Don’t just think big. Schedule big.

Great achievement begins with great thinking. The great news is that great thinking costs the same as terrible thinking. Because they are both free. But the return on great thinking is infinitely better.

As Napoleon Hill wrote in Think and Grow Rich:

Whatever Your Mind Can Conceive and Believe, It Can Achieve.”

Napoleon Hill

But it’s not enough to think big thoughts, dream big dreams, or goal big goals. You have to schedule them into existence. You have to set specific times on your calendar to do the important work of bringing those goals to life. You must schedule time for research, action and creation. Even God scheduled his creation days. You have to block specific times for connecting, scripting, ordering, booking or whatever other ings your plans require.

Calendering is Key

Dedicate time on your calendar to make progress. THIS IS THE KEY to alchemizing goals, hopes and dreams into reality. So when you think big make sure to calendar big too. Like Marie Callendar.

Shopping For Goals vs Buying Them.

Thinking big is like window shopping. Which means that you walk by stores looking at things and consider buying them. But by simply thinking-shopping you don’t get to leave the store with the stuff you want. Because to actually own those things you have to buy them. And you buy your goals with time on your calendar.

The Weaponry

Before launching The Weaponry, the advertising and ideas agency I lead today, I thought about every aspect of the business. I had a clear image of what we would create, how it would run, who would work there, and what the culture would be like. I imagined there would be no A-holes at The Weaponry. I even baked that into the logo.

Notice the A in our logo? There’s no A-hole. Because there are no A-holes allowed at The Weaponry. And since there are 5 letters to either side of the A, this rule is as central to our beliefs as possible.

This Blog

I then thought about writing a blog to share my experiences and learnings as an entrepreneur. I could see the whole thing in my head.

My Book

A few years later I had a goal of writing a book. I envisioned what it would be about and who it would be for. I could see the book being read by people around the world.

Bringing It All To Life

All the envisioning simply let me know what I wanted. It didn’t make any of it real. (Read that sentence again.) But I then put time on my calendar to do the real work of bringing the business to life. I scheduled time every morning to write my blog. This blog. And I gave myself a deadline and dedicated time to writing the book. Today all 3 of those dreams are realer than Real Deal Holyfield. All because I dedicated time on my calendar to bring them to life.

My new book What Does Your Fortune Cookie Say? is now published because I made time to write, edit and push the book forward on my calendar.

Key Takeaway.

Don’t just think big. Schedule big. Give the big things you want to achieve big spaces on your calendar. It’s the only way to achieve your big goals. So block time in your day today. You’ll find that working towards your biggest goals is the most rewarding way to spend your time.

*If you know someone who could benefit from this message, please share it with them.

If you like messages like this you’ll also enjoy my newly published book What Does Your Fortune Cookie Say? from Ripples Media.

If you want something good to happen put a date on it.

There was a consistent theme in my week. I had several great interactions with friends, neighbors and business associates. Then, at the end of our call or in-person conversation, the other person said, ‘We really should…’

What followed the really should were things like:

  • Grab coffee.
  • Grab lunch.
  • Talk further.
  • Do this again.
  • Do this more often.
  • Have you over.
  • Plan a retreat.
  • Get together with our whole crew.
  • Not tell the police.

All of those comments were true. We should all do more things together. We should deepen our relationships with others. We should share more and learn and be inspired by each other more.

But in order to do that you can’t let the plans float. #NoFloaters You can’t simply lob a ‘We Should’ out there and think that anything will happen. As JFK said, things don’t just happen. They are made to happen.

Calendar It.

The next time someone floats a good plan your way, stick it on your calendar. Find a date as soon as you can and make it real. Find a time that works for you both that day. Or the next day at the latest.

Then the floating plan becomes a calendared plan. And calendared plans become real plans. It is the best way to make your shoulds, wishes and wants a reality.

Better yet, make your plans repeating events. This could mean you get together automatically every week, month, quarter, or year. Then enjoy the compounding effect of your interactions by making just one easy plan.

Me and my friend Troy Allen made a plan last week to get together in Columbus. And because it was on the calendar, we made it happen. (I know you were checking out Troy’s butt in the mirror.)

Key Takeaway

When a good plan is floated your way make it real by giving it a date. Put it on your calendar. Make it a scheduled event, not just a hypothetical occurrence. By turning your ‘we shoulds‘ into ‘we dids‘ you will live a fundamentally different and more rewarding life.

*If you know someone who could benefit from this message, please share it with them.

** If you think we should make a plan together let’s get it on a calendar.

How in the world do you schedule your time?

My daughter Ava wants to work at The Weaponry. She is 12. While a 12-year-old may not seem like a valuable asset to an ad agency, she is a really great writer and a very creative thinker. She has a blog, she has adapted a novel she read into a screenplay, and is currently writing a murder-mystery chapter book. Oh, and she has created a series on the new Instagram TV. But she rarely makes her bed. So there’s that.

She recently asked me when she can come to work with me and help out. I told her that I would have to check my schedule to see what might work. She responded with a very simple, but surprisingly profound question:

How do you determine your schedule?

 Good Question

This made me think more deeply about my schedule in an attempt to explain it. I told her that I start with deadlines. I look at all of the things that The Weaponry has to create and the due dates for each. Then I schedule my time to focus on those projects, in order of priority, from hottest to coolest.

flat lay photography of calendar
Your schedule starts as a blank slate. How much time do you put into thinking about how you fill it?   

But this begs the question, ‘If it weren’t for deadlines or due dates, what would your schedule look like?’ For entrepreneurs, there is always something more to do. But this is really true of every job, right? So, how do you add tasks to your schedule that don’t have deadlines?

blur close up depth of field focus
If you haven’t thought deeply about how you schedule your day, maybe you need a 12-year-old daughter.

How I Do It.

I have found there are 3 things that I incorporate into my schedule, despite the fact that they don’t have due dates.

Connecting:  I am a natural connector.  I think people are the most interesting machines on the planet. I highly value my relationships. More importantly, I maintain my relationships. And when I think of someone, or have a little bell that dings in the back of my head that lets me know it has been too long since we’ve last spoken, I reach out. This is an important part of my regular schedule, and should be part of yours too.

Closing Gaps: At The Weaponry we spend time exploring the gaps between where our organization is today, and our idealized, fully formed organization of the future. As a result, we often think about our shortcomings. Although I don’t think of them as shortcomings. I simply see things that we are not doing, or don’t have yet, that we will in our ideal state. This is about improving our processes, procedures, systems and infrastructure. Entrepreneurs call this working on your business. But I think everyone can benefit from more gap closing. Except maybe The Gap.

Things that excite me: I always leave room for things that interest me. Since we are an idea generating machine, there are always exciting ideas bouncing around our office. I try to find as much time to explore those ideas as possible. This could involve a new way to look at our clients’ challenges. It could be a new product idea, an additional service, or an idea that could transform our business. I often get excited about new ideas for t-shirts, buttons, stickers or hats for The Weaponry. I love thinking about new messaging for our walls too. Most businesses could benefit from more time exploring good ideas. I do it everyday. You should pencil in some Idea Time this week.

Key Takeaway

Our lives are full of deadline-driven must do’s. They become the studs around which we build our daily schedules. But the key to making each day great is the elective activities you work into your calendar. Whether you use the same approach I do (time for connecting, closing gaps and ideas that excite) or your own formula, make sure your daily schedule isn’t simply driven by email requests and meetings. As Steven R. Covey notes in his book The 7 Habits of Highly Effective People, engaging in important, non-urgent activities is a key determinant of success. Remember that as you schedule your week.

And Ava, this Friday looks like a good day for you to come to work with me. Make sure your pencils are sharp. (That’s just an old expression. I guess it means, make sure your laptop is fully charged.)