It’s not about baskets and bunnies.

It’s not about bonnets and brunch. (Despite the Pavlovian response I just had to the word brunch. #drooling)

Easter is about forgiveness.

Easter is a reminder that we all make mistakes. That we all fall short of the ideal. That we often offend or disappoint others through our actions or inactions.

We are imperfect humans. Despite our best efforts and intentions, we don’t always do the right thing. (Sorry Spike Lee.)

The human mind is the most complicated of all machines. Our outputs are not always logical. Just ask Will Smith.

Remember that you are on your own learning journey. And so am I.

Canceling a human for making a mistake is a mistake.

You’re only human. You’re supposed to make mistakes.

-Billy Joel

It is far better to celebrate growth and improvement through the infinite Earthly game of trial and error.

Forgive others. Forgive yourself.

Key Takeaway

You have been forgiven by a higher power. That is the great news of Easter.

Pass it on.


*If you know someone who could benefit from this message, please share it with them.

+For more life lessons I have learned on my journey check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

How habits help you do things you don’t feel like doing.

Excuses are easy to find. They are everywhere. Like Subway sandwich shops. And they can get you out of doing just about anything if you let them. But like James Taylor said, don’t you let them.

For years now I have committed to writing and sharing 3 blog posts per week, every week, for however many weeks there are in a year. (Which is like, 76 right? Or is that how many trombones lead the big parade?)

But today is Easter. And it’s a Sunday. (It seems like Easter falls on a Sunday a lot. Like Chick-fil-A cravings.)

Plus, I am on vacation. And I have a hundred other things I could be doing.

But, here I am, writing anyway. And you’re reading my Easter morning post. (Thank you!) Because I’ve developed a habit.

Habits destroy excuses. Because habits make actions automatic. They help you build momentum. Because once you get the flywheel turning you don’t need willpower, or discipline. You just do it. Like Nike. Or like one of Pavlov’s drooling dogs.

Key Takeaway

Turn your most important actions into habits. Science shows that by the 60th repetition an action becomes a habit. After that it is easy to keep your commitment. So develop your habits. Keep showing up. Keep coming back. Keep working, or writing, or exercising, or chopping wood, or whatever you have committed to do.

And special thanks today to my man Jesus. I appreciate you Bro! I’ve been using the Forgiveness of Sins you gave me everyday too.

*If you know someone who could benefit from this message, please share it with them.

The Weaponry turns 4! Here are 4 things I have done right along the way.

This is a big week in my world. On Sunday my family and the rest of the Christian Club celebrated Easter. Which is like Christmas for us sinners. But this week we are also celebrating the 4th birthday of The Weaponry, the advertising and idea agency I founded, on April 12, 2016.

When I first launched The Weaponry I was living in Atlanta. If you would have told me then that 4 years from now The Weaponry is thriving, with offices in both Milwaukee and Columbus I would have been thrilled. But if you would have then told me that no one actually worked in either of those offices I would have given you my best Whatchu-Talk’n-Bout-Willis look.

Celebrating our 4th birthday during COVIDPALOOZA makes for an interesting time. All of the Weapons are working together apart right now. But the business is well positioned during this unusual time. Which provides me an opportunity to reflect on the past 4 years.

Top 4 Lists

This week, to celebrate The Weaponry’s 4th Birthday I will share Top 4 lists. To begin, I am taking a look at what got us to our 4th anniversary and put us in a good position to weather the Corona-Cootie storm.

4 things I did right to help us get to our 4th anniversary.

1. I Took Action. 

Everyone has a dream. And I dreamed of starting my own advertising agency for a long time. But to actual start your own business you have to move beyond dreaming to doing. Starting in the fall of 2015 I took an endless series of small actions that led me to today.  So if you want to make sure you don’t die with your dream still inside you, take action to make it real.

Suggested readings to spur your action:

2. I Saved. (Not Like Jesus)

As a professional creative thinker I take lots of risks with idea exploration. However, I am fiscally conservative. I have been cautious with our expenditures, our office space and our staffing size. I have been conservative about leaving cash in the business, versus taking it home as part of my return. As a result, The Weaponry has strong reserves to outlast this downturn.

3. I Planted Seeds.

Business development is critical to creating a pipeline of opportunities. Over the past 4 years I have stayed in touch with old friends. I’ve made hundreds of new friends. I have had phone conversations, chocolate milk meetings and lunches. I have volunteered my time, I have guest lectured and given talks. I write a blog. I have given interviews and served on committees and boards.

All of those things are like planting seeds. You never know when they will sprout or what they will turn into. But over the past month, since we have been working from home, I have had 5 new seeds sprout into either new business opportunities or actual new clients. So keep planting seeds and watch what happens. #AndyCohen.

4. I delivered

The best source of new business is a happy client. And you develop happy clients by delivering for them. We have grown by keeping our clients happy, and expanding our work with them. We are also expanding by having happy clients leave for new jobs and bringing us with them to their new companies. We have had that happen multiple times already in 2020. I have a really great team. And I appreciate all that they do for our clients. It is why we are still here, and still growing strong.

Key Takeaway

To develop a successful business you have to take action. Without action you are just a dreamer. You have to save money so that you are prepared to weather the storms that will surely come. You must keep planting seeds by creating and nurturing relationships and providing value to others. Then you must deliver the goods. Nothing grows a business like happy customers. None of it is easy. And none of it is that hard. It is simply the price you have to pay to get what you want in life.

*If you know someone who could benefit from this message, please share it with them.