Success Is A Percentage Game.

Success is a percentage game.

The more options you create, the more success you will find.

Comedians know this.

The more jokes you come up with, the more likely you are to have really funny jokes.

To be a raging success, you write lots of jokes. Perform those jokes in front of small crowds. Keep only the ones that work. Toss the rest. Repeat.

If you want more innovation, explore more what-ifs. While it may only take 3 licks to get to the center of a Tootsie Pop, it took Thomas Edison 10,000 attempts to create a light bulb. (And it took Natalie Merchant 10,000 Maniacs to create a hit song.)

The more people you know, the more likely you are to know a person who can help you open the next door, overcome a challenge, or offer you a kidney.

To find your prince or princess, you must kiss a lot of frogs. Or frogettes.

To catch one muskie, studies show you have to cast an average of 3,000 times.

To create a bag of tricks, you need many tricks. (And a bag.)

At The Weaponry, the advertising and ideas agency I lead, one of our hallmarks is that we explore a lot of options.

We explore a wide variety of strategies.

We explore as many creative options as the time and budget allow.

Great advertising doesn’t come from crafting one great headline. And designing one look.

There are often hundreds of headlines explored when creating a single ad. And dozens, if not hundreds, of looks.

It creates a large population of options to choose from. And large populations increase the potential for greatness.

So consider many strategic options.

Consider many, many creative options.

Consider many candidates.

And life partners.

Write a lot of jokes.

Pick only the very best ones.

That’s how you do smart things that set you apart.

Key Takeaway

To be successful, you first have to be productive. Create lots of options. You will both become better and create better by doing more. So drill more holes. That’s how you find the gusher.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned, check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

If you really want to be inspired look for these amazing people.

When you don’t perform well there are always excuses available. Something about the situation or the conditions can be called on to explain away your subpar results. And often times those excuses sound really good. Like Zooey Deschanel singing in the shower in Elf.

But there will also be people who could have used the same excuse but didn’t. People who could blame the weather, the short prep time, lack of sleep, the economy, or their plantar fasciitis. But the people in question didn’t need to use any of the available excuses. Because they performed at or above the expected standard anyway.

One of the best habits you can create is to surround yourself with the people who perform anyway.

The people who perform anyway are those who experienced challenges and setbacks, were thrown curveballs, had additional constraints, or deficiencies. They had all the same excuses that the excuse-makers had. Yet they performed anyway. They achieved anyway. They succeeded anyway. They finished the job. Even if they weren’t Finnish.

When you train yourself to see the people who performed anyway, you will find a winner’s mindset. You’ll discover people who rise to the occasion, not sink to the condition. These people are found in every area of life. In every corner of the globe, in every sport, business and school. They are found in every economic class. And they will inspire you to perform at your best despite the challenges you face.

Key Takeaway

Excuses are always available. But never necessary. Rise to the occasion. Don’t settle for the situation. Do what you set out to do, regardless of the challenges you face. You will not always be a person who performs anyway. But by looking for those who succeed despite their challenges you will change your view of what’s possible. It will raise your expectations. And you will dramatically increase the percentage of times you perform anyway. That shift will transform your life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why the greatest success stories are created by the hour.

Every January we think about the year ahead. We set goals and resolutions and dream about how we are going to be different in 365 days. It’s a beautiful idea. But it doesn’t really work. Because while there is no shortage of goals, dreams or plans, results are harder to find than a squeezable pack of Charmin in 2020.

A major part of the problem is that a year is just too long. It gives you too much time to slack off. Think about the hare from the law firm of Tortoise & Hare. That bunny had too, too, too much time on his hands. In a one-minute race, the rabbit would have dominated. It was the perception that he had plenty of time for a comeback that ruined him.

The Solve

The best way to crush your goals like red pepper is to stop measuring your progress in years. Instead, focus on having great hours.

Start each day with your success list. Then block your activities on your calendar. Those time blocks are your building blocks for success. By stacking several great hours together daily, and doing that day after day, you will build great weeks, months, and years.

It all starts with the hour you are in right now. (Like Van Halen said.) Focus on making this hour great. Then, think about grading your hours every day. If you do what you intended to do with an hour, give it an excellent grade. If you didn’t do the work, workout, reading, rest, socializing, or play that you intended to do, that hour gets a poor grade.

The feedback is immediate. And motivating. Experiencing a bad hour will inspire you to respond with a much better next hour. Which means your comeback is always less than 60 minutes away. (Although L.L. Cool J won’t call it a comeback.)

There are 168 hours in every week. Which translates to a lot of opportunities for progress and happiness. Make them count. And you will turn your entire life into a success story.

Key Takeaway

Shorten your measurable units of success. The power in a great hour is instantly recognizable and controllable. An hour well spent provides a great return on your investment. Which has a compounding effect. Remember, great hours are the building blocks of a great life. And you will start to see the results in just 60 minutes.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Do more of the things you know you should.

Ever wonder what the difference is between successful people and unsuccessful people? It is not physical. Both people look very similar on the surface. If you cut them open you would find all the same things inside both. You would also discover that both groups highly dislike being cut open.

The difference between successful, accomplished people and those who never progress is not in knowledge. Everyone knows what to do:

  • Eat right
  • Exercise
  • Work hard
  • Network
  • Study
  • Show Up
  • Volunteer
  • Collaborate
  • Save
  • Invest
  • Rise early (to get the worms)
  • Take risks
  • Read
  • Follow up
  • Wear deodorant

The Difference

Successful people do what they know they should do. They act. They make. They move. They try. They try again.

The unaccomplished know what to do, but don’t.

Don’t be a don’ter.

The Cycle

The more you do the more you will accomplish. And the more you do the more you will be inspired to do. It is a virtuous cycle. Get yourself into the positive feedback loop of action and you are sure to get more action. (And who doesn’t want more action?)

Getting Started

Make a list of the things you know you should do today. The whole list can be written in 30 seconds. 5 minutes if you have a slow pen. Then simply spend your day doing the things on your list.

Key Takeaway

Take action. Do what you already know you should. It’s the not-so-secret secret to success.

*If you know someone who could benefit from this message, please share it with them.

How to be successful, even if you are really lazy.

The world is full of lazy people. You can find them in schools, government jobs, businesses, and superglued to couches. They are in every sector of society. And they are easy to spot. Because they don’t move very fast.

Team Energy

At the other end of the human spectrum you will find the Rise and Grind crowd, the Every Day I’m Hustling crowd and the I’ll Sleep When I’m Dead crowd. Most of us self-identify with these more aggressive, work-hard-play-hard types. But there is a surprising reality you should know. Sometimes lazy people outperform the hard chargers.

Wait? What?

How could it be possible that the tree sloths sometimes outperform the workhorses? They do this by adhering to The Lazy Person’s Key To Success:

Do small things with large consequences.

The Fallacy of Activity

It is easy to keep busy without getting ahead. Have you ever watched a human doggy paddle in a pool or pond? It’s not pretty. By swimming doggy-style (#snickering), humans create a lot of motion, but very little progress. Don’t do this. It is a waste of time, energy and calories.

Instead, do the little things that create enormous impact. Remember that 80% of your results come from 20% of your effort. Which means that you can be both lazy AND successful by performing the small tasks that generate large results.

Examples

  1. Make the right phone calls
  2. Ask the right question
  3. Ask for what you want
  4. Show up
  5. Know a guy
  6. Read the directions
  7. Pay attention
  8. Connect dots
  9. Be seen
  10. Create a top 10 list and post it to your blog for successful people to read

Key Takeaway

You don’t have to work hard to be successful. The quality of your actions far outweighs the quantity of your actions. By doing small things with large consequences you are using minimum force to create maximum results. Find the small activities in your world that make the greatest impact. Then perform them repeatedly. It’s not just lazy. It’s efficient and effective.

But remember, when the the Rise-and-Grinders also do the small things with large consequences, they eat lazy people for breakfast. (Gulp)

Pass the syrup.

If you know someone who could benefit from this little secret, please share it with them.