The best-known cure for business worry.

Businesses are complex machines. They have lots of moving parts. They need constant attention. They are challenging to maintain, and even more difficult to grow. Which means that if you own or lead a business there are always plenty of reason to grow gray hairs.

6 Things For Business Leaders To Worry About.

  1. Are you growing your business? Businesses are either growing or shrinking. And no one likes shrinkage.
  2. Do you have the people you need? Businesses are simply a group of people running a group of systems. Having the right people is everything.
  3. Are your people delivering what they need to deliver? Even the best people don’t always perform the best without the right direction.
  4. Are your products and services good enough? Are the things you deliver superior? Competitive? Still functional?
  5. Are you heading in the right direction? Industries and opportunities are fluid and constantly changing. Are you moving towards the next great opportunity? Or are you trying to rent people VHS tapes in a Netflix world?
  6. Are you going to be sunk by a global pandemic? Or do you have a plan and reserves to outlast it?

The Cure For Worry

Just as vaccinations stop viruses, antidotes combat poisons, and clothing cures nudity, there is a surefire cure to business worry.

Work.

The best way to combat anything that threatens your business is to get to work.

Work on your business development efforts to make sure you are growing.

Work on your recruiting, training and development to makes sure you have the right people in the right seats on the bus.

Work on your processes to make sure you continuously improve what you deliver and how you deliver it. Especially if you are a stork.

Work on product development and service refinement to dial into what the market wants next and is willing to pay a premium for.

Work on your strategy and plan to make sure you are ready to take advantage of the next great opportunities. And make sure you are protecting your business against the negative impact of external factors.

Key Takeaway

The best cure for worry is to do something to avoid, minimize or fix the problem that concerns you. By putting in the work you take control of a situation, instead of letting it take control of you.

*If you know someone that could benefit from this message, please share it with them.

What in the world does The Weaponry do?

What’s in a name? When I was launching my new advertising agency in 2016, I needed to come up with a name. But I didn’t want to do what other agencies do. I didn’t want a collection of last names that sounds like a law firm, (Welcome to Nonebrecht, Somebrecht & Albrecht…). I didn’t want random letters like SOS, PMS or IBS. In short, I didn’t want a boredinary name. What I wanted was a name that no one would forget.

Whoomp, there it is!

When I first wrote down the name The Weaponry, it might as well have been written in giant, flashing neon letters. Because it jumped off the screen at me. I instantly knew I had found the right name.

Like the boy named Sue, our name has been one of our great assets. People tell me every week how much they like the name. It’s intriguing. It sounds aggressive and provocative. And I am constantly asked about The Weaponry’s origin and meaning. In other words, it’s a great conversation starter (except maybe that conversation it started with the Immigration officer in India at 2am).

What’s behind the name.

When people ask me what the name means I usually answer with the follow statement:

‘Well, right behind the desk in my office is a giant sign that says, The most powerful weapon on Earth is the human mind.’

Like the answer to a good riddle, that line always converts skeptics, doubters and critics, into enlightened insiders.

IMG_8841

But wait, there’s more!

However, there is another reason we are called The Weaponry. I absolutely love the definition of the word:

Weaponry (noun): all the weapons, collectively.

All The Weapons

When I set our to create my perfect agency, I wanted to offer our clients ALL the weapons, collectively. For two reasons. First, it would make life easier for our clients to be able to get all of the services they need from one resource. Having one agency translates to less time looking for agencies, less time managing agencies and no time coordinating agencies.

The second reason I wanted to offer all of the weapons is that I believe that if you have the ability to skillfully use each weapon, you will always use the right weapon for the situation. Whereas specialist, or sliver agencies, who only know how to operate a couple of weapons, will use what they have, regardless of what the situation or strategy dictate.

So, what kind of work do you do?

People always ask me what kind of work The Weaponry does. I say, ‘Whatever our clients need.’ Which I realize sounds kind of lame, and kind of smart-assy. But it is the truth. To illustrate the breadth of work we do at The Weaponry, here is a list of the things we are creating this week:

  • billboards
  • radio commercials
  • print ads
  • television commercials
  • mobile ads
  • social content
  • website design
  • package design
  • videos
  • credit card design
  • logo design
  • business card design
  • taglines
  • blog posts
  • podcasts
  • manifestos
  • media plans
  • media buys
  • photo shoot planning
  • brand style guides
  • Powerpoint template design
  • pre-roll video
  • SEO
  • website development
  • trade show booth design
  • and some fun promotional buttons

Key Takeaway

At The Weaponry we are living into the vision. We have created a valuable and flexible resource for our clients. Our broad range of opportunities have created a stimulating  environment for our Weapons. And thanks to our provocative name, we have great t-shirts, stickers and business cards that always get people thinking, and talking. Which is exactly what advertising is supposed to do.