The valuable life lesson Will Smith could use right now.

Everyone makes mistakes. Will Smith reminded us of that on Sunday night. And if you are a learning, growing, improving human your mistakes make you better prepared for the next challenge life throws your way. And life is going to throw more challenges your way. It’s what life does.

Early in my career, I made a mistake kinda like Will Smith’s. Granted, there were no Oscars involved. It was not on national television. I wasn’t mad at Chris Rock for saying that my wife looked like one of the fittest, most beautiful Hollywood actresses of all time. (You go Demi!) And I didn’t actually touch anyone.

But I did overreact to a coworker who had done something wrong.

In the moments that followed my overreaction, my boss gave me one of the most valuable lessons I have learned in my career. He simply and calmly told me:

When you are right, don’t respond in a way that makes you have to apologize.

It was great advice. It perfectly reframed my mistake for me. I could see that I was in the right, until I wasn’t. Yes, I had been wronged. But I became wronger. The court of public opinion would have acquitted me, until my behavior was such that they could no longer support me. #IWishIKnewHowToAcquitYou…

For two decades now that piece of advice has been written into my decision-making code. When I am processing how to respond to aggravations, slights, irritations, and insults I frequently access that code. And it always helps me make better decisions. As a result, I don’t give my power of rightness back to those who have wronged me.

Key Takeaway

When you are right, don’t respond in a way that makes you have to apologize.

*If you know someone who could benefit from this message, please share it with them.

+For a full collection of the best life lessons I have learned check out my new book What Does Your Fortune Cookie Say? from Ripples Media.

Don’t just think big. Schedule big.

Great achievement begins with great thinking. The great news is that great thinking costs the same as terrible thinking. Because they are both free. But the return on great thinking is infinitely better.

As Napoleon Hill wrote in Think and Grow Rich:

Whatever Your Mind Can Conceive and Believe, It Can Achieve.”

Napoleon Hill

But it’s not enough to think big thoughts, dream big dreams, or goal big goals. You have to schedule them into existence. You have to set specific times on your calendar to do the important work of bringing those goals to life. You must schedule time for research, action and creation. Even God scheduled his creation days. You have to block specific times for connecting, scripting, ordering, booking or whatever other ings your plans require.

Calendering is Key

Dedicate time on your calendar to make progress. THIS IS THE KEY to alchemizing goals, hopes and dreams into reality. So when you think big make sure to calendar big too. Like Marie Callendar.

Shopping For Goals vs Buying Them.

Thinking big is like window shopping. Which means that you walk by stores looking at things and consider buying them. But by simply thinking-shopping you don’t get to leave the store with the stuff you want. Because to actually own those things you have to buy them. And you buy your goals with time on your calendar.

The Weaponry

Before launching The Weaponry, the advertising and ideas agency I lead today, I thought about every aspect of the business. I had a clear image of what we would create, how it would run, who would work there, and what the culture would be like. I imagined there would be no A-holes at The Weaponry. I even baked that into the logo.

Notice the A in our logo? There’s no A-hole. Because there are no A-holes allowed at The Weaponry. And since there are 5 letters to either side of the A, this rule is as central to our beliefs as possible.

This Blog

I then thought about writing a blog to share my experiences and learnings as an entrepreneur. I could see the whole thing in my head.

My Book

A few years later I had a goal of writing a book. I envisioned what it would be about and who it would be for. I could see the book being read by people around the world.

Bringing It All To Life

All the envisioning simply let me know what I wanted. It didn’t make any of it real. (Read that sentence again.) But I then put time on my calendar to do the real work of bringing the business to life. I scheduled time every morning to write my blog. This blog. And I gave myself a deadline and dedicated time to writing the book. Today all 3 of those dreams are realer than Real Deal Holyfield. All because I dedicated time on my calendar to bring them to life.

My new book What Does Your Fortune Cookie Say? is now published because I made time to write, edit and push the book forward on my calendar.

Key Takeaway.

Don’t just think big. Schedule big. Give the big things you want to achieve big spaces on your calendar. It’s the only way to achieve your big goals. So block time in your day today. You’ll find that working towards your biggest goals is the most rewarding way to spend your time.

*If you know someone who could benefit from this message, please share it with them.

If you like messages like this you’ll also enjoy my newly published book What Does Your Fortune Cookie Say? from Ripples Media.

You are complicated. And so am I.

I read the same way a prospector pans for gold. I sift through words looking for gold nuggets. Once I find those nuggets of wisdom, inspiration and insight I lock them into my mental vault. There they begin to appreciate by improving the way I think. Which ultimately makes me a more valuable human.

One of the most valuable nuggets in my collection came from a book I read on Thomas Jefferson. There was an interesting idea that appeared in his writings multiple times. It jumped off the page at me the first time I read it. Ole TJ was a complicated cat. On the one hand, he fancied himself a great champion of human freedom. On the other hand, he was a racist slave owner in love with black woman. Go figure. In an attempt to describe his complex thoughts and feelings he dropped this gold:

Of all machines, ours is the most complicated and inexplicable.  -Thomas Jefferson

This nugget serves as a valuable reminder that your thoughts, feelings and action are complicated. But more importantly, it reminds us that all humans are complicated machines.

The COVID-19 crisis has stressed human machinery in ways we have not been stressed before. Add to that the senseless killing of Geoge Floyd and the complex issues it raises, and it is no wonder that so many are glitching, smoking and crashing. #reboot

As humans, we must recognize that we are complicated. We are not mass-produced. We are individually crafted. Our hardware and software are custom made. We each have a unique collection of inputs that influence our outputs. Our individual experiences, wiring and programming mean that no two of us process life the same way. This is true in the best of times. And it is true in the most challenging of times. Like right now. And during tax season.

Key Takeaway

Humans are inexplicably complicated machines. To get the best from a human, approach them with empathy and compassion. Listen. Aim to understand. Find common ground. Accept that our diversity runs deeper than we could possibly categorize. When all else fails, treat others the way you want to be treated. That’s a little gold we can all profit from.

*If you know someone who could benefit from this message, please share it with them.

Why you should always look for one valuable quote.

I have a real thirst for knowledge. If you can picture a guy crawling across the desert, in torn clothing, deliriously muttering ‘Agua’, that’s how thirsty I am for knowledge. But I find that drinking it is a bit like drinking water from the ocean. The more you take in, the more you want. Which means you will never be satisfied. Remember not to drink ocean water for realzies. It will dehydrate and kill you (but at least you get to spend your last days at the ocean).

I’m Learning To Fly

I have always liked learning. But in my adulthood I have realized that the more I know the better I am at my various roles and responsibilities. That’s why I am trying to learn how to be a better husband, parent and friend.

Professional Grade

On my professional journey I have learned how to be a better employee, manager, and leader. But today, as an entrepreneur, there is no end to the knowledge that could benefit me, my business, my team and our clients.

What’s In the Fridge, Perry?

To try to quench my thirst I seek knowledge from many different sources. The list includes, but is not limited to, the following:

  • Books
  • Magazines
  • Podcast
  • Blogs
  • Speeches
  • Graffiti
  • Sermons (Which are like speeches, but from a person wearing a robe.)
  • Documentaries
  • Chocolate Milk Meetings (because I don’t drink coffee)
  • Informational interviews
  • Meetups
  • Newsletters
  • Webinars
  • Coaches
  • Headstones

Simplify. Simplify Yourself.

I have learned that my little brain can’t absorb everything I read, see or hear. That’s why I have learned to simplify how I digest all that I devour.

As I read books, listen to podcasts or talk to other humans, I am like a prospector panning for gold nuggets. I don’t need all the gravel. I don’t need the flotsam and jetsam. And I don’t need the pyrite (look at me still remembering terms from my 7th Grade Vermont Resources field trip Mrs. Thompson!)

What I want, what I really really want.

I am simply looking for one great quote. That’s it. I want one great, simple summation of a valuable idea to add to my collection. I want one great mantra. One clear rule. One core philosophy. One great lesson. If I find it then the energy and time I invested in the stimuli were valuable.

Ohhh, Then What? Whatcha Gonna Do?

I add that simple quote to the jukebox* in my brain. I listen to it every time I am in a relevant situation. I play it for those around me when they could use a great quote to encourage or guide them. And I share it in my blog to make it even easier for others to find. *A ginormous iPod.

Key Takeaway

When you thirst for knowledge you don’t have to swallow everything you find. The greatest value comes from the small, nutrient-dense sips. Read and listen for the simple quotes that are dense with value. Right them down or record them on your phone. Revisit them often. Share them with others. Because in those simple quotes lie the directions that enable us to profit the most from a life well lived.

**If you know someone who could benefit from this message, please share it with them.

17 inspirational quotes on the power of your imagination.

In a normal year my family and I would be heading to Hilton Head Island, South Carolina this week. Unfortunately, our family’s August vacation tradition looks like it has come to an end. Because our kids’ sports obligations have locked us at home for the month of August for the next 9 years. Boo.

Exploring Our Backyard

But when life gives you lemons you have to squeeze them for all they’re worth. That’s why we have been using our weekends to explore interesting attractions closer to home. In the past couple of weeks we have been to the Milwaukee Air and Water Show, The Milwaukee Zoo, The Wisconsin State Fair, The Chazen Art Museum and more state parks than you can shake a state park pass at.

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Devil’s Lake

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Doing what they are posed to do.

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Somewhere between the cream puffs and the fried olives at the Wisconsin State Fair.

The House On The Rock

This weekend we hit one of the most mysterious of midwestern attractions. The House On The Rock. I had heard about this place since I was a small child but really didn’t know what it was, other than the obvious information I gleaned from the name itself. Because I am smart like that.

Imagination At Work

The House On The Rock turned out to be extremely interesting, fun and weird. As the name implies, there is a house built on a rock. But there is a whole lot of interesting stuff housed adjacent to the rock that is hard to wrap your head around, or put into words. So I won’t attempt it here. Suffice it to say The House On The Rock is the product of an active imagination.

Meeting My Quota of Quotes

One of my favorite spaces at THOTR was a room full of inspirational quotes focused mostly on the power of imagination. As an advertising creative I have spent my entire career mining my own imagination. As an entrepreneur I have seen how an entire business can spring from the blueprints of our imagination. So I am sharing some of the quotes I found here. I hope there is something that resonates with you.

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I love the way a good quote can sum up important, yet complex thoughts in a simple, memorable way.

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This is me in a nutshell. Only without the nutshell.

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Less about imagination. More about acting. Or is it smallness? Or getting wasted?

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Call the patent office, because I just invented the future!

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I see what you did there Grant!

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How the ninja turtle saved an angel from a rock.

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This is why so many Moms choose to be Jif.

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More windshield. Less rear view mirror.

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This quote came from someone in a long line of anonymous people.

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He said but.

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This is why Fletch put the bill on the Underhill’s account. #FletchLines

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I think this means Shakespeare wishes that you buy your dish soap at Costco.

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Imagine all the people.

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Satchel thought like Hugh Hefner.

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Apparently I made up my mind to crop this photo too tight.

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Isn’t it ironic how much of Unknown’s work is totally known?

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This was said right before Lewis & Clark stuffed Marcel in a locker.

Key Takeaway

Your imagination is your most valuable asset. It can help you create wealth, happiness and comfort. It can get you into the places you want to be in. And out of the places you want out of. Use it. Protect it. Value it. Build your life on it. Like a house on a rock.

*If you know someone who could use some inspirational quotes (#everyone) please share it with them.

Why I encourage people to fight in the office.

Designing an office space that fits your company culture is like creating a clubhouse. When we signed the lease on our new office space a year ago I couldn’t wait to give it a serious makeover.* The drab office we leased was move-in ready for a lobotomy clinic. That wasn’t quite the vibe we were going for at The Weaponry, the advertising and idea agency I launched the year before. So as soon as we got the keys to the office we began transforming the space to match our personality.

A Sign Of Things To Come.

One of my favorite features of our office is the large sign that now greets you when you first come in the door. The bright red and white, 5-foot by 5-foot sign invites you to, in no uncertain terms, Fight With Your Brain.

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Business Is War

I love this statement. because at The Weaponry, we believe that business is war. To win the war of business you need to outthink the competition. You win with strategic thinking and creativity. You win by summoning your intelligence and accumulated knowledge. In fact, your brain is your most powerful weapon in any battle, whether you are talking about business, board games or back alleys.

The Double Entendre

As much as I love the obvious meaning of this statement, I love the second meaning even more. The next level message encourages you to fight against your brain. It is a call to resist your brain’s tendencies. It is a reminder to fight your brain whenever it attempts to follow a well-worn path. To default to habit. To think too small. To simply follow others. Or to delete the last sentence in a paragraph (phew, that was close).

Fight With Your Brain is a warning to resist the feeling that you think you already know the answer. It is a call to fight against assumptions. Fight the belief that there is only one right way to approach a problem.

We want you to fight with your brain when it wants to reject a new process, procedure or plan. Fight with your brain when it wants the old version of an app back (I know you know what I mean).

You must also fight against negative thinking. You need to fight self-doubt. Fight unwarranted feelings of insecurity. Fight against giving up. And fight your bad habits. In fact, you should fight against anything that limits your thinking. Except maybe city hall. Because come on, it’s city hall!

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We have also created Fight With Your Brain pins. If you want one leave me a message in the comments section. 

Key Takeaway

By fighting, while using your brain, you develop better strategies and ideas. By fighting, against your brain, you keep your thinking flexible and adaptable. You keep your emperor organ positive and prepared. It is the best way to keep new and valuable ideas flowing. Which is what makes the brain the most innovative research and development lab on Earth. So keep it cranking. Because when you fight with your brain you will be amazed at all the good you can produce.


*In 2017 I chronicled The Weaponry’s search for an office in a 3-part mini series that shares what the process of finding, negotiating and leasing office space is like for startups. My agent believes he can get the trilogy made into a movie series and have it distributed at every Blockbuster Video store in the country! Until then, you can find the story of our journey at these links:

  1. Looking for office space: A startup story.
  2. Looking For Office Space Part 2: The Messy Middle.
  3. Looking for Office Space Part 3: We Have An Office!

That is actually NOT the definition of insanity.

Do you know what the definition of insanity is? No doubt you have heard a proposed definition of insanity many times. In nearly every meeting about change, or broken processes someone breaks out TDOI. If you haven’t been in a course-correction meeting since the Korean War, here is the statement I am referring to:

 “The definition of insanity is doing the same thing over and over and expecting a different result.”  -unknown

This quote has been misattributed to everyone. Einstein, Twain, Franklin, Cheech, Chong.

But it is not true. I have degrees from The University of Wisconsin in both journalism and psychology. Which makes the inaccurate reporting of this psychological definition feel like a wheel of cheese under my proverbial mattress.

Here is the actual definition

Insanity:

noun. The state of being seriously mentally ill; madness:

or:  extreme foolishness or irrationality.

Insanity comes from the Latin ‘in’ (meaning not) and ‘sanus’ (which makes me snicker, but means healthy).  

When you put them together you get insane, meaning not healthy.

My suggestion

I encourage you to continue pointing out the problem of doing the same thing over and over again and expecting a different result. But let’s lose ‘the definition’ part. Definitions sound so… definitive. This statement is more of a creative observation. So let’s try it like this:

Insanity is doing the same thing over and over and expecting a different result.

We can call this a metaphor instead of a definition. It still works. Yet it doesn’t make me want to throw my DSM-IV across the conference room table. Deal?

When the going gets tough read this.

My career goal is to create the perfect advertising agency. Simple right? Or maybe not. Because attaining perfection is hard. And elusive. And a Milton Bradley board game that makes you feel like MacGyver racing the timer on a bomb in your rec room. But creating the perfect agency is my goal because it’s hard. And because achieving it would help make everyone involved (including my clients, my teammates and our families) happy, sought after and prosperous.

If you are undertaking something hard, and I hope you are, it will test you, repeatedly.  Like a diabetic tests their glucose. Your mission is like a boxing match. You step between the ropes and square off with whatever or whoever is standing between you and your goals. And you start throwing all you have at each other. Only one of you will win. The one who wants it more.

Today I read a great quote that I want you to put in your pocket. As you fight for your dreams, your goals and your right to party  pull it out between rounds and use the quote as your smelling salts to help shake off the cobwebs and the fatigue.

Always bear in mind that your own resolution to success is more important than any other thing -Abraham Lincoln

My friends, Abe Lincoln knew what he was talking about. Though he faced immense opposition, his personal resolution lead to the single most important victory in American history, both for our nation and for us as humans. He also used his unwavering resolve to achieve his other lofty life goals of getting his face on the penny, creating a popular log-based toy, and building a car company with Matthew McConaughey.

So keep doing that hard thing. Keep fighting for your ultimate success. Keep your eyes on the prize. And keep Lincoln’s quote close at hand. Because as he can attest, you never know when you might take an unexpected hit. (What? Too soon?)